Content Writer

About the role

You'll work on cloud software that helps technical teams collaborate and move faster: an established, in-production product that real customers rely on every day. You'll work directly with leadership who built products at Meta and Apple, on a team where you own meaningful work and your decisions have direct impact.

Location: On-site, Financial District, Hyderabad

What you'll do

• Lead the engineering team day to day, owning delivery and technical direction
• Architect projects end to end and make the high-leverage technical decisions across the stack, in ReactJS, NodeJS, and AWS
• Set up the engineering processes, standards, and rituals that let the team ship fast without breaking things
• Mentor and grow engineers, raising the bar across the team
• Break complex, ambiguous problems into clear plans and drive them to done
• Make deliberate tradeoffs between creating tech debt and delivering business requirements

What we're looking for

• 8+ years of full stack engineering experience (strong senior engineers ready to step into a lead role are welcome)
• Deep, hands-on command of ReactJS, NodeJS, and AWS
• A track record of technical leadership: architecting systems, mentoring engineers, and setting up engineering processes
• Strong fundamentals in data structures and algorithms
• Excellent communication and the ability to thrive in a fast-paced, collaborative environment
• Bonus if you know: TypeScript, SQL, ExpressJS

Who you are

• You have serious work ethic. You get a high from checking things off and seeing results.
• You're curious, resourceful, and self-learning.
• You take ownership and bring the hustle.
• You lead by example and bring momentum to everything and everyone you work with.

📌Important: To complete your application for this role, please fill out this short screening form: [https://app.botfriday.ai/#/open/external-job-application/792cccfa-c046-4092-b20d-814705d5314f].

Only candidates who complete this step will be considered for further rounds."

Job Title: Full Stack Engineer

Location: Delhi-NCR

Type: Full-Time

Responsibilities

Frontend:

• Develop responsive, intuitive interfaces using HTML, CSS (SASS), React, and Vanilla JS.
• Implement real-time features using sockets for dynamic, interactive user experiences.
• Collaborate with designers to ensure consistent UI/UX patterns and deliver visually compelling products.

Backend:

• Design, implement, and maintain APIs using Python (FastAPI).
• Integrate AI-driven features to enhance user experience and streamline processes.
• Ensure the code adheres to best practices in performance, scalability, and security.
• Troubleshoot and resolve production issues, minimizing downtime and improving reliability.

Database & Data Management:

• Work with PostgreSQL for relational data, ensuring optimal queries and indexing.
• Utilize ClickHouse or MongoDB where appropriate to handle specific data workloads and analytics needs.
• Contribute to building dashboards and tools for analytics and reporting.
• Leverage AI/ML concepts to derive insights from data and improve system performance.

General:

• Use Git for version control; conduct code reviews, ensure clean commit history, and maintain robust documentation.
• Collaborate with cross-functional teams to deliver features that align with business goals.
• Stay updated with industry trends, particularly in AI and emerging frameworks, and apply them to enhance our platform.
• Mentor junior engineers and contribute to continuous improvement in team processes and code quality.

Responsibilities:  Design, develop, and maintain robust and scalable backend systems using PHP and Laravel framework.  Develop and implement RESTful APIs for mobile and web applications.  Optimize database performance and ensure data integrity.  Implement security best practices to protect sensitive data.  Integrate with third-party services and APIs.  Write clean, well-documented, and testable code.  Participate in code reviews and contribute to improving code quality.  Troubleshoot and debug issues, and provide timely resolutions.  Contribute to the continuous improvement of the development process.  Mentor junior developers (if applicable). Qualifications:  4+ years of experience in backend development, with a strong focus on PHP and Laravel.  Deep understanding of Laravel framework, including Eloquent ORM, routing, and templating.  Experience with API design and development.  Solid understanding of database design and optimization (MySQL).  Familiarity with version control systems (e.g., Git).  Excellent problem-solving and debugging skills.  Strong communication and collaboration skills.  Experience with Google Cloud Platform is a plus.  Experience in the healthcare domain is a plus.

Responsibilities

1. Develop detailed knowledge and understanding of business strategy,

objectives, and goals.

2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.

3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:

. Performance Marketing

1. SEO

2. Email marketing

4. Performance Marketing:

0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.

1. Optimize ads to achieve the lowest cost per lead on the website and

app, without compromising user quality. Closely monitor & optimize

CAC & ROAS.

2. Analyze traffic data, flows, funnels on a detailed city and category level

to identify potential leakages and opportunities to grow.

3. Stay abreast of new tools, trends, and best practices in digital

advertising; test and evaluate their efficacy.

4. Lead efforts to utilize a data and experiments-driven methodology to

improve performance marketing effectiveness.

o Innovate and implement test-and-learn strategies and drive scalable

results.

5. SEO

0. Manage both on-page SEO and off-page SEO for the company.

1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.

2. Identify keyword gap for SEO improvement and map new content to be

produced for our blog, YT channel and Pinterest and optimize the same

for SEO.

6. Email marketing:

0. Optimize our marketing automation and lead nurturing processes

through email, content, and social channels.

1. Measure results and optimize the lead nurturing workflow for these

segments to convert leads into customers.

2. Implement Retention & Reactivation based campaigns to improve

lower funnel conversions.

Candidate Requirements

1. A high degree of ownership in taking things to completion. Can thrive in an

unstructured environment.

2. Exceptional communication skills. Enthusiasm to write things down for

posterity, build playbooks, and create training manuals. Loves one pagers.

3. The ability to collaborate effectively across teams such as growth, marketing &

design.

4. Knowledge of UAC, Search and Social advertising preferably for consumer

apps. Experience in a performance marketing role across a range of channels;

search, social, affiliate, display, video.

5. Strong experience in website analytics tools highly proficient with google

analytics, tag manager, search console. Knowledge of using data tools such as

marketing automation CRMs like Cleve tap, attribution reporting, and paid

campaign reports.

6. Strong knowledge of performance optimization and have a strong

quantitative analysis. An understanding of cohorts, segmentation of user base,

calculations of ROl and funnels is a must.

7. Worked at a fast growing start up for at least 3+ years

8. Past experience in B2C traffic generation, managing digital/mobile advertising.

9. Be able to bridge data analysis, research, competitive intelligence to build

efficient and scalable customer acquisition programs.

10. Able to effectively organize, prioritize & manage their time

11. Experience with automations & SQL is a big plus

Responsibilities

Understand systems enabling third party integration 

Translate business requirements to the APIs and SDKs exposed by these systems. Figure out the optimum interfaces to interact with these. 

Build generic connectors to interact with these technologies. 

Design, implement, deploy and maintain the connectors. 

Minimum Qualifications 

Bachelor’s degree in Computer Science or related fields. 

Experience needs to be around 8+ years 

Strong problem-solving skills. 

Ability to understand the technology and its APIs in quick time. 

Strong design pattern fundamentals. 

Good core java skills like Multi-threading, collection framework. 

Good communication and mentorship skills 

Ability to put together architecture diagrams and designs 

About us:

Siply helps underserved masses inculcate savings behaviour to build a more productive and financially secure country. Our Vision is to build the Digital Bank for 40 Crore Underserved Indians.

Company Link - https://siply.in/">https://siply.in/

About the Role:

This is the Senior role where you will build systems and infrastructure to enable seamless user experience across all our offerings in the space of Micro-Savings, Micro-Credit, Micro-Insurance, and associated Value-Added Services. You will power the user experiences on the App and translate complex technical issues into Business opportunities.

Responsibilities:

• Build the architecture for our Product platforms and take ownership for deliverables.
• Good Understanding of all stage of software development and also mentoring team.
• Design some of the most advanced & complex software systems / products in the industry.
• Determine technical feasibility of medium to low complexity features or solutions by evaluating problem, possible solutions and technology requirements.
• Exercise judgement in prioritizing tasks and selecting methods and techniques for obtaining solutions.
• Collaborate and work closely with Engineering, Product and Design team.

Requirements:

• 4 to 7 years of experience in software product development.
• Degree in Computer Science or related field from top tier universities is preferred.
• Excellent abstraction, coding and system design skills.
• Strong hands-on technology experience building and running large scale systems handling multi-million sessions/transactions per day.
• Strong experience in large scale Database systems like rdbms & NoSQL stores.
• Excellent programming skills in Java/GO/NodeJS and expertise in multi- threading and performance-oriented programming.

Join us to be a part of our Growth Journey!

• Write performant code using core Vue, Vuex, and Vue Router to create websites and web applications 
• Create tests for code written by yourself and other web developers, full-stack developers, and software engineers
• Integrate Vue into legacy projects
• Diagnose and fix bugs and other software defects in new and existing Vue applications
• Run code optimization tools and analyzers to spot and refactor inefficiencies to create highly performant code

• Bachelor’s degree or several years of experience in enterprise products, computer science, or other related fields
• Strong understanding of JavaScript and React JS, including the latest revisions of ECMAScript
• Good knowledge of the Vue.js framework and related components such as Vuex and Vue Router
• Experience with standard tools and services in JavaScript front-end development and software development, such as Git, JIRA, HTML5, Laravel, Angular, Node.js, and npm
• The ability to work as part of a team, taking ownership of individual components and following coding guidelines to create performant components that fit into more-comprehensive projects
• An understanding of advanced JavaScript concepts, such as dealing with asynchronous requests and dynamic content 
• Experience with integrating and maintaining external software libraries and APIs using a command-line interface and package managers