
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Marketing Automation Manager, you will be responsible for Collaborating with internal stakeholders to set communications calendar, creative strategy, and content promotions
- Building customers segments and communication campaigns along customer journeys
- Setting, tracking, and improving key metrics within SMS, email, in-app message and push notification channels
- Identifying opportunities to increase retention and lifetime value; planning, directing and executing marketing programs that achieve those goals
- Planning, implementing and tracking A/B and multivariate tests for transactional, triggered, and marketing mailings Code, testing, and implementing marketing promotions and campaigns
- Leading efforts for cross-promotion and marketing of new products across applicable audiences
- Staying current with industry innovations, trends, and best practices across functional areas
- Ensuring customer data policies and company's privacy policy are enforced
What you need to have:
- 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
- 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
- MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
- Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
- Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
- Excellent written and verbal communication skills
- Prior startup experience is a plus

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Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our client :-
Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director – Product Strategy to join us. In this role, you will be responsible for providing strategic inputs based on an understanding of media dynamics and aid the strengthening of the integrated planning product.
Our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
This role reports to: Sr. Director, Product Strategy
3 best things about the job:
1. Contribute to influencing and enhancing planning best practices
2. Collaboration across various teams from ideation to implementation of workstreams
3. Work with the largest advertiser and leader in the FMCG segment
In this role, your goals will be:
In three months:
Familiarize with the systems and processes
Learn the planning methodology of the agency on both online and offline media
Understand the different streams of analysis the team undertakes
Contribute to at least two projects that the team is working on
In six months:
Thorough understanding of planning principles and processes to demonstrate in day-to-day
work and conversations
Collaborate with the necessary teams during the course of a workstream pro-actively
Point-of-view on the best approach that should be taken on projects
Ideate on and deliver at least three projects
In twelve months:
Ability to help build a narrative for the projects undertaken by the team
Manage and deliver projects end-to-end
What your day job looks like at Mindshare:
Provide strategic input in crafting the approach of a project, lead data analysis and support
in building the project as a whole
Collaboration with various teams for information exchange
Be the go-to person for teams on certain projects and media planning principles
What you’ll bring:
Expertise in TV planning or digital planning
Adept at data analysis and evaluation
Attention to detail and accuracy in output
Good time-management skills and ability to handle multiple projects at a time
Good interpersonal communication and presentation skills
Minimum qualifications:
- 5-6 years of experience in media planning
- Preferred background in mathematics or statistics
- Proficient with Microsoft Office (Excel, PowerPoint, Word) and media planning tools – BARC, IRS, DV 360, FB dashboard, etc.
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