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Growth Marketing - Content & SEO
Growth Marketing - Content & SEO

Growth Marketing - Content & SEO at Three Dots · Bengaluru (Bangalore) · 2 - 5 years · ₹8L - ₹15L / yr (ESOP available) · Raised funding · Posted 20 Nov 2023

Three Dots's logo

Growth Marketing - Content & SEO

Akul Aggarwal's profile picture
Posted by Akul Aggarwal
2 - 5 yrs
₹8L - ₹15L / yr (ESOP available)
Bengaluru (Bangalore)
Skills
Search Engine Optimization (SEO)
Content Marketing
Content Strategy
Growth Hacking

Job Title: Growth Marketing - Content & SEO

Location: Bangalore



About threedots:

At threedots, we are committed to helping our customers navigate the complex world of secured credit financing. Our mission is to facilitate financial empowerment through innovative, secured credit solutions like Loans Against Property, Securities, FD & More. We're looking for an experienced Growth Marketer to join our team and drive our content and SEO efforts. Founded by early members of Groww, we are a well funded startup with over $4M in funding from India’s top investors.



Role Overview

As a Growth Marketer at threedots, you will be responsible for developing and executing our content strategy to increase organic growth. You should have a strong grasp of current SEO best practices, a track record of success in organic growth, and the ability to use various SEO tools to analyze performance and identify opportunities.



Responsibilities:

- Develop and implement a robust content strategy that aligns with SEO goals and overall marketing objectives.

- Conduct keyword research to guide content teams and optimize our website and social media profiles.

- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

- Stay up-to-date with the latest trends and changes in SEO and major search engines.

- Utilize analytics tools to monitor and analyze performance, and suggest improvements.

- Collaborate with marketing teams to drive SEO in content creation and content programming.

- Identify opportunities for content, strategic partnerships, and emerging platforms.

- Provide competitive analysis of top performing websites in our sector.



Minimum Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.

- Minimum 3 years of experience in SEO and organic growth strategies.

- Proven track record of content management and strategy.

- Proficient with SEO reporting and analytical tools.

- Understanding of search engine algorithms and ranking methods.



Preferred Qualifications:

- Experience with financial services content and compliance considerations.

- Familiarity with Google Analytics, SEMrush, Ahrefs, Moz, or similar tools.

 - Experience in Wordpress

- Strong understanding of technical SEO (site structure, sitemaps, crawl budget etc.).

- Excellent written and verbal communication skills.

- Ability to work independently and with cross-functional teams.



What We Offer

- Competitive salary and performance incentives.

- High Equity Ownership

- Opportunity to be part of a growing team with a strong vision for the financial sector.

- Professional development and career growth opportunities.

- Other Startup Perks



How to Apply:

Please fill in the form below and our team will reach out to you:


https://forms.gle/MVG5VmLxpfL9N6eg8


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About Three Dots

Founded :
2021
Type :
Product
Size :
0-20
Stage :
Raised funding

About

We’re on a mission to give every human fair access to the stock market and the social connectedness and support to build a strong financial future – in community.

 

 

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Connect with the team

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Akul Aggarwal
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Ajit Pratap Singh

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  • Separate what the content changed from dependencies such as technical implementation, media budget, audience targeting, offer, or sales follow-up. Make the dependencies visible and keep ownership of the analysis, learning, and content improvements.

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  • Conversions from owned content and landing pages, including qualified leads and SQLs; content-influenced pipeline where attribution is available.
  • Improvement in paid and campaign copy performance through structured testing with the channel owner.
  • Reliable, accurate content delivery and a consistent brand voice across the website, advertising, and social channels.
  • A repeatable AI-assisted workflow that improves production efficiency without lowering editorial quality.

What you bring

  • At least five years of experience in content marketing, SEO content, editorial, or content-led growth, ideally in B2B SaaS or technology.
  • A strong portfolio across SEO articles, website or landing pages, ad copy, and thought leadership. Your samples should show that you can change format and tone without losing clarity or voice.
  • Evidence that your content improved rankings, organic traffic, conversions, or pipeline. You can explain your contribution, starting point, measurement window, outcome, and what you changed next.
  • Strong command of written English and the ability to simplify complex services and technical ideas without making unsupported claims.
  • Working knowledge of search intent, keyword research, on-page SEO, Google Search Console, Google Analytics 4, and an SEO research platform such as Ahrefs or Semrush.
  • Demonstrated ability to build and run an AI-enabled content workflow with automation, quality controls, and human editorial review. You can show the stages, tools, checks, and practical result.
  • The judgment and discipline to plan, write, edit, QA, publish, and report independently in a fast-moving environment.

Useful additional experience

  • Experience in a SaaS agency or in-house SaaS marketing team, particularly with SEO, link building, or demand generation.
  • Experience improving conversion paths, running landing-page tests, or working with Google Ads and LinkedIn Ads teams.
  • Experience ghostwriting for executives, using CMS platforms such as WordPress, or developing content for AI answer engines as well as traditional search.

What you should be able to show

Please include a portfolio with at least three relevant samples and one short case study showing the goal, your role, timeframe, result, and how you measured it. Also include an example or simple diagram of an AI-assisted content workflow you built or operated, including its human quality checks. You may anonymize confidential company or client details.

First 90 days

  • Establish a baseline for current priority pages and content performance, then agree the first set of outcome targets with the Marketing & Growth Lead.
  • Deliver and improve priority website, SEO, campaign, and thought leadership content in collaboration with the relevant teams.
  • Put a documented AI-assisted content workflow into regular use, with clear quality checks and performance feedback.
  • Present a concise monthly view of results, learnings, dependencies, and the next content priorities.


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Shubham Vishwakarma

Full Stack Developer - Averlon
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