Job Description:
This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.
You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.
Your responsibilities will include:
Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.
Growth
You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO
Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.
Is this someone that looks like you?
- A hands-on marketing leader who absolutely loves their craft
• Experience: 7-15 years experience in driving demand in the B2B SaaS space
• Have used content as a key medium for demand generation
• Have a good handle on product, digital and performance marketing
• Both right and left brained - can think of creative ideas and alongside crunch numbers
• An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
• We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility
Subodh Popalwar
Software Engineer, Memorres
About Ed Tech Startup
Similar jobs
Qualification
● Bachelor's or Master's degree in Computer Science or Information Technology or equivalent. Responsibilities
Must-Have:
● Should have a minimum of 0.3 - 0.6 months experience in guest blogging and all off-page activities
● Should have experience working for international clients and a good track record of link-building success
● Creating high quality backlinks from relevant and authority sources using ethical SEO techniques
● Creating and implementing an in-depth link-building strategy
● Decent English communication & writing skills would be an added advantage
● Should have worked earlier in a Digital Marketing Agency/SEO Agency
Need to have:
● Keyword analysis and competitor link-building analysis
● Must have advanced level of link-building knowledge
● Must know how to do link submission, web 2.0, review posting, content curation, anchor text analysis, brand mentioning, social media marketing, etc.
● Should know how to create link-building reports
● Proficient in MS Excel and MS Office
● Must have knowledge of Algorithmic updates and SEO Tools
● Highly motivated and able to work independently and as part of a team
● Basic Knowledge of On-page Optimization
● Basic OnPage SEO, Google Analytics and Google Search Console skills will be a plus point
Good to have:
● Must be able to manage multiple priorities and meet deadlines
● Excellent multitasking abilities, technical skills and good verbal and written communication skills
● Experience and ability to thrive in a fast-paced company preferred.
Google AnalyticsWe are looking for a Smart Product Marketer Intern or Consultant who can own the marketing responsibilities for our software products.
Skills Required
1. Marketing skills
- Drafting Marketing Plans,
- Growth Hacking
- A/B testing
- Landing page creation(HTML)
- Content Creation
- Understanding Google Analytics
- Google Ads.
2. Content
- Emails
- Content for Website
- App Store
- PlayStore
- SEO
Roles and Responsibilities
- Take the product to new heights to increase our revenue.
- Understanding the competitors, market, user problems, customer requirements, market trends.
- Collect and analyze data and create reports to help assess the right moves to capture the target market.
- Assist the assigned Manager and the team.
-
Brainstorm ideas with the team for planning the right strategy for the Product.
About Us:
Spacenos is the fastest-growing start-up which is innovating in the finance, edtech and marketing domain since 2015 and won multiple awards and recognitions from more than 40+ MNCs and Fortune 500 companies. Our Clients are based out of the U.S.A and Australia. We are funded & Supported by Government of Karnataka, Angel Investors and International Grants.
Hiring Process:
- Apply for your CV and past work to be reviewed.
- Receive a telephonic interview or assessment upon filling the final step form.
- Receive offer letter if selected.
Hiring Duration:
Our hiring process takes less than 24 hours from the time you receive the Final Step form.
Validity: Up to Dec 2023
- Apply soon, the earliest applicant would be preferred over the late applicants.
Google Analytics
About us-
CareerNinja is a personalized learning platform that leverages AI to create customized courses for a learner based on their goal and background. It curates the right content, provides 1:1 & 1:many live mentorship & connects to job opportunities to help youth learn in a practical manner to achieve their next career goal. We are ultimately working to make high quality experiential learning accessible to anyone at a mass-global scale.
You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers. You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your sleeves to drive them. Further, if you have real history driving growth loops, strong user adoption and great sales. You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments.
Responsibilities-
1. Drive traffic to our product via channels ranging from paid advertising & social media to referrals. Lead and manage growth marketing strategies that can move the needle across the company's revenue goals.
2. Generate high-quality leads by optimising channels, messaging, landing pages, etc.
3. Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
4. Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
5. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals
6. Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
7. Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
8. Manage digital campaigns, from ideation to media planning, creative communication and indepth analysis of performance to drive optimization.
9. Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them.
10. Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.
Must Have-
1. 2+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google).
2. At Least 2+ years of experience in high-performance product or growth marketing roles
3. 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
4. 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
5. Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L
6. Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
7. Strong track record of hitting weekly and monthly targets.
8. Good judgment and strong thought partner for head of product and founders
9. Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
10. Experience conducting user research and developing strong user understanding
Good to Have-
1. Relevant industry/Start-up/Edu-tech experience in a similar role
2. Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
3. Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
4. Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
5. A high level of comfort with data and strong analytical skills
Why Work With Us-
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you
do. Most importantly, if you’re looking to jump five steps ahead and think your current work opportunities aren’t keeping pace with you. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, etc are just a regular part of our work life.
This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.
Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.
He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.
Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.
Google AnalyticsJob Title : Digital Marketing Specialist
About Storytech:
We're a digital product agency in Hyderabad that designs and develops extraordinary experiences for mobile and other platforms. We work with exceptional entrepreneurs and brands. We don't just build apps. We create the kind of apps that people use, every day. We have the experience and the knowledge required to get there.
Description:
We are looking for a qualified Digital Media Executive to join our marketing team.The Digital Marketing Expert’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.
Ultimately, you should be able to promote our company and increase client engagement.
Roles and Responsibilities:
- Conceptualize, build and execute innovative, multi-channel marketing campaigns that both project Workruit's brand and effectively drive user acquisition.
- Pull daily reports on ad performance, make adjustments to ensure ROI is hitting goals
- Core experience in Google AdWords, Facebook Ads, LinkedIn Marketing
- Create and traffic ads daily on all media channels to ensure user acquisition by optimizing ROI regularly
- Take complete ownership on end to end digital advertising campaigns and growth
- Responsible for overseeing marketing initiatives within the company. Works to develop areas such as sales management, product development, channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
- Raise brand awareness outside our core audience of young professionals to include smaller markets and an older, more focused-oriented audience.
- Develop and execute a marketing plan to promote Workruit for job seekers and companies
- Be responsible for demos, product flows & market analysis
About the candidate:
- Self-starter who thrives in a start-up and fast-paced environment Understanding of the online advertising industry and social media
- 3+ years’ experience in paid digital advertising
- Great communication skills and time management skills
Required Technical Skills:
- App Marketing
- Performance Marketing
- Social Media Marketing
- Facebook Advertising
- LinkedIn Marketing
- Google Analytics
- Campaign Strategy
- Project Management
- Marketing Automation
- Email and SMS Marketing
- Content Marketing
- Design Skills
- Creativity
- Strong Communication Skills
Job description
The Digital Marketing Specialist will be responsible for working with marketing lead to help generate prospect via digital marketing methods like SEO, provide graphic design help and conduct market research.
**** IT Industry Experience is a Must ****
Work Experience - 3 to 4 years
Job Description:
Key Responsibilities:
- Assist the Marketing Lead in all digital marketing platforms including SEO, SEM, SMO, PPC, marketing database, email, and/or social media.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Maintain various wordpress based websites
- Measure performance of digital marketing efforts of the website using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and provide regular reports
- Assist in generating reports required for Amzur Quarterly Advisory Board Meetings
- Coordinate the production of content and collateral for marketing (e.g. articles, banners, posters, newsletters, promotional emails, brochures, leaflets)
- Must be able to work quickly on design programs like Illustrator, InDesign, Photoshop, Adobe products
- Must be able to multitask, manage many projects at once, and take direction from the marketing team to execute all design collaterals.
Requirements:
- Minimum 3 years experience in SEO, SMO, SEM.
- Understanding of marketing and technology landscape
- Experience with basic html, css, and CMS (content management systems)/ Wordpress.
- Basic Photoshop design experience.
Behavioural Traits:
- Excellent written and oral communication skills.
- Working knowledge with US markets is a huge plus
- Being a team player is highly recommended
- Ability to manage stress at work
- Object oriented, analytical thought process
Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.
Skills and experience
We value drive and a willingness to learn. The ideal candidate will have:
Essential:
3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite
The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices
Preferred:
Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers
Leadership
Follow CutshortSubodh Popalwar
Software Engineer, Memorres