Webinar & Event Marketing Specialist · Bengaluru (Bangalore) · 3 - 5 years · ₹8L - ₹10L / yr · Posted 12 Jun 2025
Webinar & Event Marketing Specialist
Roles & Responsibilities:
● Design, plan, and execute 3–4 monthly webinars focused on industry trends, customer pain points, and director-level conversations.
● Work cross-functionally with sales, delivery, and marketing teams to build strong narratives and event themes.
● Own all logistics, such as the platform (GoToWebinar, Zoom Webinar, or Zoho Webinar), communication with registrations, reminders, speaker dry-runs, technical rehearsals, and live coordination.
● Develop and manage content assets, including design creatives and presentation decks.
● Drive engagement using polls, Q&As, offers, and post-event follow-ups via email or LinkedIn.
● Track performance and share analytics: registration-to-attendance ratio, audience engagement, quality of leads, and contribution to pipeline.
● Continuously improve based on feedback, benchmarks, and business objectives.
Must have skills:
● 3–5 years of experience managing webinars, virtual events, or enterprise-level workshops. A background in B2B or IT services is a plus.
● Strong coordination, communication, and presentation skills—you'll regularly work with directors, technical experts, and external stakeholders.
● A business mindset—you can connect the dots between webinar topics, lead generation, and customer interest.
● Proficient in tools like Zoom/GoToWebinars, (or CRM/marketing automation platforms), and Google Slides/PowerPoint.
● Comfortable planning, owning timelines, and making real-time decisions during live sessions. Good to have skills:
● Experience in IT services or SaaS domain.
● Experience with Quora/Reddit or guest post partnerships.
● Exposure to content creation or visual storytelling.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Company: EFY Group / Electronics For You
Salary: Rs. 35,000–50,000 per month
Experience: 1–2 years
Location: Okhla, Delhi
Mode: WFO & WFH
About the Role
We are looking for an Audience Engagement professional who can build and grow an engaged audience across our digital platforms and online communities.
The ideal candidate should have experience working with a technical, student-focused, developer, or content-driven brand and should be able to grow an audience from near zero.
Key Responsibilities
- Manage and grow audiences across YouTube, YouTube Shorts, LinkedIn, Instagram, and WhatsApp communities.
- Increase followers, engagement, audience retention, website traffic, and conversions.
- Convert event registrations into regular website visitors or active community members.
- Script, shoot, and edit short-form videos.
- Host webinars, online sessions, and community activities.
- Create engaging technical and student-focused content.
- Track audience growth and engagement using social media analytics tools.
- Develop strategies to improve audience participation and retention.
Requirements
- 1–2 years of relevant experience in audience engagement, community building, or social media management.
- Experience building an audience from near zero.
- Experience managing a community or audience of 10,000+, along with retention and engagement data.
- Strong technical English copywriting skills.
- Good anchoring and presentation skills for regular webinars.
- Hands-on experience scripting, shooting, and editing short-form videos.
- Good knowledge of social media management and analytical tools.
Preferred Background
Candidates from developer communities, technical platforms, student-focused brands, electronics/hardware companies, or B2B technology event marketing would be preferred.
Not a Fit
Profiles primarily focused on consumer-brand social media or agency-based social media management, where the main metrics are only followers or impressions, may not be suitable for this role.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon