Product Marketing / Growth Role

WHAT WE ARE BUILDING

Infosec Ventures is a cybersecurity venture studio with a portfolio of B2B cybersecurity SaaS products. We are building our marketing function. This person owns what the world reads about us - every press mention, every published article, every piece of content that shapes how a CISO or IT buyer perceives HumanFirewall.

WHO WE ARE LOOKING FOR

• Someone who has done PR or content in an environment where nothing was handed to them. What matters is that they have operated without a safety net - built their own media lists, written their own pitches, chased their own coverage.
• They have 2–4 years of this kind of experience. They know what it feels like to send ten pitches and get one response - and they know exactly how to reverse engineer that one win into the next ten.
• This is an Individual Contributor role. We are looking for someone who wants to do the work - and do it exceptionally well.
• Some awareness of cybersecurity is expected. They should know what phishing is, understand why data breaches make headlines, and not be intimidated by technical subject matter. Deep domain knowledge is not required. Genuine curiosity and the ability to learn fast is.
• Someone who embraces the AI learning curve - not intimidated by how fast the landscape is shifting, actively upskilling as the paradigm evolves.

WHAT THEY WILL DO

• Own PR for the Infosec Ventures portfolio - identify angles, build media relationships, pitch stories, follow up, get coverage
• Write press releases, contributed articles, and op-eds that support the PR pipeline
• Build the on-page and off-page content foundation for HumanFirewall - blogs, resource pages, guides, and thought leadership that drives organic inbound
• Produce supporting content - threat reports and newsletters - that gives journalists and publications something worth citing
• Build and maintain a media contact list specific to cybersecurity, tech, and enterprise B2B
• Own email marketing as the content engine matures - build and manage nurture sequences, newsletters, and campaign sends to a growing list of cybersecurity and enterprise B2B contacts
• Work closely with leadership daily to turn domain expertise into external narratives

NON-NEGOTIABLES

• 2–4 years in PR, communications, or content in a resource-light environment - as long as they built from scratch
• Something to show for it - coverage, placements, published content they were directly responsible for-
• Strong written communication - pitches, press releases, articles
• Basic cybersecurity awareness - not expertise, genuine familiarity
• Experience in B2B or tech PR - consumer, lifestyle, or social-only backgrounds will not be considered
• Demonstrated willingness and ability to learn AI tools, platforms, and search behavior as they evolve

THIS IS NOT THE ROLE IF

• You have only worked where everything was already set up for you
• You cannot show anything you built or placed independently
• You are looking to build and manage a team
• You need a defined process to produce output
• Your PR experience is limited to consumer, influencer, or social media campaigns
• Enterprise tech and cybersecurity feel foreign and uninteresting to you
• You are not a self-starter and are not in to win it

MANDATORY CRITERIA:

• Education: B.Tech / M.Tech in ECE / CSE / IT
• Experience: 10–12 years in hardware board design, system hardware engineering, and full product deployment cycles
• Proven expertise in digital, analog, and power electronic circuit analysis & design
• Strong hands-on experience designing boards with SoCs, FPGAs, CPLDs, and MPSoC architectures
• Deep understanding of signal integrity, EMI/EMC, and high-speed design considerations
• Must have successfully completed at least two hardware product development cycles from high-level design to final deployment
• Ability to independently handle schematic design, design analysis (DC drop, SI), and cross-team design reviews
• Experience in sourcing & procurement of electronic components, PCBs, and mechanical parts for embedded/IoT/industrial hardware
• Strong experience in board bring-up, debugging, issue investigation, and cross-functional triage with firmware/software teams
• Expertise in hardware validation, test planning, test execution, equipment selection, debugging, and report preparation
• Proficiency in Cadence Allegro or Altium EDA tools (mandatory)
• Experience coordinating with layout, mechanical, SI, EMC, manufacturing, and supply chain teams
• Strong understanding of manufacturing services, production pricing models, supply chain, and logistics for electronics/electromechanical components

DESCRIPTION:

COMPANY OVERVIEW:

The company is a semiconductor and embedded system design company with a focus on Embedded, Turnkey ASICs, Mixed Signal IP, Semiconductor & Product Engineering and IoT solutions catering to Aerospace & Defence, Consumer Electronics, Automotive, Medical and Networking & Telecommunications.

REQUIRED SKILLS:

• Extensive experience in hardware board designs and towards multiple product field deployment cycles.
• Strong foundation and expertise in analyzing digital, Analog and power electronic circuits.
• Proficient with SoC, FPGAs, CPLD and MPSOC architecture-based board designs.
• Knowledgeable in signal integrity, EMI/EMC concepts for digital and power electronics.
• Completed at least two project from high-level design to final product level deployment.
• Capable of independently managing product’s schematic, design analysis DC Drop, Signal Integrity, and coordinating reviews with peer of layout, mechanical, SI, and EMC teams.
• Sourcing and procurement of electronic components, PCBs, and mechanical parts for cutting-edge IoT, embedded, and industrial product development.
• Experienced in board bring-up, issue investigation, and triage in collaboration with firmware and software teams.
• Skilled in preparing hardware design documentation, validation test planning, identifying necessary test equipment, test development, execution, debugging, and report preparation.
• Effective communication and interpersonal skills for collaborative work with cross-functional teams, including post-silicon bench validation, BIOS, and driver development/QA.
• Hands-on experience with Cadence Allegro/Altium EDA tools is essential.
• Familiarity with programming and scripting languages like Python and Perl, and experience in test automation is advantageous.
• Should have excellent exposure with coordination of Manufacturing Services, pricing model for production value supply chain & Logistics in electronics and electromechanical components domain.

Strong UAT / Functional Test Lead Profiles

Mandatory (Experience 1): Must have minimum 7 years of overall testing experience, with at least 3 years of recent UAT experience, primarily in manual testing for large enterprise or government project

Mandatory (Experience 2): Must have worked on minimum 2 national-level e-Governance, public sector, enterprise, or marketplace projects in a UAT lead or ownership role

Mandatory (Experience 3): Must have 3+ years of team handling experience, leading 7–8 QA/UAT members, including task assignment, review, mentoring, and delivery ownership

Mandatory (Experience 4): Must have complete ownership of UAT activities, including UAT planning, execution, acceptance sign-off, defect management, retesting, and regression cycles.

Mandatory (Skills 1): Must have strong hands-on manual testing experience, with the ability to create test scenarios and test cases from BRDs, user stories, functional documents, and Figma/UI screens.

Mandatory (Skills 2): Must be able to understand HLD/LLD documents and API specifications and perform manual API testing based on business logic.

Mandatory (Education): Must have BE/BTech/MTech/MBA (BSc/BCA alone is not acceptable; with Bsc/BCA candidates must have a relevant postgraduate degree MCA/MTech)

Mandatory (Exclusion): Do not consider candidates with automation-heavy profiles or those lacking strong manual UAT and leadership experience

Key Responsibilities :

- Ensuring monthly book closure, revenue recognition & accrual of proper costs in all categories to be in line with the internal guidelines and the statutory requirements

- Preparation of MIS reports, schedules, reports & MTM change analysis.

- Validating monthly revenues, analytical checks on system reports

- Ensure compliance of all statutory audits, internal audits & ICFR related requirements within timelines.

- Drive automation for various reports & activities.

- Collaborate with internal stakeholders for reporting requirements

- Work with the team for preparation of the monthly closure & Quarterly Audit plans

Job Requirements :

- CA with good academic records

- Systematically process, measure and verify financial and accounting information

- Analyze financial details and do value addition to business - Strong Bias for action, problem solving and ownership Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance

• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System

• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program

• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy

• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment

• Other Benefits - Higher Education Assistance, Car Lease, Mobile & Broadband Reimbursements, Salary Advance Policy

About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.