Growth Marketer - Paid Acquisition

About the Role 

We’re looking for a Senior Content Marketer to own and execute a strategic, high-impact content function that drives brand awareness, lead generation, and sales enablement.

This role blends storytelling and strategy and is ideal for someone who can craft narratives that turn complex ideas into impactful content.

You’ll lead content across channels, collaborate with cross-functional teams (Product, Sales, Design), and build a content engine that helps our audience discover, understand, and trust Knowmax.

Key Responsibilities 

Content Strategy & Planning � 

· Create and execute a comprehensive content strategy aligned with overall marketing, sales, and brand objectives.

· Create and manage a unified content calendar spanning blogs, newsletters, webinars, LinkedIn, product collateral, release notes, and partner channels.

· Collaborate with cross-functional teams to ensure content reflects key initiatives and customer priorities.

· Ensure all messaging reinforces a strong, customer-first brand narrative and highlights clear market differentiation.

· Regularly measure content performance and use insights to refine strategy.

· Assist Customer Success and Sales teams with email campaigns, product-led content, and event marketing initiatives.

Content Creation & Distribution � 

· Write and edit high-quality long-form content, including blogs, whitepapers, eBooks, and case studies.

· Develop sales enablement materials such as one-pagers, pitch decks, product sheets, and playbooks.

· Partner with the Design team to produce engaging visuals, infographics, and videos that enhance content storytelling.

· Repurpose existing content across formats and channels to extend reach and engagement.

· Manage the brand’s presence across social platforms — especially LinkedIn — to drive thought leadership and engagement.

 What We’re Looking For � 

· Proven experience creating standout content that drives measurable impact.

· Exceptional storytelling skills to make complex or routine topics compelling, human, and easy to understand.

· Strong written and verbal communication skills with an eye for clarity, tone, and consistency.

· Curious and adaptable mindset, open to exploring new formats, tools, and ways to tell better stories (including AI-driven productivity or design tools).

· High level of ownership, discipline, and a bias for execution.

 Preferred Background 

· 3–5 years of experience in B2B SaaS content marketing.

· Experience with SEO, analytics, and brand storytelling.

· Proficiency in tools like GA4, Ahrefs, Figma, Canva, Storylane and content analytics platforms is an advantage.

Job Title: Lead Generation Specialist

About Us:

Watch Your Health is a health-tech company dedicated to delivering innovative digital health solutions that enhance user engagement, improve health outcomes, and foster business growth. Combining AI-powered tools with wellness programs, the company focuses on personalized, data-driven healthcare to empower individuals and corporates alike.

Job Responsibilities:

Research and identify potential leads through various online and offline channels.

Generate high-quality leads through email campaigns, social media, cold calling, and other outreach strategies.

Qualify leads and schedule meetings or demos with the sales team.

Maintain and update CRM databases with accurate and detailed lead information.

Develop and execute lead nurturing strategies to convert prospects into customers.

Collaborate with marketing and sales teams to refine lead generation strategies.

Monitor and analyze lead generation metrics to optimize performance.

Requirements:

Proven experience in lead generation, sales, or a related role.

Strong communication and interpersonal skills.

Proficiency in CRM software and lead generation tools (e.g., HubSpot, LinkedIn Sales Navigator, Apollo.io, etc.).

Ability to work independently and meet targets.

Experience with cold outreach, email marketing, and social media prospecting.

Knowledge of B2B or B2C sales processes is a plus.

Benefits:

Competitive salary and performance-based incentives.

Opportunities for career growth and professional development.

Supportive and collaborative team environment.

Node.js, Java/Scala, C#/.Net, Go Lang, ReactJS/AngularJS, MySQL/PostgreSQL, Elastic Search/MongoDB, Hadoop/Spark, AWS/Azure, Docker/Kubernetes, Agile

Company Profile:

The company is World's No1 Global management consulting firm.

Job Summary:

Built a collaboration platform - messaging, voice, video - to be used in mobile apps, web etc. 

● Good understanding of Docker and Kubernetes deployments

Responsibilities‌ ‌:‌ ‌

• Screen and interview fitness professionals like trainers, physiotherapists and others
• Onboard potential ‌‌fitness professionals for Trainer Community
• Lead Generation through referrals – from fitness professionals both interviewed and onboarded
• Maintain high standards of selling and ensuring strong client engagement
• Update and maintain the Daily trainer report on a regular basis- Keeping a routine check on target and achievement

Requirements‌ ‌:‌ ‌

• Good‌ ‌communication‌ ‌and‌ ‌interpersonal‌ ‌skills.‌
• Background in sales with 1-2 years of experience
• Background as a fitness trainer with 2 years of experience ‌‌
• Fluent in Hindi and Marathi ‌
• Passion‌ ‌for‌ ‌fitness,‌ ‌mobile‌ ‌and‌ ‌technology‌ ‌is‌ ‌a‌ ‌plus!‌ ‌

Job Description

Primary Skills

• Server Side (Java) & AWS serverless framework.
• Must have hands-on experience on serverless framework.
• Design knowledge/experience of cloud-based web application. Familiarity with software design representation tools like astah, visio etc.
• Must have good experience on AWS (Overall knowledge, EC2 Volume, EC2 Security Group, EC2 AMI, Lambda, S3, AWSbackup, CloudWatch, CloudFormation, CloudTrail, IAM, SecretsManager, StepFunction, CostExplorer, KMS, VPC/Subnet)
• Understanding business requirements w.r.t UI/UX.
• Working experience on development/staging/production servers.
• Good testing and verification skills
• Knowledge on SSL certificates and encryption.
• Knowledge on Docker containerization.

Soft Skills

• Excellent interpersonal, oral and writing communication skills.
• Strong Analytical and Problem-solving skills.
• Should have skills to understand and analyzecustomers requirements and expectations.
• Must have experience in interaction with customer
• Work experiences with international cross-culture teams (Good to have)

Secondary SKills

• Scripting using Python
• Good to have knowledge of identity management
• UI/UX
• Knowledge of ReactJS/typescript/bootstrap
• Understanding business usecases w.r.t UI/UX
• Fixing issues wrt to integration on cloud(front end/back end/system/services APIs)

• Proficient in .NET technology preferred (C#) & MS SQL WWF/WCF/WPF.
• Proficiency in.NET Framework & NET Technology preferred (C#) is necessary.
• Knowledge and working experience in MS SQL2008,2012,2014
• Good understanding of object-oriented programming (OOPs).
• Expertise in designing and working with MVC architecture is necessary.
• JQuery, AJAX, Bootstrap, Web API
• Knowledge of security implications of web applications and have experience designing secure
  web applications.
• Ability to document all development related activities.
• Provide support for all Technical requirements to include problem identification, reporting, analysis and resolution.
• To work independently on Entire Architecture Design.
• Priority will be given having Experience in third Party Integration.
• Proficient understanding of code versioning tools such as Git / Mercurial / SVN
• Azure certification(s) of any kind.
  
  

DESIRED PROFILE

• She/he should be enthusiastic in the job role and a good team player.
• Self-motivated with a passion to code and willing to meet aggressive timelines.
• Strong Logical ability thinking skills to meet Client Requirements in specified time.