Director, Digital Marketing

at Egnyte

DP
Posted by John Vivek
icon
Remote only
icon
10 - 30 yrs
icon
Best in industry
icon
Full time
Skills
Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Proposed Job Description

The Role

Looking to join a high growth, fun company where you can have a huge impact? We are looking for an amazing, data-driven digital marketing leader to own the digital inbound marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales teams will help you accomplish.

Specific responsibilities include allocating budget across paid, owned and earned media; selecting targets; determining the tactical mix; designing and testing offers and calls to action; and working with execution team members to set goals and measurement criteria. Additional responsibilities include managing external agencies and distributed internal resources, creating demand creation programs "in a box" for sales, and building/managing shared demand creation processes with inside/field/channel sales. Demonstrated ability to leverage the power of digital technologies in B2B SAAS demand creation is essential.

This role reports to Vice President, Marketing Operations & Digital Marketing.

What You Will Do (Not Limited To)

  • Oversee the planning, development and execution of digital marketing efforts via web properties, search engine optimization (SEO), search engine marketing (SEM), social media, mobile and emerging online channels.
  • Manage corporate web properties to support business objectives (e.g. revenue, qualified leads, brand presence, awareness)
  • Orchestrate multi-channel marketing campaigns leveraging SEO/SEM/Paid Social media/Remarketing efforts to drive customer acquisition
  • Use digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend
  • Test the performance of landing pages, special promotions, and content and product placement
  • Coordinate with corporate marketing, demandgen, field marketing and communications teams to align online activity with broader campaign initiatives
  • Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
  • Set inbound lead goals and measure results
  • Oversee media spend and search against performance metrics to optimize results
  • Establish closed-loop analytics with demandgen, BDR/SDR/sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Success Metrics:

  • Pipeline creation (north star goal)
  • Web site traffic
  • Web property engagement/conversion
  • Demand waterfall optimization (e.g. new-to-file lead, MQL, SQL, Pipeline Opportunity, Closed Won) and associated efficiency metrics (cost-per)
  •  

Qualifications

  • 8+ years of experience in developing and implementing digital marketing strategies, preferably including 3+ years in a B2B SAAS environment.
  • Ability to manage team situated across different geographies, multiple projects in a fast-paced environment.
  • Proficiency in different digital marketing channels; Hands on experience with Marketo, Google Analytics, SFDC
  • Bachelor’s degree in marketing or related field.


Equal Opportunity Employment

Egnyte is an equal opportunity employer and values diversity at our company. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

About Egnyte

In a content critical age, Egnyte fuels business growth by enabling content-rich business processes, while also providing organizations with visibility and control over their content assets. Egnyte’s cloud-native content services platform leverages the industry’s leading content intelligence engine to deliver a simple, secure, and vendor-neutral foundation for managing enterprise content across business applications and storage repositories. More than 16,000 customers trust Egnyte to enhance employee productivity, automate data management, and reduce file-sharing cost and complexity. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, and Goldman Sachs. For more information, visit www.egnyte.com

Read more

About Egnyte

Egnyte provides secure Enterprise File Sharing and Content Governance built from the Cloud down. Access, Share and Control 100% of your data from anywhere using any smartphone, tablet or computer.

 

Egnyte store billion of files and petabytes of data and we are looking for help to take the platform used by millions of users to the next level of scale. Autonomy and ownership is integral to our culture and engineers own one or more services end to end.

We’re looking for Engineers and they should be able to take a complex problem and work with product managers, devops and other team members to execute end to end.

Read more
Founded
2008
Type
Product
Size
500-1000 employees
Stage
Profitable
View full company details
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
2101133
Matches delivered
3712187
Network size
15000
Companies hiring

Similar jobs

Performance Marketing/Growth - Head

at Leading D2C feminine hygiene brand

Agency job
via Unnati
Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Performance marketing
icon
Delhi, Gurugram, Noida
icon
5 - 8 yrs
icon
₹25L - ₹30L / yr

Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.


Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.


As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.

What you will do:

  • Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
  • Understanding your brands and products inside out
  • Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
  • Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
  • Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
  • Developing new channels of user acquisition to drive new growth and diversify channel-mix
  • Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
  • Improving the efficiency of the team through process improvements, decision-making frameworks and automation
  • Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term

 

Candidate Profile:

What you need to have:

  • Very strong analytical skills, good command over numbers and sharp eye for data driven insights
  • Expertise in the areas of SEM
  • Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
  • Ability to think strategically and structurally while solving growth problems
  • A Problem-Solving mindset and willingness to challenge the established norms    

 

Read more
Job posted by
Astha Bharadwaj

B2C Marketing Manager

at ekincare

Founded 2014  •  Products & Services  •  100-1000 employees  •  Raised funding
Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
icon
Hyderabad
icon
3 - 5 yrs
icon
₹12L - ₹15L / yr

About ekincare 

Join the fastest-growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19. We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion-dollar corporate health benefits market. Trusted by Fortune 500 companies, ekincare’s patent-pending preventive, predictive, and personalized platform, helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement. 

Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app), and named as the best "Healthy Workplace Brand" in the IHW Summit. 

If you are ambitious, willing to unlearn and relearn in a fast-growing startup, dream about MAUs, client segmentation, funnels, etc., and excited to apply your skills towards making India Inc. healthy, come, join us! 

For more details about us please visit www.ekincare.com 

Position: Manager - Marketing

Location: Hyderabad

About the role:


1. Function like an internal agency creating a content strategy, driving customer acquisition/retention, managing internal and external stakeholder expectations (details laid out under job responsibilities)


2. Team management role with 2 direct reporters and an in-house graphic/creative designing team

3. This role is for marketing professionals specialized in profitably scaling traffic via content and distribution channels. This role is responsible for thinking, conceptualizing, and end-to-end execution of growth hacks with the objective of generating higher traffic and hence revenues.

Job responsibility

  • Responsible for increasing the MAU % month-on-month.
  • Improve the customer retention rate.
  • Drive new customer acquisition strategy, both online and offline to ensure maximum app downloads among the correct audience.
  • Work closely with client success teams to bring new users to the platform post the account launch.
  • Increase app engagement across different services
  • Be the custodian of content and design, while coordinating with the design team on a day-to-day basis.
  • Setup an internal agency of sorts to cater to client demands and achieve business targets.
  • Increase top-of-mind awareness.
  • Analyze data & user behavior from a consumer journey perspective.
  • Create collaterals, track utilization, and push app downloads.
  • Analyze the customer segment and keep a close tab on the numbers/health of the segment.
  • Balancing internal team/client expectations while keeping in mind the limitations/constraints.


A successful candidate for this role should have:

  • Ability to find a way through amidst chaos and ensure timely delivery
  • Experience in leading a team
  • 3+ years of experience in marketing and user acquisition/retention at B2C e-commerce or other startups with a proven track record of executing and managing an acquisition portfolio of 5L+ users
  • Experience in using marketing tools like MO Engage, http://branch.io/" target="_blank">branch.io, etc. (preferred)
  • Desire to dive deep and learn about ekincare, user behavior, and analytics around the same
  • An open and approachable communication style, with respect for employees and clients, aligned with our core values
  • A structured thought process, excellent at planning, communications, analytics, and execution.
  • History of working cross-functionally with product management, designers, and other teams
  • Experience in handling customer segment/s
  • Believes in "No task is too small for him/her"
  • At least 1 year of planning and executing communication campaigns - emails, SMS, push notifications, in-app
  • Hands-on with excel
  • Candidates from an agency background will be preferred.
Read more
Job posted by
HR ekincare

Digital Marketing Manager

at Netway India Pvt Ltd

Founded 2021  •  Services  •  100-1000 employees  •  Profitable
Digital Marketing
Search Engine Optimization (SEO)
PPC
Marketing Strategy
Digital strategy
ROAS
ROI
icon
Remote, NCR (Delhi | Gurgaon | Noida)
icon
4 - 8 yrs
icon
₹12L - ₹18L / yr

Digital Marketing Manager - Astroyogi.com

Responsibilities

 

  • Own the strategy and roadmap for a key product/business area.
  • Should have in-depth understanding of implementation of Digital Marketing aspects – Adwords, Analytics, SEO, SEM, SMO, SMM,PPC etc.
  • Responsible for tracking the performance of all campaigns that are run.
  • Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
  • Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
  • Understanding of branding and brand communication is also a bonus.
  • Manage marketing budget and monitor usage for all platforms.
  • Clear understanding of calculation of RoAS and other metrics is important
  • Experience of working with agencies in performance marketing as well as media and creative agencies
  • What we’re looking for:
  • Minimum of 5-7 years digital marketing experience in brand, ecommerce or digital agency.
  • Strong analytical mindset and knowledge of performance marketing metrics.
  • Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are achieved.
  • Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.
  • Strong Leadership, interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.
  • Highly organized, good time management and the ability to meet deadlines.
  • Excellent English in written and verbal communication skills.

 

 

Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.

Read more
Job posted by
Anita Prasad

Hiring Freshers - Junior Product (sales)

at Hippo Innovations Private Limited

Founded 2014  •  Services  •  100-1000 employees  •  Profitable
Sales
Digital Marketing
Inside Sales
Lead Generation
icon
NCR (Delhi | Gurgaon | Noida)
icon
0 - 1 yrs
icon
₹2L - ₹3L / yr
Dear Applicants, We are currently looking to hire applicants for fresher management level profile. Anyone with sound communication (writing & speaking) skills can upload there resume on this job posting. Round of Interview : 1. Written Round 2. Manager Round 3. HR Round   What we are looking for: We as an organization that believes in the power of young ideas and out of box thinking. We have a spirited team which believes that a combination of hard work and good fun can make you break your own record. Our growth has been powered by the enthusiasm and efforts of our team. 1. You will handle initial inbound calls of our clients, fetch the relevant ones and then forward it to the Sales Lead Managers. 2. Proactive approach in reaching out to customers through lead follow-up and emails. 3. Research accounts, identify key players through LinkedIn and other social media platform and start the initial round of discussion and generate interest in your product. 4. Perform effective online presentations to prospects whom you connect from your end. 5. Increase company visibility on social media platforms like LinkedIn, Facebook and into other social media Handles. 6. Writing blogs & manage content on social media and on company forums & mailers. What you should Have: 1. Sound communication skills along with fair writing skills. 2. Must be organized and detail-oriented with excellent follow-up skills. 3. Keen learner & should understand our platform model of both of our products "ShipKaro" and "StoreHippo" 4. Percentage more than 65% throughout 10,10+2, Bachelors (Any Stream)
Read more
Job posted by
Amrita Patwal

SEO Specialist

at SNEED

Founded 2015  •  Services  •  20-100 employees  •  Raised funding
Keyword Research
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Google Analytics
icon
Remote, Bengaluru (Bangalore)
icon
3 - 7 yrs
icon
₹3L - ₹5L / yr
We are building our SEO team and are looking for people who understand and execute plans to improve our online presence. 

In particular, the candidates should have prior experience of :

- Keyword research and optimization strategy
- Use of tools to monitor parameters affecting SEO
- Understanding of Google Analytics and other such tools. 
- Coordinate with external agencies, freelancers etc. for executing various strategies. 

Prior work experience with digital platforms in the marketplace model will be highly beneficial. 
Read more
Job posted by
Amit Prabhu

Social Media Marketing Manager

at Flynote

Founded 2017  •  Services  •  20-100 employees  •  Profitable
Social Media Marketing (SMM)
Content Marketing
Social media strategy
Web Analytics
Hubspot
Google Adwords
Social Media Optimization (SMO)
icon
Bengaluru (Bangalore)
icon
1 - 5 yrs
icon
₹4L - ₹7L / yr

A little about Flynote (www.flynote.in):

 

Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.

 

Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.

 

We are looking for great talent to join as earliest members of our team and make the world travel.

Media: 

  1. CNBC: http://bit.ly/2XB70FQ
  2. YourStory: http://bit.ly/2ID2CTr
  3. Techcrunch: https://tcrn.ch/2ICn46E


As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities : 

 

  • Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
  • Managing a budget to be spent on social media ads
  • Design and execute social media ads and align the goals of marketing, revenue and supply team
  • Brainstorm new and creative growth strategies for paid acquisition 
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Diligently infuse tracking parameters and UTMs in the campaigns. 
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
  • Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.

Requirements:

  • Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry. 
  • Worked on lead generation campaigns.
  • Was involved in managing a marketing budget of 1Cr+ every month.
  • Ability to present and communicate ideas and strategies.
  • An ability to multitask, to work on a number of projects at once with multiple managers. 
  • Facebook Blueprint Certification is preferred but not a must. 
Read more
Job posted by
Ashakiran Agarwal

Marketing & Communications Manager (WazirX Crypto Exchange)

at Crowdfire

Founded 2011  •  Product  •  100-500 employees  •  Raised funding
Search Engine Optimization (SEO)
Facebook Marketing
Blockchain
Email Marketing
Business Development
Content Marketing
Social Media Marketing (SMM)
icon
Navi Mumbai, Mumbai
icon
3 - 5 yrs
icon
₹5L - ₹20L / yr
WazirX is India’s largest and the most trusted cryptocurrency exchange. Now, it's also available for everyone across the globe. We’re looking for someone who can help us grow our user base, and make WazirX the go-to cryptocurrency exchange for all the countries. If you want to be part of a team that truly cares about the blockchain revolution, and shape the future of a decentralized financial world, read on. About the job: - You will be responsible for churning out good and informative content, and market it - You will plan, execute, and test different innovative marketing campaigns to attract new users on WazirX - You will also work on paid marketing activities on Google Ads, Facebook, and more - You will be responsible for managing, monitoring, and growing our social media - You will partner with external stakeholders like YouTubers, bloggers, different platforms etc., to promote, and grow WazirX - You will come up with creative ways to increase WazirX brand awareness in the crypto ecosystem About you: - You have 3-5 years of experience in working for a FinTech consumer product - You are an expert in paid social, paid search, email drip campaigns, conversion optimization, A/B testing, and SEO - You are a crypto enthusiast, and comfortable with working in a fast-paced environment - You are a data-driven person Sounds like you? Send an email to priyanka at wazirx dot com right away 🚀
Read more
Job posted by
Priyanka Sharma

Digital Marketer

at Browseinfo

Founded 2012  •  Products & Services  •  20-100 employees  •  Bootstrapped
Digital Marketing
Google Adwords
Web Analytics
Google Analytics
Facebook Marketing
Search Engine Optimization (SEO)
icon
Ahmedabad
icon
0 - 1 yrs
icon
₹1L - ₹1L / yr
Job Duties: Experience in Google Adwords & Social Media Marketing PPC Campaign Management on Google Facebook Paid Campaign Management Excellent Google Analytics skills On page & Off Page optimization Experience in SEO and link-building methods Ability to create reports and compute data. Exp required: 1 year
Read more
Job posted by
sweety angiya

Digital Marketer

at Stoppress Communications

Founded 2013  •  Services  •  0-20 employees  • 
Web Analytic
Digital Marketing
Facebook Marketing
Google Adwords
Google Analytics
Search Engine Optimization (SEO)
Twitter
icon
Chennai
icon
1 - 2 yrs
icon
₹1L - ₹2L / yr
We help our clients reach their audience in the best way possible – with a wide range of services right from integrated communication and marketing to PR and candlelit dinners event management. Simply put, we are story tellers – we find a distinctive voice to share your story and transform it into a page-turner. So that you can sit back and do what you do best – run your business.
Read more
Job posted by
Varsha M

Content Writer and Social Media Executive

at ImaginXP

Founded 2013  •  Products & Services  •  20-100 employees  •  Bootstrapped
Blogging
Content Marketing
Content Writing
Creative Writing
Digital Marketing
Social Media Marketing (SMM)
icon
Pune
icon
1 - 3 yrs
icon
₹2L - ₹3L / yr
Looking for a smart candidate with great communication and content writing skills. The position requires the candidate to create relevant content and manage social media and digital marketing
Read more
Job posted by
Sonam Agarwal
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Get to hear about interesting companies hiring right now
iconFollow Cutshort
Want to apply to this role at Egnyte?
Why apply via Cutshort?
Connect with actual hiring teams and get their fast response. No spam.
Learn more
Get to hear about interesting companies hiring right now
iconFollow Cutshort