Marketing Intern

With the ever-growing demand for healthcare services among the ever-increasing population, our client acts as a diagnostic laboratory providing various services such as routine testing, pathology services, radiology and genomic testing. They even provide various healthcare packages such as full body packages, fever packages, heart packages, etc.

Headquartered in Noida, our client works as a technology empowered, well-equipped and advanced testing lab, built in line with the globally recognized standards. They have their home sample-collection service in, approx., 120+ cities with 30+ laboratories and 700+ walk-in wellness & collection centres across India.

Our client aims for the accessibility of health tests to all Indians through a combination of well-equipped labs, technology and strong radiology network. They are backed by tier 1 VCs and have raised more than $60 million in funding this year.

As a Manager - Consumer Insights, you will be responsible for leveraging the expertise in conducting research & analysis and presenting the consumer insights to the management, thus supporting decision-making.

• Researching, studying and analysing the current market trends and consumer behaviour for gathering insights from the same
• Consistently monitoring qualitative and quantitative consumer behaviour, needs, concerns and pain points & mapping the same with the proposed approach enabling better decision-making
• Presenting the research and conclusions to various concerned teams and leadership personnel in regular intervals, basis their current requirements
• Recommending strategic steps and changes that are required, to the management, basis the research insights that are drawn
• Being updated with current industry and market trends, changes, developments and also the regulatory impacts through internal and external sources and sharing the same with the internal teams
• Partnering, coordinating and negotiating with external agencies for gathering consumer/market data and driving consumer research activities
• Interacting and working with various stakeholders such as internal divisions as well as external professional sources
• Maintaining an updated and accurate database and reporting the same to the management in regular intervals

Work with a leading FMCG Manufacturing company, and grow with its amazing team.

Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.

As a Manager Global FP&A, you will be managing a multitude of responsibilities that are related to forecasting, reporting, Implementation and analytics to improve on the company's product, sales and marketing effectiveness.

What you will do:

Marketing and Sales Analytics

• Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
• Working on Measurement and evaluation of effectiveness of executed marketing promotions
• Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
• Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
• Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands

• Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
• Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
• Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
• Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
• Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive

• Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
• Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
• Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs

• Reporting on budget achievement, growth (volume and value) for the month and year till date
• Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization

• Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project

• Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
• MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
• Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
• Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating

• Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
• Measuring and monitoring coverage of frontline sales team

• Making management presentations for review
• Preparing monthly and quarterly financial reports of various oversee distributors
• Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
• Checking International Trade Marketing expenses inline of approval provided
• Preparing and checking Quarterly TME approval to be provided to distributors
• Creating an Analysis report on budgeted expenditure and actual expenditure of TME
• Maintaining dialogues and working relationship with overseas distributors.
• Managing receipts & vendor payments for exports receivables (AR)
• Implementing a Business Intelligence tool and dashboard reports
• Supporting management team and the Heads of Department with data-driven analysis

What you need to have:

• Either B.Tech & MBA or B.Com & MBA
• Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
• Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
• Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
• Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
• Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
• Sales AOP, Forecast, Pricing, Expenses
• Working with Head Sales, Preparing various reports through BI Tools
• Strong Quantitative & Analytics abilities
• Experience with Global Financial Planning & Analysis
• Adaptive, willing and able to work with different time zones to get the work completed
• Advanced computer software skills, including writing macros in Excel and other accounting packages

Job brief:

Responsibilities Include:

Requirements: