Marketing Manager

You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.

Responsibilities

• Leading and directing the work of content produced by content team members 

including text, images, audio, and video. 

• Research, pitch, execute and analyse new content initiatives. 
• Creation of standard operating procedures (SOPs) for the planning, execution, 

optimization, distribution, and amplification of the organization's content. 

• Managing pipelines of in-house and outsourced content creators, analysts, graphic 

designers, videographers, developers, etc. 

• Identifying successful content and mapping out new ways to repurpose the same. 
• Become a part of the ongoing mission to grow organic as a channel 100% every 6 

months over the next 2 years. 

We like

• Expertise in customer acquisition and brand building using content via at least one 

of these channels: email & newsletter, social media, community building, video 

platforms or blog. 

• Excellent written communication skills. 
• A creative problem-solver 
• You are familiar with content management systems and are not scared to learn new 

tools of the trade. 

• Ability to repurpose content meaningfully to suit multiple channels 
• Strong coordination & project management skills 

• Bonus: Past experience with HTML/CSS, Adobe Creative Suite

We are hiring an experienced SEO candidate for our company. 2-4 years of experience required. Please Share Your Resume For Office Job, If Anyone wants to do in your contact, share it

Location: 1201, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi, 110034

Roles and Responsibilities

1. Develop optimization strategies that increase the company's search engine results in rankings in Google.

2. Research SEO keywords to use throughout the company's website and marketing materials

3. Set measurable goals that demonstrate improvement in marketing efforts

4. Monitor daily performance metrics to understand SEO strategy performance

4. Efficiently communicate with other marketing professionals to align goals

5. Collaborate with others within the marketing department to manage SEO strategy

5. Write compelling and high-quality content for link building, Meta Tags for websites, and Landing Pages.

6. Should have good expertise in content optimization.

7. Good knowledge of Anchor Text and Internal Linking Concepts

8. Coordinate with the technical Department to get the Technical Issues resolved

9. Good Understanding of Google SEO Updates and Algorithm changes

10. Update content and website links for maximum optimization and search engine rankings

11. Understanding of search engine algorithms and ranking factors and methods

Desired Candidate Profile

1. Manage SEO Strategy execution in accordance with the SEO KPIs.

2. Undertake keyword research, keyword mapping, and keyword categorization to suit

3. Devise SEO content strategies & link-building campaigns to achieve higher rankings in Search Engines.

4. Ensure End to End Mapping of Customer Journey in Google Analytics

5. Use Google Tools such as Webmaster & analytics

6. Communication with team and management on project development, timelines, and results

7. Good Hands on Experience and Skills in Quality SEO Onsite and Offsite Optimization.

Roles & Responsibilities :

● Expertise in ON OFF Page SEO activities.

● Identifying and implementing strategies to increase website traffic through organic search listings without being blacklisted.

● Proven SEM experience managing PPC campaigns across Google and other Search Engines.

● Handling all aspects of SEO, SMO and different ways of link building ● Solid understanding of performance marketing, conversion, and online customer acquisition

● Technical Analysis and Audit of the website. Good knowledge of Google webmaster Analytics.

● Experience with A/B and multivariate experiments

● Knowledge of ranking factors and search engine algorithms

● Up-to-date with the latest trends and best practices in SEO and SEM ● Should have a good understanding of the digital environment and the opportunities for using social media.

Skills Required :

● Excellent communication and team player skills.

● Ability to handle international clients

● Ability to manage multiple projects and handle clients

Duties/ Responsibilities

• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Creating specifications and content appropriate for the brand's customer personas
• Planning the editorial calendar and content proposition
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• This role is 50/50 conceptualizing and executing. You must be able to not only ideate and pitch your own create concepts to your peers and management, but also work with a team to execute others’ ideas when needed.
  
  Collaborate as part of a small, agile video team producing original video content for digital platforms from script to shoot to edit and delivery.
  
  Create content for social channels, with a clear understanding of how users engage with social creative across formats and platforms.
  
  Develop best practices and expertise around creating, publishing and distributing videos specific to various digital platforms, and train teammates in those best practices.
  
  Qualifications / Skills :
  
  5+ years of experience in a creative agency, production company, or in-house at a brand pitching and editing video content for social and digital channels.
  
  Should have a proven track record of creating content for a company/ Individual.
  
  Detail-oriented, fast learner, and able to manage your own time.
  
  Can effectively cope with change, shift gears comfortably, decide and act without having the total picture. Cut your own way through ambiguity and engaging management smartly when needed.

Benefits:

• This is a full time position, working from office. Office Address: Lexicon International School, Kalyani nagar, Pune.
• Transportation reimbursement is available.
• Medical Insurance available.
• Leadership & Development training for all manager-level employees
• Salary will be as per the skills and the experience of the applicant.

What you need to have:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

• Responsible for building a coordination channel with the media network in the assigned constituencies of the client
• Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
• Responsible for Setting up and optimizing campaign pages on various social media platforms
• Responsible for Managing and running digital media properties in the constituencies

What you need to have: