SLAY Coffee

Manager- Social Media

About SLAY

SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities. 

Culture at SLAY

Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.

We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.

The following principles guide us in our day to day working at SLAY:

1. Act with integrity and respect
2. Be passionate
3. Think long-term

Core Values

Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values. 

1. Customer First
1. Always solve for the customer, not for self or the Company
2. Understand customers and markets deeply 
2. Courage:
1. To think big, act without fear and voice your opinion.
2. To question the status quo- go beyond rules and hierarchies.
3. To act in the best interest of the customer and company, even if it calls for going outside your comfort zone
4. To be transparent and open; we have nothing to hide 
3. Ownership:
1. Act with authority to drive results
2. Prioritize action over discussions
3. Collaborate independently across teams 
4. Communicate proactively, eliminate the need for follow ups
4. Curiosity
1. To push the boundaries and innovate
2. To never settle for less
3. To make mistakes, learn, don't repeat
4. Trust data over opinion

Beyond the salary (and great coffee!)

• Freedom to test out any idea in your function or outside of it. 
• Gender-neutral policies 
• Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
• 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
• Exclusive talks & insights from the experts for the growth & development of our team
• Full tuition fees sponsorship for Baristas 
• Family support programs for Baristas 

Opportunity

We are looking for a passionate storyteller for this role. As a Manager-Social Media in our Brand and Communications team, you will be responsible for driving brand resonance and engagement across all our social media channels.

Your Boss

You will report into Sr. Manager-Brand and Communications. 

Your Team

You will manage a team of copywriters and designers while working closely with business teams and external partners.

Key Result Areas 

• Establish SLAY’s brand persona through relevant and emerging social media channels including but not limited to Instagram, Twitter, Linkedin etc.
• Create content across formats (long form, posts, videos, podcasts, static images) either directly or through internal and external team members.
• Monitor the communities in real time and assess opportunities for conversations and leveraging any trends
• Dynamic reporting to gather insights basis data and help grow the communities over time
• Online reputation management. Managing queries, complaints, comments, and conversations
• Leverage the latest innovations on the medium and work with the team to stay up to date on the platforms
• Engaging with social media influencers to help build community through moderation & curation of discussions.
• Coordinating with designers, and with external partners.
• Brainstorming ideas for social media strategies.

About SLAY :

SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratize great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee's core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.

Culture at SLAY:

Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team-; each member is united by a common purpose and drives excellence by bringing their unique self to the team.

We aim to build and nurture a team that finds meaning and fulfillment in the work they do at

SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.

The following principles guide us in our day to day working at SLAY:

1. Act with integrity and respect

2. Be passionate

3. Think long-term

Core Values :

Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.

1. Customer First

a. Always solve for the customer, not for self or the Company

b. Understand customers and markets deeply

2. Courage:

a. To think big, act without fear and voice your opinion.

b. To question the status quo- go beyond rules and hierarchies.

c. To act in the best interest of the customer and company, even if it calls for going outside your comfort zone

d. To be transparent and open; we have nothing to hide

3. Ownership:

a. Act with authority to drive results

b. Prioritize action over discussions

c. Collaborate independently across teams

d. Communicate proactively, eliminate the need for follow ups

4. Curiosity

a. To push the boundaries and innovate

b. To never settle for less

c. To make mistakes, learn, don't repeat

d. Trust data over opinion

Beyond the salary (and great coffee!)

- Freedom to test out any idea in your function or outside of it.

- Gender-neutral policies

- Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.

- 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)

- Exclusive talks & insights from the experts for the growth & development of our team

- Full tuition fees sponsorship for Baristas

- Family support programs for Baristas

Opportunity:

As a Sr. Manager in SLAY's Digital Growth team, you will own the strategy and execution of all growth initiatives on all digital platforms.

Your Boss:

You will work directly with the Head of Growth who manages growth across channels and platforms. This position is being hired for. In the interim, you will report to our Co-Founder.

Your Team:

You will collaborate with business teams to develop growth strategies, creative teams to develop impactful copy/creatives, external partners to set up and manage specific projects/campaigns.

Key Result Areas :

- Drive customer acquisition & retention.

- Strong experience with driving growth on platforms including Facebook, Instagram, Google suite including Youtube and familiarity with emerging platforms.

- Experience with driving own sales channel growth including driving App installations and business through Web, App and other own platforms

- Grow the brand on the 3rd party sales channels with a key focus on improving funnels and cohorts

Your role requires knowledge and demonstrable experience of: Previous work experience 5+ years handling performance / digital marketing. Experience working with a high growth startup / brand would be strongly preferred.

Next Steps:

If you wish to explore this opportunity further,

1. Send us a copy of your latest resume

2. A quick note on what excites you about working with SLAY. You can do this as an audio file, video file or a simple write up as well.

3. We will schedule one to one interactions with your potential boss, team members and peers.

About SLAY

SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.

 

Culture at SLAY

Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.

We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.

The following principles guide us in our day to day working at SLAY:

1. Customer first
2. Transparency
3. Simplicity in thought and action
4. Long term thinking
5. Passion
6. Data over opinion, company and team over self
7. Integrity and respect
8. Communication for impact

 

Core Values

Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.

 

1. Courage:
1. To think big, act without fear and voice your opinion.
2. To question the status quo- go beyond rules and hierarchies.
3. To act in the best interest of the customer and company, even if it calls for going outside your comfort zone.
2. Ownership:
1. Seek to understand the context and objective, then drive for results
2. Collaborate independently across teams
3. Communicate proactively. Eliminate the need for follow ups
4. Act with authority
3. Action
1. Prioritize action over discussions
2. Run small pilots for each idea
3. Make mistakes, learn, don't repeat.
4. Curiosity
1. To understand our customers and markets deeply beyond the stated
2. To push the boundaries and innovate
3. To never settle for less

Beyond the salary (and great coffee!)

• Freedom to test out any idea in your function or outside of it.
• Gender-neutral policies
• Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
• 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
• Exclusive talks & insights from the experts for the growth & development of our team
• Full tuition fees sponsorship for Baristas
• Family support programs for Baristas

Opportunity

As a team member in SLAY’s growth team, you will work on projects to grow the brand’s reach, resonance and resultant goodness.

 

Your Boss

You will work directly with the Co-founder . This position is being hired for the Centre of Excellence team at SLAY.

 

Your Team

You will collaborate with business teams to develop in house training & learning strategies, creative teams to develop impactful creatives, operations teams for execution & external partners to set up and manage specific learning and development initiatives..

 

Key Result Areas

• Drive technology first learning interventions for all members of the organization.
• Design and deploy the end to end training framework from training needs identification to continuous assessments and certifications. 
• Develop content using instructional design methodologies. Suggest and deploy new age and industry first tools and systems.
• Own the competency dictionary of the organization and drive brand values and culture through culture philosophy through all training and development activities.
• Manage and guide the training team which will include instructional designers, content developers, training coordinators etc.
• Keep abreast of training trends, developments and best practices of the Industry.

 

Your role requires knowledge and demonstrable experience of:

• 6+ years of experience in developing and executing successful training initiatives.
• Familiar with traditional and modern training processes
• Meticulous attention to detail
• Ability to plan, multi-task and manage time effectively
• Entrepreneurial with the ability to think of industry first and rule breaking initiatives
• Organizational skills

Next Steps:

 

If you wish to explore this opportunity further,

1.  Send us a copy of your latest resume
2. A quick note on what excites you about working with SLAY. You can do this as an audio file, video file or a simple write up as well.
3. We will schedule one to one interactions with your potential boss, team members and peers.