Growth Manager

Hiring Professional Content Creator ( marketing ) for our IT Company Logical Soft Tech Pvt ltd, Indore(M.P)

Responsibilities

Expert in video making and content posts, banners for IT products Mobile app

Develop and execute a comprehensive video content strategy for YouTube, Instagram, LinkedIn, Facebook, and other relevant platforms, ensuring alignment with the brand's goals and target audience.

Knowledge in Digital Marketing , SEO, SMM of brands and Mobile app and It products

Collaborate with internal creative teams and external agencies to conceptualize, plan, and storyboard video content ideas.

Coordinate video shoots, including location scouting, talent coordination, equipment setup, and ensuring a smooth production process.

Edit and enhance video content using professional software tools to create visually appealing and engaging videos.

Collate and organize video assets, including footage, music, graphics, and other elements, for efficient content management.

Optimize videos for each platform, considering specific requirements, formats, and audience preferences.

Stay up-to-date with emerging trends and best practices in video content creation, social media, and digital marketing to ensure the brand remains at the forefront of innovation

Monitor and analyze video performance metrics, such as views, engagement, and conversions, and make data-driven decisions to optimize future content.

Collaborate with cross-functional teams, including marketing, social media, and design, to align video content with broader marketing initiatives.

Manage relationships with external vendors, agencies, and freelancers involved in video production, ensuring timely delivery and quality standards.

Ensure brand consistency and messaging across all video content and platforms

Stay informed about industry trends, new technologies, and platform updates to identify opportunities for innovation and improvement.

Excellent communication and collaboration skills to work effectively with internal and external stakeholders.

Conduct seminar , collaborate with vendor, colleges, institutes for promotion of our products

females with good voice over will be preferred, having laptop will be advantage

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If you meet above job criteria , Please share the cv and come for the interview or can call on given HR number if any queries ( between 11:00 A.M to 7:30 P.M)

Company name : Logical Soft Tech Pvt Ltd

Email : - talentlogicalsofttech @gmail.com, logicalhr.softtech @gmail.com, hrlogicalsofttech @gmail.com,

Address: - 2nd floor, 388,PU4, Scheme 54 PU4, Infront of Main Eye Retina Hospital, Vijay Nagar, Indore, M.P

Contact : - +91-82.69.82.97.29(HR), +91-78.69.73.15.95(HR), +91-74.15. 95.09.19(HR), +91-82.10.25.18.24 (technical Department)

1 year + exp 

Good in technical and on page seo

Basic knowledge of wordpress

Moz, semrush, ahref, screaming frog

Google analytics

Google search console

Yoast seo

Google keyword finder

Google page speed insights

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice. 

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

• MBA | PGDBM in Performance / Digital Marketing
• Experience in copy writing
• 5-8 years’ experience with a reputed brand
• Design skills and basic video edits
• Insight Mapping
• Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

• Setting up Advertising Campaigns across different platforms such as social media platforms (Facebook, Twitter, LinkedIn, etc.), Google Marketing Stack, DCM, Programmatic platforms like Xandr. 
• Troubleshooting campaigns setup on platform 
• Talk to partners to setup programmatic deals 
• Clearly and regularly communicate progress to the Account Management
• Work with both Advertiser teams to ensure campaign setup is done within deadline
• Work with Creative Tags (esp. DCM and other ad server tags), troubleshooting the creative tags, 
• Ability to implement and troubleshoot website pixels.

• 2-3 years of experience in Demand Side Ad Operations
• Strong understanding online advertising and its operational flow
• Strong understanding of basic ad-servicing and its mechanism
• Knowledge of a programmatic platform like Xandr
• Hands-on experience on Microsoft excel

• PL ownership: Drive and ensure 100% achievement of the targeted sales numbers of the categories. 
• Ensure Profitability by negotiating the best category margins, securing marketing support from brands, and focusing on delivering the budgeted top-line and bottom-line.
• Assortment planning: Ensure we have a competitive catalog compared to other players across brands and sub-categories globally. 
• Customer Experience: Anticipate and create solutions for customer pain points. Should be able to resolve customer escalations and deliver on the expected NPS for the category. 
• Category marketing: Create weekly, monthly, and quarterly calendars  Have joint marketing plans signed off with partner brands, execute the plan in coordination with the internal team
• Operational efficiency: Work with cross-functional teams like CS, Finance, Sales to ensure a smooth functioning system and to be able to deliver on the required set of parameters measured across each function

1. 5-10 years of experience in global category roles, preferably digital categories like gift cards, perks, deals, experiences, loans, insurance, merchandise etc. 
2. Hands-on in Sales, Operations, Catalog and Category Management.
3. Strong analytical aptitude in problem-solving, multi-tasker, critical thinker, and a tactical executioner with a proven track record of finding solutions to business problems.
4. Good communication and team management skills. 
5. Engineering + MBA from reputed colleges would be preferred.

A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Plum.

Introduction

http://www.synapsica.com/">Synapsica is a https://yourstory.com/2021/06/funding-alert-synapsica-healthcare-ivycap-ventures-endiya-partners/">series-A funded HealthTech startup founded by alumni from IIT Kharagpur, AIIMS New Delhi, and IIM Ahmedabad. We believe healthcare needs to be transparent and objective while being affordable. Every patient has the right to know exactly what is happening in their bodies and they don't have to rely on cryptic 2 liners given to them as a diagnosis. 

Towards this aim, we are building an artificial intelligence enabled cloud based platform to analyse medical images and create v2.0 of advanced radiology reporting.  We are backed by IvyCap, Endia Partners, YCombinator and other investors from India, US, and Japan. We are proud to have GE and The Spinal Kinetics as our partners. Here’s a small sample of what we’re building: https://www.youtube.com/watch?v=FR6a94Tqqls">https://www.youtube.com/watch?v=FR6a94Tqqls

Your Roles and Responsibilities

The senior product manager will own end-to-end delivery of Synapisca’s AI based radiology products including defining scope, creating wireframes, creating execution plan, product launch, feedback incorporation and iterations. In this role you would not only get to flex your skills but also learn to thrive in a fast-paced start-up environment with a high degree of autonomy. This cross-functional leadership position requires you to work closely with the Engineering, Design, Category Management and Marketing teams to bring new products to life.

Being comfortable in the chaos of a fast-paced environment, dealing with ambiguity, a penchant for innovation, an innate ability to get into details and drive execution excellence is essential to success in this profile.The candidate must be creative, ask questions, and be comfortable challenging the status quo. The position is based in our Bangalore office.

Primary Responsibilities

• Building and executing new initiatives and roadmaps for retention and increasing customer lifetime value.
• Understand the healthcare market, customers and build business cases for new product opportunities.
• Listen to the users on a regular basis and figure out the opportunities to solve their problems.
• Manage product lifecycle from ideation to launch and beyond which would include liaising with multiple stake-holders.
• Work closely with partners and clients from 4 continents to localize the product builds as per their need and ensure adoption of the new features.
• Use data, creativity, and experimentation to constantly improve the product experience
• Plan product reviews with engineering teams and reviews with leadership. 
• Work on product roadmap, backlog, and deliverables. 
• Create and socialize artifacts that clearly communicate requirements including BRDs, user flows, and prototypes.  
• Formulate hypotheses and quickly validate with prototypes, user feedback, and experimentation.  
• Work with customers, support, and engineering teams to handle and resolve any critical customer issues that arise.

Requirements

• 5+ years in software product management with a consistent record of timely and quality delivery of software products
• Experience in one or more of the following is a plus: SaaS, HealthTech, Enterprise products etc.
• High bias for action with demonstrable history of identifying and resolving cross-project interdependencies
• Ability to juggle several initiatives and shift priorities as needed
• Exceptional communication skills (verbal and written communication) with a knack for storytelling
• Data Driven with proficiency on data querying and analysis.
• Experience with tools like SQL, Excel, Tableau, Qlikview etc. is preferred
• Have prior experience in the development team and understand how modern development frameworks function.
• Passionate about translating customer needs to usable design and process flows for growth levers and optimization.
• Have Good understanding of funnels, agile & sprints, and wireframes.
• Have the attitude to be comfortable with ambiguity and have the skill to transform broad ideas into action plans and display Empathy towards users and also your colleagues.
• Understand how the application functions and the technicalities around it.
• Have familiarity with tools like Google data studio, Firebase, Google Analytics, Product Analytics tools, Sketch and Figma.
• Love analytics and very frequent experimentation

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications

• Master’s degree a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contacts