Growth Manager at oto capital · Bengaluru (Bangalore) · 2 - 8 years · ₹7L - ₹15L / yr · Raised funding · Posted 25 Mar 2022
- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyse performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

Similar jobs (10)
As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.
Your responsibility isn’t simply to manage marketing channels.
Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.
This role combines strategy with execution.
One day you may be analyzing funnel data and identifying a growth bottleneck.
The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.
You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.
Why You’ll Love Working With Us:
- Remote work
- Competitive pay
- Flexible working hours
- Paid time off
- Parental leave
- Allowances for setting up workspace
- Excellent work-life balance
- Career growth opportunities
What You’ll Own:
Growth Strategy
- Own the growth of one or more products.
- Identify growth opportunities across the entire customer journey.
- Build quarterly growth plans aligned with business goals.
- Prioritize initiatives based on expected business impact rather than effort alone.
- Balance short-term wins with long-term growth initiatives.
Customer Acquisition
- Develop and optimize acquisition strategies across:
- Organic Search (SEO)
- Paid Advertising
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Creator & Influencer Partnerships
- Referral Programs
- Community Marketing
- You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.
Funnel Optimization:
- Own and improve the complete customer journey. Including:
- Visitor → Signup
- Signup → Activation
- Free → Paid
- Cart Recovery
- Upsells & Cross-sells
- Retention
- Expansion
- Identify bottlenecks.
- Build hypotheses.
- Run experiments.
- Measure results.
- Repeat.
Experimentation:
- You’ll continuously improve product growth by running structured experiments.Examples include:
- Landing pages
- Pricing pages
- Checkout flows
- Email sequences
- Product onboarding
- In-app messaging
- CTAs
- Feature positioning
- Promotional campaigns
- Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.
Analytics & Decision Making:
- Use data to identify opportunities and guide decisions.You’ll regularly work with:
- GA4
- Looker Studio
- Microsoft Clarity / Hotjar
- Search Console
- Ahrefs / Semrush
- CRM & Email Platforms
- Product Analytics
- You’ll be expected to connect marketing data with business outcomes-not simply report metrics.
Product Marketing:
- Work closely with Product, Design and Engineering teams to:
- Launch new features
- Improve messaging
- Increase feature adoption
- Improve onboarding
- Improve activation
- Increase customer retention
Partnerships & Community:
- Collaborate with:
- Affiliates
- Creators
- Agencies
- Hosting companies
- Strategic partners
- Build campaigns that create long-term growth-not just one-off promotions.
Leadership:
- Mentor junior marketers.
- Write clear briefs.
- Prioritize work.
- Coordinate cross-functional execution.
- Maintain high execution standards.
What We’re Looking For:
- 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
- Experience owning business metrics-not just marketing activities.
- Strong understanding of growth funnels and customer journeys.
- Comfortable making decisions using data.
- Strong prioritization and problem-solving skills.
- Experience planning and executing experiments.
- Experience working across multiple acquisition channels.
- Excellent communication and copywriting skills.
- Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
- Strong understanding of:
-CAC
-LTV
-ROAS
-Conversion Rates
-Attribution
-Activation
-Retention
-Funnel Analysis
Good-to-Have Qualities:
- WordPress ecosystem experience.
- SaaS product marketing experience.
- Product-led growth (PLG) experience.
- Affiliate or Creator marketing experience.
- AI workflow automation experience.
- Community-building experience.
You’ll Thrive Here If…
- You naturally ask questions like:
- Why aren’t users upgrading?
- Where is revenue leaking?
- What’s preventing activation?
- Should we improve acquisition or conversion first?
- Which experiment gives us the highest ROI?
- What is the biggest bottleneck in this funnel?
- You enjoy solving business problems-not simply managing marketing channels.
What Success Looks Like:
- Within your first 90 days, we’d expect you to:
- Understand one or more products and their customer journeys.
- Identify the biggest growth opportunities.
- Launch meaningful experiments.
- Improve one or more key growth metrics.
- Contribute measurable business impact.
KPI’s:
- Success in this role is measured by business outcomes, including:
- Product Revenue Growth
- Qualified Traffic Growth
- Signup Growth
- Trial-to-Paid Conversion
- Funnel Conversion Rates
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Activation Rate
- Customer Retention
- Affiliate & Partnership Revenue
- Experiment Success Rate
- Marketing-attributed Revenue
As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.
Your responsibility isn’t simply to manage marketing channels.
Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.
This role combines strategy with execution.
One day you may be analyzing funnel data and identifying a growth bottleneck.
The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.
You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.
Why You’ll Love Working With Us:
- Remote work
- Competitive pay
- Flexible working hours
- Paid time off
- Parental leave
- Allowances for setting up workspace
- Excellent work-life balance
- Career growth opportunities
What You’ll Own:
Growth Strategy
- Own the growth of one or more products.
- Identify growth opportunities across the entire customer journey.
- Build quarterly growth plans aligned with business goals.
- Prioritize initiatives based on expected business impact rather than effort alone.
- Balance short-term wins with long-term growth initiatives.
Customer Acquisition
- Develop and optimize acquisition strategies across:
- Organic Search (SEO)
- Paid Advertising
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Creator & Influencer Partnerships
- Referral Programs
- Community Marketing
- You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.
Funnel Optimization:
- Own and improve the complete customer journey. Including:
- Visitor → Signup
- Signup → Activation
- Free → Paid
- Cart Recovery
- Upsells & Cross-sells
- Retention
- Expansion
- Identify bottlenecks.
- Build hypotheses.
- Run experiments.
- Measure results.
- Repeat.
Experimentation:
- You’ll continuously improve product growth by running structured experiments.Examples include:
- Landing pages
- Pricing pages
- Checkout flows
- Email sequences
- Product onboarding
- In-app messaging
- CTAs
- Feature positioning
- Promotional campaigns
- Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.
Analytics & Decision Making:
- Use data to identify opportunities and guide decisions.You’ll regularly work with:
- GA4
- Looker Studio
- Microsoft Clarity / Hotjar
- Search Console
- Ahrefs / Semrush
- CRM & Email Platforms
- Product Analytics
- You’ll be expected to connect marketing data with business outcomes-not simply report metrics.
Product Marketing:
- Work closely with Product, Design and Engineering teams to:
- Launch new features
- Improve messaging
- Increase feature adoption
- Improve onboarding
- Improve activation
- Increase customer retention
Partnerships & Community:
- Collaborate with:
- Affiliates
- Creators
- Agencies
- Hosting companies
- Strategic partners
- Build campaigns that create long-term growth-not just one-off promotions.
Leadership:
- Mentor junior marketers.
- Write clear briefs.
- Prioritize work.
- Coordinate cross-functional execution.
- Maintain high execution standards.
What We’re Looking For:
- 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
- Experience owning business metrics-not just marketing activities.
- Strong understanding of growth funnels and customer journeys.
- Comfortable making decisions using data.
- Strong prioritization and problem-solving skills.
- Experience planning and executing experiments.
- Experience working across multiple acquisition channels.
- Excellent communication and copywriting skills.
- Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
- Strong understanding of:
-CAC
-LTV
-ROAS
-Conversion Rates
-Attribution
-Activation
-Retention
-Funnel Analysis
Good-to-Have Qualities:
- WordPress ecosystem experience.
- SaaS product marketing experience.
- Product-led growth (PLG) experience.
- Affiliate or Creator marketing experience.
- AI workflow automation experience.
- Community-building experience.
You’ll Thrive Here If…
- You naturally ask questions like:
- Why aren’t users upgrading?
- Where is revenue leaking?
- What’s preventing activation?
- Should we improve acquisition or conversion first?
- Which experiment gives us the highest ROI?
- What is the biggest bottleneck in this funnel?
- You enjoy solving business problems-not simply managing marketing channels.
What Success Looks Like:
- Within your first 90 days, we’d expect you to:
- Understand one or more products and their customer journeys.
- Identify the biggest growth opportunities.
- Launch meaningful experiments.
- Improve one or more key growth metrics.
- Contribute measurable business impact.
KPI’s:
- Success in this role is measured by business outcomes, including:
- Product Revenue Growth
- Qualified Traffic Growth
- Signup Growth
- Trial-to-Paid Conversion
- Funnel Conversion Rates
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Activation Rate
- Customer Retention
- Affiliate & Partnership Revenue
- Experiment Success Rate
- Marketing-attributed Revenue
About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts
● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
● Identify and resolve challenges and conflicts within the demand generation process
Requirements:
● Bachelor’s degree in marketing or related field.
● 2-3years of experience in demand generation or B2B/E-Commerce space.
● Experience in managing paid search campaigns, demand generation, email marketing.
● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Knowledge of sales techniques and strategies
● Excellent communication & collaboration skills
● Ability to prioritize and manage multiple tasks and projects
● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
Job Description: Performance Marketing Analyst – Junior
Job Overview:
We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.
The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.
This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.
Key Responsibilities:
- Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
- Track important performance metrics including:
1- CTR
2- CPC
3- CPM
4- CPA
5- CPL
6- Conversion Rate
7- ROAS
8- CAC
9- Impressions & Reach
10- Engagement
11- Add-to-Cart
12- Checkout
13- Sales & Revenue
- Prepare daily, weekly, and monthly campaign performance reports.
- Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
- Assist in understanding why campaigns are not generating expected leads or sales.
- Analyze audience, demographic, location, placement, and creative-level performance.
- Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
- Compare campaign performance against previous results and identify areas of improvement.
- Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
- Provide basic data-backed recommendations on what should be continued, stopped, or tested.
- Work closely with the Performance Marketing, Creative, and Strategy teams.
- Keep track of social media and digital advertising trends and platform updates.
Required Skills:
- 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
- Basic understanding of Meta Ads and Google Ads.
- Understanding of digital marketing and advertising metrics.
- Good knowledge of Excel/Google Sheets.
- Basic understanding of conversion funnels and customer journeys.
- Good analytical and problem-solving skills.
- Strong research and attention-to-detail skills.
- Good communication skills.
- Willingness to learn and work with data.
- Ability to identify patterns and convert data into simple, actionable insights.
Job Title: Performance Marketer
Role Summary: We are looking for a data-driven creative problem solver who understands Bharat audiences deeply—small towns, Tier 2/3/4 behavior, local culture, emotions and purchase psychology. You will lead ad creative strategy, performance marketing experiments, user funnel optimization, and growth execution across Meta, Google & short-video platforms. The goal is to scale installs, reduce CAC, and drive revenue sustainably.
Key Responsibilities:
- Own Performance Marketing strategy end-to-end.
- Build high-converting ad creatives/hooks/scripts aligned with Bharat users.
- Run A/B tests, iterate fast, break down metrics (CPI, CTR, CAC, ROAS).
- Work with designers/editors to ensure creatives are relatable, scroll-stopping.
- Analyze funnel drops → suggest UX + communication improvements.
- Scale budgets efficiently while maintaining profitability.
Required Skills:
- Strong understanding of Bharat audience behaviour (Tier 2/3/4).
- Creative thinking + storytelling ability.
- Performance mindset – numbers, optimisation, growth funnels.
- Experience in Google/Meta Ads Manager.
- Good understanding of hooks, thumbnails, CTA psychology.
- Basic copywriting for ads in Hindi/Hinglish, any other language fluency would fetch you brownie points.
Experience
- 2–6 years in performance marketing & digital advertising.
Preferred (Good to Have)
- Worked with Bharat-focused brand before.
- Have/had YT/IG channel with good reach
- Understanding of short-form video platforms+content (IG, YouTube Shorts).
- Ability to generate viral hook ideas + creative angles.
- Exposure to subscription-based product funnels.
Qualification
- Any graduate/PG. Marketing/Business/Media preferred but not mandatory.
- Skill > degree. Hands-on > theoretical knowledge.
- Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
- Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
- Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
- Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
- Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
- Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
- Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
- Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
- Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
- Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
- Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations
Performance Marketer
Company Overview
We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.
Role Summary
Plan and scale paid acquisition campaigns across platforms, owning budget, optimization and ROI end-to-end.
Job Details
- Experience: 2-5 years
- Work Model: On-site
- Work Location: ATS Bouquet, Sector 132, Noida
- Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
- Reports To: Head of Growth / Marketing Lead
- Education: Bachelor's degree in Marketing, Business or related field preferred
Key Responsibilities
- Plan and run paid campaigns across Meta, Google and other platforms
- Manage budgets and bidding strategies to optimize for ROAS and CPA
- Continuously test creatives, copy, audiences and landing pages
- Analyze funnels end-to-end and identify drop-off and opportunity areas
- Report on key performance metrics and translate data into next actions
- Collaborate with creative team to brief and improve ad assets
- Stay current with platform updates, ad policy changes and new formats
- Scale what works and cut what doesn't, quickly
- Manage tracking and attribution setup in partnership with tech teams
- Forecast and plan budgets aligned with business growth targets
Mandatory Skills & Experience
- 2-5 years of hands-on performance marketing experience
- Proven expertise with Meta Ads Manager and Google Ads
- Strong analytical mindset with real budget-ownership experience
- Solid understanding of funnels, attribution and unit economics
Preferred Skills (Good to Have)
- Experience scaling ad spend significantly for a D2C/SaaS brand
- Familiarity with pixel/tracking setup and attribution tools
- Conversion rate optimization (CRO) experience
Tools & Technologies
- Meta Ads Manager, Google Ads
- Google Analytics 4 / Mixpanel
- Tracking/attribution tools (Pixel, GTM)
- Creative testing platforms
KPIs / Success Metrics
- Return on ad spend (ROAS)
- Customer acquisition cost (CAC)
- Conversion rate
- Budget utilization efficiency
Benefits & Perks
- Competitive compensation with performance-linked growth
- High-ownership role with direct access to leadership
- Fast-tracked career growth in a high-growth environment
- Learning and development support
- A culture that rewards speed, ownership and craft
About Us
Enbraun Technologies is the team behind eResource Scheduler, a global B2B SaaS product for workforce and project resource management. Our platform helps organizations plan work smarter, allocate resources efficiently, and improve productivity through better scheduling and capacity planning.
We are focused on building simple, powerful products that solve real operational challenges for businesses worldwide.
Profile
We're looking for a hands-on Digital Marketing Manager with 5–8 years of B2B SaaS experience who can:
- Own end-to-end digital marketing (paid ads, SEO, content, email)
- Drive qualified leads and revenue, not just traffic
- Use AI tools and modern marketing tactics to stay ahead
- Lead and mentor a small marketing team (3–6 people)
Responsibilities
1) Performance Marketing
- Run and optimize Google Ads, LinkedIn Ads, and Meta campaigns
- Improve CAC, CPL, and ROI across all paid channels
- Build ABM campaigns for enterprise prospects
2) SEO & Content
- Lead AI-powered SEO using ChatGPT, Surfer SEO, or similar tools
- Create content strategies around high-intent keywords
- Optimize technical SEO and improve organic rankings
3) Lead Generation & Funnel Optimization
- Drive demand generation and qualified pipeline (MQLs → SQLs)
- Improve conversion rates across landing pages, forms, and nurture flows
- Run experiments to optimize the buyer journey
4) Analytics & Reporting
- Track performance using GA4, HubSpot/CRM, and dashboards
- Analyze funnel metrics and channel ROI
- Make data-driven decisions on budget and strategy
5) Team Leadership
- Manage and mentor 3–6 marketers
- Set clear goals and hold the team accountable
- Build a culture of experimentation and learning
Requirements
- 5–8 years in digital marketing (B2B SaaS preferred)
- Proven success with Google Ads and LinkedIn Ads
- Strong SEO skills (Ahrefs, SEMrush, Search Console)
- Experience with AI SEO tools (ChatGPT, Surfer SEO, Clearscope)
- Hands-on with GA4, CRM tools (HubSpot/Salesforce), and marketing automation
- Track record of improving lead quality and reducing CAC
- Experience managing or mentoring a team
Why join us?
- 5-day work week.
- Collaborative, fast-growing team
- Quarterly recognition programs & yearly outings
- Paid leaves and learning opportunities
Growth Marketing Intern at Gevme
About Gevme
At Gevme, we believe events are one of the most powerful ways to bring people, ideas, and opportunities together. As a Singapore-headquartered event technology company, our mission is to help organisations deliver meaningful, measurable, and scalable event
experiences across physical, virtual, and hybrid formats. We're not just building software. We're building the infrastructure for a more intelligent, accountable, and impactful events industry.
About the Role
We are looking for a driven and creative Growth Marketing Intern to join Gevme’s marketing team. In this role, you will work closely with the Growth and Product Marketing teams to execute demand generation campaigns, optimize funnels, and contribute to scalable growth strategies. You will play a key role in building, implementing, and measuring campaigns and processes that drive awareness, engagement, and pipeline growth.
What You'll Do
- Draft and schedule LinkedIn posts for Gevme and leadership accounts
- Support outbound campaigns and email sequences
- Track engagement metrics and report on what's working
- Research industry trends, competitor activity, and content opportunities
- Help execute growth experiments across paid and organic channels
- Assist with event marketing activations (Industry Events)
What We're Looking For
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
- Strong writing skills with an eye for punchy, non-corporate copy
- Excellent communication and collaboration skills
- Comfortable with LinkedIn and social media analytics
- Basic understanding of marketing funnels, demand generation, and lead lifecycle
- Self-starter who can take a brief and run with it
- Interest in events, experiential marketing, or B2B SaaS is highly preferred
- Bonus: Experience with tools like Canva or marketing automation platforms
Why Gevme
- Work on real campaigns, not busywork
- Learn modern B2B growth tactics firsthand
- Get exposure to APAC's events industry
What We Offer
- Hands-on Learning: Work on real campaigns that directly impact business growth
- Mentorship: Learn from experienced professionals across marketing, product, and sales
- Career Growth: High potential for conversion to a full-time role based on performance
- Flexible Work Environment: Remote-friendly setup
- Recognition & Ownership: Opportunity to take ownership of projects and get recognized for your contributions
- Industry-Recognized Experience: Receive an official internship certificate/letter from Gevme, validating your hands-on experience in growth marketing and strengthening your professional profile in the SaaS and events industry
Diversity & Inclusion
Gevme is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued, respected, and empowered.
Performance Marketing Specialist
Experience: 1–2 Years
Qualification: Minimum Undergraduate Degree (UG)
Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)
Role Overview:
We are looking for a data-driven Performance Marketing Specialist to scale user
acquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live community
engagement. • FriendChat – A chatroom-based social app for discovering and connecting with
new people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and Google
Ads. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.
• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.






