Performance Marketing (SEM & Google Ads)

Role & Responsibilities

We are building our founding team and are looking for folks who are excited to get their hands dirty in a 0 to 1 journey. If you are expecting a fully working playbook that you can execute upon, Zenskar is probably not the right fit for you at this point. However, if you are excited about creating the playbook from scratch and scaling the existing playbook, we would love to hear from you

You will directly work with the founders.

Outbound sales is a critical to generating meetings with qualified prospects. You will lay the foundation for and execute upon our outbound sales strategy.

The primary objective is to generate leads and setup meetings with qualified prospects by optimizing our outbound sales machinery - iterating on channels, messaging, ICP (ideal customer profile), tooling etc.

• Design, plan and control the implementation of business solutions requests/demands.
• Execution of best practices, design, and codification, guiding the rest of the team in accordance with it.
• Gather the requirements and specifications to understand the client requirements in a detailed manner and translate the same into system requirements
• Drive complex technical projects from planning through execution
• Perform code review and manage technical debt
• Handling release deployments and production issues
• Coordinate stress tests, stability evaluations, and support for the concurrent processing of specific solutions
• Participate in project estimation, provide inputs for solution delivery, conduct technical risk planning, perform code reviews and unit test plan reviews

• Degree in Informatics Engineering, Computer Science, or in similar areas
• Minimum of 5+ years’ work experience in the similar roles
• Expert knowledge in developing cloud-based applications with Java, Spring Boot, Spring Rest, SpringJPA, and Spring Cloud
• Strong understanding of Azure Data Services
• Strong working knowledge of SQL Server, SQL Azure Database, No SQL, Data Modeling, Azure AD, ADFS, Identity & Access Management.
• Hands-on experience in ThingWorx platform (Application development, Mashups creation, Installation of ThingWorx and ThingWorx components)
• Strong knowledge of IoT Platform
• Development experience in Microservices Architectures best practices and, Docker, Kubernetes
• Experience designing /maintaining/tuning high-performance code to ensure optimal performance
• Strong knowledge of web security practice
• Experience working in Agile Development
• Knowledge about Google CloudPlatform and Kubernetes
• Good understanding of Git, source control procedures, and feature branching
• Fluent in English - written and spoken (mandatory)

Key Responsibilities:

• Create technical designs, independently code, unit test to ensure code quality, and deploy various components of IBM Sterling Commerce OMS.
• Perform database design for custom components.
• Writing code for custom APIs, extending transactions, events, DB extensions etc to complete OMS technical designs.
• Support various phases of testing in an agile delivery framework.
• Apply strong design, development, and troubleshooting skills in work to deliver quality.
• Take initiative to learn new concepts in IBM Sterling OMS technologies on cloud at a rapid pace.
• Foster an environment of team collaboration.

Technical Experience :

• At least 2 years of strong IBM Sterling OMS development experience.
• 2-5 years strong experience using Java/J2EE, XML, XSD, XSL, SOAP, REST Web Service, IBM MQ and latest Java/J2EE concepts
• Experience working in Agile development teams.
• Knowledge of dockers, CI/CD build and deployments pipelines.
• Problem solving and code debugging skills in a large distributed application.
• Eager to learn and develop IBM Sterling Call center UI customizations.
• Strong interpersonal and communication skills with fluency in English.
• Four-year college or university degree in Computer Science or related field.

• Provide strategic consulting on people and organization development strategies in support of the business objectives.
• Be an expert on people challenges - especially talent, performance and change
• Partner with India HR lead for all Merger and Acquisition activities (policies, process, payroll, compensation and benefits harmonization, compliance, entity and benefit integration, site consolidation, employee integration and culture alignment)
• Providing ideas and challenges to management teams and acting as a catalyst for change through process design and approaches that results in transformation.
• Evaluate and analyze issues, patterns, and trends to provide proactive insights for HR solutions.
• Drive compensation programs locally by collaborating with corporate compensation team
• Collaborating with the corporate HRBP on BU related activities
• Partner and lead projects which has business impacts.
• Investigate and resolve complex employee relations issues and address grievances.
•  

• High degree of integrity, business acumen and resilience.
• Ability to thrive in an ambiguous, fast paced and rapidly changing environment.
• Self-driven, ability to set high personal goals and work independently
• Ability to organize, multi-task, prioritize tasks and deliver quick results.

OptiSol Dotnet Team engineers award-winning cloud-native applications to our worldwide customers. We provide simple digital solutions to the complex business problems of our enterprise and startup customers. We look for agile developers with team spirit to continuously deliver value to our customers. 

We are a tribe of happy people excited about problem-solving. Our team is geographically distributed, we speak many languages and we come from a variety of cultural backgrounds. We are rapidly expanding, and we are looking for passionately curious people obsessed with customer happiness. 

The day-to-day

Typically, a digital marketing executive will:

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events

Key skills

• Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
• Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
• Video editing skills:Website and social media content will not just be text but frequently visual as well
• Web development skills:A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
• Project management skills:Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines