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Job Title: Growth Marketing - Content & SEO
Location: Bangalore
About threedots:
At threedots, we are committed to helping our customers navigate the complex world of secured credit financing. Our mission is to facilitate financial empowerment through innovative, secured credit solutions like Loans Against Property, Securities, FD & More. We're looking for an experienced Growth Marketer to join our team and drive our content and SEO efforts. Founded by early members of Groww, we are a well funded startup with over $4M in funding from India’s top investors.
Role Overview
As a Growth Marketer at threedots, you will be responsible for developing and executing our content strategy to increase organic growth. You should have a strong grasp of current SEO best practices, a track record of success in organic growth, and the ability to use various SEO tools to analyze performance and identify opportunities.
Responsibilities:
- Develop and implement a robust content strategy that aligns with SEO goals and overall marketing objectives.
- Conduct keyword research to guide content teams and optimize our website and social media profiles.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Stay up-to-date with the latest trends and changes in SEO and major search engines.
- Utilize analytics tools to monitor and analyze performance, and suggest improvements.
- Collaborate with marketing teams to drive SEO in content creation and content programming.
- Identify opportunities for content, strategic partnerships, and emerging platforms.
- Provide competitive analysis of top performing websites in our sector.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 3 years of experience in SEO and organic growth strategies.
- Proven track record of content management and strategy.
- Proficient with SEO reporting and analytical tools.
- Understanding of search engine algorithms and ranking methods.
Preferred Qualifications:
- Experience with financial services content and compliance considerations.
- Familiarity with Google Analytics, SEMrush, Ahrefs, Moz, or similar tools.
- Experience in Wordpress
- Strong understanding of technical SEO (site structure, sitemaps, crawl budget etc.).
- Excellent written and verbal communication skills.
- Ability to work independently and with cross-functional teams.
What We Offer
- Competitive salary and performance incentives.
- High Equity Ownership
- Opportunity to be part of a growing team with a strong vision for the financial sector.
- Professional development and career growth opportunities.
- Other Startup Perks
How to Apply:
Please fill in the form below and our team will reach out to you:
https://forms.gle/MVG5VmLxpfL9N6eg8
About the Role:
As a strategist, consultant and implementer, a successful candidate will drive multiple projects
across growth, technology and product. The ideal candidate will have proven experience in a
business consulting role, with a special focus on executive-level advising and interdepartmental
collaboration.
Requirements:
● Ex Consultants from Mckinsey, BCG, Bain, AT Kearney, LEK Consulting, Parthenon, Deloitte or other top-tier consulting firms will be preferred
● Undergraduate/ Postgraduate from top tier engineering schools like IIT/ BITs/ IIM/ ISB within 2-4 years experience will be preferred
● Minimum 2 years prior experience in strategy consulting or strong experience in leading PnL at high-growth startups or equally analytical roles preferred.
● Strong analytical ability, with an excellent track record as an independent problem solver.
● Ability to understand large amounts of data to find the issue and crisply communicate to the CEO will be a given.
● Adept at MS Excel & PPT
● Extremely agile, and enjoys working in a highly dynamic environment where there is pressure to deliver on business outcomes.
● Someone who wants to be legendary every day.
● Experience in planning and leading strategic initiatives.
Job Description:
● Serve as liaison between the CEO, executives, and senior leaders for project updates, proposals, and planning.
● Independently lead multiple high stake projects that impact the PnL across Growth, Technology, Operations and Product
● Oversee daily operations through collaboration with senior management and department leaders, performing an array of administrative tasks from managing calendars, generating correspondence, maintaining hard copy and electronic files planning, and coordinating annual corporate meetings, and scheduling facilities.
● Build and develop relationships with all employees for increased efficiency and effective responsiveness to existing operations, and help to define new operational strategies, working with the CEO and executives on special projects.
● Willingness to develop and learn subject matter expertise in healthcare, handling inquiries and developing action plans to address them and assisting with the preparation and dissemination of communications
Roles and responsibilities:
- Create a brand and market positioning that maintains Tartan's leadership position in the industry.
- Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
- Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
- Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
- Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
- Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.
You will be a good fit if you have the below:
- Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
- Successful track record in building, getting buy-in, and executing marketing plans
- History of building high performing, marketing teams and attracting top marketing talent
- Relevant domain experience preferred in deeply technical products, preferably in API space
- A thorough grasp of the key metrics needed to drive the business
- Ability and desire to use data and metrics to make strategic growth decisions
- Interest in development, training, and mentorship; hands-on in working with teams
Why Tartan?
- Brand new MacBook
- Stock Options
- Health Insurance
- Unlimited Sick Leaves
- Passion Fund (Invest in yourself or your passion project)
- Wind Down
-
Your responsibilities will include:
- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success.
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
- You are highly goal driven and work well in fast paced environments.
- You possess strong analytical skills and are comfortable dealing with numerical data.
- You have excellent communication & interpersonal skills.
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
About WISE
At Wise, we are building the world's best online tutoring platform that companies teaching online can use to manage their online operations from scheduling demos to running classes for your learners. We have designed an extremely user friendly interface for your admins and instructors to set up your online academy within a matter of 5 minutes.
- We are a platform used for online tutoring by over 150,000 teachers to conduct live classes for over 2,500,000 learners
- Our platform has been tested at 500k DAUs and more than 2 billion+ minutes of live sessions have been conducted on the platform
- We have a customised and native Zoom integration (no redirection) for interactive live class experience
- We are building the world's first infrastructure layer for digital classrooms and have open APIs as well as a White-Label options to setup a native experience for your online teaching platform
What we need
A digital marketing expert with 2-3 years of experience running and coordinating digital marketing campaigns. We are execution-focused and work would involve building things quickly & adapting based on market feedback. If you love designing marketing campaigns and want to expand and grow, we would like to talk to you.
What you will do
- Work directly with the founding team and drive key product decisions
- Define and establish marketing strategy with the copy team
- Analyze and take decisions on furthering marketing and creative strategy
Essential skills
- Independent player (We’re a team but, we want you to contradict us on the way)
- Social media and google ads skills
- Spreadsheets, or Airtable (Just give us numbers, or graphs, we love graphs)
- Goal-oriented
- Creative and innovative
Good to have
- Good communication skills
- Team-oriented mindset
Probably not ideal if
- If you have always been right about everything
- Not looking for a full-time engagement
Definitely get in touch if you
- Would have started the exact same company but am willing to build it together with a great team
- Would fight us in a duel to make our product better
Client in blockchain, web3, DAO space. Hybrid role.
We're looking for a Performance Marketer to drive our strategic product and technology vision on the growth and platform side of products. Evaluate the customer touch-points and growth levers in our onboarding product. Define, drive and modify traffic and growth metrics for the organization. Be responsible for building and executing new initiatives and roadmaps. Manage product lifecycle from ideation to launch and beyond. Salary up to 35 LPA
🙋What makes you a good fit?
- Minimum 2 years of experience working on building products or problem-solving in a B2B domain.
- Relevant product experience in growth products, onboarding journeys, retention and engagement journeys
- The drive to build products with an insight-first approach but at the same time a track record of boldly pursuing intuitions and validating them via experimental outcomes.
- Data orientation, analytical skills, and an ability to interpret everything in terms of measurement.
- Comfort with ambiguity, belief in first principles, and the skill to transform broad ideas into action plans via high bias for action
- Unnoticeable cross-functional stakeholder management.
- Business acumen to appreciate and understand levers for business growth and profitability.
- Preference to work independently.
A fast-growing SaaS commerce company permanent WFH & Office
What is the role?
We are looking for a performance marketer who can profoundly understand the user and plan search engine and display advertising to generate MQLs. You are someone who likes working with data and insights and making decisions based on it. You should be able to lead multiple performance marketing initiatives like Google Ads, Linkedin Ads, Facebook Ads, Display Ads, GDN, Bing Ads etc in international markets like MENA, USA, EMEA & SEA. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define and execute the SEM & performance marketing strategy. It will include work like demand generation, landing pages, keywords research, Ad copies, competition research & analytics.
- Work closely with a range of cross-functional teams - product, design, marketing, and sales to craft highly effective, data driven campaigns on Google Adwords, Linkedin & Facebook.
- Understand and analyze campaigns regularly and optimize the CTR, CPL & CPA.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- Expertise in Google Adwords campaigns for international markets.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands-on experience in Google Analytics, Google AdWords, Linkedin Ads, Facebook Ads, Hubspot CRM, Landing pages and Webflow.
Who will you work with?
You will be working closely with the growth marketing head and the marketing team members.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.
We are
A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.
- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyse performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.
About our Client :-
Our client is a B2B2C tech firm backed by a Retail Giant and tech venture capitalist founded by founders - IITB Graduates who are experienced in retail, ecommerce and fintech.
The company aims to become one app to manage all your brands loyalty points, cashback and coupons. It will have additional content and discovery layer for customers and brands for further engagement and commerce.
Key Responsibilities :-
- Own and scale the direct to consumer business; be responsible for its P&L
- Build and scale the user growth (paid + organic marketing), conversion (including liaison with product growth), retention/CRM and reactivation by building a repeatable, sustainable & defensible growth machine.
- Use the data to create customer personas, improve revenues and minimise costs and expenditures; create a culture of structured experimentation and iteration to drive growth
- Hire and develop a front line team to meet GROWTH business goals and requirements; build core talent capabilities around each of its sub-function namely User Growth, Conversion, Retention & Reactivation
- Drive maturity improvement in GROWTH function's execution and performance management via data-based decision making
- Navigate smoothly across multiple teams (product, marketing, tech, etc.) within the organisation to drive cohesiveness and enable a - one team- positive working culture
Experience, Skills & Knowledge :-
- Seasoned professional out of which minimum 3+ years of demonstrated experience of GROWTH function ownership and scale in a consumer tech startup
- Customer centricity focus and ability to bring - voice of customer- in decision making
- Leadership and team management experience
- Understanding the different types of customer acquisition channels - including paid and owned media as well as earned media (PR, word of mouth, organic SEO)
- Entrepreneurial mindset with ability to hustle and sharp business acumen
- Exceptionally curious, bold thinker, applying outside-in thought leadership to reimagine ways of performing work - with a passion for inventing and simplifying
- Ability to assess and mitigate risk, forecast both long and short-term outcomes, and navigate scenarios in B2C business environment
- Ability to communicate across multi-cultural and experience levels, internal & externally
- Analytical rigour i.e. should prefer data to challenge status quo, engage mind, direct hypothesis- driven thinking and structure complex issues.
This wellness platform is revolutionising primary health and wellness in India.
What you will do:
- Getting things done as per the requirement of the team
- Coordinating with different stakeholders and ensuring timely delivery of curriculum deliverables
- Organizing, modifying and updating existing workflows
- Setting up and fixing operational processes which are not functional
- Ensuring quality assurance is in place for all deliverables
Desired Candidate Profile
What you need to have:- Operational experience in any industries (Preferably start-ups)
- Strong Academic background (Mass communication/Lit/Mass media/Journalism)
- 1-2 years of experience
- Strong sense of ownership for work
- Innovative Mindset
- Flexibility, perseverance, empathy and being graceful under pressure are important attributes to have/ develop
SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratize great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee's core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.
Culture at SLAY:
Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team-; each member is united by a common purpose and drives excellence by bringing their unique self to the team.
We aim to build and nurture a team that finds meaning and fulfillment in the work they do at
SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.
The following principles guide us in our day to day working at SLAY:
1. Act with integrity and respect
2. Be passionate
3. Think long-term
Core Values :
Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.
1. Customer First
a. Always solve for the customer, not for self or the Company
b. Understand customers and markets deeply
2. Courage:
a. To think big, act without fear and voice your opinion.
b. To question the status quo- go beyond rules and hierarchies.
c. To act in the best interest of the customer and company, even if it calls for going outside your comfort zone
d. To be transparent and open; we have nothing to hide
3. Ownership:
a. Act with authority to drive results
b. Prioritize action over discussions
c. Collaborate independently across teams
d. Communicate proactively, eliminate the need for follow ups
4. Curiosity
a. To push the boundaries and innovate
b. To never settle for less
c. To make mistakes, learn, don't repeat
d. Trust data over opinion
Beyond the salary (and great coffee!)
- Freedom to test out any idea in your function or outside of it.
- Gender-neutral policies
- Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
- 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
- Exclusive talks & insights from the experts for the growth & development of our team
- Full tuition fees sponsorship for Baristas
- Family support programs for Baristas
Opportunity:
As a Sr. Manager in SLAY's Digital Growth team, you will own the strategy and execution of all growth initiatives on all digital platforms.
Your Boss:
You will work directly with the Head of Growth who manages growth across channels and platforms. This position is being hired for. In the interim, you will report to our Co-Founder.
Your Team:
You will collaborate with business teams to develop growth strategies, creative teams to develop impactful copy/creatives, external partners to set up and manage specific projects/campaigns.
Key Result Areas :
- Drive customer acquisition & retention.
- Strong experience with driving growth on platforms including Facebook, Instagram, Google suite including Youtube and familiarity with emerging platforms.
- Experience with driving own sales channel growth including driving App installations and business through Web, App and other own platforms
- Grow the brand on the 3rd party sales channels with a key focus on improving funnels and cohorts
Your role requires knowledge and demonstrable experience of: Previous work experience 5+ years handling performance / digital marketing. Experience working with a high growth startup / brand would be strongly preferred.
Next Steps:
If you wish to explore this opportunity further,
1. Send us a copy of your latest resume
2. A quick note on what excites you about working with SLAY. You can do this as an audio file, video file or a simple write up as well.
3. We will schedule one to one interactions with your potential boss, team members and peers.
Disruptive Digital Healthcare platform
What you will do:
- Leading execution of high scale performance campaigns on multiple advertising platforms
- Exploring new channels for growth and leading their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
- 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expertise in excel-based data modelling and analytics tools
- Experience in handling mid to large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
(Only Female Candidates Preffered)
About Proactive For Her
Proactive For Her is a women's healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita and Kearney). A digital clinic for women, Proactive For Her, offers accessible, personalised and confidential healthcare solutions for women's out-patient health concerns across life stages - from puberty to menopause (https://www.proactiveforher.com/">https://www.proactiveforher.com/).
- Location: Bangalore
- Work hours: 9 am to 7 pm
- Full-time opportunity (Monday to Saturday)
Note: Saturdays will be work from home.
Qualifications
- Masters in Marketing / Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success
Requirements
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).
- You are highly goal driven and work well in fast paced environments
- You possess strong analytical skills and are comfortable dealing with numerical data
- Knowledge of SEO and PPC advertising methods
- You have excellent communication & interpersonal skills
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments
Role
You will be responsible for taking a look at customer growth, acquisition, and activation. Furthermore, you are going to play a role in customer retention and up-selling (the process of selling existing customers additional products or services).
- Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
- Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Ensuring consistent messaging that is aligned with the brand
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
Looking for a Product Head who will have full ownership for multiple areas of the product, including product roadmap and release planning. Responsibilities include listening to customers, creating business requirements, defining user stories, building prototypes, collaborating with the engineering team for product development, and ensuring the launch and adoption of these solutions. The detailed list of responsibilities are captured below:
- Own the strategy and roadmap for designated product areas. Be an advocate for the customer and keep a close eye on the competition and industry to build the roadmap in alignment with the long-term product vision.
- Plan and manage all stages of the product life cycle, from ideation to launch, adoption/growth, and sunsetting.
- Develop business cases for each product initiative to demonstrate customer need, feasibility, pricing, addressable and realizable revenues, competitive positioning, implementation plan, and support costs, etc.
- Work with the product design team to iteratively develop highly usable, intuitive, and pixel-perfect designs and prototypes.
- Collaborate with the sales and marketing teams to build a strong GTM strategy and be the spokesperson for the product within the industry by hosting webinars, events, etc.
- Mentor other junior product managers and product designers on the team.
- Lastly, but most importantly, work closely with the engineering team to build a repeatable and efficient process for product delivery including but not limited to backlog grooming, prioritization, and sprint planning.
-
Who is a good fit for this role?
Consider yourself a good fit for this role if you have these characteristics. Don’t worry if you don’t check every item on the list below. If you have the attitude to constantly challenge and upskill yourself, you might still be a good fit.
- Full product funnel ownership - You have 8+ years of product management experience for a consumer or B2B SaaS service, with multiple launches under your belt.
- Deep empathy for user needs - You love talking to users, and you have multiple approaches for understanding what matters to them and why.
- Ability to communicate effectively - You can clearly communicate with different internal stakeholders and external stakeholders. You are comfortable speaking the language of engineers on one end and customers, executives, or other business stakeholders on the other end. You thrive on ambiguity. You are as comfortable articulating vision and strategy as you are writing detailed product requirements.
- Attention to detail - You obsess about the smallest product details, from color to positioning and tone of language. You benchmark yourself against the best in the industry and aim to build the best. You are able to build systems that enable the team to maintain a high bar for quality.
- You ask and answer the right questions - You develop smart hypotheses and have a knack for designing research and experiments to prove them. You love data, and the know-how to interpret and think critically about results.
- Understanding of technology frameworks and concepts - You can work closely with the engineering team, to understand tradeoffs and make decisions around prioritization and scope.
- Team orientation - You go above and beyond to make your product and team successful, whether it’s filing bugs or organizing team offsite. You believe and understand that strong products are built by closely-knit teams. You are naturally inclined towards owning criticism and deflecting praise to the team.
What can you look for?
The opportunity to shape and build a product through its very early stages, a wide breadth of responsibilities, and an opportunity to challenge yourself every day. The product is one of the prominent solutions in the Indian geography and witnessing rapid adoption and growth across multiple world geographies including the US and Europe. You get the chance to collaborate with a highly skilled team with a good mix of experience and a can-do attitude.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. Empuls works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners, or consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
Objectives of this Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelor’s degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred Qualifications
- Master’s degree a plus
- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Willingness and ability to travel
- Established press and media contacts
Job Description:
This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.
You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.
Your responsibilities will include:
Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.
Growth
You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO
Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.
Is this someone that looks like you?
- A hands-on marketing leader who absolutely loves their craft
• Experience: 7-15 years experience in driving demand in the B2B SaaS space
• Have used content as a key medium for demand generation
• Have a good handle on product, digital and performance marketing
• Both right and left brained - can think of creative ideas and alongside crunch numbers
• An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
• We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility
We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the One Code app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end
Responsibilities:
● Build user journeys and communication strategies for every funnel the user goes through in the app
● Build highly engaging campaigns across user funnels to increase conversion rates
● Drive repeat users, referrals through Email, Push Notifications and other product
touchpoints
● Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and
renewals.
● Work with internal and external stakeholder to seamlessly drive all campaigns
● Constantly look for funnel drop offs and optimize every step to increase conversion rates
● Share data on daily, weekly and monthly basis with the larger team
Requirement:
● 4+ years of hands-on experience in working with user engagement platforms like
WebEngage
● Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
● Knowledge of HTML coding to create emailers is a must
● Experience working in a B2C product is preferrable
Why join us?
- You will get to work with an experienced team who has worked in multiple startups.
- Experimenting is the name of the game
- Grow with us. It is a family
- Own the product analytics of bidgely’s end user-facing products, measure and identify areas of improvement through data
- Liaise with Product Managers and Business Leaders to understand the product issues, priorities and hence support them through relevant product analytics
- Own the automation of product analytics through good SQL knowledge
- Develop early warning metrics for production and highlight issues and breakdowns for resolution
- Resolve client escalations and concerns regarding key business metrics
- Define and own execution
- Own the Energy Efficiency program designs, dashboard development, and monitoring of existing Energy efficiency program
- Deliver data-backed analysis and statistically proven solutions
- Research and implement best practices
- Mentor team of analysts
Qualifications and Education Requirements
- B.Tech from a premier institute with 5+ years analytics experience or Full-time MBA from a premier b-school with 3+ years of experience in analytics/business or product analytics
- Bachelor's degree in Business, Computer Science, Computer Information Systems, Engineering, Mathematics, or other business/analytical disciplines
Skills needed to excel
- Proven analytical and quantitative skills and an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause
analyses - Excellent understanding of retention, churn, and acquisition of user base
- Ability to employ statistics and anomaly detection techniques for data-driven
analytics - Ability to put yourself in the shoes of the end customer and understand what
“product excellence” means - Ability to rethink existing products and use analytics to identify new features and product improvements.
- Ability to rethink existing processes and design new processes for more effective analyses
- Strong SQL knowledge, working experience with Looker and Tableau a great plus
- Strong commitment to quality visible in the thoroughness of analysis and techniques employed
- Strong project management and leadership skills
- Excellent communication (oral and written) and interpersonal skills and an ability to effectively communicate with both business and technical teams
- Ability to coach and mentor analysts on technical and analytical skills
- Good knowledge of statistics, basic machine learning, and AB Testing is
preferable - Experience as a Growth hacker and/or in Product analytics is a big plus
- Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same
- Managing all online properties of the brand
- Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics
- Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns throughout the year
- 5+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation, and/or Lifecycle Marketing
- Experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
- Experience with digital and web analytics and data tracking tools (e. g., Google Analytics, ) and SQL
- Website management and technology experience including CMS, HTML, CSS, and Javascript
- Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
- Experience with ad serving tools and DSPs (e. g., DoubleClick, Adobe Advertising Cloud)
- Experience working both strategically as well as in an executional capacity to build and deploy the campaign
- Experience presenting ideas to several stakeholders at once
- Experience collaborating and coordinating with internal and external cross-functional teams
- Experience with digital marketing and digital measurement latest trends and best practices
Desired Skills and Experience
Key Responsibilities
- There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
A New York based Funded startup
About the company
A US based funded startup.Hiring for the Growth Manager - Paid Acquisition role, and looking for someone who will work with the Head of Homeowner Growth in building strategies and execution. Apply if you are excited about creating a platform for true entrepreneurship.
Responsibilities
● Own all paid acquisition for all our Business Owners. (It’s not about acquisition of leads
anymore. It’s about contribution to the pipeline and driving the revenue.)
● Work closely with the Head of Homeowner Growth to plan and drive paid acquisition initiatives across channels - Google, Facebook, Taboola etc.
● Work closely with the lifecycle manager to lay out clear customer journeys based on the intent, geography, demographics, device etc. of the traffic.
● Work closely with other internal resources - design, content etc. to ensure timely roll out of planned campaigns.
● Ideate and come up with portfolio strategies to ensure accurate budgeting for each business owner account.
● Capture high-quality data beyond the vanity metrics, and derive insights that drive decision making
● The discipline of marketing is shifting from people-centric to API-centric activities, therefore, one of the most critical responsibilities would be to interface with the product and engineering team to develop internal tools that give us massive leverage over any other competitors. This is not for the faint-hearted, traditional marketer.
● Productize and automate as much as possible. Be the Product owner
● Set up a monitoring protocol. Monitor KPIs and success metrics. Identify issues, modify the plan and processes related to it which may lead to a better outcomes
Minimum Qualifications
● 4+ years of experience working as a Growth Manager at funded tech startups
● From top IIMs or IITs or ISB
● Experience working as a founder of a disruptive Marketing Agency is a plus
● Prior experience in interfacing with Product teams to roll out marketing tools is also a big plus
You are a good fit if
● You have engineering approach to marketing
● You love to take on really challenging problems and follow through end to end on the process and outcomes
● You are highly analytical and are able to look at problems objectively and can hustle to solve them creatively
● You are a good communicator and an excellent writer. Since we are an async and remote-first company, most of our work is written. You'll need to be able to proactively communicate in concise, clear, and simple writing.
Care to sharpen your skillset and use the same to impact millions of people living in our cities? Aspiring for an entry into the vibrant startup world of Bangalore?
Here is one chance: Designer @ Woolly Farms
- Design a pamphlet
- Idea - Woolly Farm is near by , come and get your produce - Should include the specialties of Woolly
- An Email template
- Greeting new subscribers
- A social media design promoting Oyster mushroom
Care to sharpen your skillset and use the same to impact millions of people living in our cities? Aspiring for an entry into the vibrant startup world of Bangalore?
Here is one chance: Growth Hacker @ Woolly Farms
- Ideating and managing new communication flows working with internal product, operations, and content teams to drive engagement for company product users.
- Designing and executing the user communication flows for new product features
- Reducing CX touchpoints / calls by looking at data and proactively communicating with the customers on resolving them
- Being a go-getter who can work efficiently with multiple teams and delivering before deadlines.
- Analyzing and reporting performance on a regular basis and deciding actionably.
- Meeting with public officials, developers, and the public regarding development plans
- Business Analysis: Monitoring and assessing the performance of your market.
- Working with and supporting central product teams to improve tools to drive growth in markets.
What you need to have:
- 3+ years of experience in managing growth at early-stage startups or global startups entering India.
- Strong academic credentials from a Tier 1 institution.
- Significant understanding of the fintech and financial services space, especially the wealth management business.
- Bonus: Tier 1 MBA.
- Extremely high analytical skills and first-principles led problem-solving attitude.
- Excellent communication skills.
- Good people skills with the ability to build trust.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Dealshare is founded by ex-Microsoft/Myntra/Metro Cash & Carry - IIT/IIM alumni passionate about building an inclusive e-commerce platform relevant across all social stratum. In this endeavour, we are backed by some marquee investors like Matrix Partners, Falcon, and Omidyar. We plan to reach 100 cities by 2021 and for this goal, we are looking for equally passionate folks to join us.
About the role:
DealShare is looking for a senior product manager to drive customer engagement and business growth. The potential candidate will be an innovative problem solver with strong analytical skills honed at aggressively growing company in consumer internet space preferably at cusp of gaming and commerce.
Primary Responsibility:
- Build and implement strategies to ensure continuous growth of customer engagement leading to better retention and lifetime value of customer
- Own and monitor all key customer growth metrics. Build a robust analytics infrastructure to track these metrics
- Employ advanced data and statistical tools to build intelligent solutions around customer and business problems
- Advocate for what should be the priority and align stakeholders while solving for any concerns.
- Get things done by working with cross-functional teams displaying ability to collaborate, multitask and drive best possible decisions and outcomes
Candidate Profile:
- Overall 5+ years of professional experience with 3+ years in product management in internet industry. Software engineering experience will be preferred.
- Engineering graduate from premium institute. Post graduate will be preferred.
- Experience building solutions using data science/big data/machine learning a big plus
- Experience with Agile and lean processes a plus
- Should display traits of a good leader, with empathy for customers and stakeholders
- Ability to thrive with ambiguity in a dynamic environment is a must
Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.
Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.
- Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
- Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
- Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
- Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
- Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
- Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns
- At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager.
- Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
- A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
- Ability to interact with senior leadership, Engineering, Product Management teams
- Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
- Strong attention to detail and ability to handle multiple activities simultaneously
- Having experience of US region is an added advantage
Greetings from Invensis technologies - Bangalore (J.P. Nagar). We are hiring Product Marketing Manager for our organisation.
As a Senior Tech Lead:
You will be part of a thought leadership team that will design and develop the leading cyber security solution that protects digital assets of corporations such as Apple & the US Federal Govt. This solution used by global Fortune 100 corporations will be massively scalable to secure their Global networks
You will bring to the table:
Domain: Networking and Network Security
Primary Skills: Java, Spring & Hibernate
Secondary Skills: Any one of Python / Java Script / Angular JS / Shell / ANTLR / Groovy
Expertise
- Excellent skills & experience in Java, Spring & Hibernate
- Minimum 2 years of Experience in Networking and Network Security domain
- Any Scripting language - Python / Java Script / Angular JS / Shell / ANTLR / Groovy
- Strong object-oriented design skills, data structures, algorithms, and design patterns.
- Tools Pivotal / GitHub / Jenkins
- Good to have Database design and management experience.
What you will do…
- You will be hands on, writing high quality code and ensuring on-time delivery.
- Provide guidance on software design, architecture, and interface choices.
- Design highly scalable, reliable, secure and fault tolerant systems with minimal guidance.
- Mentor engineers on design, coding, and troubleshooting.
- Analyse requirements, problems and solve them with the best solution.
- Create platforms, reusable libraries, and utilities wherever applicable.
- Work in cross-functional team, collaborating with peers during entire SDLC.
- Work as part of a team to solve complex technical problems.
- Support customer queries, escalations, to keep high customer satisfaction.
About Benison
Benison Tech is a niche technology company that has been appointed by Intel, Broadcom, CISCO, Checkpoint, and Marvell to collaboratively spearhead the next generation Network Security, 5G and Wireless technologies. We help our mutual customers get to market faster by applying our core technical brilliance in solving complex engineering problems.
We work with the world leading technology companies in the latest bleeding edge technologies from 5G enablement to real-time ML based network security systems.
Our interview process isn’t easy, but necessary to ensure that we are a fit for each other. You will be working in a dynamic fast paced environment on cutting edge technologies, so roll up your sleeves and get ready for the challenge. We need people who are drawn to technology challenges rather than work in a plush corporate role.
You are a fit for Benison if
- You want to work in the technologies of the future… Network Security, Cloud technologies, 5G and WiFi6.
- You have a deep-rooted desire to learn new technologies.
- You are driven by the passion of solving complex problems.
- You want to work with some of the best minds in the industry
We are the world’s first company building tech at the intersection of food tech, blockchain and machine learning. At Gulpie, we’re building the future of food discovery. At our core, we are a tightly knit mad bunch that is driven by mission, values and customer-obsession.
We're not looking for an average Joe. Are looking for a position that is going to challenge you and bring out the best of your potential? We promise to nurture you with utmost care and resources to help you achieve your dreams. The ones who worked with us went on to become leaders that are known for their ambition.
You’ll be playing a key role in building a community of food reviewers. Everyday, you’ll be interacting with some of the smartest minds and most popular food influencers. If there’s one thing you’ll take away from the position, it would be an incredibly powerful network that will open doors for the rest of your career.
You’re good with :
- Hustle. Hustling. Hustled.
- Devising innovative growth hacks to identify the right social channels and efficiently converting them
- Data-driven decision maker with a clear understanding of metrics, funnels and churn
- Self-learning with proven ability to learn things on the fly
- Socially engaging
- Empathetic and obsessed with all things food and people
- Story-telling reputation that precedes you
- Hungry to learn
You’re awesome if you have :
- Experience hustling for early stage products
- Experience working with A/B testing and other analytics tools like GA, Mixpanel & Hotjar
- Passionate about food
- Experience building online/offline communities
You’re looking for :
An Opportunity to work on a meaningful problem with massive potential to scale. A company that strongly believes culture and work ethic are quintessential for a happy working environment. An ambitious, entrepreneurial and passionate team obsessed with the quality of everything they lay their hands on.
We believe smart people with integrity don’t need to be managed as they have high standards set for themselves. We don’t believe in stipulated working hours. One is only accountable to their deliverables. Though sounding cliche, we value hard working people, a notch higher than you might usually expect, and equally reward them. Your work will receive the credit it deserves.
We love people bubbling with ideas - the crazy ones that believe in their ideas enough to go the lengths to make them real. We believe it’s important to hear everyone’s opinion and empower them with tools to build innovative products. Consistently achieving impeccable results is not only a professional but a personal goal here. We know talented individuals that work hard can do magic. That said, we believe intellect without humility is a recipe for failure.
Does it sound like you?
- Write to us with your 2 best ideas to go viral with food.
- Send us your resume and let us know why you think you’re unique. Why don’t you tell us about a couple of growth hacks you’ve successfully pulled off?
- Have run marketing campaigns before? Have a personal or professional blog? Share some links or your social profiles.
We're currently looking for a Sales Manager to head the Sales effort for a premium, feature rich and sustainable villa project in Sarjapur (Bangalore).
Great attitude and people skills, Pleasing personality, Outstanding relationship selling skills are a must. Should be living in Bengaluru and have own means of commute (2/ 4 wheeler) to go around town & carry his/ her own laptop to work.
The job will offer great learning, decent salary, apart from very attractive incentives.