Digital Marketing Manager

Role - Sr. Executive - Paid Social, India (Gurgaon, Bangalore,

Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Executive – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

What you’ll bring:

● You are proficient in English

● You have 2+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

About the company

• To handle end-to-end implementation for NetSuite projects and support. 
• Performing site-specific keyword research, competitive analysis, linking endeavors and detailed technical of the company's website/s to ensure the health of the website in the online space. 
• Managing the day-to-day search marketing activities across multiple search engines and social platforms including optimization of paid search campaigns and sharing. 
• Providing recommendations and execute/manage strategies for content development in coordination with SEO goals. 
• Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization. 
• Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools). 
• Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies. 

Responsibilities

• Drive new business and build strong relationships with existing clients.
• Grow and drive profitability in the unit numbers.
• Common Point of contact for Client and Agency.
• Taking client briefing and de-briefing the agency spocs.
• Ideation of digital campaigns basis business requirements /trendings.
• Presentation of thoughts to senior management.
• Handling coordination of digital media plans.
• Ensuring the execution as per the plan.
• Task Planning and management for the team.
• Address client queries effectively and in a timely manner.
• Liaison for requirements related to any campaigns.
• Reporting - Campaign /website / social.
• Keep a track of campaign deliverables wrt to committed numbers.
• Monthly review preps.

Requirements

• Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
• Communication - Oral / Written.
• In-depth understanding of online marketing tools and social media platforms.
• Ensuring timely approvals from clients.
• Invoice processing and closures with Finance.
• Good knowledge of 360 Digital Marketing Aspects.
• Cross function Team Management.

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and https://resources.workable.com/search-engine-marketing-specialist-job-description">SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented  with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

We are looking for an enthusiastic a Digital Marketing Intern for leading Digital marketing & Blockchain solutions partner based in Mumbai to assist in the planning, execution and optimization of our online marketing efforts. The promotion of services and solutions through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities and Duties

1) Excellent understanding of digital marketing concepts and best practices

2) Excellent knowledge of SEO and off-page optimization

3) Knowledge of Wordpress ( or at least interest in learning wordpress is preferred)

Qualifications and Skills:

Mandatory : Candidate should have completed Digital marketing course.

Education : 12th or Graduation with Digital Marketing Course.

Excellent communication and interpersonal skills.

Analytical mindset and critical thinking.

Benefits :

1. Stipend

2. Work from home

3. Internship Letter

4. Letter of recommendation/ appreciation

5. Full time Placement offer after completion of Internship (Based on performance)

Contract length: 5 months

Job Title : Digital Marketing Specialist

About Storytech:

We're a digital product agency in Hyderabad that designs and develops extraordinary experiences for mobile and other platforms. We work with exceptional entrepreneurs and brands. We don't just build apps. We create the kind of apps that people use, every day. We have the experience and the knowledge required to get there.

(https://www.storytech.in)

Description:

We are looking for a qualified Digital Media Executive to join our marketing team.The Digital Marketing Expert’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.

Ultimately, you should be able to promote our company and increase client engagement.

Roles and Responsibilities:

• Conceptualize, build and execute innovative, multi-channel marketing campaigns that both project Workruit's brand and effectively drive user acquisition.
• Pull daily reports on ad performance, make adjustments to ensure ROI is hitting goals
• Core experience in Google AdWords, Facebook Ads, LinkedIn Marketing
• Create and traffic ads daily on all media channels to ensure user acquisition by optimizing ROI regularly
• Take complete ownership on end to end digital advertising campaigns and growth
• Responsible for overseeing marketing initiatives within the company. Works to develop areas such as sales management, product development, channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
• Raise brand awareness outside our core audience of young professionals to include smaller markets and an older, more focused-oriented audience.
• Develop and execute a marketing plan to promote Workruit for job seekers and companies 
• Be responsible for demos, product flows & market analysis

About the candidate:

• Self-starter who thrives in a start-up and fast-paced environment Understanding of the online advertising industry and social media
• 3+ years’ experience in paid digital advertising
• Great communication skills and time management skills

Required Technical Skills:

• App Marketing
• Performance Marketing
• Social Media Marketing 
• Facebook Advertising
• LinkedIn Marketing 
• Google Analytics
• Campaign Strategy
• Project Management
• Marketing Automation
• Email and SMS Marketing
• Content Marketing
• Design Skills
• Creativity
• Strong Communication Skills

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
• Executes projects to be high quality, on-time, and cost-effective/on budget.
• Fosters timeline development and monitors progress, ensuring deadlines are met.
• Manages overall project scope and ensures staffing assumptions adhere to a budget.
• Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
• Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays.
• Manages work and professional development of assigned project manager(s)
• Works with project managers to ensure the team is aligned with client requirements.
• Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Writes communications briefs, ensuring that creative and media are effectively integrated.
• Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
• Develops a total understanding of online target audience and mindset modes.
• Writes and transmits conference reports to clients and agency teams.
• Reviews statements and estimates of work prior to client review.
• Provides campaign performance reporting and analysis to clients.
• Ensures accountability is established during the project planning process.

Skills/Requirements:

• 5-10 years of full-time experience in digital marketing or advertising (digital experience required)
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational, and project management skills
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
• Ability to identify opportunities for growth and incremental opportunities with client partners.
• Strong interest in technology or digital marketing
• Bachelor’s degree or equivalent in a related field.