Marketing Head (CMO)
1 - 4 yrs
₹3L - ₹8L / yr (ESOP available)
Bengaluru (Bangalore)
Skills
Marketing
Digital Marketing
Marketing Strategy
Growth Hacking
Pricing Strategy
Salesforce Management
Search Engine Optimization (SEO)
Content Strategy
At Rachnaye, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Objectives of this Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelor’s degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred Qualifications
- Master’s degree a plus
- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Willingness and ability to travel
- Established press and media contacts
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About Rachnaye Pvt Ltd
Founded :
2020
Type :
Product
Size :
0-20
Stage :
Bootstrapped
About
Rachnaye is an ecosystem for book publishers, self-published authors, and readers of all Indian Languages.
The platform allows publishers and self-published authors to monetise & manage their content quickly and allows the readers to find engaging books that they might not have come across otherwise.
If you are a publisher or a self-published author and want to monetise on your books, please connect with us at [email protected].
Rachnaye aims to encourage and push Indian regional language authors to spread their wings and explore the literary audience this country has to offer. New authors have a lot to offer, and a lot is unsaid; Rachnaye wants to meet these authors and ensure their presence among India's reading and the publishing community.
Rachnaye is not only a platform, but an ecosystem, where a world of readers, writers, and publishers, from any language come together and share their immense love for books. It is home to millions of books in different languages and many forms.
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Read more
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Read more
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Shubham Vishwakarma
Full Stack Developer - AverlonI had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort