- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

About Proedge
About
Connect with the team
Similar jobs
Hiring : Salesforce Vlocity (Industry cloud) + OmniStudio
and Order Management is plus
EXP- 8+ yrs
Shift timings : 9 Am To 7 PM
Location : Remote
Job Description:
Overall 6+ years of experience with 2+ years of experience with Vlocity implementation
Hands-on experience in Force.com platform using APEX, VisualForce, Process builders, flows
Experience with Salesforce Vlocity platform capabilities, including DataRaptors,
Integration Procedures, Calculation Matrices and Procedures, OmniScripts, various cards UI framework and building Vlocity custom Templates
Should have expertise in Salesforce.com standard functionality and features (Sales, Services, Community and Commerce clouds)
Working experience with Salesforce Lightning Aura and Lightning Web Component
Deployment of Omniscript from one environment to another environment
Hand-on experience on Integration, especially good Knowledge in JSON and how integration works in Vlocity
Good knowledge of omniscript UI modification, Building Vlocity custom Templates
Good experience in Salesforce configuration and mapping features to the business requirements
Should be comfortable working in Agile – user stories, features, story points.
Certification :
Vlocity Platform certification is mandatory and other industry certifications (CPQ, Order Management) are a plus
Salesforce Certifications are Mandatory
- Basic/ Technical must have Core JAVA, Spring boot, Hibernate, JQuery, Apache Tomcat, JSON, JavaScript.
- Additional: Knowledge of XML Processing,
- Excellent troubleshooting skills, performance monitoring and enhancing skills on already developed codes.
- Ability to handle multiple tasks at a time.
The Company has over eighteen years of proven expertise in the financial information management space, providing customized technology solutions for data and content management, for the dissemination of information to investors and stock exchanges, and for effective content management to institutional clients.
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.
What you will do:
- Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
- Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
- Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
- Writing content for images/ website/ any other communication requirement of the firm
- Providing quality inputs in meetings and producing sky-rocketing results.
- Understanding and measuring the performance of every ad they create and developing new copies that better the previous results
What you need to have:
- either copywriter or design professional with over 5 years of experience in design agencies or companies such as Ogilvy, FCB Ulka, JWT or Wunderman Thompson etc.
- MICA graduates
- Prior copywriting experience is a must. Direct response marketing experience preferred.
- Prior advertising copy experience is must.
- Awareness of the socio-cultural context of the west (Namely US, Canada, Australia)
- Extreme command over English, perfect grammar
- Literature/ creative background will be useful but is not a must
Skills we are looking for :
- Experience in developing full-stack applications at scale in ReactJs/AngularJs & NodeJs.
- Strong knowledge and experience in HTML(5), CSS, SCSS, and Advanced JavaScript
- Good knowledge of coding RESTful APIs.
- Strong knowledge of Web Storage (Cookie, Local Storage, and Session Storage)
- Knowledge of modern authorization mechanisms, such as JWT
- Familiarity with modern front-end build pipelines and tools
- Ability to work in a lean-agile development environment.
Good to know :
- Using GIT
- Knowledge of AWS
- Familiarity with GraphQL will be a brownie point
- Strong knowledge of PHP web frameworks (Core PHP, CodeIgniter, Laravel).
- Should be strong in jQuery.
- Good knowledge of relational databases, version control tools and of developing web services Hands on Experience in Design, Development, Module Handling.
- Candidate should have strong knowledge of Api creation as well as third party Api integration
"Are you looking to build products that can change the world and help us reach our target of improving 1 billion lives?"
**RESPONSIBILITIES**
To ensure that projects are delivered efficiently using the best fit-for-purpose technology with sufficient quality standards. To inform technical decision making at Curve.
**ESSENTIAL EXPERIENCE**
* 3+ years experience with either React JS, React Native or Angular4+
* Good working understanding and experience with mobile app development best practices
* Write well designed, testable, efficient code by using the best software development practices
* Knowledge of Test Driven Development (Unit Testing)
* Knowledge of Behaviour Driven Development (UI Testing)
* Experience using unit testing frameworks
* Experience using E2E test frameworks and runners
* Continuous Integration (e.g. CircleCI, Travis)
**ESSENTIAL QUALITIES**
Strongly aligned values with Curve values (below)
* Good Communicator
* Not afraid of solving problems using multiple development stacks
* Proactive thinking with a ‘can do’ attitude
* Strong problem solving skills, using root cause analysis to find issues and identifying potential solutions
* Should be able to research and understand undocumented application codebases
* A love of learning
* Team player
* High level of Emotional Intelligence
**DESIRABLE EXPERIENCE**:
* Ionic experience
* Mobile development (iOS or Android) experience or exposure
* Good working understanding and experience with CSS and popular CSS preprocessors (SASS / LESS)
* Heroku / AWS or similar infrastructure exposure or experience
* iOS Appstore / Android Play store experience
* Working with remote teams
* Token based authentication (e.g. JWT)
**ABOUT CURVE**
Curve is an award winning global digital health company that creates products that directly improve lives.
**Company Purpose**: To positively impact 1 billion lives by solving challenging health problems.
**Curve Values**
* Improve myself, each other & our partners
* Solve problems that improve people’s lives
* Everyone leads
* Become comfortable with being uncomfortable
* Only create products that people love
* An amazingly genuine, engaging and friendly culture.
* Flexible working hours.
* Glass Door Rating of 5








