Growth Hacker

Responsibilities

• You’ll also oversee paid search campaigns to ensure their success, and communication with clients to support their websites if needed.
• Candidate who is a skilled communicator and able to collaborate with various teams.
• Candidate must know to run Google ads, Linked ads, Facebook ads, Social media executive Google ads weekly report Facebook ads
• Develop and execute successful SEO , SMM strategies
• Proven experience as SEO Manager, SEM Manager or similar role
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude

Roles and Responsibilities

• Manage and execute Organic Lead Generation, Social Media Marketing strategies with the team.
• Generating Organic leads through various social media handles.
• Define requirements, tasks, and resources associated to Online Branding, SMO etc.
• Social Media Promotions & Organic Marketing.
• Connecting with International Clients through non-voice process.
• Enhance digital marketing performance every day.
• Identify trends and insights, and optimize performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for Lead Generation.

Desired Candidate Profile

• Minimum Graduate or Post Graduate.
• English Communication & Marketing Skills required.
• Should be a self-motivated, independent, detail-oriented, responsible team player and exhibit exceptional relationship management skills.
• Proven working experience in Digital Marketing.

Perks and Benefits

• Desired Incentives.
• Overseas Trip by Company.
• Monthly Contest & Trophies.
• Quarterly and Annual Rewards and Recognition.

We operate in an industry where the need gap for quality upskilling education coupled with the convenience of online learning is a global problem. The international markets are waiting for a premier after-school learning solution for kids. BeyondSkool wants to leverage this opportunity and serve this market through the digital channel.

We are looking for a digital marketing specialist to lead Performance Marketing (Google, Facebook, Instagram, affiliate).

The ideal candidate for us is someone who has executed digital marketing campaigns for any of the new age online companies (preferably Edtech), has scale-up experience in the US market and comes with at least 3 years of experience in a middle management role. The role will give you the charge of overall campaign execution and also work on campaign strategy (working directly with the Chief Growth Officer and CEO). In a nutshell, we expect you to be executing our digital marketing initiatives while also being engrossed in the daily hustle that comes with a Series A start-up.

This is an amazing opportunity to learn from an extraordinary team, grow massively and help students around the globe build an awesome career for themselves.

• Experience of having handled campaigns across key online platforms like Google, FB, Instagram, mobile marketing, affiliates, ad exchanges etc. (Fb, Instagram & Google to be strength areas, with at least exposure to affiliates) à especially in the US market
• Lead, strategize, create and execute campaigns as required (creative support will be provided)
• Ensure to achieve lead generation, CPL and other metric targets (KPIs)
• Generate regular reports, and dashboards on all possible measures/parameters on all campaigns
• Develop and monitor campaign budgets.
• Prepare accurate reports on our marketing campaign’s overall performance
• Execute in an intense, fast-paced and highly iterative environment

• Minimum a Bachelor's degree preferably in Engineering, master’s degree or MBA is preferred
• 3+ years of experience in managing Google, Facebook advertising and analytics
• Clear experience in having managed the US markets for online customer acquisition

• Strong analytics skills and good knowledge of Excel.
• Ability to analyze data to optimize for strong performance
• Good written and verbal communication skills
• Keen attention to detail and adherence to deadlines

• #hustle

• Industry best perks
• A phenomenal work environment, with massive ownership and growth opportunities
• A bunch of super young & enthusiastic colleagues in Tech/Marketing/PR/Editorial/Social Media & Events!
• Quick iterations and deployments – fail-fast attitude
• Opportunity to work on cutting-edge technologies, and lead teams in the future
• Access to a world-class mentorship network
• Create a massive, and direct impact of the work you do in the lives of people across the globe

Preferred – Mumbai, open for a remote location for the right candidate

We are looking for an Affiliate Marketing Manager who is going to manage the company’s affiliate program through all phases, including brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization, and analysis.

He/she is responsible for identifying, evaluating, and recruiting new affiliates to increase program distribution and interfacing with internal marketing and other teams to develop and implement marketing strategies and support affiliate programs.

You’ll be launching, managing, and growing a world-class, global affiliate program that moves the needle for overall business growth and closely ties into the overall marketing strategy.

You will work with the wider digital marketing team and multiple stakeholders across the business to ensure consistent and effective affiliate strategies are developed, agreed and implemented across markets.

As the Affiliate Manager you will:

• Own, develop, and deliver an affiliate sales strategy to drive revenue growth and meet business targets
• Maintaining and developing affiliate marketing programs, recruiting new affiliate partners
• Reviewing affiliate contracts, nurturing relationships with external vendors, affiliates, and partners
• Monitoring affiliate practices; negotiating and evaluating affiliate advertising agreements; maintaining relationships with affiliates and partners
• Performing marketing research on potential affiliate partners
• Monitoring affiliates and enforcing company procedures around affiliate programs
• Regularly monitoring campaign performance
• Compiling and submitting campaign performance reports
• Providing monthly invoices to affiliate partners
• Handling the buying, renegotiation of rates, renewing or canceling media placements and other advertising programs
• Plan and execute the seasonal and general campaign, overall partner outreach, market positioning, and branding across all affiliates
• Manage the relationships with key affiliates, maximizing their promotion
• Manage the affiliate marketing platform (Partner Stack), ensuring adherence to performance and service level KPI's and ensuring full exploitation of platform tools and functionalities
• Provide in-depth reporting, analysis, and insight to relevant stakeholders, highlighting the story behind the actual and forecasted performance
• Creating campaign reports that show progress and return on investment

Required Qualifications:

• At least, 7 years of experience working with affiliate management platforms and networks. Experience with Partner Stack a plus
• Considerable affiliate marketing experience, ideally gained from a high-growth, online or multi-channel business in the American region and a track record of achieving results (meeting lead-gen, CPA, Revenue targets, Conversion KPIs, etc.)
• A strong digital marketing expert with experience developing and managing campaigns in at least one channel discipline (SEM, email, social, content marketing, etc.)
• Able to demonstrate strong analytics skills and experience with digital marketing analytics tools e.g., Google analytics, etc.
• Education – BA in Business, Marketing, Communications or related degree is a must, MBA or equivalent preferred
• Should have previous experience purchasing and negotiating pricing for various media, including email, banner, and Web pop-up advertisements
• Experience with affiliate marketing networks and search engine marketing is a must
• Knowledge in ad-serving technologies, experience in campaign management
• Experience in dealing with and presenting to multiple stakeholders effectively
• Organized with an ability to multi-task, prioritize and work to tight deadlines
• Excellent numeracy and analytical skills with the ability to process large amounts of data and information into concise recommendations and action for the affiliate campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points