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Digital marketing encompasses various roles and responsibilities, including:
1. Digital Strategist: Developing comprehensive digital marketing strategies aligned with business goals.
2. Content Creation: Crafting engaging content for websites, social media, emails, and other digital channels.
3. SEO Specialist: Optimizing online content to improve search engine rankings and visibility.
4. Social Media Manager: Managing and executing social media campaigns across platforms.
5. Email Marketing Specialist: Creating and executing email campaigns to nurture leads and engage audiences.
6. PPC Specialist: Managing pay-per-click advertising campaigns on platforms like Google Ads.
7. Analytics and Data Analyst: Analyzing digital marketing metrics to measure campaign performance and derive insights.
8. Web Developer/Designer: Ensuring the website is user-friendly, aesthetically pleasing, and optimized for conversions.
9. Digital Advertising Manager: Overseeing online advertising efforts, including display ads and social media ads.
10. CRM Manager: Utilizing customer relationship management tools to optimize customer interactions and retention.
11. Influencer Marketing Coordinator: Collaborating with influencers to promote products or services.
12. Video Marketing Specialist: Creating and optimizing video content for digital platforms.
13. Mobile Marketing Specialist: online sales platforms.
15. Brand Manager: Ensuring consistent brand representation across all digital channels. These roles work together to create a cohesive and effective digital marketing strategy.
Our client is a Y Combinator-backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists, etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED).
Requirements
Expert in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
You are a highly goal-oriented individual with good communication skills.
Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
Expertise with Firebase, GTM, and Google Analytics.
Experience in generating leads and achieving long-term sustainable growth.
Experience in working with creative teams to give constructive feedback for performance marketing.
A strong portfolio to demonstrate your skillset
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Role - Account Director (Client Servicing)
This mid-management business ops role is a combination of revenue operations and account targets, marketing analytics, client engagement and solutioning. This is an opportunity to combine your operational and tactical problem-solving skills, creativity, relentless execution mindset, process orientation, decision making and leadership to drive non-linear business growth across new and existing customers.
If you enjoy rolling up your sleeves in an operationally intense startup environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.
Responsibilities -
1. Active participation in sales pitches, media & strategy planning.
2. Management of paid media execution, in line with target yields and spendclevels
3. Collaborate with Sales leaders to develop an optimal lead contact and
conversion strategy for the sales team, with alignment on sales contact
strategy
4. Make engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally
5. Managing a team of campaign managers / media planners / account
managers to train them on 360-degree growth into campaign management & account management.
6. Tracking regular key performance metrics. Proactive risk management.
Suggesting course correction to internal teams.
7. Up Sell & grow, Cross Sell campaigns with a brand’s strategic approach towards performance. 8.Competitor Analysis – Reporting and strategizing steps for the advertisers.
Competencies –
1.Bachelor's or master’s degree in a quantitative discipline with 7+ years of relevant experience.
2.Proficiency with digital marketing platforms and technologies - Adwords,
Facebook, Linkedin & affiliates.
3.Prior experience in managing teams of 5+ and handling clients across different industries
4.Excellent communication skills, negotiation skills and presentation skills.
5.Strong analytical, problem-solving and execution skills.
To derive long term and relevant insights through data driven Marketing resulting in better decision making. The role is expected to be significantly future focused and forward digital thinking of the organization.
Qualification & Experience :
- At least 7+ years of experience working in in developing and implementing digital marketing strategies
- Strong Experience in building effective Demand Creation initiatives
- Social Media Influencer Marketing - To strengthen our digital presence
- Content Marketing & SEO Data based marketing; Data acquisition and deploying data based marketing campaigns
- Knowledge of DTC / E-Comm Platforms.
Key Deliverables of the role :
1. Identify trends, patterns and concerns emerging from data (internal/ external) and convert them into insights/ hypothesis. Test these hypotheses and present with recommendations for positive business impact.
2.Build Digital Influence: Publish and collaborate with brands to move Digital Quotient across Org globally. (India, SEA, Bangladesh, MENA)
3. Create Digital transformation agenda for India & International - Bangladesh, MBL & MENA
4. Marketing measurement - deep diving and understanding the conversion funnel on DTC
& Ecom to help brands grow & convert better.
5. Digital Infrastructure: Help set up, manage, expand & measure content platform & strategies. Build infrastructure to support Digital Marketing
6. Digital Enablement: Help in creating and driving digital learning quotient in the org. Share knowledge and new trends in digital world, Enable usage of best practices and digital playbooks across Org.
7. Research competition, investigate benchmarks and provide suggestions for improvement
You will have to take care of the marketing of a web product.
We are located in Pune, you will have to work from the office.
Responsibilities
· Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
· Set up and optimize company pages within each platform to increase the visibility of company’s social content
· Develop, implement and manage the company’s social media strategy
· Manage and oversee social media content
· Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.
· Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
· Suggest and implement new features to develop brand awareness, like promotions and competitions.
· Stay up-to-date with current technologies and trends in social media, design tools and applications.
· Monitor and evaluate performance across the company's social channels in order to improve engagement.
· Execute quarterly marketing plans to meet overall business targets.
Education & Knowledge Desired
· 2 years of experience in online marketing, advertising or communication
· Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTube
· Bachelor’s Degree or Master’s in Marketing, Advertising or Communications required
· Excellent creative writing skills
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads
The ideal candidate is a person who is passionate about technology and believes in the growth
story of all businesses going digital in the future. We want people who dream big and can be an
integral part of an ecosystem that’s going to create and capture a $100Bn+ opportunity in the
next couple of years.
A high performing business development associate understands the bigger picture and the
vision the company has. He/she/they must love finding new business opportunities and
managing relationships with existing clients. There is complete ownership to directly impact the
company’s top-line and expansion of our customer base. We expect that you love selling, and
that you are self-driven and result oriented. This is a very high growth role in the organization
and will be the bed-rock of taking up newer managerial opportunities in India and abroad.
Responsibilities:
● Understand client requirements and pitch the relevant solution.
● Active front-end selling and cross-selling to potential buyers over the platform.
● Extensive coordination with EMB partners to close deals.
● Deliver daily progress, revenue and activity reports for all clients.
● Analyze, research, recommend and implement processes and systems.
● Outbound client acquisition through social media and networks.
● Keeping track of all the documentation required for a transaction.
● Helping both buyers and sellers in an ongoing transaction.
● Maintain regular contact with clients to gain deeper understanding of their needs and
concerns and work with internal teams to resolve those.
● Take in-person meetings with clients locally as and when required
Love working with influencers and using social media?
We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative social media campaigns.
The intern is responsible for planning social media calendars, collaborating with in-house designers to create social media posts, assisting the social media team with brainstorming campaigns, monitoring and posting on blogs and social networks, engaging in online forums, participating in online outreach and promotion, optimizing our website, and conducting keyword analysis. Those looking to gain valuable online media experience with an established organization are encouraged to apply.
Interest and passion for Health, Wellness & Fitness industry is a must!