Objectives of this Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelor’s degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred Qualifications
- Master’s degree a plus
- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Willingness and ability to travel
- Established press and media contacts
About Rachnaye Pvt Ltd
Similar jobs
About role:
A focused and quality driven Content Writer having capacity to write clear and effective content for online and offline media for ultra-luxury segment multi-class assets in Real Estate.
Roles & responsibilities:
· Research industry-related topics (combining online sources, interviews and studies)
· Write clear marketing copy/content to promote our products/services.
· Actively manage and promote existing and new product/services regularly through producing various content types, including brochure, emailers, social media posts, and blogs etc. as per the marketing and business plans
· Coordinate with marketing and design teams for content marketing campaigns/ideation and creatives to drive leads and subscribers
· Conduct simple keyword research and use SEO guidelines to increase web traffic
· Prepare supers for video, updating website content, emailers and other interactive content.
· Coordinate with different departments to receive detailed information required for preparing creatives, emailers, content as per the need
· Ensure all-around quality and consistency (style, fonts, images and tone)
· Update website content as needed
Requirements:
· Post Graduate/Bachelor’s degree in English, Journalism or related field.
· A minimum of 2-3 years of experience writing content for online/offline media
· Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
· Excellent writing skills, as well as the ability to communicate and collaborate effectively
Experience in ultra-luxury/luxury segment or product line is preferred.
Our client is a renowned social transformation organization that bridges government, corporates, non-profits as well as citizens to create a sustainable livelihood for underprivileged urban youth
Requirements
Benefits
Job Role: Director / Sr. Director, Marketing
Experience Range: 14 to 18 years
Job Location: Pune / Mumbai / Bengaluru - Remote India
About Company:
It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.
What are we looking for?
We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.
Roles & Responsibilities:
• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.
• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.
• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.
• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.
• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.
• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.
• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.
• Product Evangelism: Collaborate closely with the product team to develop compelling product
positioning and messaging, ensuring alignment with market needs and competitive differentiation.
• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
Qualifications & Skills:
• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).
• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.
• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To
Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow
Ecosystem is highly desirable.
• Strong understanding of the ServiceNow platform and its ecosystem.
• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.
• Proficiency in marketing automation, CRM, and analytics tools.
• Excellent communication, leadership, and team management skills.
• Creative thinking and a passion for staying up-to-date with industry trends.
• Excellent leadership, team management, and people development skills.
• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.
- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyse performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Requirements
- Bachelor's degree in English Literature, Journalism, Mass Communication or Liberal Arts
- Excellent command over spoken and written English communication
- 2 to 3 years of professional writing experience
- Great time management & task management skills
- Exceptional primary and secondary research skills
- Comfortable with working in an agile environment
- Comfortable with or open to learning how to use tools such as WordPress, Google Analytics, SEMRush, Zoho PageSense, and Microsoft Office
- Conduct research to find new and engaging content via search engines, social media platforms, authoritative websites, content generation tools, etc.
- Create content for articles, web pages, infographics, e-books, white papers, and other marketing material related to our language services and the industry
- Ensure all content is as per the brand's guidelines, including brand tone, content structure, formatting, etc.
- Write regular articles specific to language services for the company's blog and on behalf of the company for various other credible platforms
- Possess basic knowledge of blog publishing on WordPress
- Collaborate with the design team for producing visually-engaging content
- Create compelling ad copies for marketing
- Work within set deadlines and produce content accordingly
- Show a passion for SEO and current trends but with expertise in writing for people, rather than machines
1.Create content properties that drive cross-platform interaction for the brand
- Work with creative team, to create and deploy quality content, across digital communication channels
- Ensure adherence to brand and internal guidelines for communication across digital channels
- Execute editorial calendars and content programs for various digital platforms like blogs, websites,
microsites etc.
- Be a part of strategy team, create and execute 360-degree brand campaigns on web and mobile
- Track and analyze content performance, and suggest solutions
- Conceptualize and co-create content for scalable websites
Required Candidate profile
Eye for Grammar, Clarity, Accuracy and Creative language- Must have exposure to International Trends
- Must have excellent command over Proof Reading and web content writing
- Review & Rewriting of Content. Proof reading and writing for web based applications
- Excellent Researching and Conceptualization Skills
We're looking for a Performance Marketer to drive our strategic product and technology vision on the growth and platform side of products. Evaluate the customer touch-points and growth levers in our onboarding product. Define, drive and modify traffic and growth metrics for the organization. Be responsible for building and executing new initiatives and roadmaps. Manage product lifecycle from ideation to launch and beyond. Salary up to 35 LPA
🙋What makes you a good fit?
- Minimum 2 years of experience working on building products or problem-solving in a B2B domain.
- Relevant product experience in growth products, onboarding journeys, retention and engagement journeys
- The drive to build products with an insight-first approach but at the same time a track record of boldly pursuing intuitions and validating them via experimental outcomes.
- Data orientation, analytical skills, and an ability to interpret everything in terms of measurement.
- Comfort with ambiguity, belief in first principles, and the skill to transform broad ideas into action plans via high bias for action
- Unnoticeable cross-functional stakeholder management.
- Business acumen to appreciate and understand levers for business growth and profitability.
- Preference to work independently.
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
Job Summary
We are a startup based in Brookfield, ITPL Main Road, Bangalore. We are looking for a quality & creative Content Writer for creating engaging content as per needs.
Responsibilities and Duties
- Create, edit and proof-read copy according to the mandate expectations while meeting deadlines.
- Blog posts, Articles, Taglines, Social Media Content, Web copy, email copy, brochures, or other related marketing materials.
- Producing creative ideas for innovative campaigns
Key Skills
Must have practical knowledge of Ms-Office package, HTML Tags, CSS.
Required Experience and Qualifications
- Excellent command on the English language with a natural flair for writing, coupled with strong editing.
- Consistent in generating result oriented content that is thorough in research and comprehensive in treatment.
- Have knowledge of the Content Marketing/Digital Marketing Industry & able to deliver authoritative articles, which can be used as branding purpose.
- Proficient in SEO content development work, with a solid understanding of Social Media.
- Expertise in content updates for the company's social sites like Linkedin, Facebook, Twitter, etc.
- Ensuring ongoing improvements in content coverage and quality.
- To edit and revise existing content based on keywords.
- To develop unique, error free, grammatically correct content for client Brands.
- Flair for writing News, special stories.
- Able to create original play-free Blogs, Articles, website content, services descriptions.