Content Marketing Manager
Cross border Fintech Neobank
2 - 4 yrs
₹12L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Content Strategy
Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Content Marketing Manager, you will be responsible for shaping and executing a long-term content marketing strategy for the group.
What you will do:
- Developing a digital cross-platform content strategy that supports the business objectives and aligns with the brand values
- Managing content calendars and ensuring that the content remains consistent across all platforms
- Staying up-to-date with digital developments and generating new ideas to draw the audience's attention through content
- Improving keyword ranking and quality score by SEO optimization
- Tracking content performance using tools such as Google Analytics and SEM Rush
- Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments
- Tracking consumer and content analytics and generating reports and presentations
- Keeping up to date with content trends, consumer preferences, and advancements in technology
- Driving content output to ensure all deliverables are met and turn-around is cost-effective
- Maintaining a deep understanding of industry trends in order to feed into wider marketing strategy
Desired Candidate Profile
What you need to have:- Bachelor's degree in Literature, Journalism, Marketing, Communications, or similar stream
- Ideally a minimum of 2 years’ experience in Content Marketing
- A portfolio of published work
- Proven track record in a fast-paced environment gained either in-house or agency side
- Familiarity with all the content forms like blog, infographics, ppts, video, ebooks etc and market in relevant different forums
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign
- Good knowledge of various content platforms such as social media, blogs, and print media
- Excellent computer skills with MS Office and Google Suite
- Strong understanding of content practices to increase engagement of the content pieces
- Excellent written and verbal communication skills
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