Content Marketer

About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.

ob Description:

• Cold Calling.
• Pitching to the channel partners for the site visit.
• Maintaining the database of the channel partners regularly.

Key Skills:

• Good verbal communication skills in English and Hindi.
• Computer Literate.

Position - Senior Salesforce Consultant

Experience - 3+ years

Location - Gurgaon / Jaipur / Remote

Concretio was incorporated in 2014 by Mr. Abhinav Gupta (Salesforce MVP 8 times in a row) and Anjana Gupta, with a motive to build a team of passionate individuals, who want to develop high-quality solutions and enjoy challenges posed by rapidly changing technology. Concretio Apps aims to grow steadily with its positive and friendly environment. Flexi work timings and work from home option (Once you are on client project), fully paid Certifications, 360 degree grooming, 5 days a week and great work life balance are some of our key USPs, along with other employee-friendly policies. We are looking for highly skilled Salesforce Developers OR Other Tech Developers (Java / Javascript / Angular / PHP / .NET) who love to stay on the technical side of the curve and look to groom themselves as a Salesforce Architect going forward. You will get a training to work in Cloud Computing (Salesforce & its Lightning Javascript framework as well). At Concretio, we believe that work can happen from anywhere. We believe people should be able to work and learn together whether they're across the table or across the world from each other. We are open for the Remote / Work from Home option as well, so location is not a constraint any more.

Job Responsibilities

● Developing applications for the Salesforce.com platform.

● Developing Javascript frontend/apps and integrations using REST/SOAP JSON/XML.

● Coding APEX and custom applications for Salesforce instances.

● Design, code, configure, document, deliver and support solutions to meet business needs in Salesforce, including configurations, customisations, and integrations.

● Work with Application Architects and Tech Leads to design integrations between Salesforce.com and other systems across the enterprise.

● Code, configure, unit test and create supporting documentation for application development tasks.

● Demonstrated experience building integrations with Salesforce.com (REST/SOAP - XML/JSON) Soft Skills Checklist

● Always learning attitude, with the rapidly changing Salesforce and Tech landscape, it’s a must.

● Consultant mindset, we will help you develop these soft skills, but an open attitude is needed. Talking to a client/business-user, understanding their pain points, and delivering a solution is key to project success here.

● Sense of ownership and self-discipline: We don’t like chasing our people for status multiple times a day. If you are one who enjoys taking ownership of tasks and delivering them without much monitoring, you will love it here. Tech Skills Checklist

● Strong Salesforce basics i.e. Configuration/Clicks concepts.

● Apex, Visualforce/Lightning(Aura/LWC).

● Excellent programming skills with a good understanding of OOPS.

● Knowledge of any DBMS (Tables, Joins, Relationships, SQL, Normalisation).

● Knowledge of core HTML, CSS and Javascript concepts.

● Experience of Chrome Extensions/Apps, Electronjs or NativeScript (nice to have). Cultural Alignment Checklist

● The educational part doesn't matter much

. ● CODING: Know, love and be comfortable in it.

● OPEN Mindset: An open, curious and learner profile is a must. WWW is changing at a crazy pace, we need someone who is open to adapt to this pace of change in Salesforce and tech

● We expect our team to crack suitable Salesforce certifications as KRAs, and happily sponsor the fees for the same.

● Sense of Ownership: We are not going to put a manager on your head, who will seek status updates every few hours (multiple times in a day). You will be given a task, and expectations will be to own the 100% success and failure for the same. We are never short on public praise and giving credit for a successful show.

● Excellent Craftsmanship: We differentiate and take pride in what we build and deliver to customers across the globe. Mediocrity is not appreciated here in anything. Top-quality code, deliverable, and communication is something we expect and continuously work to improve on a day to day basis.

● Strong Communication Skills: It's actually a MUST have for your experience level. Nice to have

● Salesforce Communities (Classic and using Communities). ● Taking ideas to AppExchange (OEM, Security Review). ● Developing SPA (Single Page Applications) in Salesforce.

● Hands-on experience in one or more JS/CSS frameworks (jQuery, React, Angular, Vue, Bootstrap, Foundation, etc).

● Hands-on experience of Cordova, Ionic, and Hybrid mobile development.

● How OAuth, SOAP, SAML, and other integration patterns work.

● NoSQL and how modern database systems work.

● Classic DBMS MySQL, Postgres etc.

● AWS, Google or Microsoft cloud experience

Role: CLIENT SERVICING - PERFORMANCE MARKETING

Company Industry: Marketing and Advertising

Experience: 2-5  years

Education: Bachelor’s degree or equivalent

Salary Bracket:  - 8L

You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn. 

RESPONSIBILITIES:

• Responsible for achievement of digital marketing objectives of our clients
• Oversee overall quality of work being delivered on the account
• Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels

• Experience in fronting client relationships directly

• Handling operations and client management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Strategizing and executing campaigns for clients.
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

REQUIREMENTS:

• Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.

• Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.

.

• Should have worked on social media calendar and interactions
• Should have advertising agency experience

Job Description:

Responsibilities –

Ensure effective Design, Development, Validation and support activities in line with client needs and architectural requirements.,- Ensure continual knowledge management.,- Adherence to the organizational guidelines and processes

Technical and Professional Requirements :

Minimum 3 years of experience required

Experience in developing React Native app for iOS and Android platform,

Knowledge of React Native available inbuilt UI components and the props those UI component accept,

Should have worked with major node modules such as react-native-maps, @react-native/community geolocation, offline database, etc,

Handle build for simulator and ipa/apk for UAT/Prod release with signing. (Release Management),

Should have worked and deployed iOS App

Should have worked on sqlite

Should have knowledge of database SQL ( Select and update queries)

Position: Manager/Sr. Manager - Presales 

Location: Mumbai / Delhi 

About NxtGen 

NxtGen is an emerging leader in data center and cloud4based services that help powering businesses to grow by cutting through complexity and saving on cost. 

Our advanced solutions can be provided both from our own High Density Data Center (HDDC™) facilities or deployed at On4Premise Data Centers (OPDC™) that are managed centrally. 

Our Enterprise Cloud Services™ (ECS) provide private and public clouds or hybrid cloud infrastructure hosted on OPDC™ or HDDC™. NxtGen’s advanced infrastructure enable companies to simplify IT infrastructure, reduce running costs, and enable business growth by creating additional capacity from existing infrastructure. By providing the right public or private infrastructure, NxtGen helps companies meet dynamic business demands. 

With the support and trust of Intel Capital, Axon Partners, and International Finance Corporation (IFC), NxtGen continues to push the boundaries of the IT infrastructure domain with its unique and cost-effective solution. 

To know more about us log on to www.nxtgen.com , https://www.youtube.com/watch?v=s6GNShHFRRg 

Job Overview 

• • Responsible for technical and business requirements, discovery, proposal preparation support and technical presentations to customers for NxtGen’s full suite of products and solutions. 
• • Serves as technical consultant for: Cloud, hosting, Virtualization, and Managed Services. 
• • The presales manager is also responsible for providing technical training for the sales team. 

Job Responsibilities 

• • Performs customer discovery discussions to understand and document business needs and design requirements necessary for the formulation of optimal solutions 
• • Creatively designs solutions for customers using the best mix of NxtGen’s, products. Alters the design as needed to result in the customer choosing the NxtGen’s solution 
• • Determine client requirements and provide designs for Hosting Services, Cloud, Virtualization (VMware, KVM, Hyper4v) Outsourced infrastructure solutions (managed and un4managed), specialized Enterprise application suites 
• • Conceptual and working knowledge of AWS/Azure/Google Cloud. 
• • Provide technical expertise during requirements gathering and analysis, document technical designs and support manuals, and drive test and deployment processes for Hadoop Cluster 
• • Conceptual knowledge on various distributions of Hadoop. 
• • Working knowledge on various Backup technologies like Symantec, Commvault. 
• • Creatively design DR solutions for customers understanding their current infrastructure by using third party tools or in-built replication technologies. 

• • Possess knowledge on Dockers, Containers & Dev Ops. 
• • Understand power, cooling, and other environmental constraints on a client’s outsourced infrastructure 
• • Develop and grow technical knowledge base in Hosting Services, Cloud, Virtualization, Outsourced infrastructure solutions (managed and unmanaged), specialized Enterprise application suites 

• • Documents, via diagrams and writing, and presents the solution to the customer, describes the benefits of the solution 
• • Builds relationships with customers serving as the technical liaison from sales to post4sales 
• • Responsible for growing strategic product sales and revenue through proactive engagement with customers 
• • Participates in strategic and tactical account planning 
• • Follows industry technology trends through self4study and formal training and shares that knowledge with customers 
• • Clearly communicates the customer design to the teams responsible for ordering, implementation, and ongoing support 
• • Provides technical training and development support to the local branch 
• • Leads internal cross4functional teams to obtain required approvals of non4standard designs for customers 
• • Provide sales engineering support remotely across multiple time zones 
• • Travel for customer and team meetings 

NxtGen is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, national origin, disability, age, military status or veteran status, genetic information, or any other status protected by applicable law. 

• 10+ years developing and designing software products, and demonstrated experience with full software development lifecycle, ideally in a regulated industry
• Strong computer science fundamentals in OOAD, design patterns, data structures, and algorithms
• Fluency in a high-level object oriented programming language (e.g. Java, C#, Golang, C++)
• Strong understanding of professional software engineering best practices for the full SLDC including coding standards, code reviews, source control, build processes, testing, and operations.
• Experience designing and developing scalable, highly available distributed systems / services
• Expertise with services and microservices solution design and delivery covering API design, containerization, and application integration / messaging.
• Expertise with design and delivery of cloud native solutions on any of the major cloud platforms (AWS, Azure, GCP).
• Expertise with algorithm development in one or more of the following areas: numerical & statistical analysis, signal processing, image processing, regression, and machine learning.
• Practical experience with SCRUM, SaFe or other applicable agile framework in regulated environments.
• Experience in design, engineering, and testing of software contained in medical devices developed under the FDAs regulations for 510(k) or PMA products is preferred. 
• Superior communications skills (oral & written)
• Outstanding interpersonal skills, and effective collaboration

Primary Job Function:

• Works in a lead role in one or more aspects of the overall software development process (such as software design, code development) under a disciplined product development process that meets FDA requirements.
• Works independently on identifying new technologies and creating systems designs for implementation into new product development and process improvements.
• Exercises independent judgment in identifying, recommending and implementing significant and/or complex new tools/process improvements to meet company objectives in areas of new product development, product testing, process improvement and compliance with regulatory requirements.
• Readily adjusts priorities and works within team environment for timely completion of common objectives for multiple projects.
• Resolve significant and/or complex technical issues to meet company objectives.

Main Responsibilities:

• Technical leadership in cloud services / systems software development (such as software design, code development, design review, code review, and testing) including project scheduling activities.
• Reliably deliver high quality software within schedule constraints.
• Provides technical ownership of software products.
• Actively participates in product development teams for the development of new products and services.
• Interacts with QA engineers to ensure that software products are robust and of very high quality.
• Research technical issues and propose technical approaches that achieve product and quality requirements.
• Participate in the full life cycle of development, from specification and design through implementation, testing, and support.
• Work on significant and unique issues where analysis of situations or data requires an evaluation of intangibles.
• Exercise independent judgment in methods, techniques and evaluation criteria for obtaining results.

Minimum Education:

• Bachelors in Computer Science, Software Engineering, or related engineering or scientific field.

Minimum Experience:

• 10 years relevant experience and a Bachelors degree or 5 yrs with MS degree. Will receive additional 2 years experience credit for PhD.
• Good knowledge of software engineering principles.
• Excellent written and verbal communication skills are essential..
• Excellent troubleshooting skills are a must. Strong debugging techniques and experience on using debugger is required and/or use of testing tools to ensure high level of quality of software product.
• Strong working knowledge of the principles of quality software engineering as described by software lifecycle development processes that are consistent with ISO, IEEE, or other FDA recognized standards.
• Experience w/ distributed computing / services (preferably cloud native) software design and development is highly preferable.