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Job Title: Senior Performance Marketing Manager
Location: Bangalore
Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth
Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health
COMPANY OVERVIEW
Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.
Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024
We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.
Learn more: www.miror.in
SUMMARY
Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.
CORE COMPETENCIES
· Senior Paid Media Strategy — Meta Ads & Google Ads
· D2C & Marketplace Sales (Amazon, Website)
· Revenue Scaling & Commercial Growth Ownership
· Full-Funnel Campaign Architecture (Prospecting → Retention)
· Budget Forecasting — CAC, ROAS, LTV, MER, AOV
· A/B Testing & Structured Experimentation
· Marketing Analytics, Attribution & Incrementality
· Conversion Rate Optimisation (CRO)
· App-Led Growth & Marketplace Revenue Expansion
· Creative Strategy & Performance Briefing
· GA4, Google Tag Manager, Pixel & Conversion API
· Revenue Reporting & Actionable Insights
· Team Leadership & Cross-Functional Collaboration
ROLE OVERVIEW
We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.
RESPONSIBILITIES
1. Revenue Strategy & Commercial Ownership
· Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.
· Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.
· Forecast budgets and revenue projections in partnership with the business and product teams.
· Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.
2. Campaign Execution & Optimisation
· Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).
· Continuously iterate on audiences, bidding strategies, placements, and creative formats.
· Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.
· Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.
3. Analytics, Attribution & Reporting
· Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.
· Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.
· Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.
· Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.
4. Creative & Messaging Strategy
· Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.
· Identify winning hooks, messaging frameworks, and creative formats based on performance signals.
· Champion a test-and-learn culture for creative iterations tied to sales outcomes.
5. Growth, Scaling & Innovation
· Identify and activate scalable audience pools and new revenue channels.
· Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.
· Lead CRO initiatives to improve landing page performance and purchase conversion rates.
· Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.
6. Team & Stakeholder Leadership
· Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.
· Mentor junior performance marketers and contribute to building a high-performance growth team.
· Present performance insights and growth strategies to senior leadership.
QUALIFICATIONS
· 5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.
· Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.
· Demonstrated track record of scaling revenue profitably at a D2C brand.
· Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.
· Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.
· Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.
· Creative mindset balanced with a rigorous, data-driven approach to problem-solving.
PREFERRED SKILLS (GOOD TO HAVE)
· Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.
· Familiarity with marketing automation, deep linking, and experimentation platforms.
· Prior experience leading or mentoring a performance marketing team.
· Interest in skincare, wellness, beauty, or consumer-first health brands.
· Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.
TOOLS & PLATFORMS
· Meta Ads Manager & Google Ads
· Shopify & D2C Website Platforms
· SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)
· Reporting Dashboards
· Marketing Automation & Deep Linking Tools
WHAT WE OFFER
· Competitive senior-level compensation + performance-based bonuses
· Direct ownership of revenue outcomes with high visibility to leadership
· Opportunity to build and scale a performance team as the company grows
· Dynamic, data-driven, and purpose-led working environment
· Career growth into a Head of Growth or Marketing Leadership role
WHY JOIN US?
· Be part of a high-growth startup tackling a real and underserved need in women's healthcare.
· Work with a passionate, purpose-driven team at the intersection of health and technology.
· Own meaningful revenue goals with the autonomy to build and execute your strategy.
· Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.
TO APPLY
Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/
Shubham Vishwakarma
Full Stack Developer - Averlon
About Mirorin
About
Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World
Candid answers by the company
Role & Responsibilities:
· Design engaging graphics for Miror’s social media, ensuring brand consistency.
· Create artwork, illustrations, and promotional content for social media (Photoshop,
· Illustrator required).
· Develop marketing materials and ensure brand consistency across collateral (Illustrator,
· Photoshop, InDesign required).
· Support community-building initiatives, product launches, services, apps, and other monetization efforts.
· Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).
· Edit and produce videos for social media (Adobe Premiere Pro).
Preferred Candidate Profile:
· Expertise in Photoshop and Illustrator/Corel Draw.
· Strong typography, color theory, and layout design skills.
· Experience in video production (Adobe Premiere Pro).
· Knowledge of UI/UX design is a plus.
· Excellent communication skills and attention to detail.
· Ability to work in a collaborative, fast-paced environment.
· Must be able to work from the office.
Qualifications
· Degree or certification in Graphic Design or related field
· 4-5 years or more of experience in graphic design
· Proficient in Adobe Creative Suite
· Strong communication, conceptual thinking, typography skills and design skills
· Portfolio of work
Why Join Us?
● Be part of a high-growth startup tackling a real need in women’s healthcare.
● Work with a passionate, purpose-driven team.
● Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
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