Director Content Strategy at Cryspo · Bengaluru (Bangalore) · 5 - 12 years · ₹20L - ₹32L / yr · Posted 22 Apr 2022
We are a team of 3 founders, previously co-founders of the used car platform, Truebil. At Truebil, we worked together for 5 years and built a category defining user experience for used car buyers solving the problem of trust at scale. Truebil was the largest used car retail brand in
India when it was acquired by Spinny in 2020.
💰 Crypso is backed by leading angels and micro VCs in India.
👀 What we're looking for
We're looking for rockstar individuals who are passionate to create impact, excited to work in an early stage startup, love to take responsibility & ownership, and curious to learn. You'll be working closely with founders, participate in building product ground up, and grow with the company's growth. This is an incredible opportunity to make a meaningful impact on millions of crypto traders.
🛠 Core Skill needed
● Lead Content strategy & Community team to ensure smooth functioning of content operations
● Design Incentive structure to onboard tons of creators/Influencers on the platform to kickstart initial user engagement
● Understand user behaviour across social community and build relevant content strategy
● Keen to learn about crypto/blockchain eco-system is a must since it's a very evolving field and would require immense enthusiasm to understand native crypto behaviour
● Work closely with co-founder to help give shape to relevant product suites on the platform
💼 What kind of work will you do?
● You will build content strategy end to end with co-founders
● You will define content strategy for Crypso
● You'll set the initial guidelines for Content & Brand
Shubham Vishwakarma
Full Stack Developer - Averlon
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Roles & Responsibilities
- Develop and execute integrated marketing campaigns and content strategies across digital platforms
- Identify trends, creator opportunities, and audience behaviour to inform content direction
- Translate market insights into actionable content strategies
- Manage visual storytelling and brand narrative across Instagram, YouTube, LinkedIn, and emerging platforms
- Craft compelling copy and communications that align with brand voice
Ideal Candidate
1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands
2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.
3Mandatory (Experience 2): Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.
4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.
5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.
6Mandatory (Skill 1): Must have a strong understanding of digital culture, current social media trends, and content formats.
7Mandatory (Skill 2): Must have a strong understanding of Instagram Reels, trends, and social-first content.
8Mandatory (Skill 3): Must have strong communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.
9Mandatory (Industry): Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon