Growth Marketing - Content & SEO

We are looking for Enterprise SaaS Product Marketing Manager in Ad Tech domain to lead our outbound product marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like storytelling, product messaging, email campaigns and pricing strategies. Your goal will be to develop and implement the most impactful plans to position and promote our products. • Studying the company’s products and their benefits for users • Develop product marketing strategies (pricing, advertising, product launching) • Craft compelling messages across marketing channels (landing pages, ad campaigns) • Work with various teams (design, content, acquisition, product, sales) to implement strategies • Evaluate projects using relevant KPIs and feedback from existing and prospective customers Responsibilities: • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. • Understand and document our buyer’s process and persona, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Requirements: • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) • Power user of networking tools such as LinkedIn, Twitter, and Reddit. • Exceptional ROI-tracking skills, able to prove what is or isn’t working. • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! • Bachelor’s degree in business or marketing; MBA preferred. • Background in design and copy-writing is a plus.

We are looking for a leader to design, develop and deliver strategic data-centric insights leveraging the next generation analytics and BI technologies. We want someone who is data-centric and insight-centric, less report centric. We are looking for someone wishing to
make an impact by enabling innovation and growth; someone with passion for what they do and a vision for the future.

Responsibilities:

• Be the analytical expert in Kaleidofin, managing ambiguous problems by using data to execute sophisticated quantitative modeling and deliver actionable insights.
• Develop comprehensive skills including project management, business judgment, analytical problem solving and technical depth.
• Become an expert on data and trends, both internal and external to Kaleidofin.
• Communicate key state of the business metrics and develop dashboards to enable teams to understand business metrics independently.
• Collaborate with stakeholders across teams to drive data analysis for key business questions, communicate insights and drive the planning process with company executives.
• Automate scheduling and distribution of reports and support auditing and value realization.
• Partner with enterprise architects to define and ensure proposed.
• Business Intelligence solutions adhere to an enterprise reference architecture.
• Design robust data-centric solutions and architecture that incorporates technology and strong BI solutions to scale up and eliminate repetitive tasks

Requirements:

• Experience leading development efforts through all phases of SDLC.
• 5+ years "hands-on" experience designing Analytics and Business Intelligence solutions.
• Experience with Quicksight, PowerBI, Tableau and Qlik is a plus.
• Hands on experience in SQL, data management, and scripting (preferably Python).
• Strong data visualisation design skills, data modeling and inference skills.
• Hands-on and experience in managing small teams.
• Financial services experience preferred, but not mandatory.
• Strong knowledge of architectural principles, tools, frameworks, and best practices.
• Excellent communication and presentation skills to communicate and collaborate with all levels of the organisation.
• Team handling preferred for 5+yrs experience candidates.
• Notice period less than 30 days.

Roles & Responsibilities

Leadership: SVP/VP-SEO spearheads all activities of the SEO department and is in direct supervision of the
AVP, Director, Group Head, Senior Manager, Manager and supporting personnel. At this capacity, SVP/VP-SEO
is also accountable for the end-to-end performance of the SEO & content optimized through the initiatives of
the SEO department. VP/SVP-SEO also sets quarterly and yearly SEO department performance targets. Ensures
all client campaigns is managed and executed on-time-every-time within the given budgets and deadlines.
VP/SVP-SEO also plays a mentorship role to the entire SEO department by guiding them in the execution of
their functions, constantly ensuring improvement in their professional skills and essentially readying them for
the occupation of his/her position.
Strategy: VP/SVP-SEO is tasked with determining the strategic direction of all client campaigns for the
business. VP/SVP-SEO ensures that these strategies are in line with the overall business goals and objectives.
The formulation of SEO strategies should also, be done in conjunction with the other relevant stakeholders like
website, technology, ppc, social & orm teams
Innovation and Opportunities: VP/SVP-SEO also plays the role of reviewing the business on a regular basis in
an attempt to identify opportunities, areas of improvement, and tools and automation solutions for the team
and client business SEO programs. In addition, at this capacity, VP/SVP-SEO attends relevant SEO events for
gathering new SEO skills that will give the SEO business & team a competitive edge by effectively maintaining
high search rankings and promoting organic visits, leads and conversions over its competition.
Collaboration: VP/SVP-SEO identifies skill gaps in the SEO department and works with the HR department in
filling these positions with suitable candidates. This is to ensure smooth and effective performance of functions
within the SEO department by handpicking key personnel from a long list of qualified individuals. VP/SVP-SEO
also works closely with the content editing and content marketing departments and/or 3rd party vendor(s) in
tailoring optimized content for the client business both in online and offline programs. VP/SVP-SEO also
collaborates with third party influencers, for example, journalists, in order to drive content marketing
opportunities for client business
Research and Analysis: VP/SVP-SEO also plays a major analytical role in the SEO department. Conducts
relevant SEO research on the client business’s content and takes a data-driven approach in the creation of
audience profiles that in turn form the basis of SEO strategies. Based on the findings of his research and
analyses, the VP/SVP-SEO prepares and leads SEO and content pitches and other SEO strategy proposals and
manages a health P&L
At this capacity, VP/SVP-SEO employs the use of several SEO related tools such as Google Analytics and
Webmaster in identifying trends, issues, and opportunities in the client business’s sites, blogs, and pages and
to further ensure that they are optimized to drive higher rankings, traffic, leads & conversions. On top of this,
the VP/SVP-SEO also takes charge of conducting SEO audits, development of Google algorithms, and even
sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.

Required Qualifications, Experience & Skills

Education: A candidate for this position will possess an engineering degree in addition to a master’s degree in
marketing or business administration from tier 1 collage/university
Experience: The candidate must have a proven and successful 15 years record of accomplishment in the
designing and delivery of SEO plans and strategies in fast-paced agency, In addition, a suitable candidate will
have had substantial experience working in a managerial position involving a team in SEO and content
capacity. The VP/SVP-SEO will have a proven ability to take responsibility and sensibly account for a team’s
performance. As a strong bonus, the VP/SVP-SEO must also have experience in Ecom (Amazon SEO), App Store
Optimization, YouTube Optimization, Google My Business, Voice search and influencer marketing and have a
passion for all things digital.
Analytical Skills: VP/SVP-SEO also portrays great analytical skills and is able to draw insight from raw
information and data acquired through research and others. Will have the ability to analyse this data for
determining SEO strategies, approaches, and content planning. The candidate will also demonstrate an ability
to conduct SEO analyses for trends, links, and influencers. He will also demonstrate an intimate understanding
and interest in analytical tools such as SEOMoz, Screaming frog, Omniture, Google analytics, CleverTap,
AppsFlyer, Webmaster tools, Global web index, Similarweb, Algolia others
A suitable candidate for this position will not only demonstrate great in-dept and up-to-date understanding of
SEO but also of various digital marketing channels, for example, PR, web development, content creation, social
media, ppc, UI/UX among others. In addition to this, the VP/SVP-SEO will show superior proficiency in HTML,
Java-script, AJAX CSS, Flash, and other valuable media technologies. He will also be proficient in scripting
languages such as .php, .aspx, and .jsp.
Communication: VP/SVP SEO must also possess exceptional communication skills both in verbal and written
form. The effectiveness of leadership and the proper execution of functions by junior SEO management is
highly dependent on the clarity of communication down the line.
In addition to this, the VP/SVP-SEO also interacts with the key stakeholders of other departments in the
creation of department-wide SEO strategies and approaches. He also presents research findings and proposals
in the form of reports to the relevant internal stakeholders and clients, and for this reason he must be able to
articulate complex concepts in a simple, digestible, and convincing manner.
Ms Office/Software: VP/SVP-SEO must be extremely proficient in Ms Word and PowerPoint, which are
necessary for the conveyance of SEO strategies and approaches to junior SEO Management, the Content
departments, client servicing department, and other relevant departments. These two tools are also necessary
for the creation of both visually and verbally engaging reports and presentations for clients and internal
stakeholders.
Leadership/People Skills: The candidate for the VP/SVP-SEO position must demonstrate exceptional
leadership skills. A suitable candidate will have a strong ability to encourage and motivate a cross-functional
team into working towards a unified vision and objective. In addition to this, VP/SVP-SEO will demonstrate
excellent people skills that make him/her likeable and relatable, making him/her easier to trust making junior
SEO and cross-functional personnel willing and ready to follow in his/her directives.
Interpersonal Skills: VP/SVP-SEO must also possess certain interpersonal skills that will enable him/her to
execute his/her duties much more effectively. He/She must be a strategic thinker who is confident in his/her
style of leadership. Must be an avid learner who is constantly taking in new information that keeps his/her
team ahead, have an ability to work autonomously with minimal supervision. Have excellent problem solving
skills, be comfortable working in a fast-paced environment, be a team builder who is constantly motivating
junior and cross-functional staff, be highly organized, have an ability to prioritize and handle multiple
simultaneous tasks, and demonstrate calmness and composure in stressful or uncertain situations.

Requirements
1. 5-7 Years of hands-on development on Android
2. Extensive understanding of Architectures - both old and new -> MVC to MVVM To Clean
3. Excellent In-depth understanding of Java and Kotlin Programming Languages
4. 2+ Years of managing android developers
5. Have worked on or scaled an app to more than 1mn downloads
6. Obsessed about long term solutions, yet understands business requirements to deliver projects quickly
7. Good understanding of backend technologies for better cross teamwork
8. Obsessed about app ratings, app vitals, and crash-free apps

Responsibilities

1. Lead the Testbook Android Team of 12+ Android Developers
2. Own the Testbook Android App (2Cr+ Installs) and its related 500+ Apps
3. Work extensively with Product Managers to deliver quality products and features
4. Improve the App Architecture and drive processes for code reviews, releases.
5. Take up occasional challenging Android coding tasks

 

About Us : 

Looking for SALES and MARKETING aspirants.
With good SOCIAL SKILLS.
Basic COMPUTER SKILLS.
2-3 yrs of WORK EXPERIENCE.
IMMEDIATE HIRINGS.

Key Responsibilities:• Apply Data Mining/ Data Analysis methods using a variety of data tools, building andimplementing models using algorithms and creating/ running simulations to drive optimisation and improvement across business functions• Assess accuracy of new data sources and data gathering techniques• PerformExploratory Data Analysis, detailed analysis of business problems and technical environments indesigning the solution• Apply Supervised, Unsupervised, Reinforcement Learning and Deep Learning algorithms• Apply advanced Machine Learning Algorithms and Statistics:o Regression, Simulation, Scenario Analysiso Time Series Modellingo Classification -Logistic Regression, Decision Trees, SVM, KNN, Naive Bayeso Clustering, K-Means, Aprioprio Ensemble Models -Random Forest, Boosting, Baggingo Neural Networks• Lead and manage Proof of Concepts and demonstrate the outcomes quickly• Document use cases, solutions and recommendations• Work analytically in a problem-solving environment• Work in a fast-paced agile development environment• Coordinate with different functional teams to implement models and monitor outcomes• Work with stakeholders throughout the organization to identify opportunities for leveraging organisationdata and apply Predictive Modelling techniques to gain insights across businessfunctions -Operations,Products, Sales, Marketing, HR and Finance teams• Help program and project managers in the design, planning and governance of implementing DataScience solutions

Looking for part time/full time accountant role for Australian Tax Firm. Qualification : Cost Accountant/CA/ICWA Intermediate/BCom with Good grades Working condition: Hours and Location flexible, work from home. Requirement : Good English Command and Internet Connectivity