- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyse performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Similar jobs
Key responsibilities:
- Strategize and execute influencer onboarding/ marketing
- Relationship management with influencers, agencies, and power users.
- Create a feedback loop for the product team to improve app utility & performance
- Collaborate with the marketing team to grow the app community
Mandatory experience:
- 2 to 4 years of experience in community building/sales teams of high-growth consumer apps in India.
- Experience working with Indian /global social media influencers for platform onboarding/ profile management/ influencer marketing campaigns
- Experience in working with Live video apps a plus Love for social media and short video apps. Self-usage is a big plus
- tier 1 university/ institute
- Design and execute a community-building strategy for an alt investment product
- Work closely with the founding team to create cool marketing campaigns and engagements
- Manage our social media handles - may even get to advise our founders to uplift their handles
- Latch on to trends and help Leaf stay ahead of the curve in terms of its social media game
- Monitor, track and engage in feedback and online reviews
- The end goal is to get our brand across in our own unique way
JOB TITLE/HEADLINE: Sr. Manager / Manager – Marketing
EMPLOYMENT TYPE: Full time, permanent.
REPORTING TO: CBO
LOCATION: Mumbai
WHAT WE EXPECT FROM YOU:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations
- Drive customer activation, engagement and retention through marketing strategies
- Creating / Strategizing the right content for various media
- Coordinating marketing strategies with the sales, financial, IT, and product departments.
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's staff.
- Preparing and presenting quarterly and annual reports to senior management.
OUR IDEAL CANDIDATE:
- BS/MS/MBA degree in marketing or a related field from premier institutes
- Proven working experience in marketing
- Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)
- Strong analytical skills and data-driven thinking
YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:
- We value balance. We are committed to providing an environment where you can balance great work with a great life.
- We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
- We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
- Multicultural workplace. A multicultural and diverse team of colleagues from different states.
- An opportunity to wear many hats
- An entrepreneurial crew that supports risk, intuition, and frequent experimentation
- The opportunity to make an impact in a transformative industry
- A chance to build and lead a highly talented and driven team
OTHER PERKS & BENEFITS:
- Progressive and flexible work hours that match your personality and lifestyle.
- Compensation could include stock options for significant upside.
- Health benefits
- Cool gadgets and swags
- Attractive wellness programs
- Competitive performance bonus
- Paid sick leave
- Paid maternity and paternity leave
- Career development training.
ABOUT THE COMPANY:
Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.
The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.
We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.
- Make sure deliverables and deadlines are met (Internal & external)
- Plan the monthly Social Media Calender
- Plan the shoot moodboard & assist the photographer on shoots
- Make sure the Optimization, Hygiene checks & engagement on social media (Reply to comments, DMs, keep daily stories) is happening daily
- Be updated with the trends and upcoming news for all social media platforms. Exploring newer features of platforms you operate on.
- Moment marketing
- Monthly Analytics
- Brainstorm & create sucessful campaigns along with the brand strategists
- Competitor Analysis - Follow competitor brands, check what they do, go through their posts, stories and note down things that work and don't work for them.
- Come up with Ads plan and the techniques to reach the goal
- Design co-ordination
- Analyze your day-to-day activities and improve wherever scope
- Copy & content writing
- Fill in the gaps for your team members, wherever & whenever needed
❖ mentorship, HLD, Problem Solving.
US A INDI A C ANADA PHI L I P P INE S Z YV K A . CO M
Skill-Sets Required:
❖ 6+ years of experience in building large scale applications or
products.
❖ A “Bring It on” attitude; bias for action; self-driven, end-toend ownership; entrepreneurial
❖ approach; focus on operational excellence; ability to work with
ambiguity.
❖ Strong in problem solving skills, data structures and
algorithms.
❖ Very good understanding of one or more of RDBMS/NoSQL/
Messaging/ Caching technologies.
❖ Excellent understanding of and coding skills in following technologies: Java
❖ B Tech/BE in Computer Science or equivalent from a reputed institution.
RESPONSIBILITES:
As a Lead Backend Developer, candidate will work very closely with the Tech
Leadership and lead end-to-end development. We’re looking for people who can
❖ Write maintainable/scalable/efficient code.
❖ Design and architect technical solutions for the business problems of a very
large e-commerce portal.
❖ Work in cross-functional team, collaborating with peers during entire SDLC.
❖ Follow coding standards, unit-testing, code reviews etc
❖ Follow release cycles and commitment to deadlines
Job duties and responsibilities
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices, trends, memes, and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Copywrite and work with designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales, and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
Job requirements and qualifications
- Bachelor’s degree in journalism, communications, marketing, or a related field.
- 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Ability to work in a fast-paced, high-pressure environment.
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
- Good time-management skills
2) Fix appointments and conduct Online demo sessions on daily basis including follow up session
3) Understand Customer profile & problems
4) Create the need for Smart Learning and advise student-parent to enrol into SP Robotic Works
courses as solution
5) Handle Objections and Price Negotiation to generate Sales Revenue
6) Learn/ Upgrade ones own Product Knowledge and Sales Skills to achieve and exceed growing Sales
target (s)
We are looking to working with self-driven graduates who are looking for an opportunity to grow in the fields of search engine marketing, paid sales, PPC bidding and other performance-driven channels that make up a crucial chunk in digital marketing setup for business.
- Gain a thorough understanding of online marketing channels, everyday operations and processes of marketplaces like Amazon and Flipkart.
- Complete the analysis check list of the accounts to understand the market and its trends.
- Understand business requirements, perform and generate reports for PPC, daily account management of pay per click accounts on Amazon.
- Assist in the monitoring and maintenance of bids, quality score, account daily and monthly budget caps and other important metrics.
- Proactively make strategic PPC campaign recommendations.
- Understand client’s Amazon account performance in the management of Sponsored Product placements on all Amazon marketplace platforms.
- Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives.
- Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals
- Keep pace with PPC industry, client domain market, search engine trends and developments.
- Work closely with the other team members on advertising to meet client goals.
- Communication to team and management on account performance, timelines, and results.
- Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives
Greetings from Meritnation !!!
About Meritnation
With millions of students across 9 countries, we are India's leading online learning portal for school children. Meritnation is a part of Info Edge India Limited, the company behind Naukri.com, 99acres, Jeevansathi, etc. Meritnation cater to course offering for class 1 to 12 and entrance examination (engineering and medical) segment. The company has subscribers PAN India as well as in the Mid-East and has offices across 10 cities in India.
Please visit www.meritnation.com to know more about the Company.
Designation: BDM, Marketing
Role:
We are looking for a candidate who will drive regional marketing activities in the specified zone. The candidate will work closely with the regional marketing teams to drive high quality user acquisition across the specified cities. The ideal candidate should be well versed with negotiation, operations and should have good leadership skills. The candidate should have experience in managing teams and in data driven marketing. Understand the business needs of the company to plan and execute scalable marketing activities in the specified zone.
Key Responsibilities:
The goal will be to manage marketing activities like BTL events, local partnerships, corporate alliances and sponsorship opportunities in the specified zone. The marketing activities will be conducted across the following channels schools, apartments, corporate, popular areas (mall, amusement parks).
- Manage a team of 8-10 marketing executives and team leaders across different cities to drive lead generation campaigns.
2. Work closely across functions like sales, supply chain and finance to drive the marketing objectives of the company.
3. Plan and manage schools as a lead generation channel by liaising with third parties and in-house team.
4. Prospect, structure, negotiate and build long term relationships with partners, vendors and other external agencies. - Conducting in-house seminars to enhance enrolment opportunities
6. Generate a steady flow of leads according to requirement.
7. Manage cost and efficiency of leads. - Taking care of infrastructure requirements
Industry Type : Education / Teaching / Training
Functional Area : Sales, Retail, Business Development
Role : Sales/Business Development Manager
Employment Type : Full Time, Permanent
Key Qualifications:
BE/B.Tech/B.Com. from top universities
MBA/PGDM from Tier 1 Business School preferred
4+ years of work experience in Sales/Marketing
Working Days- 6 (Saturday & Sunday Working; Week Off-Monday)
Remuneration: Fixed Salary (based on experience, candidature and current salary) + Incentives + Mediclaim + Conveyance + Retirement Benefits (Leave Encashment, Gratuity) based on the statutory parameters.
Specific Consideration:
- Good communication & convincing skills.
- Must be comfortable for travelling.