The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Content Marketing Manager, you will be responsible for shaping and executing a long-term content marketing strategy for the group.
What you will do:
- Developing a digital cross-platform content strategy that supports the business objectives and aligns with the brand values
- Managing content calendars and ensuring that the content remains consistent across all platforms
- Staying up-to-date with digital developments and generating new ideas to draw the audience's attention through content
- Improving keyword ranking and quality score by SEO optimization
- Tracking content performance using tools such as Google Analytics and SEM Rush
- Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments
- Tracking consumer and content analytics and generating reports and presentations
- Keeping up to date with content trends, consumer preferences, and advancements in technology
- Driving content output to ensure all deliverables are met and turn-around is cost-effective
- Maintaining a deep understanding of industry trends in order to feed into wider marketing strategy
Desired Candidate Profile
What you need to have:- Bachelor's degree in Literature, Journalism, Marketing, Communications, or similar stream
- Ideally a minimum of 2 years’ experience in Content Marketing
- A portfolio of published work
- Proven track record in a fast-paced environment gained either in-house or agency side
- Familiarity with all the content forms like blog, infographics, ppts, video, ebooks etc and market in relevant different forums
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign
- Good knowledge of various content platforms such as social media, blogs, and print media
- Excellent computer skills with MS Office and Google Suite
- Strong understanding of content practices to increase engagement of the content pieces
- Excellent written and verbal communication skills
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