Marketing Lead

Disruptive Fintech Startup

Marketing Lead

Unnati

Company

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Marketing Lead

at Disruptive Fintech Startup

Agency job

via Unnati

2 - 5 yrs

₹10L - ₹15L / yr (ESOP available)

Bengaluru (Bangalore)

Skills

Marketing

Marketing Strategy

Event marketing

Content Marketing

Social media management

South East Asian Market

Fintech

RoI

Multi channel marketing

customer segmentation

brand awareness

influencers

If you are interested in joining a purpose-driven community that is dedicated to creating ambitious and inclusive workplaces, then be a part of a high growth startup with a world-class team, building a revolutionary product!

Our client is a vertical fintech play focused on solving industry-specific financing gaps in the food sector through the application of data. The platform provides skin-in-the-game growth capital to much-loved F&B brands. Founded in 2019, they are VC funded and based out of Singapore and India-Bangalore.

Founders are the alumnus of IIT-D, IIM-B and Wharton. They have 12+ years of experience as Venture capital and corporate entrepreneurship at DFJ, Vertex, InMobi and VP at Snyder UAE, investment banking at Unitus Capital - leading the financial services practice, and institutional equities at Kotak. They have a team of high-quality professionals coming together for this mission to disrupt the convention.

As a Marketing Lead, you will work with founders to develop customer segmentation strategies for all of company’s partners and stakeholders.

What you will do:

Working with founders and senior leadership to create and continuously refine the activation and engagement strategy for all of company's partners and stakeholders.
Ideating, planning, executing and tracking RoI for all content, field, and experiential marketing activities.
Spearheading other marketing channels including social/ digital/ content/ influencer and creating a cohesive marketing strategy.
Engaging in outreach to influencers and traditional media channels to create brand awareness for company, and to drive non-paid media coverage.
Defining and driving the progress of critical KPI’s including Net Promoter Score and measures of brand awareness.
Creating sourcing channels for brands and patrons of company in a cost-efficient way.
Researching, analyzing and sharing competitive field activation and experiential marketing insights and activity from spending time in the field.
Collaborating with internal cross-functional teams to run select strategic projects.

What you need to have:

B.Tech / B.E.; MBA / PGDM
4-5 years of experience in managing marketing activities across channels and driving significant RoI from marketing activities.
Fundamental understanding of integrated, multi-channel marketing concepts and best practices
Proven expertise in developing, executing, and measuring integrated campaigns
Experience with organizing events, meet-ups, and conferences is a plus
Prior startup experience is a plus
Strong academic credentials from a Tier 1 institution.
Significant understanding of the fintech and financial services space.
Bonus: Tier 1 MBA.
Bonus: Southeast Asian market knowledge or experience.

What’s on offer

A fast-paced, exciting workplace with a cool vision
Learning Budgets - We love to support our employees’ efforts to learn, grow, and improve
Competitive compensation and healthcare
Health insurance
Being a top 20 team member in a high growth startup, with room to scale exponentially as we grow
Equity stock options
Paid casual off/marriage leaves

As a Marketing Lead, you will work with founders to develop customer segmentation strategies for all of company’s partners and stakeholders.

What you will do:

Working with founders and senior leadership to create and continuously refine the activation and engagement strategy for all of company's partners and stakeholders.
Ideating, planning, executing and tracking RoI for all content, field, and experiential marketing activities.
Spearheading other marketing channels including social/ digital/ content/ influencer and creating a cohesive marketing strategy.
Engaging in outreach to influencers and traditional media channels to create brand awareness for company, and to drive non-paid media coverage.
Defining and driving the progress of critical KPI’s including Net Promoter Score and measures of brand awareness.
Creating sourcing channels for brands and patrons of company in a cost-efficient way.
Researching, analyzing and sharing competitive field activation and experiential marketing insights and activity from spending time in the field.
Collaborating with internal cross-functional teams to run select strategic projects.

What you need to have:

B.Tech / B.E.; MBA / PGDM
4-5 years of experience in managing marketing activities across channels and driving significant RoI from marketing activities.
Fundamental understanding of integrated, multi-channel marketing concepts and best practices
Proven expertise in developing, executing, and measuring integrated campaigns
Experience with organizing events, meet-ups, and conferences is a plus
Prior startup experience is a plus
Strong academic credentials from a Tier 1 institution.
Significant understanding of the fintech and financial services space.
Bonus: Tier 1 MBA.
Bonus: Southeast Asian market knowledge or experience.

What’s on offer

A fast-paced, exciting workplace with a cool vision
Learning Budgets - We love to support our employees’ efforts to learn, grow, and improve
Competitive compensation and healthcare
Health insurance
Being a top 20 team member in a high growth startup, with room to scale exponentially as we grow
Equity stock options
Paid casual off/marriage leaves

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