Content Marketing Lead

About the Company

Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.

About the role

We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.

Office location - Vile Parle, Mumbai (On-site)

Key Responsibilities

• Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
• Work with the marketing team to develop and execute marketing campaigns
• Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
• Stay up-to-date on the latest copywriting trends and best practices
• Proofread and edit all copies before it is published

Qualifications

• Bachelor's degree in English, journalism, communications, or a related field
• 1-2 years of experience in copywriting or a related field
• Strong writing and editing skills
• Ability to write clear, concise, and engaging copy
• Experience with SEO and content marketing best practices
• Experience with social media marketing

About the Role

We're looking for a Senior Copywriter who can turn ideas into impactful campaigns across digital and social platforms. If you're someone who can crack compelling concepts, write sharp copy, lead creative thinking, and collaborate seamlessly with designers, strategists, and clients, we'd love to hear from you.

Responsibilities

● Conceptualize and develop creative ideas alongside the creative and strategy teams.

● Decode client briefs and translate them into strong copy ideas and integrated campaigns.

● Write compelling, persuasive, and original copy across social media.

● Lead content ideation for monthly content calendars in collaboration with Account Managers and Strategists.

● Mentor junior copywriters by providing creative direction, feedback, and guidance.

● Present campaign ideas and creative concepts confidently to internal teams and clients.

● Collaborate with designers, art directors, strategists, and account teams to deliver high-quality campaigns.

● Stay updated on emerging trends, pop culture, and platform innovations to create relevant and engaging content.

● Lead small to mid-sized pitches and actively contribute to large business pitches

● Build and maintain strong relationships with clients and cross-functional teams.

Requirements

● Minimum 3+ years of experience as a Copywriter in an agency.

Excellent writing, editing, and storytelling skills.

● Strong conceptual thinking with the ability to develop campaign ideas across multiple platforms.

● Experience handling multiple brands and managing projects independently.

● Ability to take ownership, manage timelines, and work in a fast-paced environment.

● Strong presentation and communication skills.

● A degree in English, Journalism, Communications, Advertising, or a related field is preferred.

Bonus Points

● Familiarity with AI-assisted writing tools and evolving content trends

Job Role: Copywriter

Experience Level: 1.5+ years

Location: Bangalore, Onsite

Responsibilities:

● Brainstorm and bring ideas to life alongside the creative team.

● Understand client briefs and decode the communication for advertising campaigns.

● Take feedback from supervisors and make necessary corrections.

● Work on content calendars with the AMs.

● Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines.

● Collaborate with functional teams to execute client briefs.

● Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships.

● Able to work on small to midsize pitches

● Network with clients and industry professionals.

Requirements:

● High energy levels are a must.

● 2 years of Agency experience.

● Degree in English Honors, Journalism, Communications or relevant field.

Apply with your work links. Applications without the same will not be reviewed.

About the Company

Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.

About the role

We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.

Office location - Vile Parle, Mumbai (On-site)

Key Responsibilities

• Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
• Work with the marketing team to develop and execute marketing campaigns
• Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
• Stay up-to-date on the latest copywriting trends and best practices
• Proofread and edit all copies before it is published

Qualifications

• Bachelor's degree in English, journalism, communications, or a related field
• 1-2 years of experience in copywriting or a related field
• Strong writing and editing skills
• Ability to write clear, concise, and engaging copy
• Experience with SEO and content marketing best practices
• Experience with social media marketing

We’re looking for a Campaign Copywriter who can take a campaign idea and translate it into compelling communication across every relevant distribution channel and medium.

What You’ll Do

• Develop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.
• Translate one central campaign thought into copy that works across all distribution channels and formats.
• Write campaign copy for websites, landing pages, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.
• Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent campaign narrative.
• Create campaign headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, and supporting content.
• Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.
• Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.
• Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.
• Maintain consistency in brand voice, campaign messaging, and positioning across all executions.
• Own copy from the initial brief through revisions and final campaign rollout.

What We’re Looking For

• Strong campaign thinking, not just content-writing ability.
• Ability to take one big idea and express it effectively across multiple channels and mediums.
• Strong understanding of digital, social, advertising, and other marketing channels.
• Excellent command of language, storytelling, headlines, and persuasive copy.
• Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.
• A portfolio demonstrating campaign work and multi-channel creative thinking is strongly preferred.

About the Role

We’re looking for a Brand Copywriter who can take a campaign idea and translate it into compelling communication across every relevant distribution channel and medium.

You’ll be responsible for developing copy that is creative, clear, engaging, and aligned with the brand’s voice, audience, and objectives. The role requires someone who can think beyond individual pieces of content and understand how a strong idea can be adapted across multiple platforms and formats.

What You’ll Do

• Develop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.
• Translate one central campaign thought into copy that works across all distribution channels and formats.
• Write copy for websites, landing pages, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.
• Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent brand narrative.
• Create campaign headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, and supporting content.
• Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.
• Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.
• Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.
• Maintain consistency in brand voice, campaign messaging, and positioning across all executions.
• Own copy from the initial brief through revisions and final campaign rollout.

What We’re Looking For

• Strong campaign thinking, not just content-writing ability.
• Ability to take one big idea and express it effectively across multiple channels and mediums.
• Strong understanding of digital, social, advertising, and marketing channels.
• Excellent command of English, storytelling, headlines, and persuasive copy.
• Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.
• Strong conceptual thinking and the ability to turn briefs into compelling creative ideas.
• Ability to collaborate closely with designers and other creative team members.
• Strong attention to detail and willingness to take ownership of the final output.
• Ability to work in a fast-paced environment and manage multiple projects and deadlines.

Experience

• 3–7 years of experience in copywriting, preferably within an advertising, creative, digital, or brand environment.
• Experience working on brand campaigns and multi-channel communication is strongly preferred.
• Experience with performance marketing copy is a plus.
• A portfolio demonstrating campaign work, brand communication, and multi-channel creative thinking is mandatory.

Education

A degree in Mass Communication, English, Journalism, Advertising, Media, or a related field is preferred.

Important

Portfolio / work samples are mandatory for consideration.

Please ensure your portfolio or relevant work links are included with your application.

About the Role

We are looking for a Creative Copywriter (Campaigns) who thinks in big ideas rather than just word counts. You aren’t just writing copy—you are translating a single, powerful campaign concept into compelling, native communications across every relevant distribution channel and medium.

If you have a portfolio full of 360-degree campaigns, killer headlines, and smart multi-channel storytelling for established brands, we want to talk to you.

What You’ll Do

• Own the Big Idea: Take one central campaign thought and express it effectively across all distribution channels, formats, and stages of the funnel.
• Omnichannel Execution: Write campaign copy for digital, social, paid ads, emails, WhatsApp, SMS, video, print, outdoor, landing pages, events, and more.
• Adapt & Scale: Shift seamlessly between short-form, long-form, performance, brand, and narrative-driven copy while maintaining a unified campaign narrative and brand voice.
• Craft Creative Assets: Write striking headlines, taglines, key messages, CTAs, scripts, captions, and supporting content.
• Collaborate Closely: Partner with designers, marketers, and performance teams to ensure copy and creative work together seamlessly across every touchpoint.
• Ideate & Brainstorm: Contribute actively to campaign concepts, creative directions, messaging frameworks, and strategic planning from the initial brief to final rollout.

What We’re Looking For

• The Right Background: 3+ years of experience as a Copywriter/Creative Copywriter working with established brands or creative/ad agencies.
• Campaign Thinker: Strong strategic and conceptual thinking—you understand how a brand campaign scales from a billboard to a push notification.
• Mastery of Craft: Excellent command of language, storytelling, structural pacing, and persuasive writing.
• Agility: The ability to switch effortlessly between performance-driven ad copy and high-level brand storytelling.
• Portfolio Required: A strong portfolio demonstrating multi-channel creative campaigns, big-idea thinking, and diverse brand work is mandatory. (Applications without a creative portfolio will not be considered).

Job Description for the role of Content Writer. 

Immediate Joiner for Shift

Job Description:

 1. Regularly produce various content types, including email, social media posts, blogs, and white papers.

 2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.

 3. Edit content produced by other members of the team.

 4. Collaborate with other departments to create innovative content ideas.

 5. Create eye-catchy and innovative headlines and body copy.

 6. Writing a wide variety of topics for multiple platforms

 Content Writer Skills:

 • Excellent verbal and written communication skills.

 • 2-4 years of experience in technical writing.

 • Creative and innovative thinker and planner.

 • Assists team members when needed to accomplish team goals.

 • Good interpersonal and communication skills

 • Familiarity with keyword placement and SEO

 • The ability to consistently meet tight deadlines

Job Title: Social media management

Location: Hyderabad

Experience: 1–2 years

Employment Type: Full-time

About the Role

We're looking for a Content Production Executive to own end-to-end content production from strategy and scripting through publishing and performance analysis. You'll work cross-functionally with design, video, and marketing teams to ship high-volume, high-impact content across platforms.

Key Responsibilities

Own the content production lifecycle: research, strategy, scripting, coordination, publishing, and performance tracking

Produce marketing assets at volume reels, scripts, carousels, captions, graphics, and campaign creatives

Plan and manage editorial calendars across multiple brands/verticals

Execute multi-platform content strategies to drive audience engagement and growth

Collaborate with designers, video editors, and marketing teams on integrated campaigns

Ensure brand consistency across all creative output

Requirements

1–2 years of experience in content production, content strategy, or social media operations

Proven track record shipping high-volume content (100+ assets/quarter type output)

Strong scriptwriting and content planning skills

Experience managing multiple brands or workstreams simultaneously

Bachelor's degree in Visual Communication, Mass Comm, Marketing, or related field

Portfolio (Behance or similar) demonstrating creative range

Nice to Have

Experience across B2B content

Track record of measurable engagement lift from content campaigns

About Monsoonfish

Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.

Role Overview

We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:

1. Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
2. Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
3. AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.

This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.

Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.

Employment Type: Full-time

Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)

Key Responsibilities

Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)

Brand Custodianship:

Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.

Lead Generation & Growth:

Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

• Develop and execute comprehensive content calendars and thematic content buckets.
• Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
• Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
• Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.

Agency Management & SEO/AIO:

Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

"Cognilense" Publication Expansion:

Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.

Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).

• Manage and scale distribution across Amazon and retail formats.
• Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.

Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.

Pillar 2: Client Content & Strategy (External)

Cross-Functional Collaboration:

Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

End-to-End Copywriting:

Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.

Pillar 3: AI Transition & Infrastructure

AI-Led Workflow Documentation:

Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.

Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

1. Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.

What We Look For (Requirements)

Technical & Creative Skills

• Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
• Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
• Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
• Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
• Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
• Comfortable with leveraging AI tools ethically to scale and optimize internal processes.

Behavioral Traits & Culture Fit

• Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
• High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
• Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
• Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.

Culture & Perks

• Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
• Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
• Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.