Senior Content Writer at Testsigma Technologies · Bengaluru (Bangalore), Chennai · 2 - 4 years · ₹10L - ₹20L / yr (ESOP available) · Profitable · Posted 18 May 2022
Testsigma is built to make test automation effortless. We are a fast-growing, product-based startup backed by leading global Investors like Accel, STRIVE and Marquee Angels.
We are the first open-source test automation platform built out of India and competing with global giants. With product-market fit and a terrific team, we’re poised to capture the global market for AI driven, cloud-based test automation platforms.
We are inviting the right people to scale our growth, who can help us continuously improve our product offering in collaboration with product, engineering, and customer success teams. If you have a great attitude and a drive to succeed, hop on this test automation journey with us. Learn new technologies & grow your skills along the way!
Job Description
As a content writer, you’ll be working with teams across the company (and sometimes across countries) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on.
Responsibilities
- Write, publish, and maintain customer-facing marketing and technical content, including testing and product blogs, technical reports on testing, educational guides, and newsletters.
- Understand the domain, create value-focused educational content for ICP, secondary personas, & segments
- Coordinate with researchers to prepare short reports for timely and accurate testing intelligence to be shared with clients.
- Work closely with Product, Engineering, Design, SEO, and Marketing teams to determine and deliver content requirements.
- Prepare and review testing related content strategy and target achievements from time to time.
- Implement various elements of SEO and marketing strategy in static and dynamic content for B2B deliverables.
- Follow SEO guidelines. Include and optimize new and existing content for SEO
- Hire and manage freelancers and verify content quality and relevance
- Edit, clarify, and proofread documents written by others, and coach junior writers on ways to improve their writing skills.
- Manage multiple competing priorities in a fast-paced and constantly changing environment.
Requirements
- Minimum 3 years of experience in writing for the technology industry (testing will be highly preferred).
- Good knowledge and understanding of Automation testing.
- Demonstrated writing skills, oral communication, and grammar skills with proven ability to take initiative and build productive relationships.
- Passionate about writing and a hunger to prove yourself.
- Familiarity with the startup work culture and willingness to learn, adapt, and contribute.
- Ability to prioritize and succeed in a highly ambiguous environment with competing demands.
- Demonstrated interpersonal skills, understanding of web culture, and passion for technology.
- Can articulate ideas in a clear and lucid manner to produce informative, interesting, and engaging articles.A knack for creativity and innovation that re-defines the Job!
Candidates from saas, technology product background prefered.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Testsigma Technologies
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Experience: 2–4 years
Location: Pune | WFO
Market: US / International clients
Industry: IT Services / Software / SaaS / Product Engineering
Key must-have requirements
- Excellent English Communication Fluent written and spoken English
- Comfortable directly communicating with US clients
- Able to participate in client calls and explain marketing/content ideas clearly
- Strong email and professional communication skills
- Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
- B2B/technology content experience preferred
- Strong research and storytelling ability
- Can understand technical concepts and convert them into easy-to-understand business content
- Experience creating thought-leadership content
- SEO Keyword research
- On-page SEO
- Content/blog optimization
- Landing-page optimization
- Search performance analysis
- Identifying content gaps and opportunities
- Understanding of organic traffic growth
- Digital & Social Media LinkedIn — especially important for B2B IT marketing
- Facebook, Instagram and X
- Social media content creation
- Content calendar planning
- Campaign execution
- Email Marketing Email campaign creation and execution
- Newsletter management
- Brevo or similar platforms
- Basic understanding of email metrics and optimization
- Analytics Google Analytics
- Website traffic analysis
- Content performance
- Ability to interpret data and recommend improvements
- Sales/Marketing Collateral
- Candidate should be comfortable creating or coordinating:
- One-pagers
- Brochures
- White papers
- Sales decks
- Flyers
- Conference/event content
- Case studies
- IT/Technology Understanding
- Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
- They should have at least a basic understanding of:
- Web & Mobile Development
- Product Engineering
- UI/UX
- QA/Testing
- Cloud & DevOps
- AI & Automation
- AI Tools
- Practical experience with tools such as:
- ChatGPT
- Claude
- Gemini
- Gamma
- Genspark
- Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
- Basic Design
- Basic Figma knowledge
- Understanding of visual communication
- Ability to create basic visual concepts/references
- Comfortable working with graphic/UI designers
About Monsoonfish
Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.
Role Overview
We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:
- Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
- Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
- AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.
This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.
Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.
Employment Type: Full-time
Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)
Key Responsibilities
Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)
Brand Custodianship:
Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.
Lead Generation & Growth:
Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.
Social Media & Content Management:
- Develop and execute comprehensive content calendars and thematic content buckets.
- Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
- Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
- Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.
Agency Management & SEO/AIO:
Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.
"Cognilense" Publication Expansion:
Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.
Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).
- Manage and scale distribution across Amazon and retail formats.
- Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.
Employer Branding:
Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.
Pillar 2: Client Content & Strategy (External)
Cross-Functional Collaboration:
Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.
End-to-End Copywriting:
Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.
Adaptability:
Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.
Pillar 3: AI Transition & Infrastructure
AI-Led Workflow Documentation:
Lead the marketing department's transition into an AI-augmented workflow.
Repository Management:
Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.
Key Performance Indicators (KPIs)
Your success in this role will be directly measured by:
- Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
- Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
- Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
- Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
- Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.
What We Look For (Requirements)
Technical & Creative Skills
- Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
- Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
- Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
- Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
- Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
- Comfortable with leveraging AI tools ethically to scale and optimize internal processes.
Behavioral Traits & Culture Fit
- Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
- High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
- Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
- Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.
Culture & Perks
- Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
- Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
- Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
We are looking for a Content Writer to create clear, engaging content for our brand.
Responsibilities
- Write blogs, website copy, emails and social posts
- Research topics and write SEO-friendly content
- Edit and proofread content for quality
- Work with marketing on campaigns
Requirements
- 1+ years of content writing
- Excellent written English
- A portfolio of published writing
We are looking for a B2B SaaS Content Writer to create content that drives pipeline and brand authority.
Responsibilities
- Write blogs, case studies, whitepapers and landing pages
- Turn product and customer insights into clear stories
- Optimise content for search and conversion
- Work with marketing and sales on campaign content
Requirements
- 1+ years writing B2B or SaaS content
- Excellent written English
- A portfolio of published B2B work
Job Title: SEO Content Writer
Job Overview:
We are looking for a skilled SEO Content Writer who can create high-quality, engaging, and search-optimized content for digital platforms. The candidate should have a strong understanding of SEO principles, keyword research, and search intent, with the ability to produce content that ranks well on search engines while providing value to readers.
Key Responsibilities:
● Write SEO-optimized content for blogs, website pages, landing pages, and articles.
● Conduct keyword research to identify relevant topics and search opportunities.
● Create content that aligns with user search intent and SEO best practices.
● Optimize content using proper keyword placement, meta titles, meta
descriptions, headings, and internal linking.
● Perform competitor content analysis to identify ranking opportunities.
● Edit and proofread content to ensure clarity, accuracy, and grammatical correctness.
● Work closely with the SEO team to improve organic rankings and traffic.
● Update and optimize existing content to improve search engine performance.
● Ensure content follows brand guidelines and maintains consistency in tone and style.
Requirements & Skills:
● Strong writing, editing, and research skills.
● Good understanding of SEO fundamentals and keyword optimization.
● Ability to write engaging, informative, and reader-friendly content.
● Familiarity with SEO tools (such as Google Keyword Planner, Ahrefs, SEMrush,
or similar tools) is a plus.
● Basic knowledge of on-page SEO techniques.
● Ability to manage multiple content projects and meet deadlines.
● Excellent English writing and communication skills.
Location: Remote | Immediate Joining
Duration: 2 months (with potential PPO)
Stipend: ₹10,000 – ₹15,000/month + LoR
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.
Why this role exists
To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.
What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.
This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading, and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.
What you'll actually do
Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.
Content & Experimentation: Own the content pipeline from idea to publication and help us keep a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.
You're a good fit if
- You write well and you know it
- You can research a topic you know nothing about and produce something sharp within a day
- You understand SEO basics, and how search engines identify good (relevant) content
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
- You actually want to learn how early-stage startups build credibility through content
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon