Key Responsibilities:
- Campaign Strategy: Develop and execute paid social media advertising strategies aligned with client objectives and budgets.
- Campaign Setup: Create and set up advertising campaigns on various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and Twitter.
- Budget Management: Handle a budget of 5 Lakhs, ensuring optimal allocation across different platforms and campaigns.
- Ad Creation: Create engaging and effective ad creatives, copy, and content tailored to the real estate industry and target audience.
- Audience Targeting: Conduct in-depth audience research to identify and target specific demographics, interests, and behaviours relevant to the real estate market.
- Performance Tracking: Monitor campaign performance using analytics tools, making data-driven adjustments to improve ROI and KPIs.
- Optimization: Continuously optimize campaigns for better performance, including adjusting ad formats, headlines, targeting parameters, and bidding strategies.
- Client Communication: Collaborate with clients to understand their goals, provide regular updates on campaign performance, and offer strategic recommendations.
- Competitive Analysis: Stay informed about competitors' social media strategies and market trends to maintain a competitive edge.
- Reporting: Prepare and deliver regular performance reports, highlighting key metrics and insights to clients and internal stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience (2 years) in managing paid social media advertising campaigns, preferably with a budget of 5 Lakhs or more.
- Proficiency in using social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for design and copywriting.
- Knowledge of the real estate industry and market trends is a plus.
Subodh Popalwar
Software Engineer, Memorres
About Square One Media Solutions Pvt Ltd
Every product or service that you plan to sell, has story to tell. These stories are the real reasons why people first connect to your product. The better you tell them, the more you grab eyeballs and the more you eventually sell. As a communications agency we take pride in our story telling skills.
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Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus
Experience - 1 to 3 yrs
Budget - upto 40 - 45 k
The notice period is preferred mostly by an immediate joiner or within 15 days
- You’ll also oversee paid search campaigns to ensure their success and communicate with clients to support their websites if needed.
- A candidate who is a skilled communicator and able to collaborate with various teams.
- Candidate must know to run Google ads, Linked ads, Facebook ads, Social media executive Google ads weekly report Facebook ads
- Develop and execute successful SEO, SMM strategies
- Proven experience as SEO Manager, SEM Manager or similar role
- Excellent communication skills
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude
Digital marketing executive job duties include:
• Prepare social media marketing strategy and campaign by coming up with content
ideas, planning the budget, and implementing it.
• Utilize various social media channels to promote the company’s products and
services.
• Increase the visibility of the company’s social content by optimizing individual
company pages on social media platforms.
• Utilize the digital marketing aspects of the social media marketing roadmap to
increase website traffic, audience engagement, and revenue.
• To achieve certain goals, you must generate leads, qualify leads, develop
marketing communications, build your brand image, and convert sales leads.
• Taking steps to improve campaigns and other marketing efforts by monitoring
their performance and evaluating their effectiveness.
Requirements for Digital marketing executive
• A graduate degree in marketing or a related field is required.
• 1-3 Years of experience in digital marketing.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,
social media campaigns, and display advertising campaigns.
Selected intern's day-to-day responsibilities include:
1. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
2. Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
3. Set up and optimize company pages within each platform to increase the visibility of the company's social content
4. Moderate all user-generated content in line with the moderation policy for each community
5. Create editorial calendars and syndication schedules
6. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
7. Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions
Who can apply:
1. Internship experience or knowledge on SMM
2. Immediate Joining
3. Should be available for 3 months.
4. Part time Internship
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This Candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and able to monitor the company's social media presence.
Responsibilities-
- As a key stakeholder, actively contribute to the devising of the overall company’s digital strategy and steer best practices
- Should have indepth experience into Social and google paid ads
- Explore the utilization of market-leading, multi-channel paid/ un-paid communication developments and technologies to keep all our audiences engaged, and connected
- Devise strategies to drive brand campaigns & online traffic/followers to the website and social media pages.
- Able to Manage and develop core digital marketing team – SEO, Content writer, social media executive, etc
- Great experience in using Marketing automation tools for tracking productivity of marketing activities & the team KPIs
- Having an in-depth idea of how to drive Marketing operations with automation like lead management, CRM, mail automation, what's app automation etc
Qualifications-
- Bachelor's/ Master's degree in marketing or related field
- Excellent understanding of digital marketing concepts
- Experience with business to customer social media and content generation
- strong creative and analytical skills
Interested Candidates can apply for the same
Digital Marketing Specialist - E- Commerce Platform
ROLE OVERVIEW :
- The Digital Marketing Specialist will be responsible for driving performance digital marketing channels including search engine marketing. (SEM), search engine optimization (SEO), and social media marketing (SMM) to drive customer acquisition, brand awareness and engagement while managing marketing spend and ROI on a daily basis.
- The role requires a hands-on ability in managing these digital marketing channels, along with strategic finesse of understanding and improving the customer funnel.
-We need a clear, confident communicator with a strong understanding of performance marketing and a data-driven approach while working cross-functionally with Product, Sales, Engineering, PR, Content and Design
Responsibilities :
- Experience in creating and managing SEO, SEM, display advertising, email, and social media marketing campaigns while playing a key role in driving product-market fit and thereby improving ROI
- SEO ; Research and implement on-page and off-page search engine optimization in order to get pages ranked for high volume keywords
- SEM ; Manage and optimize AdWords campaigns to acquire customers within CAC guardrails
- SMM ; Basic understanding of social media campaign management in order to maximize awareness, engagement, or conversions
- GA ; Track and monitor key metrics for websites, mobile app, social platforms on a daily basis
- Prepare all digital marketing MIS on daily, weekly, fortnightly and monthly basis
- Research and recommend best practices within industry and amongst competitors
- Spot digital trends and capitalize relevant ones
What we are looking for :
- 3 to 7 years experience in digital marketing
- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
- Experience working with key digital marketing tools e.g. Google AdWords, FB Ads, Webmaster, Moz, Keyword Planner etc.)
- Experience with website analysis using a variety of analytics tools including Google Analytics, Hot Jar as well as internal reporting tools
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint, and Word
- Strong communication, project management and problem-solving skills
The day-to-day
Typically, a digital marketing executive will:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
Key skills
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Video editing skills:Website and social media content will not just be text but frequently visual as well
- Web development skills:A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
- Project management skills:Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
Follow CutshortSubodh Popalwar
Software Engineer, Memorres