Bank of Hodlers

Marketing Manager JD:We are looking for an experienced Marketing Manager to direct and oversee web and platform marketing. You will design, implement and monitor effective growth that aligns with our brand objectives and business goals.Our ideal candidate has a solid background in platform/product marketing and work experience in taking ownership of a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. They should also be willing to get their hands dirty and be hands on in terms of execution. Our Marketing Manager will report directly to the CEO and will oversee internal Marketing teams. You should also play a significant role shaping the company's strategic planning. Ultimately, you should be able to ensure that the Marketing team's activities contribute to our company's long-term success.Responsibilities- Develop and implement a cohesive marketing plan to increase brand awareness- Set current and long-term goals for internal teams- Design and review the Marketing department's budget- Build relationships with media and stakeholders through creative PR strategies- Monitor all marketing campaigns and improve them when necessary- Prioritize marketing projects and allocate resources accordingly- Prepare regular reports and presentations on marketing metrics for the CEO- Conduct market analysis to identify challenges and opportunities for growth- Forecast hiring needs for the Marketing department- Participate in the quarterly and annual planning of the company's objectives- Track competitors- activitiesRequirements- 3+ years experience leading growth/marketing activities for a tech platform/product- Experience in creating and executing growth budget - Ability to create and manage organic and inorganic digital marketing campaigns- Knowledge of essential marketing and analytics tools such as google tag manager, google analytics, hootsuite, etc.- Graduate/Postgraduate specialization in marketing- Branding Knowledge- Understanding of Search-optimized content (Ex : Skyscraper technique)Preferred:- Previous work experience in tech startups/blockchain space- Proficient in excel and Jquery based data extraction- Comfortable with Agile Marketing and Scrum- Understanding of content management systems such as Joomla and Wordpress