- Strategic market research through different sources to analyze the current trends for having a strong media presence.
- Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing.
- Ideate and implement marketing plans through (digital and offline) campaigns and programs
- Monitor/track the monthly performance of brands against budgets and deliver the objectives
- Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.
- Manage all aspects of Digital Marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Identify areas where there are gaps and find opportunities to reach new market segments and expand market share
- Ensure quality and timely delivery/execution of various Marcom requirements like EDM’s, case studies, video content, PDF’s, Use Cases, etc
- You will be responsible for engaging with customers to ensure that we receive feedback and suggestions through testimonials, etc.
Requirements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing, and scaling cross-functional marketing programs
- SaaS sales Experience/ Exposure in product selling
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal with stakeholders
- 5+ years of marketing experience
- MBA with 7+ years of marketing experience
- Languages to be known- English and Hindi
- Demonstrated ability of strategic problem solving and creating/building solutions from scratch
- Seasoned in creating customer-facing experiences and programs
- Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs
- Track record of creating a significant impact on customer awareness, preference, loyalty, and share of wallet
- Experience in building strong cross-functional relationships
- Minimum experience of 5 years in Digital Marketing
- Experience in Lead Generation and Email Marketing
- Demonstrated experience in using DM tools over 2 years
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon