Brand Manager

Brand Manager at Fampay · Remote, Bengaluru (Bangalore) · 4 - 8 years · ₹20L - ₹30L / yr (ESOP available) · Raised funding · Remote friendly · Posted 25 Jan 2021

Brand Manager

at Fampay

Posted by Janani Sathviga

4 - 8 yrs

₹20L - ₹30L / yr (ESOP available)

Remote, Bengaluru (Bangalore)

Skills

Branding

Brand Management

brand manager

Marketing & Communication

Content Marketing

About this Role

With FamPay's mission being to become the most loved brand among the digital native young cohort of India, a Brand Manager at FamPay is the one-person hub that works closely with several teams - internal and external. You ensure that everything about FamPay resonates with the Brand's values and is manifested effectively across teams.

With teenagers being our primary target group, it shouldn't come as a surprise that the role requires you to be creative & unconventional with respect to your creatives & strategies.

Apply if you have prior experience in a similar role. At FamPay, we are creating a unique and one of it's kind brand for teenagers in India. It's not been targeted yet, so there's a huge room for being creative. Join us in building a brand that's loved by all teenagers in India.

On the Job

Setting up the brand bible for various products and audiences
Making sure that the brand is consistent across various platforms
Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
Plan, lead and execute the projects required to boost our brand presence
Collaborate with Creative Team, Growth Team & others for execution of projects
Partner with creative agencies, research and media partners to create integrated marketing plans
Taking up initiatives to position our brand
Strategize, develop and execute marketing interventions at FamPay
Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.

Requirements

4 - 7 years total experience
Worked with a B2C tech startup in Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Extremely empathetic towards understanding of the user groups: Teenagers and their parents
Should be excited about building a brand for teenagers
Up to date with recent trends and social media
Good understanding of business dynamics in India
Proactive personality and self-driven
Takes ownership and has whatever it takes attitude
Excited to work in a fast-paced environment
Excellent communication and interpersonal skills
Enthusiastic about early stage start-ups

About this Role

With teenagers being our primary target group, it shouldn't come as a surprise that the role requires you to be creative & unconventional with respect to your creatives & strategies.

On the Job

Setting up the brand bible for various products and audiences
Making sure that the brand is consistent across various platforms
Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
Plan, lead and execute the projects required to boost our brand presence
Collaborate with Creative Team, Growth Team & others for execution of projects
Partner with creative agencies, research and media partners to create integrated marketing plans
Taking up initiatives to position our brand
Strategize, develop and execute marketing interventions at FamPay
Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.

Requirements

4 - 7 years total experience
Worked with a B2C tech startup in Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Extremely empathetic towards understanding of the user groups: Teenagers and their parents
Should be excited about building a brand for teenagers
Up to date with recent trends and social media
Good understanding of business dynamics in India
Proactive personality and self-driven
Takes ownership and has whatever it takes attitude
Excited to work in a fast-paced environment
Excellent communication and interpersonal skills
Enthusiastic about early stage start-ups

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About Fampay

Founded :

2019

Type :

Product

Size :

20-100

Stage :

Raised funding

About

FamPay is India’s first payment app for teenagers and their families. With FamPay, minors can do UPI, P2P and card payments without the need to set up a bank account. FamPay allows parents to send money to their kids below the age of 18, which they can spend securely any time, anywhere, under parent’s supervision. FamPay aims at making payments smooth and fun for children.