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Content Marketer
SaaS based product company
Content Marketer

Content Marketer at SaaS based product company · Bengaluru (Bangalore) · 2 - 5 years · ₹10L - ₹15L / yr · Posted 13 Feb 2023

Qrata's logo

Content Marketer

at SaaS based product company

Agency job
via Qrata
2 - 5 yrs
₹10L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Content Marketing
Content Writing
Search Engine Optimization (SEO)
B2B Marketing
Location - Bangalore 
Role - Content Marketer

What you'll do 

Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.

Skills you bring to the table:

● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Employment Type: Full-time

Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)


Key Responsibilities


Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)

Brand Custodianship:

Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.

Lead Generation & Growth:

Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

  • Develop and execute comprehensive content calendars and thematic content buckets.
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  • Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
  • Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.

Agency Management & SEO/AIO:

Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

"Cognilense" Publication Expansion:

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Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).

  • Manage and scale distribution across Amazon and retail formats.
  • Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.

Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.


Pillar 2: Client Content & Strategy (External)

Cross-Functional Collaboration:

Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

End-to-End Copywriting:

Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.


Pillar 3: AI Transition & Infrastructure

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Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.


Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

  1. Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
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  3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
  4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
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What We Look For (Requirements)


Technical & Creative Skills

  • Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
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Behavioral Traits & Culture Fit

  • Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
  • High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
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  • Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
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Experience: 2-3 Years 

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Industry: IT Services & Consulting 

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This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis. 

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Content & Social Media 

  • Research and write blogs, thought leadership content, website copy, and technology-focused content. 
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Sales Enablement & Campaigns 

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What We Value 

We are looking for someone who owns the content, not just the task

You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned. 

Why Join Baxture? 

  • Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges. 
  • Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible. 
  • Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams. 
  • Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies. 
  • Work with modern AI tools: Make AI a practical part of your everyday marketing workflow. 
  • Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work. 

If you’re someone who doesn’t wait for the next task and enjoys turning technology, business insights, and ideas into meaningful marketing content, we’d like to hear from you. 

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Shubham Vishwakarma

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