Senior Performance Marketing Manager at Mirorin · Bengaluru (Bangalore) · 6 - 10 years · ₹10L - ₹15L / yr · Profitable · Posted 22 Jun 2026

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Job Title: Senior Performance Marketing Manager
Location: Bangalore
Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth
Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health
COMPANY OVERVIEW
Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.
Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024
We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.
Learn more: www.miror.in
SUMMARY
Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.
CORE COMPETENCIES
· Senior Paid Media Strategy — Meta Ads & Google Ads
· D2C & Marketplace Sales (Amazon, Website)
· Revenue Scaling & Commercial Growth Ownership
· Full-Funnel Campaign Architecture (Prospecting → Retention)
· Budget Forecasting — CAC, ROAS, LTV, MER, AOV
· A/B Testing & Structured Experimentation
· Marketing Analytics, Attribution & Incrementality
· Conversion Rate Optimisation (CRO)
· App-Led Growth & Marketplace Revenue Expansion
· Creative Strategy & Performance Briefing
· GA4, Google Tag Manager, Pixel & Conversion API
· Revenue Reporting & Actionable Insights
· Team Leadership & Cross-Functional Collaboration
ROLE OVERVIEW
We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.
RESPONSIBILITIES
1. Revenue Strategy & Commercial Ownership
· Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.
· Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.
· Forecast budgets and revenue projections in partnership with the business and product teams.
· Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.
2. Campaign Execution & Optimisation
· Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).
· Continuously iterate on audiences, bidding strategies, placements, and creative formats.
· Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.
· Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.
3. Analytics, Attribution & Reporting
· Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.
· Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.
· Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.
· Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.
4. Creative & Messaging Strategy
· Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.
· Identify winning hooks, messaging frameworks, and creative formats based on performance signals.
· Champion a test-and-learn culture for creative iterations tied to sales outcomes.
5. Growth, Scaling & Innovation
· Identify and activate scalable audience pools and new revenue channels.
· Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.
· Lead CRO initiatives to improve landing page performance and purchase conversion rates.
· Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.
6. Team & Stakeholder Leadership
· Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.
· Mentor junior performance marketers and contribute to building a high-performance growth team.
· Present performance insights and growth strategies to senior leadership.
QUALIFICATIONS
· 5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.
· Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.
· Demonstrated track record of scaling revenue profitably at a D2C brand.
· Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.
· Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.
· Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.
· Creative mindset balanced with a rigorous, data-driven approach to problem-solving.
PREFERRED SKILLS (GOOD TO HAVE)
· Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.
· Familiarity with marketing automation, deep linking, and experimentation platforms.
· Prior experience leading or mentoring a performance marketing team.
· Interest in skincare, wellness, beauty, or consumer-first health brands.
· Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.
TOOLS & PLATFORMS
· Meta Ads Manager & Google Ads
· Shopify & D2C Website Platforms
· SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)
· Reporting Dashboards
· Marketing Automation & Deep Linking Tools
WHAT WE OFFER
· Competitive senior-level compensation + performance-based bonuses
· Direct ownership of revenue outcomes with high visibility to leadership
· Opportunity to build and scale a performance team as the company grows
· Dynamic, data-driven, and purpose-led working environment
· Career growth into a Head of Growth or Marketing Leadership role
WHY JOIN US?
· Be part of a high-growth startup tackling a real and underserved need in women's healthcare.
· Work with a passionate, purpose-driven team at the intersection of health and technology.
· Own meaningful revenue goals with the autonomy to build and execute your strategy.
· Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.
TO APPLY
Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

About Mirorin
About
Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World
Candid answers by the company
Role & Responsibilities:
· Design engaging graphics for Miror’s social media, ensuring brand consistency.
· Create artwork, illustrations, and promotional content for social media (Photoshop,
· Illustrator required).
· Develop marketing materials and ensure brand consistency across collateral (Illustrator,
· Photoshop, InDesign required).
· Support community-building initiatives, product launches, services, apps, and other monetization efforts.
· Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).
· Edit and produce videos for social media (Adobe Premiere Pro).
Preferred Candidate Profile:
· Expertise in Photoshop and Illustrator/Corel Draw.
· Strong typography, color theory, and layout design skills.
· Experience in video production (Adobe Premiere Pro).
· Knowledge of UI/UX design is a plus.
· Excellent communication skills and attention to detail.
· Ability to work in a collaborative, fast-paced environment.
· Must be able to work from the office.
Qualifications
· Degree or certification in Graphic Design or related field
· 4-5 years or more of experience in graphic design
· Proficient in Adobe Creative Suite
· Strong communication, conceptual thinking, typography skills and design skills
· Portfolio of work
Why Join Us?
● Be part of a high-growth startup tackling a real need in women’s healthcare.
● Work with a passionate, purpose-driven team.
● Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
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- Experience in publications at top-tier peer-reviewed conferences or journals
Employment Status
Full-time
Office
Bangalore
Hybrid workstyle
- We believe in high performance and professionalism. We work from office for 2 days/week and work from home 3 days/week
- To build a strong & highly-engaged organization in India, we highly encourage everyone to work from our Bangalore office, especially during the initial office setup phase
- We will continue to review and update the policy to address future organizational needs
Work Hours
- Full flextime (no core time)
*Flexible to choose working hours other than team common meetings
Media
Owned Media
- Mercari Engineering Portal
- AI at Mercari portal
- Mercan - Introduces the people that make Mercari
- Mercari US Blog
Related Articles
- Development Platforms and Platformers: On Rising to the Global Standard Ken Wakasa, Mercari CTO | mercan
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- The Providers of the Safe and Secure Mercari Experience: The TnS Team, Introduced by Its Members! | mercan
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- Minimum 3+ years of experience in Software Testing / Quality Assurance.
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- Understanding of SDLC, STLC, Agile methodologies.
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⭐ Good to Have
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We are looking for an experienced and results-driven Sales Executive/Business Development Executive (BDE) to join our team. The ideal candidate should have a strong background in sales and basic knowledge about digital marketing, excellent relationship-building skills, and the ability to identify and convert leads into long-term business opportunities.
Roles & Responsibilities :
Reach out to potential clients via calls, emails, and messages
Generate leads and build a strong pipeline
Schedule meetings and demos with prospective clients
Assist in client communication and relationship building
Collaborate with the sales team for market strategies
Skills Required :
Excellent communication & interpersonal skills
Confident and self-motivated attitude
Basic knowledge of sales, CRM tools, or business development
Good command over spoken and written English
Eagerness to learn, adapt, and perform
What You'll Gain :
Strong foundation in sales & client communication
Competitive salary + attractive incentives
Real-world learning with experienced professionals
Improved communication, confidence, and sales pitch
The Business Development Executive will be responsible for identifying and developing new business opportunities, building relationships with potential clients, and helping drive sales for the company’s digital marketing services. This role requires a proactive individual with excellent communication, negotiation, and relationship-building skills. The ideal candidate will have a strong understanding of the digital marketing landscape and a passion for sales.
Key Responsibilities
- Lead Generation & Prospecting.
- Must be having ability to reach US and Canada clients.
- Identify new business opportunities and generate leads through research, networking, cold calling, and attending industry events.
- Qualify and convert leads into opportunities through effective communication and follow-up.
- Conduct market research to identify potential clients in target industries.
- Engage with prospective clients to understand their digital marketing needs and objectives.
- Develop and deliver compelling sales presentations and proposals tailored to client requirements.
- Build and maintain strong, long-term relationships with clients to ensure satisfaction and repeat business.
Sales Strategy & Execution
- Collaborate with the sales and marketing teams to create strategies for client acquisition and revenue growth.
- Meet and exceed sales targets and KPIs on a monthly, quarterly, and annual basis.
- Finalize agreements and navigate contract negotiations to align with client needs.
Marketing Services / Analysis
- Stay up-to-date with the latest trends in digital marketing, SEO, PPC, social media, and other related services.
- Effectively communicate the company’s services and value propositions to potential clients.
- Provide feedback to the marketing team to refine service offerings based on client feedback and market demands.
- Maintain accurate records of all sales activities, client communications, and progress through the CRM system.
- Analyze sales data and metrics to identify opportunities for improvement and refine sales strategies.
Key Skills & Qualifications
Experience
- 0.6 – 4 years of experience in business development, sales, or digital marketing (preferred).
- Proven experience in lead generation, client acquisition, and sales growth.
- Familiarity with digital marketing services (SEO, PPC, content marketing, social media) is a plus.
Skills
- Strong communication, negotiation, and presentation skills.
- Ability to build and maintain relationships with clients and internal teams.
- Knowledge of CRM software and sales tools.
- Analytical mindset and ability to work with sales data to improve performance.
- Self-motivated, results-driven, and a strong team player.
Schedule:
- Monday to Friday
- Night shift
- US shift
Supplemental Pay:
- Performance bonus
Education: Bachelor's (Preferred)
Work Location: In person
● Develop and monitor the company’s growth strategy for all stages in the funnel including
defining a roadmap for each marketing channel
● Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditional
media) and offline marketing efforts (hosting events, word of mouth, etc.)
● Maximize the effectiveness of user discovery and our onboarding experience
● Develop a system to track conversion rates and measure progress against goals, constantly
looking to eliminate bottlenecks, improve processes, and introduce creative ideas and
solutions that are quickly tested and evaluated
● Provide customer insight to the Product team by blending data with a deep understanding of
user needs, habits, and perceptions developed through targeted interviews, usability studies,
and customer feedback
● Identify user personas and translate our product and outcomes into external messaging and
communications
● Balance business goals and revenue targets with top-notch user delight as a North Star
● Set up CRM to capture detailed and timely data at all user/customer touchpoints
● Communicate strategies and results to the leadership team on a consistent basis
Qualifications
● 4+ years of relevant experience in a growth marketing or growth hacking role
● Experience setting, executing, and iterating on a growth strategy
● Experience scaling customer acquisition, activation, and retention while maximizing lifetime
value
● Experience building, leading, and managing a team of marketers and/or sales persons
● Proven experience tracking analytics and developing KPIs
● Proven experience in online acquisition tactics and best practices
● Strong written and verbal communication skills
● Strong organizational skills and attention to detail
● Ability to manage multiple tasks and priorities at once
● Ability to perform well in a fast-paced, cross-functional, dynamic, and ambiguous startup
environment
Key Responsibilities:
- Develop and execute strategic sales and marketing plans to achieve sales targets and expand customer base.
- Identify and pursue new business opportunities through market research, networking, and lead generation.
- Build and maintain strong relationships with existing and potential clients to promote customer satisfaction and loyalty.
- Conduct product presentations and demonstrations to prospective clients.
- Collaborate with the marketing team to create compelling marketing materials, campaigns, and promotions.
- Monitor industry trends, competitor activities, and customer feedback to stay informed about market changes and opportunities.
- Prepare sales reports, forecasts, and budgets to track performance and identify areas for improvement.
- Represent the company at industry events, trade shows, and conferences to promote brand awareness and generate leads.
- Provide timely and effective communication to internal teams regarding sales and marketing activities, customer feedback, and market developments.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in sales and marketing, preferably in a similar industry.
- Strong understanding of sales techniques, marketing principles, and customer relationship management.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Proficiency in Microsoft Office and CRM software.
- Willingness to travel as needed.
Key Responsibilities
• As a part of the DevOps team, you will be responsible for the configuration, optimization, documentation, and support of the CI/CD components.
• Creating and managing build and release pipelines with Azure DevOps and Jenkins.
• Assist in planning and reviewing application architecture and design to promote an efficient deployment process.
• Troubleshoot server performance issues & handle the continuous integration system.
• Automate infrastructure provisioning using ARM Templates and Terraform.
• Monitor and Support deployment, Cloud-based and On-premises Infrastructure.
• Diagnose and develop root-cause solutions for failures and performance issues in the production environment.
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• Configure security best practices for application and infrastructure
Essential Requirements
• Good hands-on experience with cloud platforms like Azure, AWS & GCP. (Preferably Azure)
• Strong knowledge of CI/CD principles.
• Strong work experience with CI/CD implementation tools like Azure DevOps, Team City, Octopus Deploy, AWS Code Deploy, and Jenkins.
• Experience of writing automation scripts with PowerShell, Bash, Python, etc.
• GitHub, JIRA, Confluence, and Continuous Integration (CI) system.
• Understanding of secure DevOps practices
Good to Have -
•Knowledge of scripting languages such as PowerShell, Bash
• Experience with project management and workflow tools such as Agile, Jira, Scrum/Kanban, etc.
• Experience with Build technologies and cloud services. (Jenkins, TeamCity, Azure DevOps, Bamboo, AWS Code Deploy)
• Strong communication skills and ability to explain protocol and processes with team and management.
• Must be able to handle multiple tasks and adapt to a constantly changing environment.
• Must have a good understanding of SDLC.
• Knowledge of Linux, Windows server, Monitoring tools, and Shell scripting.
• Self-motivated; demonstrating the ability to achieve in technologies with minimal supervision.
• Organized, flexible, and analytical ability to solve problems creatively
Responsibilities:
Developing and maintaining all server-side network components.
Ensuring optimal performance of the central database and responsiveness to front-end requests.
Collaborating with front-end developers on the integration of elements.
Designing back-end services for various business processes.ses.
Developing high-performance applications by writing testable, reusable, and efficient code.
Implementing effective security protocols, data protection measures, and storage solutions.
Running diagnostic tests, repairing defects, and providing technical support.
Documenting Node.js processes, including database schemas, as well as preparing reports.
Recommending and implementing improvements to processes and technologies.
Keeping informed of advancements in the field of Node.js development.
Skills:
Bachelor's degree in computer science, information science, or similar.
At least two years' experience as a Node.js developer.
Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
Knowledge of front-end technologies such as HTML5 and CSS3.
Superb interpersonal, communication, and collaboration skills.
Exceptional analytical and problem-solving aptitude.
Great organizational and time management skills.
Availability to resolve urgent web application issues outside of business hours.












