Digital Marketing Specialist - Performance Marketing

Strong performance marketer profile

Mandatory (Experience 1): Must have 4+ years of experience in performance marketing

Mandatory (Team Lead): Must have atleast 1+ years of experience in a managerial role

Mandatory (Tech Skills): Must have strong hands-on expertise in any of Google Ads, Meta Ads, LinkedIn Ads

Mandatory (Tech Skills): Must have proven experience managing large monthly ad budgets

Mandatory (Tech Skills): Must have an understanding of attribution models, funnels, and CRM-based tracking

Mandatory (Tech Skills): Must be proficient in advanced Excel/Google Sheets

Mandatory(Company): Product companies (Fintech, Startups preferred

• Position: Appian Tech Lead
• Job Description:      
• Extensive experience in Appian BPM application development
• Knowledge of Appian architecture and its objects best practices
• Participate in analysis, design, and new development of Appian based applications
• Mandatory Team leadership and provide technical leadership to Scrum teams Certification Mandatory- L1, L2 or L3
• Must be able to multi-task, work in a fast-paced environment and ability to resolve problems faced by team
• Build applications: interfaces, process flows, expressions, data types, sites, integrations,
• Proficient with SQL queries and with accessing data present in DB tables and views
• Experience in Analysis, Designing process models, Records, Reports, SAIL, forms, gateways, smart services, integration services and web services
• Experience working with different Appian Object types, query rules, constant rules and expression rules

Qualifucations

• At least 6 years of experience in Implementing BPM solutions using Appian 19.x or higher
• Over 8 years in Implementing IT solutions using BPM or integration technologies
• Experience in Scrum/Agile methodologies with Enterprise level application development projects
• Good understanding of database concepts and strong working knowledge any one of the major databases e g Oracle SQL Server MySQL

• Appian BPM application development on version 19.x or higher
• Experience of integrations using web services e g XML REST WSDL SOAP API JDBC JMS
• Good leadership skills and the ability to lead a team of software engineers technically
• Experience working in Agile Scrum teams
• Good Communication skills

JOB TITLE/HEADLINE: Backend Developer

EMPLOYMENT TYPE: Full time, permanent. 

REPORTING TO: Ajit Kumar

LOCATION: Andheri, Mumbai 

Backend Developer

Position Overview:

As a Backend Developer at FatakPay, you will play a crucial role in designing, implementing, testing, and maintaining the backend systems that power our applications. You will collaborate with cross-functional teams to develop scalable and efficient server-side applications, ensuring high performance and responsiveness.

Responsibilities:

Design, develop, and maintain robust and scalable backend systems.

Collaborate with front-end developers, designers, and other stakeholders to integrate user-facing elements with server-side logic.

Implement and maintain data storage solutions, ensuring optimal performance and data integrity.

Collaborate with DevOps to deploy and manage applications in a cloud environment.

Write clean, efficient, and maintainable code, following best practices and coding standards.

Conduct code reviews and provide constructive feedback to team members. Identify and address performance bottlenecks, security issues, and other technical challenges.

Stay updated on emerging trends and technologies in backend development.

Qualifications:

Bachelor's degree in Computer Science, Software Engineering, or a related field. Proven experience as a Backend Developer or similar role.

Strong proficiency in server-side programming languages such as Java, Python, or Node.js.

Experience with database systems such as MySQL, PostgreSQL, or MongoDB. Familiarity with RESTful API design and integration.

Knowledge of cloud platforms like AWS, Azure, or Google Cloud. Understanding of code versioning tools, such as Git.

Excellent problem-solving and communication skills. Ability to work collaboratively in a team environment.

ABOUT THE COMPANY: 

FatakPay Digital Private Ltd (FatakPay) is a digital-only lending platform that provides virtual credit facilities. The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options. 

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place. 

WHAT HAPPENS NEXT? 

If selected for an interview, you will hear directly from someone from the HR department, usually within a week of the closing date.

Work Description: 

• Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
• Develop graphic, copy & video content using https://medium.com/@gmiecznikowski/shape-your-brand-with-this-exercise-4645ac3ea26d">Brand Key communication framework
• Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc. 
• Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales 
• Provide direction to designers, videographers, editors to develop online marketing campaigns
• Map customer journeys, service design and communication assets to drive engagement
• Coordinate with agencies to create marketing creatives, video content
• Analyze online consumer behaviours & trends to understand product-market fit
• Manage daily marketing & communication operations

Candidature requirements: 

• 5+ years experience in advertising agency with product marketing background
• Prior experience in conceptualization & execution of short 15 secs videos ads
• Strong storytelling visualization skills in form of videos & graphics
• Experience in in women oriented product, service, startup is added plus
• Intuitively sense the market need and visualize marketing & communication tactics

Location - Hyderabad

Technical Expertise

Mandatory:

• Should be a team player with at least 8 years of provensystem administrator/pre-sales experience.
• Should have deep technical knowledge and real-world usage ofapplication and operating system environments.
• Should have strong knowledge of windows/Linux operatingsystems.
•  Should have knowledge on networking concepts, network devices(VPN), security concepts (MFA), network protocols, filesystems & AAA.
•  Should have strong knowledge in any one Desktop Virtualization Technologies (Citrix Apps & Desktop / VMware Horizon / WVD/ MS RDP etc.).
•  Should be proactive, self-motivated and should be able to partnerclosely with the sales Account Manager.
•  Should have ability to map customer’s requirement to thecompany product.
•  Good to have expereince in RFP.
•  Should be aware about Telugu, Hindi, Engilsh language.
•  Should be able to articulate the advantages and disadvantages of the offerings based on real- world example.
•  Should have the ability to conduct conversations with prospective clients and convey both technical and business merits of our solutions.  Should be willing to travel to customer location based on requirement.  Troubleshoot issues, resolve technical challenges, and ensure successful deployment and integration of the digital workspace solution.  Collaborate with cross functional teams, including support, engineering, and project management, to address customer needs and concerns.

Role and Responsibilities:

•  Learn & certify in on the Company's products.
•  Post certification, one should be able to articulate anddescribe company products during presentations & white-boarding sessions with customer.
•  Good knowledge of the competitive product mainly in VDI andVPN (remote access) domain.
•  Should conduct interactive demonstrations remotely or physically.
•  Pre-sales Account management and presentation.
•  Solution Designing, sizing, and deployment of Accopsproducts and related 3rd party products.
•  Prepare competitive study documents andarchitecture documents.
•  Build, improve and maintain high standard of pre-sales andpost-sales support.
•  Create knowledgebase around the product, including KBarticles, tutorial videos creation, FAQs, best practices documents.
•  Manage customer expectations and demonstrate a strongfollow-up on customer’s inquiries.
•  Give technical training to partner’s sales and pre-sales team.
•  Industry Knowledge
•  Understanding of industry trends, challenges, and best practices related to digital workspaces, remote work, and workforce transformation.
•  Familiarity with compliance regulations, security considerations, and data privacy requirements in relation to digital workspace solutions.

• Good to have:
•  Pre-sales experience in a Startup preferably in the VDI,VPN, MFA, MDM, Azure, AWS etc.
•  Prior knowledge of Accops products.
•  Knowledge in solution designing/ Solution architecture.
•  Customer interactions at management level.
•  Knowledge of windows server/windows
• 10/RDS license.
•  Prior experience in drafting RFP and understanding about process in RFP and GEM portal
•  Implementation of one or more of products mentioned in Technical skill requirement. 

Mandatory:

• 4-7 Experience in React JS,  (ReactJS 2.5yrs compulsory)
• Optional:

Knowledge in UX/UI design, Azure DevOps, Test Driven - and Domain Driven Development

• Developing of complex IT systems with various system integrations and configurations
• Data security/GDPR

- 3-4 years of experience in Mobile Automation using Appium.

Requirements :

- Must have strong knowledge of the programming language (Java).

- Strong knowledge of java collections

- Must have string knowledge in oops concept;

- Experience of Appium is Must

- Familiarity with JIRA, GIT, and databases.

The ideal candidate is a highly resourceful and innovative developer with extensive experience in the Laravel framework. We use GIT for version control and the candidate must have experience in working in a team environment using tools like Github, Gitlab, etc. 

• Perform a mix of maintenance, enhancements, and new development as required.
• Work cross-functionally to convert business needs into technical specifications.
• Help with database and backend architecture. 
• Create API endpoints

Required Qualifications:

• 2+ years of experience in web development and software design
• Expertise in Laravel Framework, and MySQL databases.
• Working knowledge of GIT and Github.
• Experience with creating REST-based API endpoints