Objectives of this Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelor’s degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred Qualifications
- Master’s degree a plus
- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Willingness and ability to travel
- Established press and media contacts

About Rachnaye Pvt Ltd
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Responsibilities :
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Proactive, dedicated and self-motivated attitude.
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Ability to work on own initiative.
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Required Candidate profile:
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Follow-up with Generated Leads.
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Achieve the assigned Sales target by Acquisition, Retention & Renewal.
An input into the sales strategy - You will constantly keep upgrading your business development techniques.
Candidate with Excellent Communication, Presentable Personality.
Experience of forecasting, budgeting expenses and ensuring sales achievement.
Experience in handling a team of 4+ members.
Role: Sales/Business Development Manager
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UG: Any Graduate - Any Specialization
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Job Description
We are looking for a qualified Front-end developer to join our IT team. You will be responsible for building the ‘client-side’ of our web applications. You should be able to translate our company and customer needs into functional and appealing interactive applications.
If you’re interested in creating a user-friendly environment by writing code and moving forward in your career, then this job is for you. We expect you to be a tech-savvy professional, who is curious about new digital technologies and aspires to combine usability with visual design.
Ultimately, you should be able to create a functional and attractive digital environment for our company, ensuring great user experience.
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Use markup languages like HTML to create user-friendly web pages
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Maintain and improve website
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Optimize applications for maximum speed
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Design mobile-based features
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Collaborate with back-end developers and web designers to improve usability
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Get feedback from, and build solutions for, users and customers
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Write functional requirement documents and guides
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Create quality mockups and prototypes
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Help back-end developers with coding and troubleshooting
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Ensure high quality graphic standards and brand consistency
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Stay up-to-date on emerging technologies
Skills and Qualifications
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Proven work experience as a Front-end developer. 2+ Years of industry experience as front end developer.
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Hands on experience with markup languages
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Experience with React JS, JavaScript, CSS and jQuery
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Familiarity with browser testing and debugging
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In-depth understanding of the entire web development process (design, development and deployment)
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Understanding of layout aesthetics
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Knowledge of SEO principles
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Familiarity with software like Adobe Suite, Photoshop and content management systems
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An ability to perform well in a fast-paced environment
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Excellent analytical and multitasking skills
We’re searching for professionals that have a solid track record of creating long-term value for organizations. First and foremost, we’re looking for a leader who understands how to leverage real data and capitalize on business trends and opportunities.
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