- Working with founders and senior leadership to create and continuously refine the activation and engagement strategy for all of company's partners and stakeholders.
- Ideating, planning, executing and tracking RoI for all content, field, and experiential marketing activities.
- Spearheading other marketing channels including social/ digital/ content/ influencer and creating a cohesive marketing strategy.
- Engaging in outreach to influencers and traditional media channels to create brand awareness for company, and to drive non-paid media coverage.
- Defining and driving the progress of critical KPI’s including Net Promoter Score and measures of brand awareness.
- Creating sourcing channels for brands and patrons of company in a cost-efficient way.
- Researching, analyzing and sharing competitive field activation and experiential marketing insights and activity from spending time in the field.
- Collaborating with internal cross-functional teams to run select strategic projects.
What you need to have:
- B.Tech / B.E.; MBA / PGDM
- 4-5 years of experience in managing marketing activities across channels and driving significant RoI from marketing activities.
- Fundamental understanding of integrated, multi-channel marketing concepts and best practices
- Proven expertise in developing, executing, and measuring integrated campaigns
- Experience with organizing events, meet-ups, and conferences is a plus
- Prior startup experience is a plus
- Strong academic credentials from a Tier 1 institution.
- Significant understanding of the fintech and financial services space.
- Bonus: Tier 1 MBA.
- Bonus: Southeast Asian market knowledge or experience.
What’s on offer
- A fast-paced, exciting workplace with a cool vision
- Learning Budgets - We love to support our employees’ efforts to learn, grow, and improve
- Competitive compensation and healthcare
- Health insurance
- Being a top 20 team member in a high growth startup, with room to scale exponentially as we grow
- Equity stock options
- Paid casual off/marriage leaves
Shubham Vishwakarma
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon