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Manager - Digital Media (Strategy & Optimization)
at Advertising & Programmatic Marketing Platform
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Job Role - Manager : Digital Media (Strategy & Optimization)
If you are passionate of digital marketing & enjoy working with a leading growth companies and helping them to grow state of art digital media solutions then this is the RIGHT fit role for you.
What You Will Do :
- Management of paid media execution, in line with target yields and spend levels.
- Managing a team of campaign analysts/ media planners / account executives to train them on 360-degree growth into campaign management & account management
- Formulate account strategies and do engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally.
- Tracking regular key performance metrics. Proactive risk management. Suggesting course correction and optimization of the campaigns
- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy
Requirements :
Qualifications and Experience:
- Bachelor's or master's degree in a quantitative discipline with 3+ years of relevant experience.
- Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates.
- Prior experience in managing teams of 3+
- Excellent communication skills, negotiation skills and presentation skills.
- Strong analytical, problem-solving and execution skills.
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- 3-4 years of experience in SEO and digital marketing.
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● Manage complex negotiations with senior-level executives.
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Why you will love to work with us
In addition to an outstanding work environment with rapid advancement potential, you get the opportunity to work
with a super talented team of professionals from high pedigree backgrounds like ISB, IIT, IIM, etc.
Be a part of a super fast-growing EdTech startup and enjoy fast career growth.
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HighLevel is an all-in-one, white-label marketing platform for agencies & consultants. Our goal as a business is to create a sustainable, powerful, “all things marketing” operating system that creates limitless opportunities for our customers. With over 20,000 customers, we need people like YOU to help us grow and scale even further in the coming years.
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Responsibilities
Work with the development team in an agile environment to test new and existing features.
Design, write and execute test plans for new and existing product features.
Work as a liaison between Customer Support and Engineering Teams.
Ability to learn and understand complex systems and technical issues
Capability to troubleshoot and debug external and internal issues.
Designing, Developing, Maintaining, and updating the Test Automation Framework as per the need.
Plan and design effective and elegant QA processes and metrics to support a rapidly growing codebase and products.
Work with Customer support teams to answer engineering/product related questions, to reproduce customer issue, report bugs, verify bug fixes, etc.
Collaborate and work with our small knit engineering team in an Agile environment.
Skills and Experience
A minimum of 3+ years of technical experience in Quality Engineering.
Hands-on experience for Test Automation preferably using Javascript/Java and experience using tools that facilitate QA of large,
Experience using tools that facilitate QA of large-scale, high volume SaaS software deployments preferred.
Understanding / Testing of Microservices-based software.
Exposure to API testing using REST/SOAP
Test automation experience such as Selenium ,Cypress or any other framework.
Experience in Test Planning - Integration, Functional and Regression test cases from the requirements/stories
Knowledge / Experience with Cloud-based platforms and technologies – AWS/Azure/GCP
Hands-on testing experience with CI/CD deployments.
Experience / Understanding of Perf Tests
Experience / Understanding with Test and Code Coverage Tools and analysis.
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- Assisting Marketing Director in writing reports and analyzing data
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- Experience with task tracking systems like Jira, VSTS is must
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- Good knowledge in designing classes and components using the OOPs paradigm.
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- Good to have experience in JSON, AJAX, JavaScript, HTML5, CSS, and XML Following Skills will be an added advantage
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- Experience in Angular front-end framework
Behavioral Skill
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