The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Content Marketing Manager, you will be responsible for shaping and executing a long-term content marketing strategy for the group.
What you will do:
- Developing a digital cross-platform content strategy that supports the business objectives and aligns with the brand values
- Managing content calendars and ensuring that the content remains consistent across all platforms
- Staying up-to-date with digital developments and generating new ideas to draw the audience's attention through content
- Improving keyword ranking and quality score by SEO optimization
- Tracking content performance using tools such as Google Analytics and SEM Rush
- Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments
- Tracking consumer and content analytics and generating reports and presentations
- Keeping up to date with content trends, consumer preferences, and advancements in technology
- Driving content output to ensure all deliverables are met and turn-around is cost-effective
- Maintaining a deep understanding of industry trends in order to feed into wider marketing strategy
Desired Candidate Profile
What you need to have:- Bachelor's degree in Literature, Journalism, Marketing, Communications, or similar stream
- Ideally a minimum of 2 years’ experience in Content Marketing
- A portfolio of published work
- Proven track record in a fast-paced environment gained either in-house or agency side
- Familiarity with all the content forms like blog, infographics, ppts, video, ebooks etc and market in relevant different forums
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign
- Good knowledge of various content platforms such as social media, blogs, and print media
- Excellent computer skills with MS Office and Google Suite
- Strong understanding of content practices to increase engagement of the content pieces
- Excellent written and verbal communication skills
Shubham Vishwakarma
Full Stack Developer - Averlon
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🚀 We're Hiring: AUTOSAR Ethernet Experts at InfoGrowth! 🚀
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About Us
Flexmoney’s mission is to “Simplify, Sachet-ize and Democratize Consumer Credit” for the mass-market Indian consumer. Flexmoney enables banks and trusted lending partners to offer lender-branded, instant consumer finance/ EMIs at the point of sale. Flexmoney owns and operates InstaCredTM, the largest BNPL network of online merchants and lenders with over 25 M+ pre-approved user credit lines from multiple lending partners and over 3000+ top marquee online merchants.. We provide the technology infrastructure and point-of-sale merchant network distribution as a “plug and play” proposition to banks and NBFCs.
Lending partners can offer lender-branded, frictionless, point of sale purchase credit to any consumer via a “plug and play” integration. Merchants enable our payment mode to provide shoppers with an instant, “cardless” credit payment option at checkout
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Analyze data to identify key leverage points to increase conversion, engagement and retention
Define, understand, and improve key funnels and metrics to measure the success of the product
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Perform market research and sizing along with competitive analysis to define product differentiators and identify potential new business opportunities and areas of growth
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Collaborate with business, engineering, and other stakeholders to prioritize product backlog and to drive features
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Minimum 3 years of experience in Product Management role in a consumer facing role at a consumer internet/ B2C ecommerce company
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Fluent with data analytics
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Knowledge of how Ads platform and digital marketing works
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Experience in using product analytics and tracking tools like GA, Clevertap, Mixpanel
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Self motivated and ownership driven individual
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About the Company CarWale is India's largest auto media company. CarWale has always strived to serve car buyers and owners in the most comprehensive and convenient way possible. We provide a platform where car buyers and owners can research, buy, sell and come together to discuss and talk about their cars. Our mission is to bring joy and delight into car buying and ownership. To achieve this goal, we aim to empower Indian consumers to make informed car buying and ownership decisions with exhaustive and un-biased information on cars through our expert reviews, owner reviews, detailed specifications and comparisons. We understand that a car is by and large the second-most expensive asset a consumer associates his lifestyle with. Together with CarTrade & BikeWale, we are the market leaders in the personal mobility media
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Full Stack Developer - Averlon