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Content Marketer
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Content Marketer

Jahnavi Singh's profile picture
Posted by Jahnavi Singh
4 - 6 yrs
₹7L - ₹8L / yr
Remote, Bengaluru (Bangalore)
Skills
Content Marketing

Pepkidz Learning is founded by an IIT alumni and Investment Banker, it is an Ed-Tech platform for imparting essential skills like E.Q. (emotional quotient) and Personality development to enable students to fuel their success and make them realize their full potential. We are a team of 20 and rapidly growing. We are looking for a Content Strategist, one who can take on the full responsibility for bringing challenging ideas and campaigns that drive brand, product and business.

  • One who is really good at writing engaging content for ads, blogs, social media, testimonial videos etc.
  •  Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness. Develop brand voice to ensure consistency across all content assets. Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.
  • Manage digital and social content channels including email or newsletter distribution, with the understanding of the best content practices on each channel. 
  • Assist with integrating content strategy and time-specific brand campaigns to drive campaign goals. 
  • Create and edit content, mobilising storytelling opportunities on all channels — owned, earned and paid platforms.
  • Establish strategies for media relations, seeking placements in print, broadcast and online channels, and create the corresponding content including press releases, articles and presentations. 
  • Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends. 
  • Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results. 
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Pepkidz Learning

Founded :
2021
Type :
Services
Size :
20-100
Stage :
Bootstrapped

About

Pepkidz Learning is a successful child development startup that specializes in providing EQ (Emotional Quotient) training to children ages 4-14. Through live 1:1 classes with highly trained teachers, Pepkidz helps children build a strong emotional foun...
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JOB DETAILS:

Job Role: Social Media Manager - Gujarati

Industry: Media and entertainment

Function: Marketing

Working Day: 5

Work Mode: ONSITE

Salary: Best in Industry

Experience: 3-6 years

Location: Noida

 

Required Skills: Gujarati Cultural Fluency & Storytelling, Full-Stack Content Creation, AI-Native Creative Execution, Community Building & Engagement, Social Strategy & Analytics

 

Criteria:

  • Candidate must have Deep understanding of Gujarati digital culture, trends, memes, and Gujarati cinema.
  • Candidate should be Fluent in Gujarati (written and spoken) with strong command over cultural nuances and local slang.
  • Candidate should have 3 to 6 years of hands-on experience in Heavy social media content creation or digital content roles
  • Must have direct experience owning end-to-end social media execution (ideation → creation → posting → analysis)
  • Proven ability to independently create high-quality social content (reels, memes, carousels, short videos)
  • Must be a full-stack creator – capable of ideation, writing, designing, video editing, and publishing without external dependency
  • Hands-on experience using AI tools such as ChatGPT, Midjourney, Runway, Pika, CapCut, or similar
  • Strong working knowledge of Instagram, Facebook, and YouTube publishing and analytics
  • Proven track record of driving engagement and community interaction, not just posting content
  • Mandatory portfolio showcasing original Gujarati content created by the candidate.

 

Description

TL; DR: Be a full-stack creator for STAGE's Gujarati social presence. Think content, write it, create it using AI, edit videos, post, and make it viral. We want AI-native creators who love Gujarati cinema, live on memes, know what's trending, and can ride viral waves — not traditional social media managers.

 

🚀 The Mission

STAGE is an Entertainment Platform for India's Regional Cultures.

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.

We are looking for a Full-Stack Creator, someone who owns the Gujarati social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment-first mindset.

You will be the voice of STAGE in Gujarat, translating our brand narrative into compelling, culturally-rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.

 

🎯 What You Will Own (Non-Negotiable)

This role owns the language-specific social media presence for STAGE in Gujarati.

You are the authority on:

● How STAGE shows up in Gujarati social conversations

● Content that drives cultural connection, entertainment value, and rides trending moments

● Community building and engagement in the Gujarati market

● Social-led user acquisition and retention

 

🧭 Key Responsibilities

1. Language-First Social Strategy: Entertainment In Regional Context

● Translate STAGE's cultural brand narrative into authentic Gujarati storytelling that entertains first, educates second.

● Own conversations around titles — driving discoverability through culturally relevant hooks, memes, and moments.

● Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:

○ What's trending in Gujarati digital culture

○ What's working in our data

○ Our content slate and release calendar

● Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).

● Act as the Gujarati brand voice — ensuring tone, language, and cultural references feel authentic, not tokenistic.

2. Full-Stack AI-Native Creation

● Lead end-to-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).

● Publish daily across Instagram, Facebook, and YouTube — balancing volume with cultural relevance and taste.

● Own the full content lifecycle independently: ideate → write → design → post → analyze.

● Develop a rapid, engaging, and culturally astute publishing capability that feels native to Gujarati audiences.

● Ensure every piece of content reflects high creative standards and cultural sensitivity.

3. Community Building & Engagement

● Cultivate deep engagement through comments, DMs, shares, Q&As, and user-generated content (UGC, voiceovers, duets).

● Engage both existing subscribers (working with Content Marketing Managers) and prospective users (working with Promo Producers).

● Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback loops.

● Turn passive audiences into active communities — building cultural pride and platform loyalty.

4. Growth Alignment & Performance

● Collaborate with Performance Marketing to amplify high-performing content and optimize for acquisition.

● Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.

● Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.

● Build recurring social IPs that meet the "Entertainment In Regional Context" mandate — integrating STAGE titles across key formats.

● Ensure brand equity strengthens long-term growth without eroding cultural authenticity.

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● Share and adopt best practices from other language teams (Haryanvi, Rajasthani, Bhojpuri).

● Develop scalable content templates that can be adapted regionally while maintaining cultural specificity.

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🧬 Who You Are

● You have deep cultural fluency in Gujarati — not just language proficiency, but an intuitive understanding of Gujarati identity, humor, values, digital behavior, and most importantly, Gujarati cinema (classic and contemporary).

● You are entertainment-first and cinema-obsessed — you understand Gujarati cinema deeply (from classics to new releases) and know that cultural pride must be delivered through compelling, engaging, shareable content.

● You are Gen-Z native and meme-fluent — you know what's trending, what's about to go viral, and how to ride those waves. You live on social, understand algorithms, and can turn any moment into a brand opportunity.

● You possess strong taste and creative judgment — you can distinguish between viral for viral's sake and content that builds lasting brand equity.

● You are a full-stack creator — comfortable ideating, writing, designing, editing videos, and posting all by yourself using AI tools.

● You are AI-native and tool-fluent — you leverage ChatGPT, Midjourney, Runway, CapCut and other AI tools to 10x your output without compromising quality. You are a storyteller and cultural translator — capable of making STAGE's brand feel locally authentic and emotionally resonant.

 

✅ Requirements

1. Experience & Skills

● 3–6 years of experience in social media or content creation, ideally in entertainment, media, or regional content. We value talent and output over years of experience.

● Prior ownership of social media strategy and execution (not just scheduling or reporting).

● Demonstrated ability to create high-quality content independently — ideation, copywriting, design, and production.

● Experience building communities and driving engagement, not just vanity metrics.

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● Deep exposure to Gujarati cultural contexts — festivals, traditions, digital trends, regional sensibilities, and Gujarati cinema (both classic films and new releases).

● Strong Hindi proficiency is an advantage for cross-functional collaboration.

3. Tools & Platforms (Must-Have)

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● Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights

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● Examples of community-building initiatives or engagement-driven campaigns.

 

🚫 This Role Is NOT For

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STAGE is not trying to become the biggest platform. We are building the most meaningful entertainment platform for India's regional cultures.

This role will define whether STAGE in Gujarat becomes:

● Just another OTT app with Gujarati content, or

● The cultural home for Gujarati entertainment and identity.

You will be the architect of how an entire community sees itself represented, celebrated, and entertained.

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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