ICL Immigration is a specialized immigration consultancy, that assists people in their journey to live, work, study and settle in New Zealand. Known for our custom solutions, clear pricing, and strong commitment to our clients, we aim to be a reliable guide in your adventure to new horizons.
We're looking to grow our online presence and attract more clients, and to do this, we’re seeking an experienced Digital Marketer to join our team. This person will be a key player in a small team, taking charge of bringing in new clients and playing a crucial role in increasing our revenue. Join us to shape the digital journey for countless individuals seeking new opportunities in New Zealand.
Responsibilities:
Strategy Development:
- Formulate comprehensive digital marketing strategies focusing on lead generation, conversion optimization, and overall brand visibility.
- Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
- Minimise CPA through regular testing and optimizing advertising campaigns on different platforms.
Sales Funnel Management:
- Oversee the end-to-end sales funnel, from client awareness to conversion, ensuring a seamless and impactful client journey.
- Monitor and analyze funnel metrics, iterating and refining strategies based on data-driven insights.
- Create and optimize landing pages, applying A/B testing and other techniques to maximize conversion rate.
SEO & Organic Growth:
- Conduct thorough SEO audits, identifying areas for on-page and off-page optimization.
- Implement SEO best practices, including keyword research, link building, and content optimization, to improve organic search rankings.
- Ensure the website is always up-to-date, user-friendly, and loads quickly and correctly on all device types.
Email Marketing:
- Design, create, and manage email campaigns targeting potential clients and existing clients.
- Monitor and analyze the performance of email campaigns, making adjustments for better engagement and conversion.
Social Media Management & Content Creation:
- Develop, write, and edit engaging content for our website, blog, and social media platforms.
- Create visual content, including graphics and videos, to complement written content.
- Manage and grow our presence across all relevant social media platforms.
- Schedule, post, and engage with users to build a vibrant online community.
Analytics and Reporting:
- Utilize tools like Google Analytics to monitor website traffic, user behaviour, and campaign performance.
- Provide regular reports on digital marketing efforts, highlighting successes, areas of improvement, and recommendations.
- Work closely with cross-functional teams, ensuring alignment of digital marketing activities with overall business objectives.
- Produce regular reports showcasing digital marketing performance, along with insights and recommendations for continuous improvement.
Requirements:
- 5+ years experience in digital marketing with a strong focus on PPC advertising.
- Proven track record in crafting and executing SEO strategies that yield significant organic growth.
- Adaptability and a flexible attitude to take ownership is critical for this role.
- Strong understanding of the latest digital marketing trends, tools, and best practices.
- Exceptional analytical, organizational, and communication skills.
Benefits & Compensation:
- Competitive base salary.
- Attractive incentive and bonus structure tied to performance and client acquisition metrics, ensuring that your dedication and hard work are well rewarded.
- Opportunities for continuous learning and professional development.
If you're passionate about digital marketing and are eager to drive growth in a vibrant and impactful industry, we want to hear from you! .
Subodh Popalwar
Software Engineer, Memorres
About ICL Immigration
About
Immigration Consultancies is an Auckland-based immigration consultancy firm that handles the planning and submission process of all kinds of Study, Resident and Work visas for New Zealand, Australia and Canada.
For over 20 years, ICL has dealt with thousands of applications. Will yours be the next application we secure?
Candid answers by the company
We assist with the immigration process as licensed immigration advisers.
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