Content Strategist / B2B Content Marketer
EXPERIENCE : 3 - 5 Years
As we expand our marketing efforts, we’re looking for a Content Strategist / B2B Content Marketer who can translate complex ideas into powerful stories that resonate with our ideal customer profile and fuel our demand generation efforts.
Role Summary:
We are looking for a strategic content marketer who can craft high-value content that is aligned with our ICP and demand generation goals. You will own the planning, development, and optimization of thought leadership content that drives awareness, engagement, and leads.
Roles & Responsibilities:
● Research, write, and optimize blogs, eBooks, whitepapers, reports, and other long-form content.
● Collaborate with SEO & design to ensure content is both discoverable and visually engaging.
● Develop monthly content calendars aligned with campaigns, ICP, and lead lifecycle.
● Ghostwrite or support director-level content (LinkedIn posts, interview-style articles, etc.).
● Contribute to newsletters, landing pages, and social copy as needed.
● Maintain quality, originality, and consistency across all formats.
Must have skills:
● 3-5 years of experience in B2B content marketing or content strategy.
● Strong storytelling and writing skills with a portfolio of long-form content and campaign-driven copywriting.
● Understanding of SEO, content funnels, and ICP-based content planning.
● Comfortable collaborating with designers and subject matter experts.
● Self-starter with a proactive mindset and the ability to work in a fast-paced, high-growth environment.
Good to have skills:
● Experience in IT services or SaaS domain.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon