Growth Manager

About Digichefs

We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 5 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success.

Know more about us:

Check our website www.digichefs.com   

Watch our journey so far  Play Showreel - A 180 sec. Sneak Peek 

Why Join Digichefs

We are a boutique Digital Marketing Company focused on performance led to creative campaigns. 

A tight team of 40 makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage. 

With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner.

Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us!

Overview:

The Sr. Performance Marketing Analyst is responsible for planning, optimizing, and executing campaigns to meet and surpass the clients’ success metrics while also supporting the team where needed. 

Job Responsibilities.

• Create and set up new paid media campaigns for clients and partners (Primary Google, Facebook, LinkedIn Ad Platforms)
• Support the TL in the development of the paid media strategy
• Research and analyse new market trends and seasonality fluctuations and apply
• learnings to the campaign(s)
• Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
• Analyse and use conversion tracking data to further optimise and develop campaigns
• Proficiency in Google Analytics to optimize and improve the campaign performance.
• Prepare analysis for client fortnightly & monthly review meetings
• Ensure day-to-day operations are aligned with campaign strategies and commercial
• goals
• Ensure work is prioritised and implemented based on agreed deadlines
• Contribute to client weekly calls including updating WIP's/Roadmaps or client logs
• Manage day to day client communication along with responding to client requests,  deliverables and priorities.

Requirements:

• Educated to degree level, or equivalent
• Intermediate Microsoft Excel knowledge and skills
• Previous experience in a similar role (Agency Preferable)
• Smart, motivated, results-driven, and analytical individual
• Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

* Developing and managing digital prospecting and remarketing campaigns

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

* Identifying and testing new channels to continue to meet or exceed established critical metrics

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

* Curious and a strong problem solver.

Hands-on person, have to deliver the work with few resources, it will be the first marketing person on the team, and will have the autonomy on the day-to-day implementation. Will not manage people.

Requirements

• Proven working experience in the social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/text), presentation, and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
• Writing skills
• Fluency in English
• Coding experience is a big plus

Job Description

• Building and executing social media strategy through competitive and audience research (Twitter, Facebook, LinkedIn, Reddit, Quora, Stack Overflow)
• Join developer/start-ups communities and engage with them
• Reviewing and optimizing company pages within each social media platform
• Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
• Collaborate with company members to develop social media campaigns
• Stay up to date with the latest social media best practices and technologies
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Monitor analytics and customer engagement and suggest content optimization
• Moderate user-generated content in line with the moderation policy
• Collaborate with product development teams
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
• Write newsletters to the targeted audience
• Work with designers to ensure content is informative and appealing

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
• Conduct keyword research and optimize campaigns. ·
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Brainstorm new and creative growth strategies.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
  
  Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
  The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  Should have a good understanding of Google Analytics, Google Tag Manager.

Job Summary
Responsibilities and Duties
Key Responsibilities:
o Manage social media platforms such as Facebook, Instagram, YouTube & Twitter
o Ideate and develop creative content strategies for each social media platform
o Supporting the Marketing team with content in the form of visual assets
o Creating images, memes, animated videos with graphic overlays for all clients. Creating Landing pages. Shooting videos, photos, editing and posting on SM.
o Evaluating the competitive landscape and suggesting new ideas for visual content
o Assisting with honing brand identity on the blog and social media
o Prepare monthly social media calendars
o Design, create and manage promotions and Social ad campaigns.
o Posting and engaging with the audience
o Proficiency in the use of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver, and Flash)
o Compile report to show results (ROI) and identify KPIs to be monitored and work closely with the marketing manager to set awareness goals and plan ways to achieve them. We offer the flexibility to work from home.

Additional Skills not mandatory
SEO, Website Optimization

We are looking for a data-driven & creative Performance Marketer with 3-5 years of experience for a high-growth healthcare start-up. 

This role will be very hands-on in the beginning, but if you have what it takes, you will eventually take up hiring and capacity building.

Responsibilities:

* Take care of all the digital marketing efforts end to end.

* Run highly targeted & optimised paid campaigns on Facebook & Google. 

* Maintain campaign calendar by collaborating with Strategy & Marketing teams

* Set up process to identify, track & analyse KPIs efficiently 

* Ensure that the ads are not just reaching a large number of audience, but the right audience.

* Budgeting 

* SEO optimisation

* Work with the content and design teams to make compelling ad creatives

* Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms.

* Hire and build marketing capacity as required

Requirements:

* 3-5 years of hands-on experience with all different types of Facebook ads & Google ads.

* Sound knowledge of Facebook Pixel & Google conversion tracking.

* Data-driven & organised, with good analytical skills

* Creative edge

* Attention to detail

* Self-motivated and eager to learn and grow with the team