Senior Content Marketer

Hummingbird is a WordPress product company, we build and maintain popular WordPress Themes and Plugins used by thousands of users around the world.

We are looking for a Digital Marketing Manager to join our WordPress Product Marketing Team to grow sales and adoption of our WordPress Plugins and Themes.

If you understand the WordPress ecosystem, have 5+ years of proven experience with Digital Marketing, and Project Management, and can lead a team to achieve business objectives, then this is the perfect job opportunity for you.

Job description -

Manage and guide the Digital Marketing team to achieve our WordPress business objectives. Provide thought leadership and guidance in one or more of the following areas:

• Content Marketing: Product Pages, Landing Pages, and Website Copy, using WordPress and Elementor.
• Email Marketing: Online newsletters, and promotional emails. Manage, and track email Campaign Performance
• SEO: keyword research, on-page optimization, off-page natural link building
• SMM: Social media marketing on popular platforms - YouTube, Facebook, Twitter
• Analytics: Track & monitor the progress of digital marketing efforts using analytics tools such as Google Analytics
• Conversion Rate Optimisation: Run A/B testing experiments, analyze heat-maps and visitor recordings to improve performance of conversion funnels
• Partnerships: Maintain partnerships with freelancers, agencies, vendors, and affiliates

Requirements -

• Experience - Proven 6+ years experience in Digital Marketing (SEO, Email, Content)
• Effective Leader - Able to work with your team to deliver business objectives, provide training and guidance to your team where required. Review your team's work and provide feedback and help them improve and become more productive.
• Project Management - Ability to plan, track tasks for their team. Manage schedules, delivery of outcomes, with high quality. Motivate and engage with their team for them to be able to deliver high-quality work. 
• WordPress Industry Knowledge - Extensive knowledge and experience of the WordPress industry. Ability to keep updated on the trends in the WordPress industry and apply these to our business for success.
• Website Copy - Ability to build Product Landing Pages using WordPress and Elementor
• Email - Ability to use email as an effective tool for digital marketing
• Ability to Learn - Passion to learn new Digital Marketing skills
• Communication skills - Excellent spoken and written English skills

 

Please note, prior knowledge and exposure to the WordPress ecosystem - Selling and Marketing WP Themes and WP Plugins is mandatory. Please apply only if you have done digital marketing for WordPress products. 

If you love Digital Marketing, are passionate about WordPress, want to lead a team of Digital Marketers to success in the WordPress industry, apply today.

Key Responsibilities

- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services

- Strong understanding of Data, Funnels, Performance Metrics

- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness

- Work with the engineering, design, and product team to implement tests quickly

- Track, measure and analyze performance & continuously optimize them

- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.

- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

Demand Generation and Marketing Executive - Job Description

Position Summary: 

The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. 

This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.

About Us:  Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.

Key Responsibilities:

1. Lead Management:
1. Manage, nurture and convert inbound leads into qualified sales opportunities.
2. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
3. Assess and analyze a prospects current process and requirements;
4. Provide engaging and articulate information about Aikon Labs’  value proposition to potential customers.
5. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
2. Sales Management:
1. Learn to manage complex enterprise sales throughout the sales cycle;
2. Efficient management of the sales pipeline using our  processes;
3. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
4. Represent Aikon at corporate events or sales meetings independently or with colleagues;
5. Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
3. Communication:
1. Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
2. Provide accurate and timely information as required to project managers, the delivery team and senior management;
3. Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
4. Product Knowledge:
1. Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
2. Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;

Required Experience

1. 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
2. Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
3. Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
4. Experience of working collaboratively in a combined sales & marketing team.
5. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.

Required Skills:

1. Has highly developed all-round interpersonal skills.
2. Excellent communication, presentation, networking and negotiation skills.
3. Customer service oriented with a positive, well-motivated attitude.
4. Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
5. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
6. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
7. Good organisational and time management skills with the flexibility to reprioritise as necessary.
8. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
9. Must be passionate about the AI solutions for enterprises and B2B SaaS industry.

Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;

This is an opportunity to be part of an exciting, new-age startup working on an AI platform to gather consumer insights. You’d be part of the business team, driving demand generation using content marketing, published on all digital properties.

 

Experience matters. The ‘must-haves’ are.

• A minimum of 3 years of experience in running content marketing programs, especially for SaaS, martech, technology brands
• Experience in running a complete marketing program – organizing webinars, scouting for event opportunities, etc.
• Experience in writing across genres – social, newsletters, blogs etc.
• Experience for writing for the Western audience (native English speaking geographies such as USA and the UK)

 

The specific skills sought are as follows.

• Ability to articulate technology in a way that a non-techie could understand.
• Ability to write in both informal and formal tones – use of colloquial English for informal and assuming a formal tone when authoring a thought leadership article, case studies, and whitepapers.
• Ability to improvise – use the same content to spin out content for social media publishing.
• Ability to think through topics that might be of interest to our very professionally accomplished TG – quite different than what you’d write for a consumer-facing brand.

Responsibilities : – Develop, implement and manage our social media strategy – Define most important social media KPIs – Manage and oversee social media content – Measure the success of every social media campaign – Stay up to date with the latest social media best practices and technologies – Use social media marketing tools such as Buffer – Attend educational conferences – Work with copywriters and designers to ensure content is informative and appealing – Collaborate with Marketing, Sales and Product Development teams

Looking for Social Media Marketer.
Content Writer.
with excellent communication skills.

*Urgently Required* Selected intern's day-to-day responsibilities include: 1. Strong Copy Writing for Social Media. 2. Content Writing Blogs, articles for various social media platforms. 3. Thorough Understanding of different social media platforms. 4. Execute social media campaigns for Facebook , Twitter, LinkedIn and others. 5. Interest or inclination towards Social Media/ Social Development and current issues of the digital industry

1) Strong understanding / experience of SEO process - On Page & Off Page 2) Exposure to Google Analytics & Google Webmaster Tools 3) Good exposure to Social Media & Content Marketing 4) Knowledge of PPC would be an added advantage

> Job Description Snapshot - Position: Content Writer (Technology) - CTC: 3-5 Lac pa - Location: Noida (Delhi NCR) > Building a product nation I believe products bring real value and want to see India become a Product Nation. Not IT Services, not BPO powerhouse, but an export house of scalable technology products. I want the world to use off-the-shelf scalable software products made and handcrafted in India. But it’s not going to be easy. We need to change our thinking, ask difficult questions, and come up with insane ideas. For example, I believe that all forms of transportation will become redundant one day, making our lives much more efficient. Our descendants will laugh at the idea that we actually drove our cars everyday to the other part of the town to be able to complete our work. Sounds insane or exciting? > Getting the word out To make a Product Nation, the simple first step is a product. And we built our first one. Customers from about 114 countries are using it to connect their customers from offline print media to online content. Scanova is a QR Code Management tool that allows businesses to create, design, manage, and track QR Code-based interactions. Scanova is a great product. But how do we get the word out? How do we get people to notice us? So we started blogging about it. A lot. And people did notice us. We get about 100,000+ page views per month. But you’ll agree that’s not enough. We need to reach a million people (or even a billion?) if we are to build a great product company. And for that, we need you. > Building the right team To achieve this vision, I am looking for a team that believes in what we do and is hungry for challenges. We are not looking for employees but hardcore problem-solvers. Specifically, we are looking for a Content Writer (Technology), who will be required to: > Content Generation - Research and brainstorm with team for topic ideas relevant to the target audience - Write full length blog articles (300-1500 words) for the company blog (http://scanova.io/blog) following best practices of content marketing and SEO - Write answers on Quora for topics related to the business - Create posts for the company’s social media platforms including Facebook, Twitter, Google+, and LinkedIn - Conduct secondary and primary research to enhance quality of articles - Create images for articles using online tools such as Canva - If required, develop content for website, email newsletters, and PR > Content Management - Operate and manage Wordpress CMS - View and report data via Google Analytics - Content Distribution - Schedule posts on social media platforms using management tools such as Buffer - Remain up-to-date on best Wordpress SEO practices to ensure higher rankings in search engines > Having the right skills Passion and endurance are a must. But we also expect a few other core competencies: - Excellent command over written and spoken English language - 2+ years of professional content writing experience (online or print) - Good understanding of latest content-related SEO best practices - Basic understanding of CMS such as Wordpress and image editing tools (Photoshop, Canva, Illustrator, Sketch) - Should be passionate about technology and active in reading - Should be active on social media platforms other than Facebook/Whatsapp Hunger to make a dent in this world > We take care of each other This is not just a team. It’s a family. And in a family, we take care of each other. Here is what you get for being a part: - Salary - CTC 3-5 lac per annum - Medical insurance - Opportunity to work in a small team that empowers you to make your own decisions - Opportunity to become a specialist in Inbound Marketing - Opportunities to socialize and make friends - the team will be co-working at Unboxed in Noida (Delhi NCR) > A little more about us We call ourselves Trycon Technologies. It was started in 2013 by Gautam Garg, Mukesh Gupta, and Swapnil Jain - all alumni of Delhi College of Engineering (2010 & 2011 batch). After college we worked for a couple of years in companies like Grail Research, Adobe, and Oracle. But like you, we wanted more from life. Not just money but freedom. Freedom to use our potential and freedom to make a real dent in this world. So we quit our jobs and came together in late 2013. We are not alone. Hyderabad-based Utthishta Seed Fund saw our progress and invested in us in 2015. This is our story. Let’s meet up so that we can learn yours. And always remember this: “The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks” - Mark Zuckerberg, 2011 Gautam Garg Cofounder, Scanova