Google Analytics- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyse performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Subodh Popalwar
Software Engineer, Memorres
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JavascriptTechnical Skills :
Mandatory: Core PHP & Symfony preferably experience with PHP 7, Ajax, Java Script, HTML, CSS, Responsive Web Design
Good to have: REST API Development, MySQL queries, MongoDB queries, Angular JS 6.0, Node.JS
Soft Skills: Strong communication skills, high spirited, eager to learn, able to perform in a high-pressure environment
NodeJS (Node.js)
React.js
Angular (2+)
AngularJS (1.x)
MongoDBResponsibilities
Work with development teams and product managers to ideate software solutions
Design client-side and server-side architecture
Build the front-end of applications through appealing visual design
Develop and manage well-functioning databases and applications
Write effective APIs
Test software to ensure responsiveness and efficiency
Troubleshoot, debug and upgrade software
Create security and data protection settings
Build features and applications with a mobile responsive design
Write technical documentation
Work with data scientists and analysts to improve software
Requirements And Skills
Proven experience as a Full Stack Developer or similar role
Experience developing desktop and mobile applications
Familiarity with common stacks
Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)
Knowledge of multiple back-end languages (e.g. C#, Java, Python) and JavaScript frameworks (e.g. Angular, React, Node.js)
Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache), and UI/UX design
Excellent communication and teamwork skills
Great attention to detail
Organizational skills
An analytical mind
Skills:- MongoDB, Express, HTML/CSS, Javascript, XML, jQuery, Java, MySQL
.NET
C#AngularJS (1.x)Angular (2+) Required Skills: Angular 11/12, .NET framework, .NET Core, Web APIs, Web Security,
Microservices, Event driven architecture, Clean Code and 12 Factor principles, Azure
PaaS services experience, public facing web application development, web analytics,
Bootstrap v5, Angular Material, jQuery, HTML/CSS, SQL Server, Transact-SQL, Azure
SQL
Experience working with software design, software development life cycle, and
development methodologies and implementation
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hardware and software
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business issues that may impact overall business plans
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
- Relevant domain experience in Sales & Distribution SAP SD / SAP LE (Sales Order processing, Pricing and Conditions, Availability check and Requirements, Credit Management, Output determination, Foreign Trade/Customs, Billing, Shipping and Transportation)
- Experience of supporting medium/large scale Support / implementation / SAP ECC on HANA .
- Worked with SAP SD and HCM.Having experience in S4 HANA implementation.
- Promoting business on social media for improving brand awareness and generating traffic through social media engagement
- Create and manage link building strategies, content marketing strategies, and social media presences
- Developing content calendars on a weekly and monthly basis for the company
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Creating engaging social media content
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Developing graphics, video, and collaterals
- Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- In-depth working knowledge of Facebook, Twitter, Instagram, and Google+
- Experience with social media analytics, including Google Analytics and Facebook Insights
- Basic knowledge of Photoshop
- Must have a reach of a minimum of 10K followers on various social media platforms
- Strong working knowledge of marketing terms
- Must be self-motivated and open to learning and sharing new ideas
- Practical experience with social media campaigns
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
NodeJS (Node.js)
Amazon Web Services (AWS)influencers (especially nano and micro level influencers) partner with different brands.
Its focus was to convert consumers into brand marketers and build strong word of
mouth advocacy at scale. The team shifted base from Kolkata to Mumbai in September 2019 for better partnerships. Last month, the startup pivoted to the current format to build more stable revenue streams for the influencers and creators.
The team believes that there is a bigger untapped opportunity in India for the
same, considering the craze around celebrities/influencer in India.
Each influencer or celebrity is listed on the platform, with rates specified by
them. The user can click on their favourite celebrity and make a payment. S/he receives a shoutout within the next seven days.
The Growth Metrics
They started as an influencer marketplace that ran for over 10 months working with over 100 brands, including Hershey's, Bounce, and Raw Pressery, and on-boarded over 80,000 influencers. In February, they clocked over $150,000 in GMV and $37,000 in revenue, almost jumping 400 percent from the previous month. Since it pivoted, the
platform has done 310 shoutouts. Influencer marketing has grown as an industry over
the last few years from $1.7 billion in 2016 to $4.6 billion in 2018. According to reports,
global influencer marketing is poised to be a $20 billion industry by 2020. Of this, India
accounts for a fledgling chunk of between $75 and $150 million.
Role Overview
Required Skills for this Role:
Strong experience with full-stack Javascript framework, Mongo DB,Express,
React.JS, Node JS.
Must have worked with creation of deeplinks for mobile apps
Must be well experienced in AWS, especially elastic bean in AWS
Must have worked with push notifications service
Must know socket programming
Self-motivated with the ability to work independently or jointly in a self-directed
way.
Demonstrated successful development of enterprise-grade web applications
Proven analytical and problem-solving capabilities
Comfortable leading product development
Strong work ethic and desire to build industry-leading products
Also Nice to Have Skills and Background:
Startup experience
Worked on product development
Skills/Experience
Experience with complete flows involving timing closure of high speed digital design using scripting languages and design automation.
Has deep knowledge of Xilinx FPGA implementation and tools.
Experience in state of the art tools and flows.
Working knowledge in Verilog and System Verilog.
Job Requirements
Bachelors in Electronics Engineering.
Strong knowledge of ASIC and/or FPGA design methodology and should be well versed in front-end design, simulation, and verification CAD tools.
Relevant FPGA/ASIC engineering design and verification experience is entertained.
Excellent verbal, written and communication skills are required.
Excellent follow-through, motivation, and persistence
Strong technical judgment and decision making abilities.
Knowledge of digital board design and signal integrity principles is a plus.
JavascriptPHP
Python
Ruby on Rails (ROR)NodeJS (Node.js)
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Software Engineer, Memorres