Marketing Manager & Content Writer
at Scapic
1 - 3 yrs
ā¹3L - ā¹8L / yr
Bengaluru (Bangalore)
Skills
Marketing
Search Engine Optimization (SEO)
Content Writing
Copy Writing
Growth Hacking
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Community Management
š„ At Scapic, we are building a dead simple platform to power Virtual and Augmented reality content. To that, we work with some of the biggest enterprises across India, and USA.
We are looking for an ambitious growth hacker to own the marketing funnel for our company. Working directly with the company founders and our director of sales, youāll have the creative freedom to build, run, and optimize marketing experiments and campaigns from the ground-up. You will be responsible for attracting site traffic, converting that traffic into leads, and nurturing those leads into clients, the latter of which the sales team will help you achieve.
As an ideal candidate, you:
- Build and manage a content and editorial calendar that attracts our target markets (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Optimize our marketing campaigns and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, etc.
- Take ownership of the entire marketing portfolio and ā from a data-driven perspective ā propose new experiments, campaigns, or channels to increase qualified top-of-funnel leads.
Requirements:
- Past experience in digital marketing
- Solid writing skills
- Excellent communicator and creative thinker
- Ability to use data to inform all decisions
- Self-starter/entrepreneurial spirit
Bonus:
- Experience working with a B2B SaaS company
- Experience with paid acquisition channels
We're a Y Combinator & Facebook School of Innovation company, and have won numerous awards for the work we've been on. This is probably the most exciting phase of our journey thus far, and we're looking for passionate growth hacking folks out there. We are looking for an ambitious, hard-working and skilled relationship builder to be an integral part of our growing team.About the Role- plan, design, implement and analyze experiments across various channels to help us launch new cities across the globe - design and implement our strategies for growth marketing, analytics, PPC, SEO, social, and conversion rate optimization - leverage SEO and social networks to expand content reach and grow our community - analyze all aspects of our conversion funnel to identify and prioritize opportunities to improve various funnel metrics - systemize campaign monitoring, management and ongoing testing. Determine the set of tools, automation and processes needed to scale analytics with business growth- Write key pieces of content that reflect the DNA of Scapic across written, visual and other mediums as found apt.
About You
You are a creative, curious, technical generalist that gets stuff done. You are passionate about the customer experience. You love food and want to build the future of dining.Youāre impact driven and love seeing results of your work reflected in the data. Data is your core competency and youāre able to offer a data-driven perspective on new ideas and key strategic decisions that will accelerate growth
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About Scapic
Founded :
2017
Type :
Product
Size :
20-100
Stage :
Raised funding
About
Scapic lets people create, share and explore immersive experiences. We're a platform for building Virtual/Augmented/Mixed Reality content easily.Ā
Create: Scapic's drag-and-drop editor makes it trivially simple to build immersive experiences from scratch in minutes. We call these experiences as Scapes
Share: Scapic is entirely built on the cloud. You can simply preview and share yourĀ Scapes as a URL. You can view a Scape right from your web browser and allow others to instantly jump into your experiences
Explore: Learn, suspend, tread, be. Be immersed in spheres of visuals. Move through content that surrounds you in the real world, or move through completely new virtual worlds
This means you can design an Immersive Experience (VR/AR/MR) in the same amount of time it takes to make a presentation in Powerpoint or pen a blog. People can now create experiences in hours ā not days, weeks or months.Ā
We believe in the Open Internet, and envision a future where the web is an immersive one
Create: Scapic's drag-and-drop editor makes it trivially simple to build immersive experiences from scratch in minutes. We call these experiences as Scapes
Share: Scapic is entirely built on the cloud. You can simply preview and share yourĀ Scapes as a URL. You can view a Scape right from your web browser and allow others to instantly jump into your experiences
Explore: Learn, suspend, tread, be. Be immersed in spheres of visuals. Move through content that surrounds you in the real world, or move through completely new virtual worlds
This means you can design an Immersive Experience (VR/AR/MR) in the same amount of time it takes to make a presentation in Powerpoint or pen a blog. People can now create experiences in hours ā not days, weeks or months.Ā
We believe in the Open Internet, and envision a future where the web is an immersive one
Read more
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