Expert Digital Marketer/Performance Marketer

We are looking for two Sr FullStack (JS) Engineers with a keen eye for great design & UX. You will be responsible for the development of new software products (internal) and solving complex technical challenges for scale-ups and enterprise companies. You should excel in working with large-scale applications and frameworks and have outstanding communication and leadership skills. 

Responsibilities

• Write clean, high-quality, high-performance and maintainable code
• Solve complex technical problems
• Perform an objective analysis of the problem statement and come up with an unbiased technical solution before writing a single line of code
• Coordinate cross-functionally to ensure the project meets business objectives and compliance standards
• Participate in and drive code reviews

Requirements

• Excellent attention to detail.
• Outstanding written and verbal communication skills.
• Demonstrated expertise of building production-grade and high-performance applications using ES2019/ES2020
• Expert at converting Figma, Sketch prototypes into pixel-perfect screens
• Highly proficient in React, Redux and TypeScript / ReasonML.
• Must be a self-starter who can work well with minimal-to-no guidance in a fluid environment
• Must be excited by challenges surrounding the development of highly scalable & distributed systems.
• Agility and ability to adapt quickly to changing requirements and scope and priorities
• Experience of working on massively large scale data systems in production environments

Preferred Requirements

• Production-level experience of designing a product for multiple international markets and languages (i18n, l10n).
• Bonus points for prior experience in Go & Python.
• Bonus points for open-source contributions, side-projects, blog posts and YT tech videos.

Qualifications

• BS in Computer Science (or related field)
• 4-5 years of relevant work experience

• Researching, designing, implementing and managing software programs
• Testing and evaluating new programs
• Writing high quality source code to program complete applications within deadlines
• Performing unit and integration testing before launch
• Working closely with other developers, UX designers, business, Testing Team an systems analysts
• Finding bugs and offering timely solutions
• Integrating user-facing elements developed by front-end developers
• Building efficient, testable, and reusable PHP modules
• Solving complex performance problems and architectural challenges
• Producing detailed specifications
• Troubleshooting, testing and maintaining the core product software and databases to ensure strong optimization and functionality
• Contributing in all phases of the development lifecycle
• Following industry best practices
• Developing and deploying new features to facilitate related procedures and tools if necessary

• Must have a PHP experience or a full stack development experience.
• B.Tech / M.Tech from any college. 
• Good understanding of RESTful API development.
• Good knowledge of TDD (Test Driven Development).
• Good understanding of jQuery, Bootstrap.
• Knowledge of OOPS preferred.
• Strong knowledge of PHP web frameworks like Laravel, CI, etc
• Knowledge of programming language such as Python/ NodeJs will be preferred
• Understanding the fully synchronous behavior of PHP
• Understanding of MVC design patterns
• Understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Knowledge of object oriented PHP programming
• Understanding accessibility and security compliance
• Strong knowledge of the common PHP or web server exploits and their solutions
• Understanding fundamental design principles behind a scalable application
• User authentication and authorization between multiple systems, servers, and environments
• Integration of multiple data sources and databases into one system
• Familiarity with limitations of PHP as a platform and its workarounds
• Creating database schemas that represent and support business processes
• Familiarity with MySQL/ Mongo DB databases and their declarative query languages
• Proficient understanding of code versioning tools, such as Git
• Cross-browser/ platform experience.
• Ability to adapt to changing priorities and to thrive in a fast-paced work environment.
• Good analytical and debugging skills.
• Team-oriented and Self-motivated.

Our client focuses on providing solutions in terms of data, analytics, decisioning and automation. They focus on providing solutions to the lending lifecycle of financial institutions and their products are designed to focus on systemic fraud prevention, risk management, compliance etc.

Our client is a one stop solution provider, catering to the authentication, verification and diligence needs of various industries including but not limited to, banking, insurance, payments etc.

Headquartered in Mumbai, our client was founded in 2015 by a team of three veteran entrepreneurs, two of whom are chartered accountants and one is a graduate from IIT, Kharagpur. They have been funded by tier 1 investors and have raised $1.1M in funding.

• Ideating and executing an overall brand strategy and tone of voice to drive engagement.
• Developing brand awareness and generating inbound traffic.
• Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
• Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
• Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
• Leading a team, setting goals and tuning them to give their best performance.
• Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
• Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
• Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
• Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Developing and managing editorial calendar and organization workflows.
• Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
• Managing Social Media Execution: End to end social media execution, optimisation and reporting.
• Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
• Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
• Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities

• Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
• Passionate about people, culture, brands and storying telling
• Excellent verbal and written English communication skills
• Excellent understanding of social media platforms
• Ability to analyze data related to traffic, conversions
• Delivering high quality work while meeting deadlines
• Desire to work in a fast-paced start-up environment
• Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
• A keen internist in psychology would be a great plus.
• Adept at handling people and external agencies.

• Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
• Professional Degree in a relevant field will be a plus
• Minimum 10 years of experience preferably in a B2C product based company