Pepkidz Learning is founded by an IIT alumni and Investment Banker, it is an Ed-Tech platform for imparting essential skills like E.Q. (emotional quotient) and Personality development to enable students to fuel their success and make them realize their full potential. We are a team of 20 and rapidly growing. We are looking for a Content Strategist, one who can take on the full responsibility for bringing challenging ideas and campaigns that drive brand, product and business.
- One who is really good at writing engaging content for ads, blogs, social media, testimonial videos etc.
- Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness. Develop brand voice to ensure consistency across all content assets. Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.
- Manage digital and social content channels including email or newsletter distribution, with the understanding of the best content practices on each channel.
- Assist with integrating content strategy and time-specific brand campaigns to drive campaign goals.
- Create and edit content, mobilising storytelling opportunities on all channels — owned, earned and paid platforms.
- Establish strategies for media relations, seeking placements in print, broadcast and online channels, and create the corresponding content including press releases, articles and presentations.
- Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends.
- Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.
About Pepkidz Learning
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Our firm is looking for a driven and dynamic individual to join our marketing team.
If that's you and you succeed in our interview, you will manage our team's presence across LinkedIn, Twitter, and Instagram. Additionally, you will be involved in content marketing activities such as blog writing, e-book creation, and contributing to product marketing content development.
Your work will play a critical role in enhancing content distribution, lead generation, pipeline building, and brand awareness, as well as driving employer branding initiatives through social media and content marketing.
LOOKING FOR PEOPLE FROM SAAS COMPANIES ONLY.
PEOPLE FROM CHENNAI LOCATION ONLY.
What will I be doing?Social Media Management
Develop and execute a comprehensive social media strategy aligned with our brand and business goals.
Manage and curate content for all social media channels, ensuring consistent and engaging messaging.
Monitor social media trends and industry news to capitalize on relevant opportunities.
Content Creation
Generate high-quality written content, including blogs, emails, landing pages, and other marketing collateral.
Collaborate with cross-functional teams to gather insights and create compelling, customer-centric content.
Maintain a content calendar to ensure timely and consistent delivery of content across channels.
Brand Advocacy
Foster community engagement and build brand advocacy through social media interactions.
Work closely with influencers and partners to amplify our firms presence and reach.
Analytics and Reporting
Utilize analytics tools to measure the performance of social media campaigns and content initiatives.
Provide regular reports and insights to track key metrics and inform future strategies.
Cross-functional Collaboration
Collaborate with the marketing, design, and product teams to align content strategies with broader marketing objectives.
Ensure brand consistency across all communication channels.
Qualifications
Proven experience in content creation for B2B SaaS companies.
Strong writing and editing skills, with the ability to craft engaging and persuasive content.
Familiarity with social media analytics tools and the ability to translate data into actionable insights, would be a plus.
Creative mindset with a keen understanding of current industry trends and best practices.
Excellent project management skills with the ability to handle multiple tasks and deadlines.
Good-to-have
Bachelor's degree in Marketing, Communications, or a related field
2-3 years of experience in social media management and content marketing.
Experience in the technology or SaaS industry is a plus.
What's in it for me?
Competitive salary and performance-based incentives.
Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.
A collaborative work environment that values creativity and innovation.
What we're looking for
As a content writer, you’ll be working with product and marketing teams to create valuable content to educate and wow our customers. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, writing content for our consumer and SaaS applications, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features, and so on.
Responsibilities
- Develop, write and deliver persuasive copy for the website, consumer application, email marketing campaigns, sales collateral, videos, and blogs
- Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
- Measure impact and perform analysis to improve KPIs.
- Include and optimize all content for SEO
- Contribute to the localization of process and content to ensure consistency across regions
- Review and implement process changes to drive operational excellenc
Qualifications
- 1-3 years of working as a content writer / marketer
- Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
- Strong attention to detail and ability to multi-task projects and deliverables
- Proven experience working under pressure to deliver high quality output in a short span of time
- Passion for sustainability is a huge plus
- Excellent verbal and written communication skills
Benefits
- An exciting and enriching work environment
- Ability to work directly with founders
- Opportunity to participate in the zero to one journey of building a startup.
- Ability to contribute towards some of the most core problems that the customer faces
- A competitive salary and comprehensive medical insurance coverage
- Significant upside through an employee friendly ESOP policy
- Generous PTO / sick leave
- Annual company retreat
- Bring your dog to work 🐶
strategy of the organization. This is an opportunity to build the brand from scratch by having
thoughtful content to engage its key target audience of parents across various platforms.
Key Responsibilities
• Conceptualize and create content to educate and engage our target audience
• Write research-backed, high-quality pieces that demonstrate thought leadership
• Produce different content types – longform, social media content, website content etc
• Monitor analytics to measure the effectiveness of the content strategy
What are we looking for?
• 2+ years of experience in professional content writing
• Passionate about writing – Get a kick out of writing well-crafted sentences
• High sense of ownership – Personally feel responsible for all the content published across the company
• Hungry to learn and grow -- Passion to learn, add skillsets & be a better professional
• SEO and SEM knowledge (good to have)
Job Title – Marketing Manager
Location – Bangalore
Job Type – Permanent
Experience – 2-4 Years
Job Role
- Manage and monitor marketing performance on a daily basis, and maximizing business ROI and goals.
- Manage a portfolio of paid campaigns across different industries for different regions, globally
- Create ideas & deliverable presentations for better execution
- Conceptualize new marketing ideas and campaigns for in-house and clients
- Implement and configure the necessary tracking tools for campaign performance analysis.
- Research and implement marketing strategy to optimize campaigns to meet KPI's, based on market trends & data findings.
- Create Branding Ideas & Solutions based on client requirements
- Working closely with the other team members and departments to meet client goals.
Professional Requirement
- 2 to 4 years of hands-on experience in marketing
- Data Research & Analysis for new ideas
- Have handled marketing campaigns from scratch
- Strong creative and analytical skills
- Excellent organizational skills and multitasking abilities
- Ability to work independently and with a team to efficiently meet deadlines in a fast-paced working environment
- A keen eye for detail
NOTE: Immediate joiner
(Visit https://www.synapsica.com/" target="_blank">https://www.synapsica.com/ to know more about the company.)
Responsibilities
- Own the messaging, style and tone of voice for TraceX
- Own the content strategy and calendar for different forms of content published by TraceX across its channels
- Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
- Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
- Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
- Identify key segment pain points & communicate product value proposition across various channels
- Develop product messaging that differentiates new products and services from others in the market
- Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
- Own + Support in creating product content such as case studies, videos, website content, and blog posts
- Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.
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Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate
Qualifications:
- 5+ years experience in B2B SaaS or relevant fields
- Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
- Mastery of spoken & written word with excellent communication skills
- Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
- Sound judgment and decision-making ability in complex, ambiguous situations
- Efficient project management and stakeholder management skills to scale content marketing programs
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.
Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.
- The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
- It is essential the person understands funnel based marketing centred around content & engagement
- It is of utmost importance to have an experience of marketing automation at scale
- Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
- Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
- To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial.
Give your career a lunar slingshot, we are an equal opportunity employer.