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Sr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
- Strong UX Researcher Profile
- Mandatory (Experience 1) - Must have 3+ YOE hands-on UX Research / User Research for B2C Products
- Mandatory (Experience 2) - Should have hands-on experience in User Research, Persona's, User Stories, Work-Flows, and Usability Testing
- Mandatory (Experience 3) - Must have worked on both qualitative and quantitative research methodologies
- Mandatory (Portfolio) - Portfolio showcasing UX Research works for Good B2C Apps / Website / Product Companies
Job Summary:
We are looking for a skilled and motivated Python AWS Engineer to join our team. The ideal candidate will have strong experience in backend development using Python, cloud infrastructure on AWS, and building serverless or microservices-based architectures. You will work closely with cross-functional teams to design, develop, deploy, and maintain scalable and secure applications in the cloud.
Key Responsibilities:
- Develop and maintain backend applications using Python and frameworks like Django or Flask
- Design and implement serverless solutions using AWS Lambda, API Gateway, and other AWS services
- Develop data processing pipelines using services such as AWS Glue, Step Functions, S3, DynamoDB, and RDS
- Write clean, efficient, and testable code following best practices
- Implement CI/CD pipelines using tools like CodePipeline, GitHub Actions, or Jenkins
- Monitor and optimize system performance and troubleshoot production issues
- Collaborate with DevOps and front-end teams to integrate APIs and cloud-native services
- Maintain and improve application security and compliance with industry standards
Required Skills:
- Strong programming skills in Python
- Solid understanding of AWS cloud services (Lambda, S3, EC2, DynamoDB, RDS, IAM, API Gateway, CloudWatch, etc.)
- Experience with infrastructure as code (e.g., CloudFormation, Terraform, or AWS CDK)
- Good understanding of RESTful API design and microservices architecture
- Hands-on experience with CI/CD, Git, and version control systems
- Familiarity with containerization (Docker, ECS, or EKS) is a plus
- Strong problem-solving and communication skills
Preferred Qualifications:
- Experience with PySpark, Pandas, or data engineering tools
- Working knowledge of Django, Flask, or other Python frameworks
- AWS Certification (e.g., AWS Certified Developer – Associate) is a plus
Educational Qualification:
- Bachelor's or Master’s degree in Computer Science, Engineering, or related field
- Prepare pitch decks & branding material before pitching to any mentor
- Grow Vennplay’s mentor network by connecting & build relationships with experienced professionals across various industries
- Demonstrate our platform to them & onboard them as a mentor with us
- Interview & capture their professional journey
- Help them create & manage their profile
Consider yourself a good fit if you
- Are great with people
- Have professional email writing skills
- Have awesome presentation skills
- Have Pro Networking skills
- Are good at verbal & written communication in English
- Are proficient in tools like MS Excel, PowerPoint & Word
- 0-3 years of experience in business development / marketing or sales
- Any Graduate or Post Graduate (Marketing specialization preferred)
YOUR ‘OKR’ SUMMARY
OKR means Objective and Key Results.
As a Content Writer at Coredge, you need to write B2B focused and technical whitepapers, briefs, articles, web
content, data sheets and product documentations to promote our high stable products and solutions. Utilize
industry best practices and familiarity with the organization's mission to inspire ideas and content.
What you will do?
- Research industry-related topics (combining online sources, interviews and studies) & produce technical
content
- Work along with product architects and engineers to product technical content.
- Write articles, whitepapers, technical briefs, data sheets to promote our products and solutions
- Develop and maintain product documentations
- Submit work to technical managers for input and approval
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Handle Company internal and external newsletter
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Write and Update website content as needed
- ADDON - Manage WordPress website and keep in up to date with latest happenings. Monitor and analyze
the performance of key performance indicators (KPIs) to offer suggestions for improvement
Additional Skills:
- Proven work experience as a Technical Content Writer, Copywriter or similar role
- Portfolio of published articles
- Knowledge of SEO, basic digital marketing
- Should have intermediate knowledge of WordPress. Should be hand-on with all part of WordPress
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Ability to meet deadlines
- BSc in Marketing, English, Journalism or related field. Technical or engineering education is addon.
Additional Advantage:
- Deep understanding of technology and passionate about what you do.
- Background in designing high performant scalable software systems with strong focus to optimize
hardware cost.
- Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide and
influence within a dynamic environment.
- Strong commitment to get the most performance out of a system being worked on.
- Prior development of a large software project using service-oriented architecture operating with real
time constraints.
What's In It for You?
- You will get a chance to understand and write about cloud-native and hyper-scale products.
- You will be working with industry leaders in cloud.
- You can expect a steep learning curve.
Benefits & Perks:
- Competitive Salary
- Health Insurance
- Open Learning - 100% Reimbursement for online technical courses.
- Fast Growth - opportunities to grow quickly and surely
- Creative Freedom + Flat hierarchy
- Sponsorship to all those employees who represent company in events and meet ups.
- Flexible working hours
- 5 days week
- Hybrid Working model (Office and WFH)
Our Hiring Process:
Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)
- Initial Resume screening call with our Recruiting team
- Next, candidates will be invited to solve thought exercises.
- Next, candidates will be invited for first technical interview
- Next, candidates will be invited for final technical interview
- Finally, candidates will be invited for Culture Plus interview with HR
- Candidates may be asked to interview with the Leadership team
- Successful candidates will subsequently be made an offer via email
As always, the interviews and screening call will be conducted via a mix of telephonic and video call.
So, if you are looking at an opportunity to really make a difference- make it with us...
Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits
discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other
characteristic protected by applicable central, state or local laws.
- Desired Skills:
- Hand-on experience in creating NodeJs applications preferably using the ExpressJS, any other NodeJS framework is most welcome.
- Hand-on experience in creating frontend applications using React or Angular.
- Highly proficient in both Javascript and Typescript.
- Good command over Databases both SQL/No SQL (Mongo DB, My SQL)
- Hands-on experience of GIT (version control tools).
- Good Communication Skills.
- In-depth knowledge of Microservice Architecture.
- System Design Concepts.
- Leadership capabilities (He/she will be expected to manage team engineers as well).
Good to have Technical Skills:
Docker, Redux, Redis, MeteorJS, RxJs, GraphQL, AWS/GCP/Azure development. Core Responsibility Areas:
- Project/task understanding
- Designing and documenting
Our young and rapidly growing team at Zycus is looking to fill out vacant positions for Principal Architects. We are a well established SAAS based company, with 20+ years of AI legacy and experience in the industry. Once you join us, you will get to innovate and experience the latest technologies including Artificial Intelligence, Machine Learning and AWS Cloud. We are looking for candidates well versed with Java/J2EE, Spring boot, Microservices, Hibernate, JMS/ Kafka/ Rabbit and most importantly an expert in design patterns. Exposure to Cloud platform, Full stack environment and Agile methodology, would be a plus.
We are looking for curious, collaborative candidates who are willing to learn and ready to take up new exciting endeavors. You are going to work together with the team on complex innovative projects in the industry. We are basically looking for an enthusiastic candidate with a coding experience of about 10-15 years, with a hands-on experience in Software Product Development and ownership.
You could be a perfect fit if you,
- understand use cases and product requirements, can design, develop, review (code/design), unit test, module test, integration test, documentation for PDLC.
- are an expert in maintaining, enhancing, bug fixing and following standard documentation process laid down for the project.
- follow the defined PDLC process and participate in improving the process, work with cross functional team to achieve project delivery goal.
- ensure all the work meets or exceeds predefined quality standards through exhaustive testing, peer reviews SQA process standards.
- are able to build solution which is easily scalable, high speed/ real-time performance, configurable, deploy-able and secure in SaaS environment using any open source tech stack.
- are able to identify, track and mitigate risks to the product
- are responsible for planning product iterations and releasing iterations on schedule.
Requirements
- Atleast 10-15 years’ experience in Java, J2EE and associated technologies (Spring, Hibernate, Web Services, Micro Services, Spring boot)
- Technical Skills: Core Java, Advanced Java, J2EE, Exception handling, Collections, Oops, UML, Oracle, Jenkins, Maven & Linux
- Should be able to build solutions which is easily configurable, deploy able and secure in SaaS environment.
- Must have worked spring boot Extensively.
- Strong hands on development experience in Java, J2EE.
- Product development experience in agile environment will be a big plus though not mandatory.
- Highly Tech Savvy and hands-on.
- Strong evidence of a solution/product created ground up.
Product Development:
- Has in-depth knowledge on technology and end to end development processes.
- Has the ability to recommend new processes/alternatives to meet Product development requirements and rolling them out the team.
Benefits
Five Reasons Why You Should Join Zycus
- Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
- A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.
- Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
- Get a Global Exposure: You get to work and deal with our global customers.
- Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.
About Us
Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.
Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.
Start your #CognitiveProcurement journey with us, as you are #MeantforMore
Click here to Apply :
https://apply.workable.com/zycus-1/j/AEF05D1907/">Principal Architect - Zycus (workable.com) - (Mumbai).
https://apply.workable.com/zycus-1/j/AA542A5D66/">Principal Architect - Zycus (workable.com) - (Pune).
We are looking for a smart, passionate hands-on engineer to join our team. In this role, you will be responsible to drive innovation in full-stack development of complex web applications, while improving performance, scalability, and maintainability.
You should:
- Have thorough knowledge of JavaScript, AJAX, jQuery, HTML5, CSS3, Bootstrap.
- Be familiar with different PHP CMS (WordPress, Drupal, Joomla) and frameworks.
- Be able to unit test the code components; Document the code and the functionality.
- Be a good and quick learner, and open to learn new technologies in JavaScript Frameworks.
- Good to have experience in MySQL/ MariaDB databases.
- Good to have experience working with outside data sources and API’s.
- Have Good Communication skills.
Things you’ll do:
- Deliver stable and scalable solutions in HTML, and JavaScript
- Update existing components to support changing needs.
- Improve the internal team culture of high-quality software development.
- Cooperate with team members on maintaining existing solutions beyond means of code development.
- Work on bug fixing and improving application performance.
What we offer:
- Various challenges ranging from scratch design/architecture to end-user experienced performance.
- Flexible working process, openness to suggestions and a fresh point of view.
- Room for self-improvement and knowledge exchange within the team.
- Close cooperation with Customer Experience Team providing actual feedback on end-user experience.
- Transparent cooperation with business stakeholders.
technical expertise
Responsible for sales activities, meeting & achieving sales targets
Primarily engaged in field sales activity i.e. Visit to customer for Technical Plant
Studies, Problem Evaluation, Technical Feasibility Study & ROI Determination of our
Products
Preparation, submission and follow up of techno-commercial proposals
Visit to customers for follow up of enquiries and techno-commercial discussions
Responsible for negotiations / finalization of Proposals
Responsible for preparation of order documents with necessary technical inputs
Co-ordination for post order activities and other compliance till order
commissioning
Preparation and submission of Weekly & Monthly report for sales visits
• Ensuring cases/checks are initiated as per client specifications.
• Ensuring consistent quality and delivery.
• Identifying insufficiencies/clarifications within the agreed time.
• Meeting the established service levels and TAT’s.
• Ensuring continuous adherence to existing guidelines on various aspects of delivery, response to internal clients, mail etiquette.
• Maintaining integrity, Discipline and confidentiality related to related policies/ procedures.
• Ability to work in a team.
• Communication Skills.








