Marketing Head (CMO)

at Rachnaye Pvt Ltd

Marketing Head (CMO)

Rachnaye Pvt Ltd

Company

Home

Marketing Head (CMO)

at Rachnaye Pvt Ltd

Posted by Rishabh Makrand

1 - 4 yrs

₹3L - ₹8L / yr (ESOP available)

Bengaluru (Bangalore)

Skills

Marketing

Digital Marketing

Marketing Strategy

Growth Hacking

Pricing Strategy

Salesforce Management

Search Engine Optimization (SEO)

Content Strategy

At Rachnaye, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools

Preferred Qualifications

Master’s degree a plus
Proficiency with online marketing and social media strategy
Proven experience designing interactive applications and networking platforms
Willingness and ability to travel
Established press and media contacts

Objectives of this Role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools

Preferred Qualifications

Master’s degree a plus
Proficiency with online marketing and social media strategy
Proven experience designing interactive applications and networking platforms
Willingness and ability to travel
Established press and media contacts

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About Rachnaye Pvt Ltd

Founded :

2020

Type :

Product

Size :

0-20

Stage :

Bootstrapped

About

Rachnaye is an ecosystem for book publishers, self-published authors, and readers of all Indian Languages. The platform allows publishers and self-published authors to monetise & manage their content quickly and allows the readers to find engaging books that they might not have come across otherwise. If you are a publisher or a self-published author and want to monetise on your books, please connect with us at reachus@rachnaye.com. Rachnaye aims to encourage and push Indian regional language authors to spread their wings and explore the literary audience this country has to offer. New authors have a lot to offer, and a lot is unsaid; Rachnaye wants to meet these authors and ensure their presence among India's reading and the publishing community. Rachnaye is not only a platform, but an ecosystem, where a world of readers, writers, and publishers, from any language come together and share their immense love for books. It is home to millions of books in different languages and many forms.

Rachnaye is an ecosystem for book publishers, self-published authors, and readers of all Indian Languages. The platform allows publishers and self-published authors to monetise & manage their content quickly and allows the readers to find engaging books that they might not have come across otherwise. If you are a publisher or a self-published author and want to monetise on your books, please connect with us at [email protected]. Rachnaye aims to encourage and push Indian regional language authors to spread their wings and explore the literary audience this country has to offer. New authors have a lot to offer, and a lot is unsaid; Rachnaye wants to meet these authors and ensure their presence among India's reading and the publishing community. Rachnaye is not only a platform, but an ecosystem, where a world of readers, writers, and publishers, from any language come together and share their immense love for books. It is home to millions of books in different languages and many forms.

Rishabh Makrand

Connect

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