Content Strategist / B2B Content Marketer
Roles & Responsibilities:
● Research, write, and optimize blogs, eBooks, whitepapers, reports, and other long-form content.
● Collaborate with SEO & design to ensure content is both discoverable and visually engaging.
● Develop monthly content calendars aligned with campaigns, ICP, and lead lifecycle.
● Ghostwrite or support director-level content (LinkedIn posts, interview-style articles, etc.).
● Contribute to newsletters, landing pages, and social copy as needed.
● Maintain quality, originality, and consistency across all formats.
Must have skills:
● 3-5 years of experience in B2B content marketing or content strategy.
● Strong storytelling and writing skills with a portfolio of long-form content and campaign-driven
copywriting.
● Understanding of SEO, content funnels, and ICP-based content planning.
● Comfortable collaborating with designers and subject matter experts.
● Self-starter with a proactive mindset and the ability to work in a fast-paced, high-growth environment.
Good to have skills:
● Experience in IT services or SaaS domain.
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About Urbanespot
Urbanespot presents brick-and-mortar businesses with the simplest way to understand, engage, and retain customers. It recognises customers walking into a store, restaurant, or hotel, understands their behaviour, and uses this understanding to help businesses target new customers and run campaigns that build loyalty in existing ones. Be it a small café or a chain of restaurants, Urbanespot can help manage their online reputation, build engagement on their social channels, and measure the ROI on their marketing spends in the one way that matters...in-store results.
Why you should consider working with Urbanespot:
If you're motivated by high sales targets, aggressive incentives, and a market full of opportunity, you'd be joining the right company. If you're motivated by all of this, but also feel the need to work in an environment that truly values innovation and the capacity to take ownership, then you'd REALLY be joining the right company.
About the Role : Urbanespot is looking for an INSIDE SALES EXECUTIVE. This would be a B2B role aimed at building a customer base of hospitality businesses for Urbanespot’s product. A person in this role would need to be comfortable building prospect lists and making dozens of calls per day to generate interest in potential prospects and qualify leads.
The role will carry the following responsibilities:
-
Identify prospective customers and establish contact with them through outbound cold-calls and emails
-
Follow-up with inbound leads to qualify them
-
Understand customer needs, identify sales opportunities, and build relationships
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Drive new customer acquisition, while also farming existing customer accounts
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Maintain market information in Urbanespot's CRM systems and generate actionable
reports and insights for the leadership team
-
Perform effective online demos to prospects
Location: Location-independent. We are open to candidates from any city in India. The candidate may work from home.
Skills:The role will require someone with specific qualities. The following will be assessed as part of the evaluation process:
• Communication skills - Ability to build a conversation with a prospect, while carefully probing for information that might show a sales opportunity
-
Rigor - Ability to make a high number of calls per day to drive conversations while maintaining an up-to-date and error free CRM and timely, actionable reports to the leadership team
-
Independence - Ability to learn fast, and take charge of the responsibility to drive growth in the target market
Knowledge:
-
B2B sales processes and organisational structures
-
Standard CRM usage
-
Excel, Powerpoint
-
Knowing how to use LinkedIn for Social Selling would be considered a plus
Qualifications:
-
Experience and qualifications are not a barrier as long as the required skills and knowledge are displayed.
-
A proven inside sales track record, experience conducting market research, and executing list building activities will be considered a major plus.
Points to note:
-
At Urbanespot, intelligence and creativity are more important than anything else. Please ensure you understand our company and have been through our website before you apply. Not understanding the domain we work in or our offering before applying will lead to immediate disqualification.
-
We hope you're excited by travel, because the role may involve some sales and training related traveling.
-
You will need to have a smartphone, a laptop, and boundless positive energy.
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Full Stack Developer - Averlon