The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Content Marketing Manager, you will be responsible for shaping and executing a long-term content marketing strategy for the group.
What you will do:
- Developing a digital cross-platform content strategy that supports the business objectives and aligns with the brand values
- Managing content calendars and ensuring that the content remains consistent across all platforms
- Staying up-to-date with digital developments and generating new ideas to draw the audience's attention through content
- Improving keyword ranking and quality score by SEO optimization
- Tracking content performance using tools such as Google Analytics and SEM Rush
- Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments
- Tracking consumer and content analytics and generating reports and presentations
- Keeping up to date with content trends, consumer preferences, and advancements in technology
- Driving content output to ensure all deliverables are met and turn-around is cost-effective
- Maintaining a deep understanding of industry trends in order to feed into wider marketing strategy
Desired Candidate Profile
What you need to have:- Bachelor's degree in Literature, Journalism, Marketing, Communications, or similar stream
- Ideally a minimum of 2 years’ experience in Content Marketing
- A portfolio of published work
- Proven track record in a fast-paced environment gained either in-house or agency side
- Familiarity with all the content forms like blog, infographics, ppts, video, ebooks etc and market in relevant different forums
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign
- Good knowledge of various content platforms such as social media, blogs, and print media
- Excellent computer skills with MS Office and Google Suite
- Strong understanding of content practices to increase engagement of the content pieces
- Excellent written and verbal communication skills
About Cross border Fintech Neobank
Similar jobs
Position: Content Writer
Domain: IT-Software / Software Services
Experience: 2-4 yrs
Job description:-
Skills
- Command over verbal and written skills.
- Great hold over the English language.
- Innovative with work.
- Confident and motivated.
- Managing different strategies and ideas.
- Experience of working with reputed agencies or companies.
- Disciplined.
Responsibilities
- Creating concise, eye-catching, and innovative headlines and body copy.
- Researching and organizing facts and sources.
- Interviewing sources.
- Consistently brainstorming and collaborating with the team for new ideas and strategies.
- Building a following for a brand on social media with creative work.
- Researching markets and industries to compare and create content that is innovative and original.
- Collaborating with campaign managers, creative team, and designers.
- Writing a wide variety of topics for multiple platforms (websites, blogs, articles, social updates, banners, case studies, guides, white papers, etc.).
- Creation of original content after doing competitor analysis.
- Developing a good network over social media.
- Taking inspiration from others' innovative contents.
- Having a discussion with managers, and the creative team.
About Railofy:
Solving one of the biggest challenges in India!
Railway (IRCTC) congestion (waitlist) is one of the biggest problems in India. Approximately, ~90%+ of India travels by trains making this one of the biggest opportunities in the travel space in the country.
We are a small team of technologists who have made a significant breakthrough in this field using AI, so that no waitlisted railway passenger has to ever miss a trip again!
Read more about us here: https://yourstory.com/2020/09/travel-protection-startup-railofy-funding-chiratae-ventures">Your Story
Website: http://www.railofy.com">www.railofy.com (we are mobile only)
Railofy was started in 2020 by https://www.linkedin.com/in/rohan-dedhia-a08a744b/">Rohan, https://www.linkedin.com/in/vaibhav-saraf-b019b07/">Vaibhav and https://www.linkedin.com/in/hrishabh/">Hrishabh alumni of IIT, IIM and ISB. Prior to this founder had experience in venture capital investing, Artificial Intelligence and consulting.
We are backed by some of the leading VC investors in India.
Why Explore Career at Railofy:
- Experienced founding team
- Become an integral and trusted member of the team mentored by professional with 10+ years of experience
- Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
- Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
- Backed by marquee global investors
- A leadership role at a fast growing start-up. There is no glass ceiling for this role that limits your growth
- Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
- Significant equity ownership
- All the above perks of joining a high potential company very early, along with a competitive market salary
Responsibilities
- Managing brand & marketing communications
- Building a content roadmap & strategy for engagement via for app notifications, social media, retargeting
- Brand communication on website & app
- Content marketing strategy
- Drive execution
Requirements
- Prior experience in building content road map / strategy for customer engagement
Job Description:
• Research customers' businesses, competitor collaterals and industry relevant content to come up with insightful content.
• Deliver content across formats as per content calendar.
• Interact with senior stakeholders to elicit thought leadership ideas and create content based on the same.
• Ensure grammar, correct usage and consistency of style across copies.
• Collaborate with SEO to ensure SEO-friendly content.
• Collaborate with designers to help create more effective visual content.
• Proofread all on and off page content and take responsibility of zero typo/grammar issues on ongoing basis.
• Content writing for similar companies covering all formats e.g website, blogs, white papers, blogs, brochures, fact sheets, infographics, videos, e-books, webinar scripts.
Skills & Experience:
• Technical background is a real plus.
• Proven working experience in technical writing of software documentation.
• Ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures.
• Possesses excellent written skills in English to be able to communicate clearly and concisely with a keen eye for document design.
• Good working knowledge of MS Office applications.
• Self-starter and ability to work independently.
• Flexible/adaptable with ability to set and manage multiple priorities.
• Excellent written and oral communication skills.
• Experience : 2 to 5+ years of experience.
• Ensure grammar, correct usage and consistency of style across copies.
• Collaborate with SEO to ensure SEO-friendly content.
• Collaborate with designers to help create more effective visual content.
• Proofread all on and off page content and take responsibility of zero typo/grammar issues on ongoing basis.
• Content writing for similar companies covering all formats e.g website, blogs, white papers, blogs, brochures, fact sheets, infographics, videos, e-books, webinar scripts.
• Research customers' businesses, competitor collaterals and industry relevant content to come up with insightful content.
• Deliver content across formats as per content calendar.
Key Responsibilities:
• Analyze existing and potential content, focusing on reuse and single-sourcing opportunities.
• Build and maintain business and technical documentation.
• Communicate information and ideas clearly, and concisely, in writing.
• Perform quality checks on other deliverables and ensure the quality of own work before publishing.
• Publish documentation in correspondence with established guidelines.
• Create User Journeys for TeleCMI Products.
- Working in an agile environment by keeping in mind the titbits of startup
- Liaising with cross functional teams to get the errands done.
- Formulating monthly social media calendar and devise content accordingly by knowing the fact of time and fraction of brand equity.
- Adhering SEO and other guidelines while formulating the content.
- Devising SEO friendly content such as Meta Title, Meta Description, Blogs & website content like Footer Pages, Product Description.
- Conducting in-depth and regular audits of rivals content.
- Devising niche, crisp, catchy and compelling content across all touch points.
- Doing plagiarism check and proofreading of landing pages, ad copies etc.
- Making sure the content is plagiarism free and inclined with the brand guidelines.
- Making sure the content is precise before prevalence anywhere.
What you need to have:
- Bachelor's degree required, preferably in English, Communications or a related field. Masters degree a plus
- Familiarity with software like Microsoft Office, Google Docs and other tools which are inclined to content like plagiarism checker etc.
- Strong presentation skills and excellent interpersonal skills - comfortable directing projects and taking on new tasks.
- Proven ability to follow style guidelines
- Impeccable spelling and grammar skills.
- Proven work experience as a Content Writer, Copywriter or similar role.
- Possess a thorough, up-to-date knowledge of B2B Fintech consortium.
- Have knack to thrive in a fast-paced environment and to work independently and within a team as well.
- Should be pretty much acquainted with copywriting.
- Be adept in ad copies for the entire gamut of digital media like Google Ads, Social Media, SMS Marketing Campaigns, E-mail Marketing, Newsletter & as well as website content like Footer Pages, Product description etc.
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
To build brand’s advocacy on social media with creative conceptualization and execution of
memorable campaigns
Apply if you have
▪ Social media custodian with extensive experience in adapting the brand brief into
shareable social content
▪ Experience in unique social media content creation, implementation, and optimization
▪ Ability to work with cross functional teams for end-to-end solutions.
▪ Excellent creative thinking and communication skills, both verbal and written.
▪ High proficiency in using social media tools like buffer/ sprout social etc
We are looking for a talented Content marketing manager to take full responsibility for our inbound marketing strategies including social media, blogs, and lead generation.
Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
Responsibilities
- Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Collaborate with design and writing teams to produce high-quality content
- Develop editorial calendar, delegate tasks, and ensure deadlines are met
- Deliver engaging content on a regular basis and inspire team members
- Edit, proofread and improve the content
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Share content through various channels, ensuring a strong web presence
- Receive customer feedback and generate ideas to increase customer engagement