Marketing Head (Digital Platform)

at Proactive For Her

DP
Posted by Ramalakshmi CS
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Bengaluru (Bangalore)
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3 - 11 yrs
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₹5L - ₹25L / yr
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Full time
Skills
Google Analytics
Digital Marketing
Social Media Marketing (SMM)
Growth Hacking
PPC
Social Media Optimization (SMO)
Revenue growth
Customer Retention

(Only Female Candidates Preffered)
About Proactive For Her

Proactive For Her is a women's healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita and Kearney). A digital clinic for women, Proactive For Her, offers accessible, personalised and confidential healthcare solutions for women's out-patient health concerns across life stages - from puberty to menopause (https://www.proactiveforher.com/).

  • Location: Bangalore
  • Work hours: 9 am to 7 pm
  • Full-time opportunity (Monday to Saturday)

Note: Saturdays will be work from home.

Qualifications

  • Masters in Marketing / Business Administration or related field.
  • You have prior experience in a similar role with a solid track record of success

     

Requirements

  • You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
  • You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).   
  • You are highly goal driven and work well in fast paced environments
  • You possess strong analytical skills and are comfortable dealing with numerical data    
  • Knowledge of SEO and PPC advertising methods
  • You have excellent communication & interpersonal skills
  • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments 

      Role

You will be responsible for taking a look at customer growth, acquisition, and activation. Furthermore, you are going to play a role in customer retention and up-selling (the process of selling existing customers additional products or services).

  • Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships   
  • Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets     
  • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth    
  • Ensuring consistent messaging that is aligned with the brand   
  • Building win-win relationships with new and existing partners 
  • Manage the marketing budget to drive sustainable bottom-line growth

About Proactive For Her

Founded
2020
Type
Product
Size
0-20 employees
Stage
Raised funding
View full company details
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