1Understand the goal, audience, and core message of a campaign and create copy to suit. 2. Take end-to-end responsibility for writing compelling content for all brand properties.
3. Ability to think out-of-the-box (clichéd. We know. Still), play-with-words and write in a simple, concise and accurate manner for campaigns
4. Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs.
5. Write effective content for marketing collaterals like brochures, flyers, etc.
Skills
- Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc
- Ability to write crisp and error-free content
- A knack for editing and proof-reading content with good research-oriented skills
Subodh Popalwar
Software Engineer, Memorres
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Who are we :
We are an early-stage Fintech Startup - working on exciting Fintech Products for some of the Top 5 Global Banks and building our own. If you are looking for a place where you can make a mark and not just be a cog in the wheel, Bakerstreet Fintech Pvt Ltd (Parent Company) might be the place for you. We have a flat, ownership-oriented culture, and deliver world-class quality. You will be working with a founding team that has delivered over 26 industry-leading product experiences and won the Webby awards for Digital Strategy. In short, a bleeding edge team.
As Cambridge Wealth, we are well established in the wealth and mutual fund distribution segment, having won awards from BSE as well as Mutual Fund houses. Our UHNI/HNI/NRI clients include renowned professionals from various industries.
What are we looking for a.k.a “The JD” :
We are looking for a motivated and energetic Content Analyst Trainee to assist the Content team by ensuring that the organisation's brand ideals and website are upheld for our brand, "Cambridge Wealth". You will assist in developing a strategic plan that ensures the ongoing success of our online presence & creating, improving and maintaining content to achieve our business goals. Our ideal candidate has demonstrable creative writing skills and has the pulse of current social media trends.
What will you be doing at "Cambridge Wealth" a.k.a “Your Responsibilities :
- Help develop a content strategy aligned with short-term and long-term marketing targets
- Work with the Content team to plan and develop site content, style and layout
- Create and publish engaging written content. Edit, proofread and improve other writers’ posts
- Ideate and create engaging Infographics, podcasts, videos and other multimedia content for Social media.
- Liaise with content writers to ensure brand consistency & Optimise content according to SEO.
- Use content management systems to analyse website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic ensuring compliance with law (e.g. copyright and data protection)
- Align with the editorial calendar and ensure content goals are met
What should our ideal candidate have a.k.a “Your Requirements”:
- In - office Availability. This will be an In-office role at our office in Pune.
- Excellent written and verbal communication skills and strong command over the English language.
- Proven work experience in Content(Financial/Wealth) marketing preferred..
- Hands-on experience with MS Office, WordPress, Canva and other illustrative tools.
- Working knowledge of audio and video editing
- Working Knowledge of SEO and web traffic metrics. Basic technical knowledge of HTML and web publishing is a plus.
- Proactiveness and ability to take ownership of tasks and projects, strong operational expertise, time management skills and a growth mindset
Not sure whether you should apply? Here's a quick checklist to make things easier. You are someone who:
- Have worked(0-1.5 years preferably) or are looking to work specifically with an early-stage Fintech startup.
- You are ready to be a part of a Zero To One Journey which implies that you shall be involved in building fintech products and processes from the ground up.
- You are comfortable to work in an unstructured environment with a small team where you decide what your day looks like and take initiative to take up the right piece of work, own it and work with the founding team on it.
- You'd like a fair chance to work your way up to a founding team position which involves taking key business decisions and taking accountability for it.
- This is not an environment where someone will be checking up on you every few hours. It is up to you to schedule check-ins whenever you find the need to, else we assume you are progressing well with your tasks. You will be expected to find solutions to problems and suggest improvements
- You want complete ownership for your role & be able to drive it the way you think is right. You are looking to stick around for the long term and grow with the company.
- You are a self-starter and take ownership of deliverables to develop a consensus with the team on approach and methods and deliver to them.
Stipend : Rs 15k / month (PPO possibility at the end of 6 months basis performance evaluation)
Duration : 6 Months. Please note that this is an On-site/ Work from Office program at our headquarters in Pune..
Role and Responsibilities:
- Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Define most important social media KPIs
- Manage and oversee social media content.
- Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
- Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
- Use social media marketing tools
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Communicate with industry professionals and influencers via social media to create a strong network
- Facilitate scaling brand and company awareness through various social media channels
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
Requirement and Qualification:
- Minimum 5 years of experience as a Social Media Specialist or similar role
- Bachelor's degree in business, marketing, journalism, public relations or related field
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills
DUTIES INCLUDE:
- Complete content writing projects for digital marketing clients in a timely manner; maintain stated deadlines while also meeting specific content directions, as each individual project dictates
- Revise content submissions according to client requests
- Proofread and rewrite existing content, as needed
- Writing for web page content, blogs, social media posts, infographic content, email marketing campaigns, and other digital marketing categories as assigned
- Work with clients and customers to help them define their content needs
- Offer suggestions and changes to help ensure that content is engaging, consistent, clear, and concise
- Help to create style guides or content templates
- Conduct effective research on any given topic
SKILLS PREFERRED:
- Fluency in both written and conversational English, and mastery of conventional rules of English grammar
- Ability to be mindful of things like flow, readability, and sentence variety
- Ability to embed and leverage SEO-relevant keywords in content production
- Basic understanding of digital marketing and search engine optimization best practices
- Good listening and communication skills for client relationship management
- Working knowledge of Microsoft Office, along with general computer literacy
- Familiarity with major social media platforms
- The ability to cooperate with other writers, editors, and team members to complete projects in a timely manner
- Willing and able to give constructive feedback on content writing projects
About us:
At Astra Security, we're not just a team; we're innovators, protectors, and storytellers.
As a U.S. & India based powerhouse, we proudly offer a state-of-the-art Pentest Platform that mimics hacker behaviour. We're not just about finding vulnerabilities; we've discovered 100,000+ of them for our clients! And guess what? We defend against over a million threats daily.
Our accolades speak for our excellence—from being recognized as ‘The Most Innovative Security Company’ by Prime Minister Narendra Modi to bagging the CyberTech100 title in 2021.
Why Join Us?
Because words are magical, and here at Astra, we believe they can make the digital world safer.
We're on a thrilling journey, and we need You, who can translate intricate technical tales into captivating content. Ready to embark on this cyber-adventure?
Your Mission (If You Choose to Accept):
- Craft content that bridges the gap between tech buffs and novices—think blog posts, white papers, and landing pages.
- Play a pivotal role in content management and project coordination.
- Guide and inspire budding writers on our team.
- Join forces with SEO, development, and design maestros to produce stellar content.
- Ensure every word we publish is a masterpiece—optimised, insightful, and valuable.
- Work with the marketing and frontend developer on the feedback shared and amend design changes.
- Work & come up with design guidelines for the brand
Requirements:
- 4+ years in content writing, especially in SaaS or content marketing realms.
- A flair for SEO and a penchant for NLP.
- The ability to decode complex tech puzzles and pen them down with finesse.
- Organizational prowess, self-driven spirit, and an eagle-eyed attention to detail.
- Prior experience of content marketing would be a big plus.
- A sprinkle of experience in the cybersecurity world would be the cherry on top!
- Bonus: Familiarity with WordPress/Webflow CMS.
Benefits of joining the Astra Squad:
- Embrace the cosy remote work lifestyle.
- Feel the startup adrenaline pumping through your veins.
- Your brilliance showcased to thousands of eager readers and users.
- Revel in our open, growth-centric ambiance; it's like a digital playground.
- Dive deep into the captivating world of cybersecurity.
- And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.
- Make sure deliverables and deadlines are met (Internal & external)
- Plan the monthly Social Media Calender
- Plan the shoot moodboard & assist the photographer on shoots
- Make sure the Optimization, Hygiene checks & engagement on social media (Reply to comments, DMs, keep daily stories) is happening daily
- Be updated with the trends and upcoming news for all social media platforms. Exploring newer features of platforms you operate on.
- Moment marketing
- Monthly Analytics
- Brainstorm & create sucessful campaigns along with the brand strategists
- Competitor Analysis - Follow competitor brands, check what they do, go through their posts, stories and note down things that work and don't work for them.
- Come up with Ads plan and the techniques to reach the goal
- Design co-ordination
- Analyze your day-to-day activities and improve wherever scope
- Copy & content writing
- Fill in the gaps for your team members, wherever & whenever needed
Company
Our vision is to automate all EdTech content, marketing content, and eventually, build a system that takes a Hollywood script as input and automatically renders an entire film as output. This would involve multiple characters, interaction between them, and adding complex environment around them. Our current technology is at the cutting edge of AI and we find this an incredibly exciting technical problem to solve.
As you can expect from our lofty ambitions, we are creating a team of excellent people (read geeks – we are geeks and we love geeks) who are equally excited about this future or more!
Why should you join?
You’ll be working very closely with the founding team. Also as the first marketing hire, you also have the chance to significantly influence and drive the direction of the company.
Responsibilities:
We are looking for someone who is CREATIVE, loves to take initiatives. We are not looking for just an Individual contributor who needs to be extensively managed.
- Running Targeted LinkedIn Advertisements
- Handling Public Relations
- Increasing the brand awareness of Rephrase
- Content Writing
- Creating and running B2B surveys
- Collating specific lead lists and running targeted email campaigns
Expectations:
- We expect 2+ years of marketing experience, ideally at least part of it in a B2B role.
- Experience with traditional & digital marketing. Handling social media, public relation efforts, and content marketing.
- Hands on experience with marketing software and tools
- Outstanding communication, presentation and leadership skills
Good to have -
- Experience of writing white papers and managing customer testimonials
- Experience of closing Fortune 500 clients, with a focus on US Geography
- Extensive market research and market mapping experience
- Experience across B2B and B2C marketing techniques
- Experience of working in a startup
Location
The role will be remote at least till the end of the year. Our offices are based in Bengaluru. (We haven't decided if the role will be remote after that).
Google Analytics
Highly creative and imaginative with an effective writing style that is fresh, consistent, and customer friendly
Have a flair for writing with an understanding of what works on the internet and social media
Knowledgeable about digital marketing tactics, including SEO, email marketing, and web analytics
Writes (and sometimes edits) digital content that meets project goals and end-user needs for complex efforts
Ensures online content complies with corporate brands standards, web style guide, legal and compliance
Review stats on an ongoing basis to understand how the content is working and improvise accordingly
Have a portfolio of published articles
Performing research and covering the latest happenings and updates in the business world.
Finding and covering emerging trends /companies in the financial system.
Job Summary
We are looking for a qualified Community Manager to join our team our Team.
The candidate should posses a creative drive and be able to articulate and document ideas to the design and marketing teams internally and externally. Organize and plan campaign, create trending topics and brand columns. He/She should have experience in working with a variety of social media and digital platforms and design tools with a solid understanding of good marketing principles.
Job Role & Responsibilities:
- Set, plan and implement social media and communication campaigns and strategies
- Provide engaging text, image and video content for all social media and professional accounts.
- Maintaining community active, find the core users and improve the interaction.
- Find the user's requirement, plan online or offline activities, stimulating user participation and improve the community influence.
- responsible for the maintaince of the Whatsapp group
- Respond to users in a timely manner.
- Monitor, track and report on feedback and online reviews.
- Organize and manage events to boost brand awareness.
- Coordinate with Marketing, PR and Communications teams.
- Liaise with Development and Marketing departments.
- Build relationships with users, industry professionals.
- Stay up-to-date with current social media trends.
Required Qualifications and Skills
- Mimimum 2+ years of experience of the community operation
- Experience planning and leading community initiatives
- Ability to identify and track relevant community KPIs
- Excellent verbal communication skills
- Must have successful cases
- Excellent interpersonal and presentations skills
- Perfect integrated operation (content operation/user operation/community operation) capabilities are preferred.
- Hands on experience with social media management
- Attention to detail, critical-thinker and problem-solver
- Bachelor/ Master’s degree in Marketing or relevant field
Job Type: Full-time
Job Location: Pune.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres