About the Role: You will be responsible for the acquisition and activation of users/customers and will have to get deep into this funnel- Finding and Implementing creative, unconventional and cost-efficient channels to build the customer base and grow the business- Creating and executing marketing strategies that involve content marketing, push and automated notifications, etc.- Identifying various growth loops by experimenting with various growth methods.- These may include different mediums such as Digital marketing, Growth hacks, Advertising, etc. You will look at how to onboard microsellers in tier 2 & 3 markets using channels that are effective in these markets where trust towards purchasing online is still low. What you’ll need: Ability to own things end to end Strong analytical and technical skills. Minimum 3 years of experience in digital marketing, seo, sem and user acquisition & retention. Strong communication skills and ability to write marketing content in Hindi & English Ability to learn things quickly & execute them at a rapid pace
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies. The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions It is essential the person understands funnel based marketing centred around content & engagement It is of utmost importance to have an experience of marketing automation at scale Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial. Give your career a lunar slingshot, we are an equal opportunity employer.
If you think you are master growth marketer who can share our vision is synonymous with business travel, then this role is for you. Our client is a unique hygiene products manufacturing and distribution company. They provide easy to use, portable and disposable items for women and babies that are required during travel or on a day-to-day basis.Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself. As Head - Online Sales, you will be designing and running high impact campaigns that can lead to business growth. The growth marketer will also work closely with sales, customer success, product and leadership team to shape the future of business travel.What you will do: Owning digital strategy and managing all marketing initiatives to achieve business goals Driving marketing campaigns across different channels - emails, social, website, webinars, search, paid, etc. Increasing customer base/revenue on digital platform Building powerful lead acquisition and nurturing funnels, using marketing automation tools to deliver high-quality leads Re-purposing content for distribution across multiple channels to ensure maximum impact. Constantly identifying new opportunities to engage the target audience and drive campaigns from planning to execution Responsible for performance and growth of digital marketing metrics Drawing insights from campaign and market data and collaborate with content marketing, social media, and creative teams into impactful marketing campaigns Working with sales team for lead management, and sales enablement activities What you need to have: Should have handled budgets of 50 lacs to 1 cr on google and facebook Should have at least 4x ROAS (return on ad spend) Should have generated revenue from brand's own website Experience in creating sales funnel - lead generation Must be very strong in analytics
About Hatica.ioHatica is a Cloud Platform and SaaS startup focussed on building a deep observability platform for the cloud-native world to help teams monitor, trace and find software issues quicker no matter how large the system. It was founded in 2019 by a strong engineering team from Georgia Tech, IIT Kharagpur and Uber and is located near DLF Cyber City in Gurugram.Job DescriptionWe are looking for a Marketing Manager / Growth Hacker (Founding team member) who can own our Product marketing efforts end-to-end from strategising to driving implementation. Key Responsibilities- Digital Marketing Strategy: Drive our SEO and SEM strategy- Content Marketing Strategy: Write and maintain product webpages, solution articles, email campaigns and sales material- Customer Research : Deeply understanding the customer need and voice through feedback surveys and data analytics- Community Management : Represent the company in conferences and online forums and chat groups- Demand Generation - Formulate and drive demand generation strategies- Lead Handling: Handle incoming customer queries and drive conversionRequirements and Qualifications- At least 2 years of B2B Software marketing experience- Good english speaking and writing skills to be able to write content and chat with leads and customers- Familiarity with marketing automation tools and product analytics engines- Good ROI-tracking skills, able to prove what is –or isn’t—working- Passion for technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand- Software Engineering background is a plus but not required- Academic Degree is not a requirement
Job SummaryAs a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plusResponsibilities and DutiesUse qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).Coordinate with developers, analysts, and researchers to drive projects forward.Required Experience, Skills and QualificationsPrior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skillsConversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.Understanding best practices for UI and UX for websitesUnderstand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plusExperience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plusPrior experience working in diverse client portfolioBenefits5 Day workingFlexible work from home policy‘No Leaves’ Policy: we trust people in getting work doneCompany sponsored team outing and partiesCompany sponsored lunchNo dress codeSalaries at par and above the industry standardsGreat Learning and growth opportunitiesOpportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personallyDiverse and exciting client portfolio of internationally renowned brands
A social media whiz who lives, eats & breathes Instagram, Facebook, Twitter, YouTube & Snapchat Well versed & experienced with all social networks in terms of creating content, writing copy, running promotions Responsible for content ideas & strategy for driving app sign-ups & growth Work closely with the in-house Design Team on all creative and content initiatives Conceptualize & develop relevant social media campaigns that can go viral to create buzz around the brand Manage & grow all our assets rapidly, in terms of brand identity, followers & engagement Measure and monitor social activity - find out what works, tweak and improve communications, tactics, campaigns Excellent communication skills and a knack for the quirky & the offbeat
What you’ve done in the past: You have been a founder of a company or led a company from their conception to execution. A single definition or a one-size-fits-all is not something you believe in. You have always been the misfit of the group. You know what end to end ownership and commitments means and have demonstrated the same in your work. You are a leader. You can drive your team to sell ice to an Eskimo. A day in your life now would be: You will work closely with the founders in identifying and evaluating new business opportunities. You would be taking ownership of critical internal processes and driving them. From Marketing to Design and Talent Acquisition to Product management and sales and everything in between. You’ll be joining a team that’s worked for some of the biggest names in the industry. The learning curve will be steep. The pace will be brutal. But if you’re willing to put your head down and work, together we’ll turn an emerging idea into a multi-million dollar project in 2 years.
At Darwin Labs, we create businesses and evolve technologies. We launch 2-3 new business idea every quarter. The role of EIR would be: This is a special role inside Darwin Labs for which you won't have a predecessor. Despite the name of the position being the same, the duties, responsibilities could be different. a) Work closely with the Founders in identifying and evaluating new opportunities b) You could work as a head of the new business, we will be launching at Darwin Labs c) You could be asked to identify and hire early team of the new idea d) Role could include Business Development or Analysis or may be Product Management Desired Qualification: a) Startup company CEO that successfully took an early stage company through product development to commercial sales b) Super high energy and hunger Please send your resume to email@example.com/ 9654163611
If you have an entrepreneurial spirit, get excited about finding smarter ways to do things, and have a burning desire to be part of a winning team where you can truly make a difference, we want to meet you. Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, Slack, Quora, LinkedIn and other strategically relevant online properties Use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Also responsible for customer support – answering questions however they come in (Phone, e-mail, Twitter) and managing any online feedback forums Develop and implement tactical plans — including inspired and moderated solutions — that build and nurture online communities Demonstrated expertise in engaging and activating community groups Demonstrated ability to work with client on developing on-brand messaging that best represents their voice and tone online and incentivizing user-generated content creation and sharing Excellent communication skills and creative writing skills.
As a co-founder, the candidate will have to adjust on the salary part in the beginning as he/she will be partaking in Company's growth story,
Hi, We at Kidzig.com are looking for 'Chief Marketing Officer' to join us. Someone who likes challenges, risks and has entrepreneurial Passion to carry out the following tasks: Facilitate sales and growth Devise the overall marketing strategy Develop product roadmap and oversee creation of new products Develop market intelligence, segmentation, lead generation, sales force effectiveness, revenue retention and growth, communications and budgets, pricing, product and market development, prospecting, revenue retention and development, communications and budgets, and services units Redirect or alter business intelligence strategy Execute and manage marketing budget Reduce costs Boost revenue generation Carry out risk mitigation Create and measure focal metrics around the business such as conversion rates, user acquisition, satisfaction and renewal rates and engagement rates The chief executive officer is ideally quick to respond to shifting situations in the company and shapes its comprehension of a specific project, marketing idea or sales strategy. In addition, he moulds the company into a single voice. We are looking at various options of joining, like 'Sweat Equity, Full time Employment etc.' If you find it interesting, feel free to revert and we can schedule a Meeting.
Routofy Services Pvt. Ltd. started by Ex-Microsoft, IIT Delhi graduates on a mission to change travel search forever. It aims at changing travel search forever by bringing in the much needed technological disruption in an industry that has been stagnant for years, running on a conventional OTA model developed in nineties. The company is proudly backed by Kunal Bahl and Rohit Bansal, founders of Snapdeal.com. The company runs and owns travel portal Routofy.com which compares and combines flights, trains, buses and cabs to give its users end to end connectivity, all the way down to smallest towns and villages. Key Responsibilities: - Define, test and evaluate growth initiatives - Lead a cross-functional growth hacker team responsible for helping drive user growth through experimentation and prototyping - Work with engineering, design and the rest of the product team to execute initiatives - Tinker with platform APIs and help create industry-leading growth tactics - Analyse and report growth success to the management team - Influence the product, especially UX, copy, and messaging, based on your understanding of what users want. - Driving Revenue, MOM growth for Online Business & Brand - Marketing Strategy & Execution: Budgets & ROI - Manage Digital Marketing, Web & Product Analytics Practice - Traffic Scale Up : Leveraging Marketing channels like Organic (SEO), Referral, Facebook paid, Search (Google CPC) paid, Re-marketing, Display, E-mail, SMS, Affiliates & Alliances - Conversion Improvement : Web / Mobile / App: Funneling & Optimization - UX & UI, Search & Discovery, Recommendation & Personalization, Social & Price Optimization - CRM & Loyalty : Lead generation, RFM, Profitability, LTV, Profitability (Cross Sell & Up Sell), Repeat Rate, Referral - Using web analytics tools such as Google Analytics and Heap, draw insights in the performance of various pages across desktop and mobile web. - Ideate new ways to improve conversion rates across our desktop and mobile channels. - Implement and analyse A/B experiments for execution of product ideas. - Work with product managers to ask questions of data and probe deeper with minimal guidance. - Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our core products. - Understand and improve processes based on quantitative insights on value addition by them. - Be the go-to guy for product related numbers. Qualifications : - B.Tech/M.Tech/MBA degree or equivalent from premier institutes. - 3 to 7 years of experience in an analytical role for a consumer web product company. - Experience with SQL, statistics, and A/B experiments. Preferred : - Experience analyzing large data sets and distributed computing using SQL, spreadsheet software, and other quantitative and statistical modeling technologies and tools. - Proven experience in identifying opportunities for business or product improvement, and defining and measuring the success of those initiatives. - Ability to initiate and drive projects to completion with little guidance. - Exceedingly strong written and verbal communication to convey analyses in an effective manner. Excellent problem-solving and analytical skills. - Basic knowledge of MS excel, Python and R - Experience with web analytics tools, like Google Analytics, Omniture, Mixpanel, Localytics preferred.
To explore a new Innovation in the product development segment.