Performance Marketer and Growth Hacker

Posted by Ashwin Lawanghare
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Remote only
4 - 12 yrs
₹6L - ₹12L / yr (ESOP available)
Full time
Skills
Growth Hacking
Performance Marketing
Digital Marketing
Job description
  • Creating and executing a strong performance marketing strategy & execution plan

  • Developing and managing digital prospecting and remarketing campaigns

  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

  • Identifying and testing new channels to continue to meet or exceed established critical metrics

  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

  • Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels
  • Identifying, developing & optimising growth channels to drive revenues growth
  • Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
  • Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
  • Planning and executing initiatives to reach the target audience through different channels
  • Working closely across teams with other teams to share ideas, feedback & present results