Digital Marketing Executive

About Us

Toronto Boutique Apartments (TBA) is a high-growth property management and corporate housing company managing 200+ furnished rental units. We operate at the intersection of hospitality, real estate, and tech, with a growing focus on automation and AI.

We're seeking a Performance Marketing Manager to own and optimize our live paid ad campaigns, improve SEO across landing pages, and explore the strategic use of generative AI in marketing execution.

Role Overview

This is not a strategy-only role—we’re looking for someone who can manage our existing campaigns and continuously improve performance through data, experimentation, and automation. You’ll work alongside our leadership team to scale tenant acquisition, owner outreach, and corporate partnerships.

Responsibilities

Paid Ads (Google, Meta)

• Manage and optimize active Google Ads and Meta campaigns across multiple segments
• Monitor spend, bidding strategy, and audience targeting
• Run multivariate tests (copy, creative, landing pages)
• Improve cost-per-lead and drive qualified conversions

SEO

• Improve on-page SEO and internal linking across TBA websites
• Identify technical SEO issues and coordinate fixes
• Work with content writers to build targeted, rankable pages
• Track performance using SEMrush, Google Analytics, and GSC

AI-Enhanced Marketing Execution

• Use generative AI tools (e.g., ChatGPT, Claude) to:
• Generate and iterate on ad copy, landing page variations, and SEO meta content
• Speed up content production and testing
• Support dynamic content personalization and retargeting workflows

Reporting and Analytics

• Build concise weekly reports on ad performance, SEO health, and test results
• Propose and implement data-backed improvements

Qualifications

• 3+ years of experience managing paid ad accounts and SEO projects
• Strong command of Google Ads, Meta Ads, SEMrush, and GSC
• Proven ability to optimize CPL, ROAS, and organic traffic
• Comfortable using generative AI tools in marketing workflows
• Bonus: Experience with real estate, property tech, or hospitality verticals

Why Join Us

• Clear KPIs and real impact from day one
• Freedom to experiment, iterate, and scale what works
• Small, fast-moving team with ownership and visibility
• Opportunities to explore AI-based marketing automation in a live business setting

Role and Requirements

·      Managing sales distribution and growth for Hotchaa! in retail – MT and GT

·      Come with good knowledge, understanding and relationships with GT and MT market in India, specifically Mumbai

·      Understand way of working for FMCG product growth – distribution, listing, promotions, merchandising

·      Establish sales objectives and targets by forecasting and developing monthly sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products; work to achieve set sales targets along with marketing team

·      Identify and build the right retail partnerships online and offline to drive sales for Hotchaa! products

·      Manage relationships and engagement with channel partners (online and offline) including analyzing sales potential, SKU rationalization, pricing and promotion decisions and trend forecasting

·      Conduct frequent trade visits to gain valuable insights on stock movement, monthly trends and tweak strategy accordingly.

·      Build and nurture relationships with retailers and distributors, discuss their needs and assess the quality of the company’s relationship with them

·      Develop and implement new sales initiatives, strategies and programs to capture key demographics

·      Provide sales support to distribution partners and work closely on POS promotions / shelf displays / marketing / visibility strategy along with marketing inputs

#HiringAlert

We are looking "Angular Team Lead" for Reputed Client @ Permanent Role.

• Experience: 7 - 12 yrs

Primary Skills

• 6+ years of experience in Angular 2+ version, Type Script,

•Minimum 5 years of experience on Web Application development HTML, CSS, JavaScript/JQuery, Bootstrap .

•Been on a Lead role and led a team of 3-5 people for a period of 2 years

•Should have a very good understanding of the project architecture

•Should provide Technical guidance to the team to get the task completed on time.

•Assist project manager in the project coordination/management

•Must be experience in GIT and version control systems

Secondary Skills

•Experience in analysing existing code and debugging.

•Experience in developing the product

•Should have a solid understanding of the SDLC processes (Design, Construction, Testing, Deployment)

•Should have good experience in following DevOps processes using Jenkins or any other Devops tools

•Should have experience in Test Driven development using Jasmine and Protractor

•Proven experience of delivering on-time and with quality

•Should have good unit testing skills to review his own development and identify all the defects and get it fixed before releasing the code

•Creating self-contained ,reusable and testable modules and components in Typescript and using responsive HTML and CSS.

Desired Skills

•Should have experience in developing ERP applications or Database Intensive Data Entry applications.

•Experience in project management life cycle process

•Hands on experience of configuration management and version maintenance

•Prior experience of working in the shipping domain

•Hand on experience in writing technical specifications

Location : Bangalore

We are looking for a Frontend developer who is proficient with React.js with Html and CSS. The primary focus will be on developing user interface components and implementing them, following well-known React.js workflows such as Redux. The developer would ensure that these components and the overall application are robust and easy to maintain.

Job Description

● Independently think of solutions to complex requirements; possess exceptional logical skills.

● Work on products that are used across platforms (e.g. Android and iOS Mobile Devices,

Tablets, Desktop/Mac)

● Analyse current products in development, including performance, scalability, diagnosis and troubleshooting

● Work with the existing framework and evolve it by building reusable code & libraries

● Search and introduce new software related technologies, processes and tools.

● Collaborate with other team members

● Working on the robustness of the application

Key Skills Required:

● Strong hands-on experience in JavaScript, HTML5, CSS3, CSS3 Animations.

● Good understanding of advanced JS libraries and frameworks such as React.js and Angular.

● Understanding of client-side unidirectional data flow principles and Redux knowledge.

● A good understanding of - React Native - is a big plus.

● UI Performance: should have hands-on experience of optimizing page load, rendering,caching.

● NodeJS, Webpack knowledge is a plus.

● Proficient understanding of cross browser compatibility issues and ways to work around such issues.

● Fluent in responsive design and mobile / tablet UI / UX.

● Web mobile (touch devices: mobiles and tablets) experience is expected.

● Familiarity with JavaScript standards(ES5,ES6) and OOPS concepts.

• Minimum 3 years experience in React redux and Flux
• 3 years experience in Frontend skills
• Familiarity with database technology such as MySQL,  MongoDB. ·
• Good communication. 

Required Qualifications and Skills:

• 3-5 years of work experience in the development background, with at least 2 years experience in Java, Spring, Sprint Boot, Hibernate or JPA, MySQL, Oracle, Spring MVC.
• B.E. degree in Computer Science, Graduate in Software Engineering or equivalent
• Experience in Core JAVA, Spring, Spring Boot Frameworks.
• Experience with ORM's like Hibernate.
• Good knowledge of developing RESTful web services using Spring Boot, Java1.x,Servlet2.4, JSP2.0, JDBC3.0, Java Mail, Struts2.x, HTML, HTML5, Angular7+, JavaScript, JSF, Bootstrap2.x-3.x, JQuery & CSS 3.x, Maven 3.x, Apache Tomcat7
• Knowledge of Cloud AWS.
• Experience in any Messaging Queue e.g. Apache Kafka, ActiveMQ, etc.
• Experience on Web services with REST and SOAP.
• Experience working on tool set like Eclipse IDE, SQL clients.
• Experience using application server like Jboss, TomCat, Wildfly, glassfish.
• Experience in using tools like SOAP UI, POSTMAN
• Ability to write SQL queries to fetch data.
• Knowledge of Micro services, Redis Cache and Mongo DB (or any other NoSQL) is good to have

Our MEAN stack team is passionate about technology, and we love building scalable web solutions keeping performance in mind.We're looking for a full stack developer that has experience developing a variety of Web Apps using the MEAN stack. You should be able to comfortably move between the client and server-side code written with JavaScript/TypeScript.

Role + Responsibilities:   

• Work with the team to design, develop and support scalable applications         
• Implementing elegant, intuitive user experience using the latest front-end technologies.         
• Developing API's and designing the data architecture using web frameworks like Express.         
• Write, test, and release production-ready code.         
• Work with our DevOps team to ensure continuous deployments of our applications

Person Specification and Qualifications:

• Experience developing highly scalable services and APIs         
• Knowledge of data modelling and database performance using NoSQL/SQL         
• Strong experience with JS frameworks like Express(any other backend framework), Angular.         
• Familiarity developing SaaS applications in AWS/Azure         
• In-depth knowledge of designing and developing software in distributed architectures for multi-tier applications

Plus points if you're familiar with the following:

• Experience with deployment and CI/CD is a plus!       
• TypeScript implementation with Frontend or Backend applications         
• Knowledge of GraphQL and it's libraries like Apollo, Prisma         
• Have worked with Jest, Enzyme like testing libraries         
• Knowledge of document, key/value or other non-relational database systems such as Elastic Search, Redis, HBase,