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Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

We are seeking a versatile and creative Creative Media Producer who can shoot, edit, and design high-quality visual content across digital platforms.

You will create content including promotional videos, ads, social media posts, product demos, and branding creatives.

Key Responsibilities

Video Production

• Plan, shoot, and produce high-quality videos (Reels, Shorts, product videos, event coverage, etc.)
• Operate cameras, lighting, and audio equipment during shoots
• Capture visually compelling shots using proper framing, composition, and angles

Video Editing & Motion Graphics

• Edit raw footage into polished deliverables using Adobe Premiere Pro / Final Cut Pro
• Add transitions, effects, sound, and color correction
• Create basic motion graphics and animations using After Effects
• 
  

Graphic Design & Visual Assets

• Design branding-oriented creatives: social media graphics, thumbnails, web assets, banners
• Create visually cohesive and brand-consistent layouts
• Develop design concepts based on campaign goals and storyboards

Content Creation & Collaboration

• Brainstorm creative visual ideas with the marketing team
• Stay updated on latest trends in digital content formats
• Maintain organized media libraries and file management workflows

Skills & Requirements

• 1–3 years of experience in video production, editing, and graphic design
• Proficient in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, etc.)
• Strong understanding of videography equipment, lighting, and audio setup
• Excellent storytelling, creativity, and attention to detail
• Ability to work under tight deadlines and handle multiple projects
• Good sense of social media content styles and formats

Hi,

We are looking for Self motivated, Passionate Technology enthusiasts seasoned PHP Developer (Laravel + Wordpress ) to join our team.

Job Description:

· Design, Develop, Implement, Test, Document and Maintain high quality Web Application Software.

· Understanding and implementing of project management practices.

· MVC compliant Development (Laravel/YII / CodeIgniter / Zend Framework) in at least any one of these frameworks.

· Experience with CMS framework i.e. Wordpress.

· Optimization of PHP Code and database queries and functions through Code Review and Project Review Sessions.

· Identify opportunities for process improvement and make constructive suggestions for change.

· Improve the technical competence of the team through training & development of existing and new team members.

· Provide accurate effort estimates for deliverable and be committed to the deadlines through follow-up of tasks with team members.

· Research and actively learn about new technologies and introduce them into the infrastructure.

Eligibility criteria :

· Minimum experience if 2 years in laravel and wordpress. both

· Excellent problem-solving skills and love technical challenges.

· Ability to work in a team-oriented, collaborative environment.

· Ability to manage priorities and work in a fast pace environment.

· Strong database skills, proven experience with MySQL 5 having knowledge of indexes, fulltext searches, usage of Regular Expressions in queries and more.

· Excellent knowledge of Applications Architecture and how to work with Frameworks with MVC architecture.

· Excellent Knowledge of HTML 5, CSS 3, Javascript, jQuery/Sencha etc.

· Key Skills Required : Wordpress, Laravel, CodeIgniter, Zend, Mysql, Jquery, API (Restful Service).

Interested candidates can share their updated resume at manpreet.kaur(at)chicmic.co.in

Thanks

Hi,

We are seeking a talented and motivated Web Designer with a minimum of 4+ years of experience to join our dynamic team.

As a Web Designer, you will play a crucial role in creating visually stunning and user-friendly websites that align with our brand identity and resonate with our audience. Your proficiency in HTML, CSS, and JavaScript, coupled with your understanding of UI/UX design principles, will allow you to transform wireframes and mockups into seamless web experiences.

Skills Required:

• Proficient in HTML, CSS, WordPress, Bootstrap, Photoshop, Figma, Canva and all designing tools.
• Proven experience as a Frontend Developer or Web Designer in a senior role.
• Good experience in responsive website designing.
• Must have experience in bootstrap and HTML5.
• Excellent knowledge of CSS3, JavaScript, jQuery, Canvas, Angular Js.
• Should be aware of the recent trends in UI Design.
• Should have strong knowledge of Responsive Web Design and Bootstrap framework.
• Familiarity with JavaScript frameworks such as React Js is an advantage.
• Experience in debugging & troubleshooting.
• Ability to lead & deliver projects with a strong sense of ownership.
• Integrate frontend interfaces with server-side functionalities.
• Candidate should be proficient in converting PSD into HTML.
• Must be highly organized and committed to a team environment
• 
  

If interested, then you can directly apply at manpreet.kaur(at)chicmic.co.in

Thanks

Global IP Partners is hiring freshers for the following position:

Business Development Executive - 0+ Years of Experience.

#location: Mohali/Chandigarh

#5daysworking

Education Qualification Required: Graduate in any field

Skills required:

Extremely good hunting skills

Full-time Direct Sales professionals

Good verbal communicator

Excellent written communication skills

#Refrences are always welcomed!

Interested candidates kindly apply.

We are looking for:

Someone who is passionate about beautifully designed app experiences

Fascinated by all aspects of application development, from brainstorming

and

design to implementation and release.

Team player who can write clean and maintainable code.

Someone with strong foundation in data structures & algorithms, OS,

I/O,

concurrency.

Someone with excellent knowledge of Java Technology Stack, Mobile

Development, and Android eco-system.

Someone with good understanding of mobile app UI/UX and Material Design.

3+ years of software development experience in Android.

Someone with excellent debugging and optimization skills.

Job title: Full Stack Developer

Location : Chandigarh