Marketing Lead

Job Requirements:  

• Strong command over language
• Strong visualisation skills
• Highly skilled with creating content and understanding the needs of the client and delivering the right grammar for the audience for each piece of content
• Can effectively research and organise data for all related topics for various industries/businesses
• Can create and edit original copy that is accurate, well-researched, and meets client/company needs and deadlines.
• Should have enough experience with creating content for B2B and for B2C marketing
• Should have written for videos, blogs, websites, podcasts,etc. 
• Having worked on content for corporate videos/ explainers will be an added advantage. 
• Can work well under pressure and to tight timelines
• Exposure to understanding the video production process would be an added benefit
• Understanding of global quality and trends in marketing content and content writing

Qualifications: 

• Strong creative vision, insight-driven, problem solving skills and understanding of business objectives and brand strategy
• A proven track record of leading and managing teams.
• Great communication and presentation skills
• Exceptional writing skills 
• Ability to craft engaging and persuasive content that resonates with the target audience while adhering to brand guidelines and voice.
• Capacity to think outside the box and develop unique angles and approaches to communicate messages effectively.
• Ability to conduct thorough research to understand client needs, brand positioning, and competitive landscapes.
• The ability to work well under pressure and adhere to tight deadlines

1. High school diploma or equivalent; a Bachelor's degree in Logistics, Supply Chain Management, or related field is advantageous.
2. Proficiency in warehouse management software and familiarity with inventory control systems.
3. Strong organizational and multitasking abilities with attention to detail.
4. Effective communication skills and the ability to work in a team environment.
5. Knowledge of health and safety regulations in a warehouse setting.
6. Problem-solving skills and the ability to handle unexpected situations efficiently.

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Executive will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of more than 2 years in digital marketing & contribution to B2B sales if any.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Job Responsibilities: 

• Identify valuable data sources and automate collection processes 
• Undertake preprocessing of structured and unstructured data. 
• Analyze large amounts of information to discover trends and patterns 
• Helping develop reports and analysis. 
• Present information using data visualization techniques. 

• Assessing tests and implementing new or upgraded software and assisting with strategic decisions on new systems. 
• Evaluating changes and updates to source production systems. 
• Develop, implement, and maintain leading-edge analytic systems, taking complicated problems and building simple frameworks 
• Providing technical expertise in data storage structures, data mining, and data cleansing. 
• Propose solutions and strategies to business challenges 

Desired Skills and Experience: 

• At least 1 year of experience in Data Analysis 
• Complete understanding of Operations Research, Data Modelling, ML, and AI concepts. 

• Knowledge of Python is mandatory, familiarity with MySQL, SQL, Scala, Java or C++ is an asset 
• Experience using visualization tools (e.g. Jupyter Notebook) and data frameworks (e.g. Hadoop) 
• Analytical mind and business acumen 
• Strong math skills (e.g. statistics, algebra) 
• Problem-solving aptitude 

• Excellent communication and presentation skills. 
• Bachelor’s / Master's Degree in Computer Science, Engineering, Data Science or other quantitative or relevant field is preferred  

If you can put one leg into the analogue world and another leg into the digital world to quickly translate business objectives into technical recruitment into software screens... If you think the computer screen is the world that you really want to make an impact on it is more significant than life. Then come join us.

Think you’ve got it in you? Let’s check the requirements:

• Excellent verbal and written communication skills (They always say communication is key, don’t they?)
• Time management (Time is always of the essence at iThink)
• Organisational skills 
• Be well versed with the draw.io tool or any flow chart-making tool (going with the flow is good, but so is planning!) 

And that’s it! 

What duties does the job involve?

During your time as a Business Analyst on our ITL team, you will be:

• Enjoying your time with us

This we can assure you of, but apart from it, you will be required to:

• Creating technical reports, activity diagrams, BRD, FRD and manuals for the team (help us help others?)
• Developing workflow charts for system changes
• Monitoring each project's progress and optimising processes (concrete results for our efforts, you know?)
• Work as a SPOC between the Tech and Marketing Team and other stakeholders (like we said, coordination skills are a must!)
• Collaborate with project sponsors to determine project scope and vision (great minds don’t always have to think alike!) 
• Require Knowledge of the Balsamiq Tool.
• Should have a basic understanding of Figma.

At Cypherock, We are disrupting the current financial system by increasing the adoption of Blockchain-based digital assets through better key management solutions. We build "Worlds' first products" from India, work at the intersection of Blockchain, Security, Embedded Hardware & Cryptography, and have worked with companies like Google, Blockgeeks, Samsung, Lockheed Martin, Apollo Munich, Bank of America amongst others.

As the primary person working directly with the CEO on all things non-tech, we think it will be a great fit if -

1. You are interested to work in Web3 & Crypto.
2. You can work on general management operations for the company.
3. You do not wait for instructions and guidelines but believe in taking end-to-end ownership of things.
4. You have preferably worked with a hardware startup before.
5. You have good negotiation skills and can handle procurement and inventory through Alibaba and other international sourcing.
6. You can handle international logistics and procurement of electronic components.
7. You can handle inventory of the hardware product.
8. You strive towards operational peak efficiency.
9. You can handle the accounting and finances of the company.
10. If need be, you can help us with the QA of the product.
11. You can commit for at least 6 months.