Content Marketing Manager
Cross border Fintech Neobank
2 - 4 yrs
₹12L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Content Strategy
Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Content Marketing Manager, you will be responsible for shaping and executing a long-term content marketing strategy for the group.
What you will do:
- Developing a digital cross-platform content strategy that supports the business objectives and aligns with the brand values
- Managing content calendars and ensuring that the content remains consistent across all platforms
- Staying up-to-date with digital developments and generating new ideas to draw the audience's attention through content
- Improving keyword ranking and quality score by SEO optimization
- Tracking content performance using tools such as Google Analytics and SEM Rush
- Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments
- Tracking consumer and content analytics and generating reports and presentations
- Keeping up to date with content trends, consumer preferences, and advancements in technology
- Driving content output to ensure all deliverables are met and turn-around is cost-effective
- Maintaining a deep understanding of industry trends in order to feed into wider marketing strategy
Desired Candidate Profile
What you need to have:- Bachelor's degree in Literature, Journalism, Marketing, Communications, or similar stream
- Ideally a minimum of 2 years’ experience in Content Marketing
- A portfolio of published work
- Proven track record in a fast-paced environment gained either in-house or agency side
- Familiarity with all the content forms like blog, infographics, ppts, video, ebooks etc and market in relevant different forums
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign
- Good knowledge of various content platforms such as social media, blogs, and print media
- Excellent computer skills with MS Office and Google Suite
- Strong understanding of content practices to increase engagement of the content pieces
- Excellent written and verbal communication skills
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Requirements
Skills & Experience:
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What will make you successful in this role?
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- You need patience but you need to be proactive in nurturing the prospect to succeed in this role.
- You need to be resilient, be ready to face rejections and still keep going. Without an intrinsic motivation to perform well and constantly improve, this is a hard job. It will take time to succeed.
- You need to be disciplined and good at multi tasking. When you have many leads in your pipeline at any time, prioritization & context switching become critical skills. Otherwise, it’s easy to get overwhelmed.
How will we set you up for success in this role?
- We will provide you with detailed training to give you a head start. We’ll also talk about the competitive landscape, provide you access to hundreds of recorded conversations, and existing marketing materials. Our CRM is a treasure trove :)
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Why should you join Tars?
SaaS is set to explode in India and Inside Sales is one of the most critical functions for any growing SaaS company. Over the years we have developed some of the best practices in inside sales. In this role, you will get to learn a lot and become a highly skilled salesperson. At the same time, the team is still small enough for you to change how things are done and have an outsized impact.
Benefits
This is what our team members enjoy the most about Tars:
- Freedom & Responsibility: If you are a person who wants to take up challenging work & push your personal boundaries, then this is the right place for you.
- Great Salary & Equity: For our top performers and leaders, we grant stock options. As Tars continues to grow, you’ll have a real opportunity to create wealth for yourself and your family. We'll ensure you are financially well-off in the end.
- Transparency: If you ever wanted to know what it’s like to be on an entrepreneurial journey, then working with Tars gives you that opportunity to experience it all first hand.
- Remote-work friendly: Allowances to setup workspace at home and recurring allowances to make you happier and more productive.
If all of this sounds exciting to you, join us for an exciting and fulfilling ride at Tars!
Tars is a Conversational Marketing Platform which enables businesses to increase their conversion rate, generate more qualified leads by using chatbot landing pages and automated customer support. Some of our customers include American Express, Daimler, Vodacom, University of California and they have been using our chatbots for requirements in marketing, customer service, customer onboarding, engagement as well as internal operational aspects.
Till date, our product has enabled over 20,000 creators to build over 35,000 chatbots that have together completed over 50 million conversations.
What's more, we are poised for scale and growth, which is why we need more talent like yourself.
We believe in:
- Building a large profitable business: We envision building a capital-efficient, large, profitable business to achieve our mission. This means less dependence on investors & more ownership with the team. We are one of the few profitable Indian SaaS startups building Value SaaS.
- Employee Wellness <> Customer Success: We give as much importance to each team member’s personal & professional success as much as we care about our customer's success. We believe it’s all about balance.
The Opportunity:
Tars is looking to hire an Account Executive to close new sales. In this role, your goal is to help:
- Marketers get better ROI in their campaigns
- Help customer support teams deliver a better experience with automation
You will be handed sales qualified leads that are generated through various inbound & outbound channels, and you will be responsible for handling that relationship until they sign a contract. Once they sign a contract, customer success will take over and help them succeed.
Our ideal candidate is confident, can communicate clearly, and has a passion for sales.
Please be aware that the market you will be selling into in this position currently will be the US. So you are expected to work during US EST hours.
Responsibilities:
- KPIs - Number of new deals closed, $ revenue added, opportunity to closed-won conversion rate.
- Follow a solution selling approach to understand the challenges customer is looking to solve and helping them realise why our product is the solution for them.
- Handle product demos for sales qualified leads - Show them how Tars can solve their challenges and achieve their goals. You’ll also present pricing, according to their requirements.
- Handle all further conversations from product questions to contract negotiations after an opportunity is created to eventually close the deal and handover to customer success team.
- Prioritize and consistently nurture all the leads in your pipeline with high quality followups.
- You will be supported by the rest of the team whenever you need assistance. Eg: if there are deep technical questions, an engineer can join the call with you. If there are questions about the product roadmap, a product manager will join the call. If you need help with negotiating a contract, the CEO will join the call with you.
- Identify insights and pain points from conversations with prospects, and contribute to the product roadmap by providing active feedback to the product team.
Requirements
Skills & Experience:
- Excellent written and verbal business communication skills.
- Experience in SaaS sales, to the US geography is a bonus.
Ability to learn quickly. Eg: learn the product, learn solution selling methodology, etc.
Personality traits:
- Fun & confident personality. Someone who loves to meet new people and build relationships.
- Pays great attention to detail, loves taking notes and maintains discipline with CRM.
- Highly motivated to work at a scaling startup.
What will a typical quarter look like?
- By the beginning of the quarter we’ll come up with the targets for the quarter, in terms of number of new deals closed, and $ revenue added.
- Based on the targets, you will prioritize the right leads to maximize your pipeline and close more revenue.
- You will participate in weekly deal reviews to discuss and get tactical advice to drive closure.
- In the last two weeks of the quarter we’ll start working on goals for the next quarter.
What will make you successful in this role?
- First and foremost, you need to be good at building rapport with prospects. Relationship building is very critical to be successful as a salesperson in this market. They need to first trust you before buying anything from you.
- You need to get really good at solution selling. Our product is not a commodity with simple features. You need to be able to connect the customer’s needs, don the consultant’s hat, and provide the right solution to them. That’s half the sale. You need to develop a good enough understanding of the product and the market to be effective at this.
- You need patience but you need to be proactive in nurturing the prospect to succeed in this role.
- You need to be resilient, be ready to face rejections and still keep going. Without an intrinsic motivation to perform well and constantly improve, this is a hard job. It will take time to succeed.
- You need to be disciplined and good at multi tasking. When you have many leads in your pipeline at any time, prioritization & context switching become critical skills. Otherwise, it’s easy to get overwhelmed.
How will we set you up for success in this role?
- We will provide you with detailed training to give you a head start. We’ll also talk about the competitive landscape, provide you access to hundreds of recorded conversations, and existing marketing materials. Our CRM is a treasure trove :)
- We will provide you an in-depth training into our product along with sandbox access to let you play around. The focus is for you to figure out how each piece helps toward solving the puzzle for customers.
- We’ll walk you through our current sales playbook and sales enablement materials. We’ll also do a deep dive on competitors and handling other objections, along with role plays to get you prepared.
- During the first 4 weeks, you will be invited to shadow plenty of sales calls just to listen in and understand how we go about sales currently. We believe everybody will learn different things from this process but it has worked very effectively in the past.
- We have a weekly 30 min standup for marketing, SDRs, and AEs to sync up along with the CEO. It ensures we are all aligned and understand the priorities. You will have a quarterly 1:1 review with the CEO to discuss your career goals and overall success, apart from regular mentoring.
- We will provide you access to the best SaaS sales resources and add you to a few SaaS sales communities so you can discuss with other people in similar roles - learn and teach at the same time. We’ve found that this is the fastest way to improve your skills.
- Most importantly, we will help you setup a one-on-one casual chat with every member of the Tars team so you get to know everyone well.
Why should you join Tars?
SaaS is set to explode in India and Inside Sales is one of the most critical functions for any growing SaaS company. Over the years we have developed some of the best practices in inside sales. In this role, you will get to learn a lot and become a highly skilled salesperson. At the same time, the team is still small enough for you to change how things are done and have an outsized impact.
Benefits
This is what our team members enjoy the most about Tars:
- Freedom & Responsibility: If you are a person who wants to take up challenging work & push your personal boundaries, then this is the right place for you.
- Great Salary & Equity: For our top performers and leaders, we grant stock options. As Tars continues to grow, you’ll have a real opportunity to create wealth for yourself and your family. We'll ensure you are financially well-off in the end.
- Transparency: If you ever wanted to know what it’s like to be on an entrepreneurial journey, then working with Tars gives you that opportunity to experience it all first hand.
- Remote-work friendly: Allowances to setup workspace at home and recurring allowances to make you happier and more productive.
If all of this sounds exciting to you, join us for an exciting and fulfilling ride at Tars!
Read more
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- Good grasping power to learn new things quickly and to understand the clients requirements
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- Ability to work independently and as part of a team
- Aptitude for taking on technical challenges
- com Certified Developer DEV401, Platform Developer I
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- Business requirement gathering, client interaction and be able to work in offshore / onshore model
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- Customize, develop and support solutions on salesforce.com, Force.com platform
- Engage with the client and participate in process flow analysis and design
- Communicate with other resources and with clients regarding status, technical issues and creative solutions
- Demonstrate good judgment and pragmatic approach to deliver solutions on the Force.com platform that comply with the best practices
- Provide the design and estimation for the requirement with defined process and quality
- Review self and peers code/configuration as part of review process
Read more
Mumbai
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₹4L - ₹14L / yr
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XML
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Good to have knowledge with SQL Server 2012, indexing and queries and SSIS/SSRS.
Has Implemented Ajax Controls in C# . Net Projects
Complete understanding of MS SQL Database. Data modelling to visualize database structure.
Writing queries use for front‐end applications (websites, desktop applications, Mobile App or cloud apps).
Good understanding of Reviewing query performance and optimizing code.
Designing and coding database tables to store the application’s data.
Creating database triggers, stored procedures & functions.
Creating table indexes to improve database performance.
Has experience in writing unit tests & performing unit tests on own codes.
Responsibilities:‐
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• To develop and guide the team members in enhancing their technical capabilities and increasing productivity.
• To ensure process compliance in the assigned module and participate in technical discussions/review.
• To prepare and submit status reports for minimizing exposure and risks on the project.
• Experience working with MVC framework.
• Hands on experience on various design patterns
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• Good to have experience on Team foundation server and Agile Development.
• Oversee and review code as required.
• Drive implementation and address technical roadblocks that the team is facing.
• Experience with diagnosing performance and/or memory issues is a plus, including using relevant profiler tools.
• Oversee and assist during system testing, UAT and deployment.
Read more
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Full Stack Developer - AverlonI had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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