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Sr. Paid Marketing Analyst

SEO Analyst | Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

• Extensive Growth Opportunities
• International Exposure
• Training Programs
• Mentorship

OUR OFFERINGS

• Pull Marketing (SEO)
• Google Ads
• Web Development
• UI / UX Design
• Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy
• Drive keyword strategy and restructure accounts to unlock scalable growth
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
• Analyze and interpret conversion and attribution data to deriveactionable strategic insights
• Ability to create strategies and budget forecasts

Communication:

• Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
• Partner with internal teams to address performance challenges
• Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients
• Present key strategies and insights to Client Success Managers and clients
• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

• Minimum 2 experience hands on experience with Google Ads
• Strong domain expertise in paid media, including strategy, execution, and analytics
• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
• Excellent written and verbal communication skills in English
• Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

• Google Ads, LinkedIn Ads, Bing/Microsoft Ads
• Google Tag Manager (GTM), GA4, Looker Studio
• Strong understanding of performance marketing principles, bidding
• strategies, and attribution models
• Proven track record in driving successful PPC and paid search campaigns
• Experience in dealing directly with clients
• Effective communication and reporting skills
• Good experience in managing medium to large-sized budgets
• Strong analytical skills and should be good with numbers
• Should have a data driven approach to work

PREFERRED ATTRIBUTES

• Experience in LinkedIn Ads
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
• Residing in/ willing to relocate to Pune
• Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Google Ads: 2 years (Required)

Location:

• Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Responsibilities:

• Design, develop, and maintain web applications using Java and React JS.

• Collaborate with cross-functional teams to define, design, and ship new features.

• Ensure the performance, quality, and responsiveness of applications.

• Identify and correct bottlenecks and fix bugs.

• Maintain code integrity and organization.

• Build reusable components and front-end libraries for future use.

• Translate designs and wireframes into high-quality code.

• Optimize components for maximum performance across a vast array of web-capable devices and browsers.

• Participate in team meetings and discussions to understand user needs and functionalities.

• Perform code reviews and improve and maintain code quality.

• Work closely with product management and back-end developers to integrate user-facing elements with server-side logic.

• Keep up-to-date with the latest industry trends and technologies to ensure applications are current and competitive.

Requirements:

• Strong proficiency in Java.

• Familiarity with RESTful APIs and web services.

• Good project management skills.

• Strong communication and teamwork abilities.

About Us :
Merito is a curated talent platform that helps growth companies to identify and hire quality talent faster. Setup by team of IIM Ahmedabad and HEC Paris alumni Merito with its unique approaches changing the way hiring is done.

What are looking for?
- You are keen on understanding customer's hiring trends and companies current hiring
- You're excited about identifying and reaching our to the prospects
- You're proficient in Microsoft Office applications and tool like CRM, Hubspot to curate the prospect data and be on the top of it
- You're good at communicating with prospective clients on email and phone to maintain a healthy relationship
- You should always be in hunting mode and leveraging different data sources to identify prospects
- Your interpersonal skills and knowledge in Customer Relationship Management (CRM) Software, get us to the top
- You're always ready for the future and always focuses on trying new approaches

Requirements :
- To create new client opportunities, its in your hands to research, identify and reach out to prospects
- You would be dealing with potential clients directly at all times to understand and managing their expectations
- You'd would understand client needs and suggest appropriate services to them
- The power lies within you to develop new relationships with potential clients, while maintaining existing client relationships
- You would be developing proposals for projects and also work on sales pitches and close deals with potential clients
- You're the key person who keeps a close look on the market and has an excellent understanding of the emerging market challenges.

Benefits :
- Fixed + variable pay
- Flexi work hours

Position: IT Sales Manager

Academic Background: B com/ BA / B. Tech. (Electronics/ IT) / MBA or an equivalent recognized diploma in IT engineering

Experience: 6+Years

Technical Domain Knowledge:

• Exposure/ Information/ Comfort on IT.
• New technologies, vendors, and competitors operating in the vertical
• Cutting-edge sales and customer relationship management concepts across segments.

Professional skills (Functional):

• Customer Focus
• Account Mapping
• Customer needs understanding
• Persuasion & Negotiation skills
• Relationship Management
• Customer Retention
• Service focus

·      Problem-Solving Skills, should be able to convert Idea on Paper to Code

·      Bachelor’s degree in computer science or related field, or equivalent professional experience.

·      0 - 4 years of database experience (Oracle SQL, PL/SQL)

·      Proficiency in Oracle, with Hands-on experience in database design

·      Creation & implementation of data models.

·      Strong experience with Oracle functions, procedures, triggers, packages.

·      Willing to learn, grasp & quickly adapt needed cutting-edge tools & technologies in shorter timeframe.

·      Should be able to write basic Procedures & Functions.

Enterprise Minds, with core focus on engineering products, automation and intelligence, partners customers on the trajectory towards increasing outcomes, relevance, and growth.

Harnessing the power of Data and the forces that define AI, Machine Learning and Data Science, we believe in institutionalizing go-to-market models and not just explore possibilities.

We believe in a customer-centric ethic without and people-centric paradigm within. With a strong sense of community, ownership, and collaboration our people work in a spirit of co-creation, co-innovation and co-development to engineer next-generation software products with the help of accelerators.

Through Communities we connect and attract talent that shares skills and expertise. Through Innovation Labs and global design studios we deliver creative solutions.
We create vertical isolated pods which has narrow but deep focus. We also create horizontal pods to collaborate and deliver sustainable outcomes.

We follow Agile methodologies to fail fast and deliver scalable and modular solutions. We constantly self-asses and realign to work with each customer in the most impactful manner.

Pre-requisites for the Role

1.Job ID-EMSP0120PS

1. Primary skill:

• Splunk Development and Administration

1. Secondary skill:

Python, Splunk DB connect, Visual Studio (C#), BitBucket, Kafka, Devops tools. 

1. 4. Years of Experience: 5-8 Years
2. Location:(Hybrid Model)-Pune
3. Position-1
4. Budget- - 5-6 years (Max up to 17 LPA) and 6-8 Years (Max up to 22 LPA)
5. NP- Immediate

Primary Role & Responsibility:

As a software engineer, your daily work involves technically challenging applications and projects where your code makes a direct contribution to the further development and upkeep of our software suite and to its application in projects.

You should be able to create Splunk dashboards, apps and should have good understanding of source interfaces for Splunk.

You should have idea of onboarding of data from different sources like JSON, XML, syslog, errorlog files.

As a software engineer, we expect much more from you than just the ability to design and develop good software. We find it important that you possess an inherent drive to get the best out of yourself every day, that you are inquisitive and that you are not intimidated by situations which require you to branch off from the beaten track. You work together with colleagues in a SCRUM team. In addition, you have regular contact with other software teams, software architects, testers and end users. Good communication skills are therefore extremely important, as well as the ability to think pro-actively and suggest possible improvements. This gives you every opportunity to contribute your personal input and grow and develop within the department.

The often complex functionality of the software includes business logic, controls for logistical transport, communication with external computer systems, reporting, data analysis and simulation. This functionality is spread across various components. You design, program and test the software based on a design concept and a set of requirements. In some cases, you will have to personally formulate these requirements together with the (end) users and / or internal stakeholders. Learn more about the Software modular stack

Desired Profile & Experience: Knowledge of Kafka and experience with Java

• Splunk Architecture, on-premise and cloud based deployment.
• IoT edge.

• Analytical skills and capabilities to understand how raw (unstructured) data needs to be transformed into processed information.

• Proven software development experience
• Proven working experience in Android
• Strong Java OOPs concepts and design patterns understanding 
• Hands-on experience on Kotlin.
• Good understanding of C and data structures, JavaScript
• Must have a good understanding of React Native or Cordova
• Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes
• Have published at least one app in the Store.
• Experience in writing SDK frameworks
• Experience working with remote data via REST and JSON
• Strong knowledge of Android UI design principles, patterns, and best practices
• Experience with third-party libraries and APIs
• Knowledge of JNI, security algorithms
• Experience with offline storage, threading, and performance tuning
• Ability to design applications around natural user interfaces
• Knowledge of the open-source Android/iOS ecosystem and the libraries available for common tasks
• Must be proficient in code versioning tools such as Git, SVN
• Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies Solid understanding of the mobile development life cycle
• Good to have: Experience in working on cross-platform such as Flutter, Kony.