Content Marketing Lead

Company: CyberWarFare Labs

Location: Embassy Tech Village, Bangalore, India

Company Description :

CyberWarFare Labs (CWL) is UK-based Ed-tech leader in cybersecurity with operations located in Bengaluru. We provide cutting-edge cybersecurity Education and immersive training services, enabling organisations to enhance their cyber capabilities. Our client-focused approach ensures tailored solutions in this ever-evolving field. We prioritise proactive defense with innovative solutions, backed by on-demand educational services.

Role Description :

This is a full-time on-site role for a Social Media Marketing Specialist. The Social Media Marketing Specialist will be responsible for creating and executing social media marketing strategies, social media content creation, and digital marketing. The candidate should possess strong communication skills to aid in creating content that effectively portrays the company's culture and interests. The Social Media Marketing Specialist will be responsible for engaging with the target audience and building relationships with them through online platforms.

Qualifications :

Experience requirement: 1-3 Years.

⁠1.Versatile ( able to work on distinct niche), Able to work on distinct type of content.

2.⁠Managing the content delivery.

3.Able to write Plagiarism free and AI free content.

4.to write SEO driven articles.

5.Develop creative and engaging social media strategies and content distribution plans.

6.Day-to-day handling of social media channels.

7.Look after audience research.

8.Manage and facilitate social media communities by responding to posts and developing discussions.

9.Monitor closely to keep track and analyse thoroughly the report of performance on social media platforms using various analytics tools.

10. Research and evaluate the latest techniques to evolve continuously with the ways of measuring social media activity.

11. Keeping an eye on competitors’ activities.

12. Recommend the latest adaptations for improvements and increasing performance.

Key Responsibilities :

1. Develop and execute social media marketing strategies.

2. Create visually appealing and compelling content.

3. Manage and grow social media channels.

4. Monitor social media trends and analytics.

5. Collaborate with cross-functional teams for campaign execution.

1. Key Responsibilities 
1. Grow social media pages of the company 
2. Strategize and execute campaigns to drive brand affinity and new consumers
3. in-charge of all social media handles of the company (big social networks + new age networks)
4. Partner with other brands to co-create campaigns
5. Collaborate with other marketing verticals to grow the app community 
2. Mandatory and good to have experience/ skills.

1. 1. 0 to 2 years. Experience with high-growth consumer apps in India is a big plus
   2. Excellent written and spoken communication skills in the English language are a must. Hindi and other Indian languages are a plus 
   3. Love social media and short video apps. SelfSelf-usage social networks with a good following are a must.

We are looking for a talented and competitive Sales Development Representative who thrives in a quick sales cycle environment. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. The ideal candidate must be a pro at using Linkedin, Sales CRM, Email and comfortable making connections via Skype chats or calls every day.

Job Responsibilities:

• Learn & understand our products and our prospective clients well.

• Understand customer pain points, requirements and correlate ZapInventory & ZapApps.io solutions and customer requirements.

• Source new sales opportunities through outbound reach, cold emails, skype chats or phone calls or anything to reach out to prospective customers.

• Respond, engage and qualify inbound leads and inquiries.

• Engage current users to expand awareness, educate, ask for referrals, identify new opportunities and develop account intelligence.

• Execute planned sales activities and develop a target list of high potential new customers.

• Resolve customer complaints regarding sales and services.

• Achieve monthly & quarterly quotas.

• Perform effective online demos to prospects.
  Manage customer queries on Intercom (or other chat tool we might be using) and email.

Requirements:

• Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.
• Ability to make focused efforts to close deals. The ideal candidate should be strategy driven with a research-based approach.
• Proven sales development experience, preferably at an Internet startup or SaaS industry.
• Savvy with LinkedIn sales navigator, and CRM tools.
• Proficient with corporate productivity and web presentation tools.
• Ability to multitask, prioritise and manage time effectively.

Additional Responsibilities: We also expect this person to handle our SEO management task which includes working with bloggers and digital media executives.

• Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Develop, implement and manage the company’s social media strategy
• Manage and oversee social media content
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
• Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Monitor and evaluate performance across the company's social channels in order to improve engagement.
• Execute quarterly marketing plans to meet overall business targets.

We are an early-stage start-up in the wellness space & are teeming with innovation & creativity. We are based out of Mumbai & are looking for a dynamic SEO Content Intern to join our team.

We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and develop brilliant content to drive following & sales. We need someone who can give all our long-form content assets a distinct voice & language of their own, which seamlessly weaves in with our brand story & helps flesh out a brand personality our consumers can clearly recognize.  

Responsibilities:

• Create lucid, arresting product page and blog content on Man Matters & Bodywise, which leave consumers itching to try our products out and seek more health information from our blogs
• Create blog posts with a focus on the health & wellness space in line with SEO guidelines that can break the clutter online
• Create engaging emailers for our customers which have them hooked, not fed up (aimed at giving them only the most relevant information related to their health & wellness)
• Find out-of-the-box topics based on competitor analysis, trending topics, and various SEO tools

Requirements:

• Portfolio of work- published articles will be preferred
• Familiarity with online brands
• Adept with basic formatting, eye for detail, thorough research and analysis
• Excellent writing and editing skills in English
• Is flexible writing both technical as well as creative content
• Comfortable working with keywords and curating content based on structure assigned
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines

Social Media Writer and Content Manager 

Job Requirements :

1) Prior Experience as a Social Media Manager (With a Focus on Youtube)

2) Experience with Google, Facebook and Youtube Ads

3) Experience writing social media posts, captions

4) Familiarity with Search Engine optimization (SEO)

5) Experience working with Mail Chimp is desired, but not mandatory

6) Awareness with social media trends

7) Creativity and Immersion in Social Media

8) Analytical Aptitude

9) Excellent writing and language skills

10) Proficiency in Hindi and English

11) Proofreading and Editing Skills

Job Responsibilities : The candidate would be responsible for

1) Crafting Social Media Strategy and setting clear objectives for promotion, engagement, conversion of target audience.
2) Managing client's social media assets.( Social Media, SEO, Content Marketing, Email, Print and Digital Marketing)
3) Content Management 
4) Curating Weekly and Fortnightly Social Media Campaigns and overseeing their execution (Images/Video/Podcasts/Blog Posts/Snippets/One Liners/Newsletters)

5) Collating Social Media Analytics and generating insights for building online brand awareness and reputation

6) Creating and implementing fortnightly and monthly Content editorial calendars to manage content

7) Implement a publishing schedule and promote content through social advertising

8) Working with Design Team for creating Social Media Posts

9) Managing and reviewing comments and feedback section

10) Online Reputation Management (ORM) and establishing brand loyalty in the online and offline community.

11) Determining KPI for audience engagement by capturing relevant performance metrics

12) Compiling reports showcasing ROI and tweaking strategy if needed.

Salary : As Per Industry Standards

Experience : 3 to 7 Years

Qualification : Graduate in any field. 

Software : Microsoft Office Suite / Hootsuite