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Growth Marketing - Content & SEO
Growth Marketing - Content & SEO

Growth Marketing - Content & SEO at Three Dots · Bengaluru (Bangalore) · 2 - 5 years · ₹8L - ₹15L / yr (ESOP available) · Raised funding · Posted 20 Nov 2023

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Growth Marketing - Content & SEO

Akul Aggarwal's profile picture
Posted by Akul Aggarwal
2 - 5 yrs
₹8L - ₹15L / yr (ESOP available)
Bengaluru (Bangalore)
Skills
Search Engine Optimization (SEO)
Content Marketing
Content Strategy
Growth Hacking

Job Title: Growth Marketing - Content & SEO

Location: Bangalore



About threedots:

At threedots, we are committed to helping our customers navigate the complex world of secured credit financing. Our mission is to facilitate financial empowerment through innovative, secured credit solutions like Loans Against Property, Securities, FD & More. We're looking for an experienced Growth Marketer to join our team and drive our content and SEO efforts. Founded by early members of Groww, we are a well funded startup with over $4M in funding from India’s top investors.



Role Overview

As a Growth Marketer at threedots, you will be responsible for developing and executing our content strategy to increase organic growth. You should have a strong grasp of current SEO best practices, a track record of success in organic growth, and the ability to use various SEO tools to analyze performance and identify opportunities.



Responsibilities:

- Develop and implement a robust content strategy that aligns with SEO goals and overall marketing objectives.

- Conduct keyword research to guide content teams and optimize our website and social media profiles.

- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

- Stay up-to-date with the latest trends and changes in SEO and major search engines.

- Utilize analytics tools to monitor and analyze performance, and suggest improvements.

- Collaborate with marketing teams to drive SEO in content creation and content programming.

- Identify opportunities for content, strategic partnerships, and emerging platforms.

- Provide competitive analysis of top performing websites in our sector.



Minimum Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.

- Minimum 3 years of experience in SEO and organic growth strategies.

- Proven track record of content management and strategy.

- Proficient with SEO reporting and analytical tools.

- Understanding of search engine algorithms and ranking methods.



Preferred Qualifications:

- Experience with financial services content and compliance considerations.

- Familiarity with Google Analytics, SEMrush, Ahrefs, Moz, or similar tools.

 - Experience in Wordpress

- Strong understanding of technical SEO (site structure, sitemaps, crawl budget etc.).

- Excellent written and verbal communication skills.

- Ability to work independently and with cross-functional teams.



What We Offer

- Competitive salary and performance incentives.

- High Equity Ownership

- Opportunity to be part of a growing team with a strong vision for the financial sector.

- Professional development and career growth opportunities.

- Other Startup Perks



How to Apply:

Please fill in the form below and our team will reach out to you:


https://forms.gle/MVG5VmLxpfL9N6eg8


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About Three Dots

Founded :
2021
Type :
Product
Size :
0-20
Stage :
Raised funding

About

We’re on a mission to give every human fair access to the stock market and the social connectedness and support to build a strong financial future – in community.

 

 

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Connect with the team

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Akul Aggarwal
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Ajit Pratap Singh

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Read This First

If you're a Content Leader at a mid-size SaaS company right now, you probably know the trap: mostly managing, rarely strategizing, and almost never doing the actual work.


You'll do the work. You'll run the audits yourself, pick the keywords that matter out of the pool, rewrite the pages that need rewriting, build the dashboards, and set the roadmap the team executes against. Deliver a strong early turnaround, and a team gets built around you. But we're hiring for the person who can produce the outcome not for the person who wants to skip straight to owning the org chart.

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The Mission

We aren't automating scripts we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

The name "TestMu" comes from our community conference — our users and our team are the heartbeat of what we build, not an audience.

As we rebrand from LambdaTest to TestMu AI, our organic footprint needs someone who can protect what's ranking, rebuild what isn't, and set us up to win in the world where developers ask ChatGPT and Perplexity before they open Google. That's the seat.


Why This Seat Matters Right Now


GEO (Generative Engine Optimization) is a young discipline. Nobody has a playbook. You get to write one for an AI-native product, at the exact moment developers are shifting how they search.

A large keyword pool. A rebrand mid-flight. Real ranking positions to defend and real gaps to close. This is not "come manage a stable content engine."


Full LLM tooling from day one Claude, ChatGPT, whatever else you need. Not for content generation (that's the boring use). For analysis, dashboarding, opportunity detection, and the operational SEO work that used to take a team of three.

A product that people actually search for. QA engineers, dev leads, and CTOs at companies like Wells Fargo, JPMorgan, Meta, Louis Vuitton, and Sephora are your audience. High-intent, high-value, high-leverage.



What You'll Own

This is real work. Not oversight.


  • The AEO + SEO + GEO strategy for TestMu AI end to end. What we rank for today, what we should rank for, and how we win in AI answer engines as the search landscape shifts.
  • Prioritisation across a sprawling keyword pool. You'll pick what matters first, defend the choice, and hold the line when other functions want to hijack the roadmap.
  • Hands-on execution on the top-priority pages audit, rewrite, consolidate, or deprioritise. You don't just brief this work. You do the parts that need your judgment.
  • The weekly and monthly cadence how the content team runs, what they work on, what gets shipped, and how it gets measured.
  • The dashboards and reporting layer — Google Search Console data, page-level trends, alerts on ranking drops, and recurring performance updates the whole company reads.
  • The early-innings outcome measurable movement in organic clicks and ranking on the priority set. Not a large unactioned backlog. Real improvement, defensible in a room.

How You'll Spend Your Week

So you know what you're walking into.

  • Mornings in Google Search Console what moved, what dropped, what deserves attention today.
  • Deep audit blocks pulling data with Ahrefs / SEMrush, running Apify workflows, digging into why a specific set of pages isn't converting search intent.
  • Actually writing and rewriting the pages where your judgment is the difference between a page that ranks and one that doesn't. This is not delegated.
  • Team enablement briefing the existing content team on priorities, reviewing their work, teaching the SEO/GEO lens as you go.
  • Building dashboards and alerts the reporting layer that makes organic performance visible to marketing, product, and leadership without meetings.
  • Weekly leadership sync showing the numbers, defending the priorities, and shifting the plan when the data says so.


How We'll Know You're Great

Signals we're looking for.

  • You think in queries and intent, not in "topics." You can look at a keyword and see the buyer journey, the SERP composition, and the fastest path to ranking without being told.
  • You use LLMs as a second brain, not a content mill. You've built at least one workflow that automates something in your SEO stack analysis, clustering, opportunity detection, brief generation from SERP data.
  • You know what changed in search this year. Google's AI Overviews, the shift to answer engines, the way core updates hit topical authority. You have opinions, and they're informed.
  • You've been the person who made the numbers move — not the person who managed the person who made the numbers move. You can point to specific pages, specific quarters, specific traffic curves.
  • Extreme ownership: you take full accountability for outcomes, not just tasks.

Your Early Runway

Precision expectations. Not vibes.


Diagnose first.

  • Audit current content and organic performance across the domain.
  • Identify priority pages, keyword clusters, and the immediate fixes worth shipping early.
  • Set up dashboards, alerts, reporting cadence, and the SEO/GEO roadmap the team will execute against.

Then ship and prove.

  • Drive execution on the highest-priority pages and optimisations. Your hands on the ones that need it.
  • Show measurable movement in organic clicks and priority-page rankings not a backlog, an actual curve.
  • Prove a repeatable prioritisation model the team can run without you in the room for every decision.
  • Earn the case for expanded scope team leadership is discussed only after hands-on impact is on the table.

Your Toolkit

What you'll be fluent in or become fluent in fast.


  • Google Search Console this is where you live. Daily. Non-negotiable fluency.
  • Ahrefs, SEMrush, or equivalent for keyword and backlink intelligence.
  • Apify for scraping, competitive tracking, and SERP data at scale.
  • Claude and other LLMs as operational tools for audits, clustering, brief generation, dashboard building, and any analysis that used to take days.
  • Dashboard, alerting, and reporting whatever tool makes the numbers visible.


Who This Is For (And Who It Isn't)

This role is for you if:

  • You've spent years deep in SEO / content strategy, primarily in B2B SaaS, tech, or IT (EdTech, FinTech, and post-COVID high-growth companies are also relevant).
  • You still love the craft. You'd rather run an audit yourself than send it to someone junior and hope.
  • You want to move fast, work in ambiguity, and be trusted with real ownership.
  • You're excited about GEO as the next frontier not defensive about it.


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  • You haven't done hands-on SEO work in a long while.
  • You want a purely managerial seat with a large team and predictable rhythms.
  • You need a highly structured corporate environment.
  • You'd rather set direction than execute against it.

Your Path

Your growth at TestMu AI is mapped to what you ship. Deliver a strong early turnaround and you earn the case for building a team around you. Prove that team can compound the outcome, and Lead - Content is the next seat. This is the ladder, and it's earned not inherited.

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Role Overview

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This is a hands-on role combining SEO strategy, WordPress management, landing-page development, technical SEO, conversion-rate optimization, analytics, local SEO, and AI-assisted search optimization.



Key Responsibilities


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 Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR

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 Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and

content-gap analysis.

 Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.

 Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring

domains.

 Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,

and Looker Studio.


2.Landing pages and CRO

 Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.

 Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.

 Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.

 Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.

 Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.

 Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.


3.WordPress and website management

 Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.

 Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.

 Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.

 Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.

 Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.

 Coordinate with developers, designers, content teams, and external vendors.


4.Technical SEO

 Conduct technical audits and prepare prioritized action plans.

 Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.

 Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.

 Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.

 Review server response codes, staging changes, migrations, and technical releases for SEO impact.

 Ensure website updates do not create performance, security, indexation, or usability issues.


5.Portals and local SEO

 Build scalable service, location, lead-generation, and content portals.

 Create reusable templates, taxonomies, filters, search functions, forms, and category structures.

 Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.

 Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.

 Monitor local-pack, Google Maps, “near me”, and local lead performance.


6.Content, AI search and digital PR

 Create SEO content briefs and optimize website content based on search intent and business priorities.

 Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.

 Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.

 Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.

 Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.

 Avoid PBNs, link farms, spam networks, and manipulative link-building practices.




Key Requirements

 4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.

 Proven experience improving organic traffic, qualified leads, conversions, or revenue.

 Strong WordPress experience, including Elementor or Gutenberg.

 Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.

 Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.

 Experience building landing pages for both paid advertising and organic search.

 Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.

 Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.

 Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.

 Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.

 Strong analytical, copywriting, communication, project-management, and problem-solving skills.

 Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.

Preferred Qualifications

 Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.

 Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.

 Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.

 Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.

 Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.

 Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.


Key Performance Indicators

 Growth in organic traffic and priority keyword rankings.

 Increase in qualified organic leads and conversion rate.

 Landing-page conversion rate and cost per qualified lead.

 Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.

 Website speed, mobile usability, Core Web Vitals, and technical health.

 Local-pack, Google Maps, and Google Business Profile visibility.

 Growth in relevant, high-quality referring domains.

 Organic revenue contribution and return on SEO investment.



Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth

reporting.

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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