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- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
Responsibilities
Contribute to the preparation of policies to form a long-lasting digital association with consumers.
Supervise the current company incidence on social media marketing campaigns.
Active involvement in Search Engine Optimization (SEO) efforts.
Provide inventive designs for content marketing.
Coordinate with Social Media Marketing Manager in regards to the online adverts.
Stay updated with digital marketing trends and attend networking events.
Requirements
Bachelor’s degree in Marketing, Information Technology or relevant field.
Proven work experience as Digital Marketing Executive,
Exceptional knowledge of digital marketing ideas on SEO and SEM.
Working experience of ad aiding tools like DART, Atlas, etc.
Knowhow of web analytics tools.
Experience in creative content writing.
Ability to work in a team or individually as and when required.
Ability to manage and handle multiple tasks.
Outstanding problem-solving skills.
Exceptional attention to detail.
A critical thinker.
Good verbal and written communication skills.
Strong working experience with Google Analytics
- Knowledge of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting
- Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
- Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices
- Monitor and analyze campaign performance
- Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
- Identify workflow inefficiencies and address ideas to improve the ad ops process
- Knowledge of Social Media Marketing, SEO and Content Marketing
Qualifications
Bachelor's degree in Marketing or related field
Excellent understanding of digital marketing concepts
Strong creative and analytical skills
Note : On Site Job (No Remote or Work from Home)
Job Location : Ulsoor, Bangalore
About WISE
At Wise, we are building the world's best online tutoring platform that companies teaching online can use to manage their online operations from scheduling demos to running classes for your learners. We have designed an extremely user friendly interface for your admins and instructors to set up your online academy within a matter of 5 minutes.
- We are a platform used for online tutoring by over 150,000 teachers to conduct live classes for over 2,500,000 learners
- Our platform has been tested at 500k DAUs and more than 2 billion+ minutes of live sessions have been conducted on the platform
- We have a customised and native Zoom integration (no redirection) for interactive live class experience
- We are building the world's first infrastructure layer for digital classrooms and have open APIs as well as a White-Label options to setup a native experience for your online teaching platform
What we need
A digital marketing expert with 2-3 years of experience running and coordinating digital marketing campaigns. We are execution-focused and work would involve building things quickly & adapting based on market feedback. If you love designing marketing campaigns and want to expand and grow, we would like to talk to you.
What you will do
- Work directly with the founding team and drive key product decisions
- Define and establish marketing strategy with the copy team
- Analyze and take decisions on furthering marketing and creative strategy
Essential skills
- Independent player (We’re a team but, we want you to contradict us on the way)
- Social media and google ads skills
- Spreadsheets, or Airtable (Just give us numbers, or graphs, we love graphs)
- Goal-oriented
- Creative and innovative
Good to have
- Good communication skills
- Team-oriented mindset
Probably not ideal if
- If you have always been right about everything
- Not looking for a full-time engagement
Definitely get in touch if you
- Would have started the exact same company but am willing to build it together with a great team
- Would fight us in a duel to make our product better
The Digital Marketing person is a T-Shaped marketer and will be a key member of the marketing team and brings strong execution skills to significantly grow the business through various critical initiatives identified by the leadership.
This will be an Individual Contributor role with strong execution skills reporting directly to the Chief Marketing Officer and the Chief Executive Officer.
Job Description
Executes key initiatives identified by the leadership by marshalling the resources to achieve the respective goals.
Ability to execute strategy across the digital marketing spectrum including but not limited to SEO/SEM, email marketing, Ads, lead magnets, funnel nurturing, retargeting and display advertising campaigns.
Identifies key strategic areas of growth and builds strategies to execute them.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to execute the strategy.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
The Successful Applicant
5 + Yrs of experience in Digital Marketing
Strongly driven by Goals
Excellent Written & Verbal English Communication
Preferably an Engineering Graduate with master’s degree in marketing or a related field
Proven working experience in digital marketing, Preferably from a Tech Industry Or SaaS Company
Demonstrable experience leading and managing SEO/SEM, email marketing, Ads, lead magnets, funnel nurturing, retargeting and display advertising campaigns.
Experience in optimizing landing pages and user funnels
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML & CSS
Web and Social Marketing expertise
Project management of work and demonstrated ability to meet deadlines
Knowledge of lead and campaign management
Copywriting experience and evidence
Contributing Factors:
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Coaching and subordinate involvement
Managing processes
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Able to develop budgets
Familiar with financial planning and strategy
What's on Offer
This opportunity will allow you to work for a highly profitable B2B SaaS startup that is taking the world to another level. With a team that supports each other and career progression available, this role will allow you to grow and work with highly niche clients.
Perks
We get a wholesome hot homemade lunch everyday courtesy of the company. We have a fully stocked pantry to keep you going. We go out often for fun lunches or dinners. There are no closed doors. Everyone is approachable and on the same level.
How you match
Criteria provided by job poster
Skills
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Copywriting
Cascading Style Sheets (CSS)
Software as a Service (SaaS)
Digital Marketing
Search Engine Marketing (SEM)
Email Marketing
Facebook Ads
Conversion Optimization
Share you applications to us for further diccussions.
We are looking for a digital marketing intern eager to learn the ins and outs of marketing online, from strategy to execution. Interns will work with the digital and field marketing team to learn how marketing works across spaces and assist in the day to day digital marketing activities of INKPROG applications.
Responsibilities include:
- Create SEO strategies, techniques and tactics to improve the website's organic reach on all major search engines.
- Modify website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Learn and execute SEM strategies and Internet marketing methods like pay per click advertising and paid directories.
- Monitor and mitigate website's performance with the help of analytics tools and digital measurement methods.
- Learn and implement social media campaigns (Facebook, Twitter, Instagram, etc.) and digital campaigns using Google AdWords.
- Work with graphics and content team for ads, creative and artwork for PPC campaigns.
- Generate and share content daily that builds meaningful connections.
- Setting up and optimizing company pages within each social media platform
- Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information.
- Analyze Past Content to Improve Posts
- Optimize Visual Content
- Target Website Visitors with Social Ads
- Create a Social Media Channel Plan
Expertrons is an initiative by experienced professionals turned entrepreneurs (IITB alum) having built a few of India's largest companies across multiple domains. This will be an opportunity to directly work with the founders. What we are looking for: An entrepreneurial, thoughtful and positive mindset/approach to solving large problems, capable of adapting to changing market conditions, willing to join a growing startup, a rational and no-nonsense approach and practical thought process.
We at Expertrons are looking for a talented Senior Executive for User Acquisition
Roles and Responsibilities
1) Deliver volume, quality, TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising) within India.
2) Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights.
3) Continuously improve & help make Expertron's Marketing team a centre of excellence by aggressively adopting automation and dashboarding.
Who can Apply :
1) 2-4 years paid acquisition experience for consumer brands in India, especially UAC.
2) Advanced working knowledge of MS Excel
3) Strong natural curiosity problem-solving abilities, statistical foundations, research skills, growth mindset, and high work ethic.
Role Description -
- Workindia is a 100% Product Company [Not Product-Enabled]. With PMF Stage completed 2 years ago, Company has seen rapid scale to become the largest Blue Gray Collar Recruitment Company in India today.
- With scale, Company focuses on one, expansion of existing business initiatives and two, addition of new business initiatives on an ongoing basis.
- Role of the candidate is to head the digital marketing Team
Eligibility -
1. Academic background: Engineering Only. Non-Engineers are not eligible to apply for this role.
2. Work Experience: Minimum 4 years of experience required.
3. Candidate should have good analytical skills, effective leadership and communication skills.
4. Candidate should have experience in using marketing data tools and marketing analytics.
5. Candidate Should have been involved in deciding team size, team structure, have experience of budget allocation to the various marketing channels, independent thinking on strategy vs. only execution.
Just to inform you; the company has excellent work environment and work culture.
Qualifications -
BE / B tech/ MBA only requested to apply. Good institutes will be given preference.
If interested, kindly share your updated CV along with the following details:
1. Total experience:
2. Current CTC
3. Expected CTC
4. Notice Period
5. Contact Number:
6. Email ID
7. Qualification:
Contact Person:
Shubha Gupta
HR Manager
