Marketing Head

EaseMyTrip, founded in 2008, is one of India’s leading travel platforms, serving both B2B2C and B2C markets, with a focus on delivering seamless travel experiences.

About the Role:

We're looking for a proactive Marketing Executive to support event planning, brand promotions, and college partnerships. The role involves fieldwork, coordination, and strategic marketing activities.

Key Responsibilities:

• Plan & execute BTL/offline events, product launches, and activations

• Liaise with vendors, venues, and internal teams

• Build and manage college sponsorships & partnerships

• Track marketing performance and competitor activities

Requirements:

• Bachelor’s degree in Marketing or related field

• Strong communication & analytical skills

• Field-ready with own vehicle & valid driver’s license

• Flexible for rotational shifts/week offs

Job Role: Director / Sr. Director, Marketing

Experience Range: 14 to 18 years

Job Location: Pune / Mumbai / Bengaluru - Remote India

About Company:

It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.

What are we looking for?

We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.

Roles & Responsibilities:

• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.

• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.

• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.

• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.

• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.

• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.

• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.

• Product Evangelism: Collaborate closely with the product team to develop compelling product

positioning and messaging, ensuring alignment with market needs and competitive differentiation.

• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

Qualifications & Skills:

• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).

• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.

• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To

Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow

Ecosystem is highly desirable.

• Strong understanding of the ServiceNow platform and its ecosystem.

• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.

• Proficiency in marketing automation, CRM, and analytics tools.

• Excellent communication, leadership, and team management skills.

• Creative thinking and a passion for staying up-to-date with industry trends.

• Excellent leadership, team management, and people development skills.

• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.

About Us :
Merito is a curated talent platform that helps growth companies to identify and hire quality talent faster. Setup by team of IIM Ahmedabad and HEC Paris alumni Merito with its unique approaches changing the way hiring is done.

What are looking for?
- You are keen on understanding customer's hiring trends and companies current hiring
- You're excited about identifying and reaching our to the prospects
- You're proficient in Microsoft Office applications and tool like CRM, Hubspot to curate the prospect data and be on the top of it
- You're good at communicating with prospective clients on email and phone to maintain a healthy relationship
- You should always be in hunting mode and leveraging different data sources to identify prospects
- Your interpersonal skills and knowledge in Customer Relationship Management (CRM) Software, get us to the top
- You're always ready for the future and always focuses on trying new approaches

Requirements :
- To create new client opportunities, its in your hands to research, identify and reach out to prospects
- You would be dealing with potential clients directly at all times to understand and managing their expectations
- You'd would understand client needs and suggest appropriate services to them
- The power lies within you to develop new relationships with potential clients, while maintaining existing client relationships
- You would be developing proposals for projects and also work on sales pitches and close deals with potential clients
- You're the key person who keeps a close look on the market and has an excellent understanding of the emerging market challenges.

Benefits :
- Fixed + variable pay
- Flexi work hours

Are you passionate about AI and looking for an exciting internship opportunity in a fast-paced tech company? Look no further! Join our team at Mobilefirst Applications as an AI Growth Hacker intern and be at the forefront of cutting-edge technology in mobile app development.

1. Conduct market research and analysis to identify growth opportunities for our mobile apps

2. Implement AI-driven strategies to optimize user acquisition and retention

3. Collaborate with the marketing team to create targeted campaigns based on data-driven insights

4. Use AI tools to track and analyze user behavior, engagement, and conversion rates

5. Develop AI algorithms to improve personalized user experiences and drive app adoption

6. Stay updated on AI trends and technologies to implement innovative growth hacking techniques

7. Assist in developing and testing new AI features to enhance app performance and user satisfaction

If you're a creative problem-solver with a strong interest in AI and growth hacking, this internship is perfect for you! Don't miss out on this opportunity to gain hands-on experience in a dynamic and innovative tech environment. Apply now and take your career to the next level with Mobilefirst Applications!

Qualification: MBA, BBA, Anyone interested in sales

Job Description: Visiting Hardware Stores, Demonstrating the product, Convincing hardware stores to sell our product

Key Skills: Fieldwork, Sales Pitch, Communication

Salary- Best In Industry

Business Development Manager Responsibilities:

• Contacting potential clients to establish rapport and arrange meetings.
• Planning and overseeing new marketing initiatives.
• Researching organizations and individuals to find new opportunities.
• Increasing the value of current customers while attracting new ones.
• Finding and developing new markets and improving sales.
• Attending conferences, meetings, and industry events.
• Developing quotes and proposals for clients.
• Developing goals for the development team and business growth and ensuring they are met.
• Training personnel and helping team members develop their skills.

Business Development Manager Requirements:

• Bachelor’s degree in business, marketing or related field.
• Experience in sales, marketing or related field.
• Strong communication skills and IT fluency.
• Ability to manage complex projects and multi-task.
• Excellent organizational skills.
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.
• Comfortable using a computer for various tasks.

• 5+ years of experience in software development.
• At least 2 years of relevant work experience on large scale Data applications
• Good attitude, strong problem-solving abilities, analytical skills, ability to take ownership as appropriate
• Should be able to do coding, debugging, performance tuning, and deploying the apps to Prod.
• Should have good working experience Hadoop ecosystem (HDFS, Hive, Yarn, File formats like Avro/Parquet)
• Kafka
• J2EE Frameworks (Spring/Hibernate/REST)
• Spark Streaming or any other streaming technology.
• Java programming language is mandatory.
• Good to have experience with Java
• Ability to work on the sprint stories to completion along with Unit test case coverage.
• Experience working in Agile Methodology
• Excellent communication and coordination skills
• Knowledgeable (and preferred hands-on) - UNIX environments, different continuous integration tools.
• Must be able to integrate quickly into the team and work independently towards team goals

• Take the complete responsibility of the sprint stories’ execution
• Be accountable for the delivery of the tasks in the defined timelines with good quality
• Follow the processes for project execution and delivery.
• Follow agile methodology
• Work with the team lead closely and contribute to the smooth delivery of the project.
• Understand/define the architecture and discuss the pros-cons of the same with the team
• Involve in the brainstorming sessions and suggest improvements in the architecture/design.
• Work with other team leads to get the architecture/design reviewed.
• Work with the clients and counterparts (in US) of the project.
• Keep all the stakeholders updated about the project/task status/risks/issues if there are any.

Skills: 

∙ Excellent communication and analytical Skills 

∙ Strong leadership and management skills 

∙ Must have excellent interpersonal skills 

∙ Excellent written and verbal communication 

∙ Active listening and Problem solving skills 

∙ Ability to multitask, prioritize, and manage time effectively 

 Roles and Responsibilities: 

∙ A professional approach in answering calls and provide information  about products and services, taking input of issues and their  redressal thereof 

∙ Keep records of customer interactions, process customer accounts  and file documents 

∙ Proficiently communicating with customers electronically and taking  follow up of the procedures. 

∙ Handling customer queries regarding various products ∙ Identify and assess customer needs to achieve satisfaction ∙ Exhibiting patience in order to resolve queries in a timely manner ∙ Escalate unresolved issues to the appropriate internal teams ∙ Document knowledge in the form of solution article 

∙ Respond to customer queries in a timely and accurate way, via  phone, email or chat 

∙ Patience when handling tough cases. 

∙ Take a deep dive into product key features and have keen  insight/knowledge about the product.