Marketing Head (CMO)

Role: Java Developer.

Location: Hyderabad

Mode of Employment : Permanent

Experience Required: 4 to 8 Years

Primary Skills: 

Java , spring, Hibernate

Key Responsibilities:

● Develop digital marketing strategies for online channels (social media, email, website, search engines). ● Manage content creation for websites, blogs, social media, and other digital platforms. ● Analyze and report on performance using analytics tools (Google Analytics(GA4), SEMrush, Search Console etc.) to adjust campaigns and improve results. ● SEO Optimization: Implement search engine optimization techniques to increase organic search visibility and rankings. ● PPC Campaigns: Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and maximize ROI. ● Social Media Management: Plan and execute social media campaigns, engage with followers, and analyze engagement metrics. ● Email Marketing: Develop email campaigns that promote products/services, maintain customer relationships, and drive conversions. ● Collaborate with teams like design, sales, and product development to create cohesive marketing campaigns.

Requirements

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Job Title: MBA Fresher Candidate Sales & Marketing Representative

Location: Andheri East, MIDC, Mumbai

Job Type: Full-Time

Position Overview:

We are seeking a dynamic and motivated Sales & Marketing Representative (Female) to join our team at our Mumbai office. As a Junior-Level Sales & Marketing Executive, you will play a vital role in expanding our business, increasing market presence, and building strong relationships with existing and potential customers. This position offers an exciting opportunity for fresh MBA graduates to gain hands-on experience and grow within a fast-paced and rewarding environment.

Key Responsibilities:

·        Promotional Activities:

• Plan and execute various promotional activities aimed at increasing brand visibility and driving sales.
• Assist in organizing events, product launches, and exhibitions to promote the company’s offerings.

·        Business Development:

• Identify new business opportunities and sources to generate leads and expand the customer base.
• Conduct research to understand the market and competitors to stay ahead of industry trends.

·        Customer Interaction & Relationship Management:

• Meet with customers, architects, and consultants to understand their requirements and provide solutions that meet their needs.
• Develop and maintain strong relationships with existing customers, ensuring high levels of satisfaction and repeat business.

·        Lead Generation:

• Proactively engage with potential clients via call, email outreach, and other methods to generate new business.
• Qualify leads and set appointments for further sales meetings and discussions.

·        Market Expansion:

• Explore new markets and customer segments to identify growth opportunities and expand the company’s reach.
• Create strategies to enhance business with existing clients and penetrate untapped markets.

·        Reporting & Feedback:

• Maintain regular communication with the sales team and management regarding progress, feedback, and any obstacles in the sales process.
• Document all customer interactions, sales activities, and marketing initiatives.

Job Requirements:

·        Educational Qualifications:

• MBA (Marketing or related field).

·        Experience:

• Fresher’s are welcome to apply.

·        Skills & Competencies:

• Strong communication skills, both written and verbal.
• Ability to work independently and as part of a team.

Additional Requirements:

• Female candidates are preferred for this role.

standards).

·        Benefits:

• Cell phone reimbursement.
• Internet reimbursement.
• Leave encashment.
• Provident Fund (PF).

·        Shift: Fixed shift.

right candidates in right place

candidates should we in sales back ground

having filed experience to

• Reviewing analytics reports and making recommendations for improving website performance
• Collecting data about website visitors’ interests and surfing patterns using web analytics software
• Providing customer service and support to clients via email or phone
• Learning about new technologies related to the field of digital marketing
• Monitoring social media platforms for brand mentions or negative comments about a company’s products or services
• Consulting with clients to determine their needs and goals in regard to digital marketing campaigns
• Creating and managing email newsletters and other electronic correspondence
• Developing relationships with potential clients to secure business opportunities

Good knowledge and experience of working with backend systems; 

designing server-side architecture, including production maintenance experience are must-haves.

At least 1-2 years of experience in any programming languages like Java, Ruby, PHP, Python and Node.js(Node.js preferred).

Understanding of micro-services oriented architecture.

Experience with Databases design (SQL, NoSQL) and analytics

Experience in driving and delivering complex features/software modules from technical design to launch.

Expertise with unit testing & Test Driven Development (TDD)