Marketing Lead
Disruptive Fintech Startup
2 - 5 yrs
₹10L - ₹15L / yr (ESOP available)
Bengaluru (Bangalore)
Skills
Marketing
Marketing Strategy
Event marketing
Content Marketing
Social media management
South East Asian Market
Fintech
RoI
Multi channel marketing
customer segmentation
brand awareness
influencers
If you are interested in joining a purpose-driven community that is dedicated to creating ambitious and inclusive workplaces, then be a part of a high growth startup with a world-class team, building a revolutionary product!
As a Marketing Lead, you will work with founders to develop customer segmentation strategies for all of company’s partners and stakeholders.
What you will do:
- Working with founders and senior leadership to create and continuously refine the activation and engagement strategy for all of company's partners and stakeholders.
- Ideating, planning, executing and tracking RoI for all content, field, and experiential marketing activities.
- Spearheading other marketing channels including social/ digital/ content/ influencer and creating a cohesive marketing strategy.
- Engaging in outreach to influencers and traditional media channels to create brand awareness for company, and to drive non-paid media coverage.
- Defining and driving the progress of critical KPI’s including Net Promoter Score and measures of brand awareness.
- Creating sourcing channels for brands and patrons of company in a cost-efficient way.
- Researching, analyzing and sharing competitive field activation and experiential marketing insights and activity from spending time in the field.
- Collaborating with internal cross-functional teams to run select strategic projects.
What you need to have:
- B.Tech / B.E.; MBA / PGDM
- 4-5 years of experience in managing marketing activities across channels and driving significant RoI from marketing activities.
- Fundamental understanding of integrated, multi-channel marketing concepts and best practices
- Proven expertise in developing, executing, and measuring integrated campaigns
- Experience with organizing events, meet-ups, and conferences is a plus
- Prior startup experience is a plus
- Strong academic credentials from a Tier 1 institution.
- Significant understanding of the fintech and financial services space.
- Bonus: Tier 1 MBA.
- Bonus: Southeast Asian market knowledge or experience.
What’s on offer
- A fast-paced, exciting workplace with a cool vision
- Learning Budgets - We love to support our employees’ efforts to learn, grow, and improve
- Competitive compensation and healthcare
- Health insurance
- Being a top 20 team member in a high growth startup, with room to scale exponentially as we grow
- Equity stock options
- Paid casual off/marriage leaves
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About Company :
Web: https://bottom-funnel.com/" target="_blank">https://bottom-funnel.
LinkedIn: https://www.linkedin.com/company/bottomfunnel/" target="_blank">https://www.
LinkedIn: https://www.linkedin.com/company/blueberry-group1/" target="_blank">https://www.
Bottom Funnel Technologies Private Limited is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity of unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Bottom-Funnel provides the system and framework that modern marketers need to generate clients from scratch.BOTTOM-FUNNEL is a 360° digital branding and marketing agency that provides a wide spectrum of internet marketing services to enhance the online presence of all kinds of businesses. We offer global solutions of digital marketing and all IT trending technology solutions, communication through classifieds, web portals, social media networks, advertising channels, and search engines. Our digital experts and business consultants help clients by providing only the best digital marketing strategy to develop through innovation and creativity.
Bottom-Funnel provides the system and framework that modern marketers need to generate clients from scratch.BOTTOM-FUNNEL is a 360° digital branding and marketing agency that provides a wide spectrum of internet marketing services to enhance the online presence of all kinds of businesses. We offer global solutions of digital marketing and all IT trending technology solutions, communication through classifieds, web portals, social media networks, advertising channels, and search engines. Our digital experts and business consultants help clients by providing only the best digital marketing strategy to develop through innovation and creativity.
Please find below-mentioned JD
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