Webinar & Event Marketing Specialist

Roles & Responsibilities: 

● Design, plan, and execute 3–4 monthly webinars focused on industry trends, customer pain points, and director-level conversations. 

● Work cross-functionally with sales, delivery, and marketing teams to build strong narratives and event themes. 

● Own all logistics, such as the platform (GoToWebinar, Zoom Webinar, or Zoho Webinar), communication with registrations, reminders, speaker dry-runs, technical rehearsals, and live coordination. 

● Develop and manage content assets, including design creatives and presentation decks. 

● Drive engagement using polls, Q&As, offers, and post-event follow-ups via email or LinkedIn. 

● Track performance and share analytics: registration-to-attendance ratio, audience engagement, quality of leads, and contribution to pipeline. 

● Continuously improve based on feedback, benchmarks, and business objectives. 

Must have skills: 

● 3–5 years of experience managing webinars, virtual events, or enterprise-level workshops. A background in B2B or IT services is a plus. 

● Strong coordination, communication, and presentation skills—you'll regularly work with directors, technical experts, and external stakeholders. 

● A business mindset—you can connect the dots between webinar topics, lead generation, and customer interest. 

● Proficient in tools like Zoom/GoToWebinars, (or CRM/marketing automation platforms), and Google Slides/PowerPoint. 

● Comfortable planning, owning timelines, and making real-time decisions during live sessions. Good to have skills: 

● Experience in IT services or SaaS domain. 

● Experience with Quora/Reddit or guest post partnerships. 

● Exposure to content creation or visual storytelling.