Job Description:
This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.
You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.
Your responsibilities will include:
Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.
Growth
You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO
Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.
Is this someone that looks like you?
- A hands-on marketing leader who absolutely loves their craft
• Experience: 7-15 years experience in driving demand in the B2B SaaS space
• Have used content as a key medium for demand generation
• Have a good handle on product, digital and performance marketing
• Both right and left brained - can think of creative ideas and alongside crunch numbers
• An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
• We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility
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