Growth Hacking Jobs in Chennai

The key responsibilities are to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

I Responsibilities and Accountabilities:

 

• Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Track, measure, and analyse all initiatives to report on social media ROI.

I Qualification(s):

MBA - Marketing.

Bachelor’s Degree required with a focus on business or analytics preferred.

• Nature of Experience: Strong knowledge of Online as well as Offline Marketing.

III Skill Set & Personality Traits required:

• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), YouTube, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
• Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
• Experience handling marketing budgets and forecasting/reporting results.

Category Manager should have worked in a Marketing role in the E-Commerce domain or Digital Services (Docter consultation platform).

Owning End to End for a category.

Assisting in Getting a brand on Board.

Taking care of Brand Representation on the platform mainly through Content.

Analyzing data to understand the performance of the Category and mapping it with respect to competitors.

Work with the sourcing team to make sure the important SKUs are always in stock.

Work with Brands to get the latest products/offers on our platform

Looking for a go-getter, an ideal candidate with an entrepreneurial mindset, happy to wear multiple hats and jiggle between tasks.

 

Responsibilities:

• Day to day activities will include sales pitches, customer onboardings, Whatsapp Bot management, understanding customer pain points & devise quick hacks to resolve, be highly data-centric.
• Establish/Discover b2b strategic partnerships, carry out experiments, and do an analysis of conversions WoW, Customer acquisition cost, and so on.
• Definitely an interesting role to work on, opportunity to collaborate and learn multiple areas of operations and extensive knowledge capital.