About Healthelicious Foods Healthelicious Foods is an IIM-Ahmedabad backed brand of food products that are both healthy and delicious. Founded by an IIM-A and SRCC alum, the venture is incubated by IIM-A's Centre for Innovation Incubation and Entrepreneurship. Our first line of healthy beverages is set for launch in the coming months. We are building a team of entrepreneurial go-getters who will help us achieve our vision of delivering a wholesome and healthy lifestyle for all. About the Role We are looking for a talented full-stack marketeer who has exposure and experience at all levels of the marketing stack. The candidate will be the first hire of the digital marketing team and will work directly with the Founder. The ideal candidate is one who is excited to take up the challenge of growing an early-stage consumer-focused brand from 0 to 90. We do not expect the candidate to be an expert in all areas of digital marketing, but the candidate should have a general/basic level of competency in each area. Compensation Range: 4-7 LPA + ESOPS Required Skills Some of the skillsets we are looking for are: Brand Strategy - Understanding of brand strategy to ensure our brand message is strong and consistent across all channels and marketing efforts SEO - Experience driving traffic via targeted keywords, link building, and on-page optimizations. Performance Marketing - Create, monitor, and optimize marketing campaigns on different performance marketing platforms (GoogleAds, Instagram, Facebook, etc.). Experience with Amazon ads is a plus. Content Marketing - Create content (blog posts, guest posting, infographics,) that is appropriate to our audience and place it in relevant websites/feeds across the web in order to drives links and traffic back to our site. Social Media Marketing - Understand how to create a community and drive engagement around the most relevant social networks. Understand how content goes viral. Know how to connect with influential people in these networks. Email Marketing - Be able to harvest email addresses using permission marketing. Understand how to drive customer engagement and reconnect with customers using email. Be able to manage and segment lists over time. Analytics - you have a good understanding of web analytics and the know-how to set up and use web analytics tools Conversion Rate Optimization - should be able to use CRO tools and perform a broad range of optimizations, from A/B Testing and landing page optimization to automated optimizations and UX optimizations to improve key conversion metrics. Lifecycle Marketing - Set up and deploy lifecycle management campaigns that maintain journeys, triggers, and automation with content. Affiliate and Influencer Marketing - Have an understanding of running affiliate and influencer programs. Requirements 2-5 years of hands-on experience in a startup that is dependent on repeat transactions. Experience in e-commerce or direct-to-consumer (D2C) brands (especially in the food and beverage space) is a plus. Similarly, experience at a D2C focused digital marketing agency will also be valued. Experience with the Shopify platform will be an added plus. The ideal hire is obsessed with data and has strong quantitative analysis skills, utilizing analytics to provide strategic recommendations and drive concrete action. The ideal candidate is one who invests in continuous learning both on and off the job. The ideal candidate (beyond the job responsibilities) Your previous experience has given you a good foundation of skills, but you are eager to take on greater responsibility. You’re excited to join an early-stage start-up and contribute towards high growth, knowing that as the company grows you will share in the rewards. You keep track of the latest trends in digital marketing. You don’t just rely on on-the-job learning but actively spend your own time refining your skills. You’re passionate about digital marketing and eager to widen your area of expertise as you want to become a thought-leader in the space.
Responsibilities:Plan, develop and implement SEO strategyWork towards organic search optimization and ROI maximizationWork on both, On-page & Off-page optimizationWork as per latest and advanced SEO techniques.Regularly perform thorough keywords researchMonitor redirects, click rate, bounce rate, and other KPIsMonitor Google Analytics & Search ConsolePrepare and present reports regularlyIdentify problems and deficiency and implement solutions in a timely mannerHandle SEO tools like Moz / SEM RushSuggest improvements in process and productivity optimizationCollaborate with web developers and other team membersStay up to date with the latest SEO and digital marketing latest trends and best practice
We are looking for a Digital Marketer responsible for developing, executing & managing online marketing campaigns with the goal of increasing brand awareness, engagement and revenue. You are a data-driven marketer who is passionate about delivering business performance through digital marketing.Required Skills:- In-depth knowledge and experience in Google Ads bidding strategies or related third party SEM tools, Facebook ads to accomplish business goals- Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a GoogleAnalytics Professional (preferable)- Passion for marketing consumer internet product, strong analytics driven approach combinedwith eagerness to talk to users and create the best campaigns- Experience of driving innovative customer acquisition through digital marketing in/for a productstartup is preferred- Strong communication (Verbal and Written)- Self-starter and ability to work with minimum supervision- Team Player, flexible and open to changing prioritiesResponsibilities:- Develop of a digital marketing strategy for user acquisition/ sales.- Plan digital marketing campaigns, including - SEM, Display, Video, Social channels- Execute PPC/paid campaigns across adwords, bing, facebook- Measure and maintain reporting dashboard on the performance of all digital marketing campaigns- Attain key performance indicators such as reducing the cost per lead, cost per install, cost per order, cost peracquisition- Manage and optimize ad spend across the channels in a data driven approachEducationUG - B.Tech/B.E. - Engineering/ Maths; PG - M.Tech/ MBA
Job Specifications:- Day-to-day liaison with internal team on campaign developments Develops comprehensive agendas for weekly planning/status meetings Set up and provide support on 3-5 search projects of various sizes Exposure in social media traffic acquisition Exposure of managing vernaculars sites (+experience in Facebook/Social Media and Twitter) Perform keyword research and basic to advanced analysis Be able to clearly convey and explain search engine best practices Responsible for complete SEO process (on & off page optimization) Analyze and increase the website traffic through organic search listing Analyzing and generating website traffic reports Format and prepare search reports for every vertical. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text t o track, analysis and summarize program results and progress.
Duties and Responsibilities: Contribute to and influence the direction of social media strategy - Design and execute marketing campaigns - Analyze and report on the search performance - Provide an SEO perspective on content creation and social media - Improve the SEO of all company sites - Analysis of competitor campaigns - Regular KPI reporting - Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output. Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.
Demand Generation and Marketing Executive - Job Description Position Summary: The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required. About Us: Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise. Key Responsibilities: Lead Management: Manage, nurture and convert inbound leads into qualified sales opportunities. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities Assess and analyze a prospects current process and requirements; Provide engaging and articulate information about Aikon Labs’ value proposition to potential customers. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system. Sales Management: Learn to manage complex enterprise sales throughout the sales cycle; Efficient management of the sales pipeline using our processes; Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings; Represent Aikon at corporate events or sales meetings independently or with colleagues; Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability; Communication: Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship; Provide accurate and timely information as required to project managers, the delivery team and senior management; Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc Product Knowledge: Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process; Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals; Required Experience 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management; Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements; Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM; Experience of working collaboratively in a combined sales & marketing team. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets. Required Skills: Has highly developed all-round interpersonal skills. Excellent communication, presentation, networking and negotiation skills. Customer service oriented with a positive, well-motivated attitude. Conscientious, hard-working and driven to improve sales and activity performance beyond targets. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues; Good organisational and time management skills with the flexibility to reprioritise as necessary. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills. Must be passionate about the AI solutions for enterprises and B2B SaaS industry. Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;
About the role: We are looking for a young and amazing, data-driven marketeer to own the SEM section of the marketing funnel for our company. (S)he will be required acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns, and be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEM. It would be beneficial for the person to be Google Analytics Certified and further have a knowledge of other PPC platforms. The person will be end to end responsible for scaling up AdWords as a channel for customer acquisition with a laser sharp focus on generating ROI at a per unit level. This means being highly analytical in nature and coordinating with other internal stakeholders to ensure a high conversion ratio of PPC traffic generated. Key responsibilities: • Work towards monthly, quarterly and yearly Digital Marketing department performance targets and ensure that all campaigns are run at the given budget, RoI and deadlines. • Track, measure, and analyse all initiatives to report on SEM ROI • Manage the strategy and setup of all paid campaigns. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Requirements • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting. • Experience handling AdWords budgets and forecasting/reporting results • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
Job Duties: Experience in Google Adwords & Social Media Marketing PPC Campaign Management on Google Facebook Paid Campaign Management Excellent Google Analytics skills On page & Off Page optimization Experience in SEO and link-building methods Ability to create reports and compute data. Exp required: 1 year
- Digital Marketing - Social Media Marketing Activities - Public Relations - Creatives - Blogging - Content Writing - Media