Marketing Head (Digital Platform)

Proven working experience in digital marketing (3 years+)
● Demonstrable experience delivering content marketing, lead generation & demand gen
campaigns
● Solid project management skills: ability to lead and collaborate with cross-functional
partners, prioritize high impact activities, and keep complex projects moving forward
● Strong interpersonal, time and project management, presentation, and communication
skills
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
● Solid knowledge of website analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
● Working knowledge of ad serving tools (e.g., DART, DFP)
● Experience in setting up and optimizing Facebook, LinkedIn & Google Adwords
campaigns
● Proficient in marketing automation tools and campaign documentation is a plus
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing, measurement
and the startup ecosystem

We are looking for a Digital  Marketing Manager for our California US- based IT Company.

 

Job Profile- Senior Digital Marketer

Location - Lucknow (Work from office only)

Experience - 7 to 15 years

Salary - Hike on Last CTC

 

Roles & Responsibilities:

• End to end Ad campaign management (From creating, executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Conduct keyword research and optimize the campaigns.
• Optimize the ad copy, landing pages for conversions.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager.
• Promotion of company on different social media platforms, employer branding.
• Determine ROI on search marketing efforts.

 

Requirements

- PPC specialist/Ads Manager/ Promotional marketing with relevant experience of 4-6 years in advertising agency

- Comfortable with Instagram, Google & Facebook Ads

- An understanding of web analytics

- Ability to write ad copy and optimize through A/B testing

- Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.

 

Qualification & Skills

• Self-starter, fast-learner, and hard-worker with strong attention to detail.
• Strong work ethic, high integrity, and a team-player with positive attitude
• Bachelors degree and relevant certifications; MBA strongly preferred.

 

Perks and Benefits

• A chance to work in an MNC company (IT) and career growth.
• Recognition and Appreciation.
• A chance to work in a fun cross-functional global environment Competitive compensation.

 

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Job Type: Full-time

Salary: ₹12,000.00 - ₹15,000.00 per month

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
What you will do:

 

What you must have:

 

 What you need to have:

 

JOB SUMMARY Looking for an experienced entrepreneurial digital and social media marketing specialist. You will create and lead marketing efforts using new media and digital tools. * Create and develop website and digital content (e.g. website, blogs, press releases etc) * Generate and update website content (products, content, promotions) * Plan, define and implement website changes and functional improvements * Designing website banners and assisting with web visuals. * Design digital and social media campaigns * Work to build traffic & sales via the website using a variety of methods * Manage end-to-end digital projects * Establish presence to boost brand awareness * Develop and maintain social media profiles on Twitter, Facebook, LinkedIn, Instagram and other social media platforms * Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. * Use web analytics software to monitor performance of websites and make recommendations for improvement * Understanding of Google products such as Webmaster Tools & Analytics * Suggest and implement direct marketing methods to increase profitability * Monitor ROI and KPIs * Stay up-to-date with digital media developments * Creating dynamic ads, checking ad performance, tracking leads and conversions * Writing SEO articles, blogs and other marketing materials * Perform keyword, market and competitive research analysis * Study company’s competitors * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Deep understanding of marketing principles SKILLS * 3-5 years in online marketing experience * Excellent verbal communication and interpersonal skills * Must be a rainmaker and have an entrepreneurial spirit * Assertive, creative and resourceful and must enjoy working in a highly entrepreneurial environment * Ability to challenge existing ideas, problem solving and develop creative solutions * Solid knowledge of design and marketing software. * Familiarity with web design and content management systems * Excellent analytical and project management skills * An ability to multitask and perform under tight deadlines * Strong verbal and written communication skills * Degree in Marketing, Digital media or relevant field * Additional qualification in web design or animation is a plus * Articulate in English * Excellent verbal and written skills * Highly presentable * Outstanding organisational and time management skills * Ability to multitask and prioritize daily workload * Flexible and mature approach with ability to work unsupervised * Discretion and confidentiality * MUST HAVE PORTFOLIO OF WORK TO PRESENT – THIS IS NON-NEGOTIABLE!

1. Conduct deep online research. 2. Close Online Sale. 3. Write Marketing copy. 4. Engage in conversations. 5. Knowledge of advanced functions in database management. Good To have:- 1. Social Media Marketing skills. 2. E-Mail Marketing skills. 3. A/B Testing techniques. 4. Familiarity with tools like Buffer. 5. Knowledge of Google Analytics. 6. Understanding of Behavioural Psychology.

We are currently hiring Associate Manager - Marketing in Mumbai for below mentioned role: Marketing & Customer Relationship Management Marketing Communication Strategy for DocketZoom Creation, Implementation and Management of Existing Customer Program Reselling/Cross selling Initiatives – Email Marketing and VOC Website Enhancement Initiatives Analytics Sales Data Analysis & Management Digital Data Analysis – Social Media & Online Campaigns Digital Marketing ROI Analysis Periodic Report Generation and Analysis Strategy & Analytics Periodic Data (Sales & Marketing) Compilation and Analysis Report Standardisation and Management – Sales & Marketing Lead Generation Strategy Building Competitive Intelligence Building

Required Skill Set: ï‚· Worked as a Market Research Manager / equivalent with a proven track record of working on large global / local primary qualitative and quantitative research projects ï‚· Relevant coursework and 3+ years of related experience ï‚· Experience in a client-side research role or in business consulting (mandatory) ï‚· Working knowledge of statistical tools like SPSS, Minitab (mandatory) ï‚· Solid Knowledge of Qualitative and Quantitative Research Analysis, Questionnaire Development & Design ï‚· Excellent communication skills ï‚· Experience / practice in market research and analytics with hands on experience in Research Design ï‚· Extensive working knowledge in Research Planning, Sampling Design, Questionnaire Construction, Market Research Program Managem ent and Client Servicing ï‚· Understanding of leveraging different internal and external sources of customer data ï‚· Ability to Identify important insights and use them as the basis for compelling, actionable recommendations ï‚· Ability to manage self effectively; solve most problems independently and ask for help early when needed ï‚· Manage the research process, including selecting, briefing and managing research vendors ï‚· The passion for understanding the customer and driving improved customer experiences so that the business benefits ï‚· Willingness to adapt to areas of work such as social media analytics, digital marketing analytics & advanced analytics Role Description/ Responsibilities: Overview of role: We do online primary custom research and social media analytics for digital clients. The role would involve executing custom research projects for our digital clients, which would involve understanding of quantitative and qualitative research methodologies, questionnaire design, sampling, data quality monitoring, data analysis, social media analytics and report preparation.