Marketing Head (Digital Platform)

at Proactive For Her

Marketing Head (Digital Platform)

Proactive For Her

Company

Home

Marketing Head (Digital Platform)

at Proactive For Her

Posted by Ramalakshmi CS

3 - 11 yrs

₹5L - ₹25L / yr

Bengaluru (Bangalore)

Skills

Google Analytics

Digital Marketing

Social Media Marketing (SMM)

Growth Hacking

PPC

Social Media Optimization (SMO)

Revenue growth

Customer Retention

(Only Female Candidates Preffered)
About Proactive For Her

Proactive For Her is a women's healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita and Kearney). A digital clinic for women, Proactive For Her, offers accessible, personalised and confidential healthcare solutions for women's out-patient health concerns across life stages - from puberty to menopause (https://www.proactiveforher.com/">https://www.proactiveforher.com/).

Location: Bangalore
Work hours: 9 am to 7 pm
Full-time opportunity (Monday to Saturday)

Note: Saturdays will be work from home.

Qualifications

Masters in Marketing / Business Administration or related field.
You have prior experience in a similar role with a solid track record of success

Requirements

You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).
You are highly goal driven and work well in fast paced environments
You possess strong analytical skills and are comfortable dealing with numerical data
Knowledge of SEO and PPC advertising methods
You have excellent communication & interpersonal skills
You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments

Role

You will be responsible for taking a look at customer growth, acquisition, and activation. Furthermore, you are going to play a role in customer retention and up-selling (the process of selling existing customers additional products or services).

Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
Ensuring consistent messaging that is aligned with the brand
Building win-win relationships with new and existing partners
Manage the marketing budget to drive sustainable bottom-line growth

(Only Female Candidates Preffered)
About Proactive For Her

Location: Bangalore
Work hours: 9 am to 7 pm
Full-time opportunity (Monday to Saturday)

Note: Saturdays will be work from home.

Qualifications

Masters in Marketing / Business Administration or related field.
You have prior experience in a similar role with a solid track record of success

Requirements

You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).
You are highly goal driven and work well in fast paced environments
You possess strong analytical skills and are comfortable dealing with numerical data
Knowledge of SEO and PPC advertising methods
You have excellent communication & interpersonal skills
You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments

Role

Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
Ensuring consistent messaging that is aligned with the brand
Building win-win relationships with new and existing partners
Manage the marketing budget to drive sustainable bottom-line growth

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About Proactive For Her

Founded :

2020

Type

Size

Stage :

Raised funding

About

N/A

Connect with the team

Ramalakshmi CS

Connect

Tushar Agarwal

Connect

Company social profiles

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Paid Leaves, festival leaves
Month End Party, Birthday Parties, Tours, and other cultural events.

If you do not find suitable profile, you may kindly share this information to your friends who are looking for change/good opportunity.

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Web: http://www.theappideas.com/">www.http://www.theappideas.com/">theappideas.com

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