Growth Marketing & Retention

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

The Opportunity

As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.

This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.

You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.

This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.

Products/Capabilities You Will Support

• Appknox Platform
• Storeknox
• KnoxIQ
• Future AI-driven products and capabilities

Key Responsibilities

Positioning and Messaging

• Own positioning and messaging across the Appknox product portfolio.
• Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
• Continuously refine messaging based on customer feedback and market dynamics.

Product Launches and Go-To-Market

• Lead cross-functional go-to-market initiatives and product launches.
• Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
• Develop launch plans, messaging frameworks, enablement assets, and campaign support.

Sales Enablement

• Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
• Partner closely with sales teams to improve messaging consistency and win rates.
• Conduct enablement sessions for internal teams and support strategic deals when required.

Customer and Market Insights

• Engage directly with customers and prospects to understand pain points and validate messaging.
• Conduct customer interviews, gather feedback, and identify emerging use cases.
• Develop case studies, proof points, and customer success narratives.

Competitive Intelligence

• Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
• Develop and maintain competitive positioning and battle cards.
• Identify market opportunities and strategic gaps.

Category and Thought Leadership

• Help establish Appknox's leadership in AI-native application security.
• Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
• Support industry events, analyst interactions, and strategic communications.

Team Leadership

• Mentor and guide content and product marketing resources.
• Help establish repeatable product marketing processes and frameworks.
• Contribute to building a scalable product marketing function.

AI and Modern Marketing

• Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
• Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.

What We are Looking For

Required Experience

• 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
• Strong experience in positioning, messaging, product launches, and sales enablement.
• Exceptional written and verbal communication skills.
• Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
• Strong project management and stakeholder management skills.
• Familiarity with marketing automation and analytics platforms such as HubSpot.

Strongly Preferred

• Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
• Familiarity with application security or modern software development practices.
• Experience supporting enterprise sales motions and technical buyers.
• Experience building competitive intelligence programs.

Work Expectations

First 90 Days

• Build a deep understanding of products, customers, and competitors.
• Refresh core messaging and sales enablement assets.
• Establish strong relationships across Product, Sales, and Customer Success teams.

Within 6 Months

• Lead major launches and go-to-market initiatives.
• Establish repeatable competitive intelligence and customer insight processes.
• Improve sales enablement and messaging consistency.

Within 12 Months

• Become the voice of the market inside Appknox.
• Influence product strategy and category narrative.
• Mentor content marketing resources and help scale the product marketing function.
• Play a key role in establishing Appknox as a leader in AI-native application security.

Personality traits we admire:-

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Product + Sales Panel

Round 4: CEO Discussion

Round 5: HR & Compensation

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

Location: Baner, Pune.

Experience Level: 8+ Yrs.

Experience Level: UK Shift (1:00 PM – 10:00 PM)

Key Skills & Responsibilities:

• Lead the design, configuration, and implementation of SAP modules (e.g., MM, SD)

based on business requirements.

• Collaborate with business stakeholders to gather, analyze, and document functional

requirements.

• Strong functional expertise in SAP MM, and SD modules with focus on invoice

processing, tax configuration, and statutory reporting.

• Translate business needs into SAP solutions through process mapping and best practice

recommendations.

• Oversee the development of functional specifications for RICEFW objects (Reports,

Interfaces, Conversions, Enhancements, Forms, Workflows).

• Work with business stakeholders to understand statutory and good to have E-invoicing

knowledge

• Map business requirements to SAP functionalities, primarily within MM, and SD

modules.

• Coordinate with ABAP and middleware teams for API integration between SAP and

the government’s e-invoice/GST portal or third-party providers.

• In-depth knowledge of IDoc processing, troubleshooting, and interface management.

• Good understanding of API-based integrations between SAP and government/third-

party systems

• Excellent in preparing documentation (FS, TS, UAT scripts), and support go-live

activities.

• Manage change requests, issue resolution, and enhancements post-implementation.

• Provide functional guidance to junior consultants and coordinate across cross-functional

SAP teams.

• Prepare and present project status reports to management and stakeholders.

Position Summary

We are looking for enthusiastic and self-motivated Tele Sales Executives (female candidates preferred for diversity hiring) for our Goregaon office. This entry-level role is ideal for freshers passionate about sales and customer interaction. You will play a key role in promoting logistics services via outbound calling, generating leads, and building long-term customer relationships.

Note: While this role welcomes female candidates, the hiring process remains inclusive and skill-based.

Key Responsibilities

• Make outbound calls to potential or existing customers to promote logistics services.
• Handle inbound calls, respond to queries, and provide basic service information.
• Generate leads and record relevant customer information for follow-up.
• Assist senior sales executives by qualifying prospects and scheduling callbacks or appointments.
• Maintain customer data and call records accurately in the CRM system.
• Perform regular follow-ups with leads to maintain engagement and interest.
• Share customer feedback or complaints with the relevant team for resolution.
• Learn and stay updated on logistics services, pricing, and processes.

Required Skills and Qualifications

• Education: Minimum 12th pass / HSC or Graduate in any stream
• Experience: Freshers are welcome; prior internship or BPO/call center exposure is a plus
• Languages: Fluent in Hindi and English; Bengali or Marathi (optional based on location)
• Soft Skills:
• Excellent verbal communication
• Positive attitude and eagerness to learn
• Ability to handle rejections gracefully
• Basic understanding of customer service
• Technical Skills:
• Basic computer literacy (MS Excel, Email, Internet)
• Willingness to learn CRM software

⌛️ Where will you spend your time?

• Early-stage AI SaaS product with the potential to disrupt the Product Analytics space
• Relentlessly improving performance, scalability, and maintainability on top of being responsible for entire products
• Owning the design process, implementation, and verification of framework components leveraging standard software engineering methodologies
• Translating functional and technical requirements into detailed architecture and design.

🤝 What makes you a good fit?

• 0-2 years of experience in product development, architecture, data structures, algorithms and design.
• Experience with API integrations, database design, and backend frameworks on NodeJS and/or Python
• Experienced with an agile team environment and you prefer being a self-starter.

👀 What process do we follow?

• The whole process is designed so that it can wrap within 2 weeks
• Application: We will keep it simple. You can apply directly through this link. All we ask for is a Resume and a couple of lines around the motivation for the position you are applying for. Additional Portfolio links such as Github, Medium or a Personal website are welcome but not mandatory.
• Screening: We will screen your profile and get back with a decision within 72 working hours.
• Interviews: We will have 3 rounds of technical interviews and 2 rounds of cultural fitment interviews.
• Offer Rollout: If all looks well, we will pop a bottle of champagne.

❤️ Well Being, compensation and how we behave when no one is watching?

We care about your well-being. Along with excellent health insurance, we offer flexibility to work how you want to. We push for physical well-being and in addition to internal health sessions, you get a complimentary annual gym membership.

We assign dedicated work hours exclusively to learning & development initiatives. We respect your weekends and in terms of work hours, we believe in deliverables over anything else. We regularly host team-building sessions, off-sites and encourage discussions around mental well-being and physical well-being over everything else. Most importantly, when our chips are down, we behave the way a family would.

We admire talent and believe in rewarding people for their input. We understand that compensation is an important factor. Our compensation will be respectful to your situation, and the whole process will be transparent from the very minute we speak to you.

Most of us have grown up in a meritocratic culture where actions speak louder. We grew up saying yes to a lot of things outside of our comfort zone and we want to maintain the same without any compromise. When actions speak, we love to celebrate and amplify bold moves. We don’t have answers to a lot of questions and when we falter, we will acknowledge our missteps. There are no closed doors in the way we work. At the end of the day, we are human beings and we will ensure that you can proudly call Crunchit your home.

🍰 What gives you brownie points?

You demonstrate learnability. The founders have spent their years building things mostly independently and at times relying on the collective hive mind of peers. If you are willing to learn and dare to say yes to things that lie out of your comfort zone, you’ll love the growth and transformation.

🏡 Where will you work from?

We are operating out of Central Indiranagar, Bangalore. We are firm believers in "when we sit together on a table, we move mountains". So you will be required to come to our office [WFO], which we have designed with a lot of love and affection :)

Key Responsibilities

•  Build, iterate, and enhance mobile applications on Android.

•  Continue to evaluate innovative approaches on Android and present new ideas to improve our offering on Android and other mobile platforms.

•  Ensures that code developed is easy to test, easy to understand, extensible and meets the quality guidelines of the business unit.

•  Partner closely with the design team to create an intuitively easy to use application for our users.

•  Bring new features in the course taking experience to the Android platform.

•  Optimize the existing code for ease of use and performance and improve quality.

•  Continue to improve the development process. Evaluate and implement new tools as needed.

•  Lead and Contribute to a team culture that values quality while fostering initiatives and innovation.

• Knowledge of the common application/web security and OWASP vulnerabilities.

•  Knowledge of the encryption algorithms to protect sensitive information.

• Knowledge of PII, PCI, HIPPA, and GDPR compliance and how to implement.

• Understanding of security breaches of data-in-transit and data-at-rest and knowledge in implementation for both.

• Knowledge/Aware of finding the vulnerabilities of the third-party components/libraries used in the application and remediating vulnerabilities.

• Integrate with multiple devices & printers

Required skillset:

 Java, Android SDK, Rest API, SQLLite, Json, Enterprise mobility management (EMM) and EMV, POS application in Android(preferably version 4.4 Kitkat and API level 19 and above) 

Good to have:

 Play store deployment, push notifications, Web services, Android Location Services, Google Maps API, GIT

 Desired Competencies:

 Problem Solving Approach, Analytically strong, Time Management skills, Passionate to learn new technologies and working in an agile environment.

Who we are:

FlexiLoans is a technology based Digital financing platform started with an endeavor to solve the problems that small businesses face in accessing Quick, Flexible and Adequate funds for growing their Businesses. Our vision is to give "Financial access at a click". Our talent pool has rockstars from diverse backgrounds - ex- Founders, investment bankers, e-commerce and payments with the passion to make a difference to the lives of 70 mn+ MSME businesses in India.

FlexiLoans.com is a pioneer in the ecosystem-based digital lending for small businesses in India. Till date, we have disbursed over 45,000+ loans worth over Rs. 1600 Crs+ to small sized businesses across 1,600+ cities without having a single branch! We are the leaders in using technology and risk models that focus on alternate / surrogate methods for scoring customers. Our origination is 100% digital with over 100 embedded partnerships like Amazon, Flipkart, Nykaa, Paisabazaar, etc. for providing credit access to MSME businesses.

Founded by CA/ISB alumni, FlexiLoans is funded by marquee bankers such as Sanjay Nayar (Chairman, KKR and Ex-CEO, Citibank South Asia), Gunit Chaddha (Ex-CEO, Deutsche Bank, Asia Pacific), Anil Jaggia (Ex-CIO, HDFC Bank), Vikram Sud (Ex-COO, Kotak Mahindra Bank), Narayan Seshadri (Ex-Managing Partner, KPMG), Gopal Srinivasan (Chairman, TVS Capital) and Siddharth Parekh (Co-Founder, Paragon Partners) to name a few.

Our product offerings and value proposition can be accessed on our website: https://www.flexiloans.com/

FLEXILOANS VALUES - COLLABORATION | AGILITY | INNOVATION | RESPECT | OWNERSHIP

Why join us?

A two times certified ‘Great Place to work’ workplace, at FlexiLoans you will be working with top tier talent from diverse backgrounds hungry to make a dent in the MSME universe. We believe in people owning what you do and providing support to folks for making decisions (sometimes even wrong decisions!) all the while learning and growing with the organization. FlexiLoans is your front row seat to the MSME Fintech revolution in India!

What you will work on:

• Develop User interfaces for Modern Rich Internet Applications with the latest Front End Technologies
• Perform product analysis and development tasks of an increasingly complex nature which may require extensive research and analysis.
• Writing tested and documented JavaScript, HTML and CSS
• Make design and technical decisions for AngularJS/React projects.
• Develop application code and unit test in the AngularJS/React, Rest Web Services and Java technologies for the Application Development Center.
• Ensuring high performance

The ideal candidate:

• Strong expertise with HTML, CSS, and writing cross-browser compatible code.
• Good understanding of AJAX and JavaScript Dom manipulation Techniques
• Experience with RESTful services
• Experience in JavaScript build tools like grunt or gulp
• Expert in any one of the modern JavaScript MV-VM/MVC frameworks (AngularJS/React, jQuery, NodeJS, Grunt JS)
• Familiar with testing frameworks (Ex. Jasmine)
• Test runner framework (Ex. Karma)
• Hand on and implements complex AngularJS applications, directives, controllers, services Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

Qualification and Experience:

• 3+ years’ Experience with Angular
• BS/BE/BTECH degree in Computer Science or Engineering

• Building components for the company's advanced health tech platform using Java, Solr, SpringBoot, DialogFlow
• Communicating effectively in a cross-functional product development team and present ideas and solutions effectively
• Participating in technical planning and requirements gathering phases including design, code, test, troubleshoot, and document engineering software applications
• Developing the Code as per the requirements
• Working with product team and constructing the tech roadmap
• Designing, building and scaling the company's backend microservices
• Maintaining code integrity and organization
• Applying all quality requirements to make the code production ready
• Developing and deploying new features to facilitate related procedures and tools if necessary
• Developing documentation related to technical aspects and to facilitate current support, development, upgrades, or migrations
• Designing and building efficient, reusable, and reliable Java code
• Pro actively catching and fixing bugs, and providing support for the back end services
• Managing servers and infrastructure by keeping the lights on and refining the deployment architecture

What you need to have: