planning, execution and optimization of different types of Google Ads (Search Ads, Display
Ads, retargeting, Discovery Ads, and YouTube Ads).
o Be the programmatic expert on campaign performance and optimization by providing
insights into the best strategies and tactics to achieve business objectives
o Leverage first party and third-party data for targeting and insights
o Work closely with the analytics teams to derive meaningful insights and drive a data-backed
strategy
o Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV
About Curefit
Cure.fit is an app that takes a holistic approach towards health and fitness by bringing together all aspects of a healthy lifestyle on a single platform.
Cure.fit offers both digital and offline experiences across fitness, nutrition and mental wellbeing through its 3 products, i.e, cult.fit, eat.fit & mind.fit. With the aim to provide the best services to its customers, cult.fit boasts of a state of the art workout facility for athletes to train at. On the nutrition side, there is no other service provider in the market that offers healthy & tasty meals that are calorie counted, so all you need to do is eat.fit.
Addressing the core aspect of mental wellbeing, mind.fit aims to bring about a lifestyle change and focuses on relieving day to day stress and improving overall mental wellbeing through yoga and guided meditation. It’s not just fitness. It’s a lifestyle.
Strive to #BeBetterEveryday
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As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability.
As Performance Marketing Manager, you will:
- 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
- Actively manage and grow SEM campaigns for new and existing categories & markets
- Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix
- Improve the efficiency of the team through process improvements, decision making frameworks and automation
- Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like:
- Identifying new market opportunities
- Product enhancements
- Pricing strategy
- Competitive benchmarking
- Building stronger engagement loops and cross-channel campaign strategies
What we're looking for:
- 4+ years of experience in managing SEM campaigns at scale
- 2+ years of experience in managing a team
- Detail-oriented and analytical
- Strong learning curve
- Data-driven decision making
- Able to effectively organize, prioritize & manage their time
- Experience with Automations is a big plus
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
- Will be a part of the Paid Media Team & working with the team lead for strategy & execution.
- Will be raising requirements for design & content internally.
- Making & sending daily, weekly & monthly reports of ad performance & other marketing reports to respective team leads.
What you need to have:
- Min 3 year+ working experience in running ads on Google ads platform.
- Thorough knowledge of key performance measurement metrics.
- Should have good communication/negotiation skills.
- A keen eye to design & communications.
- Above-average writing skills.
- Analyzing brand positioning and consumer insights
- Shaping and communicating our vision and mission
- Managing a team of marketing people working on brand initiatives
- Leading creative development to motivate the target audience to take action
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
- Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
- Monitoring market trends, research consumer markets and competitors activities
- Overseeing new and ongoing marketing and advertising activities
- Monitoring product distribution and consumer reactions
- Aligning the company around the brands direction, choices and tactics
What you need to have:
- Any Business Degree
- Should have worked for top digital and social media agencies
- Have experience with multiple marketing agencies
- Have immense experience in digital & social media marketing
- Should be thorough with paid media marketing, media buying
- Understands brand strategy and can lead the entire marketing function for a brand.
We are on the look out for energetic & dedicated professionals, who are willing to take up roles that are both challenging and rewarding.
Role: Performance Marketing Specialist
Work Status :Full Time
Work Location : Delhi Public School,
Nacharam, Hyderabad.
Roles & Responsibilities:
- Strategize, manage and execute customer acquisition (lead generation) activities across all digital channels including search and social media.
- A/B test and optimize paid ad campaigns (text/social media ads) & landing pages.
- End-to-end management and execution of Google Ads & Facebook/Instagram Ads.
- Schedule and run timely website audits for SEO.
- Oversee and execute basic on-page and off-page SEO activities.
- Support content creation team with keyword research data.
- Explore and identify new channels for customer acquisition.
- Monitor and report daily/weekly/monthly data.
- Setup email marketing campaigns for lead nurturing.
Key Requirements
- Minimum of 4 years of experience in performance/growth/digital marketing.
- Proficient in running ad campaigns on Google Ads and Facebook Ads.
- Strong knowledge in Google Analytics, Google Search Console, Microsoft Excel/Google Sheets.
- Broad understanding on SEO that covers search algorithms, structured data and UX.
- Good knowledge in any popular SEO tools like SEMRush, Ahrefs, Moz Pro etc.
- Proven experience in keyword research and creating/editing content for SEO.
- Excellent communication skills especially in written English.
- Detail-oriented and motivated individual who can work with minimal assistance.
Work Location: Hyderabad/Remote
Interested candidates can send their updated resume.
Regards
G . Anitha
HR Manager
Delhi Public School
Nacharam/Mahendra Hills / Nadergul
- Designing pipelines to send automatic emails, optimizing bidding and ad spent.
- Running A/B and multivariate tests to iterate through new ideas.
- Reporting and Dashboards: Managing Weekly, monthly, and quarterly reports on core metrics.
- Automating routine reporting to dashboards with advanced filtering and deep-dive capabilities.
- Making sense of data, presenting a perspective. Investigating if something doesn't make sense.
- Analyzing and sharing insights on trends by drilling down into various dimensions.
- Providing actionable data-driven recommendations to stakeholders’ business questions
- Collaborating well with others, knowing that better solutions come from working together
- Pushing for continuous improvement to existing processes and looking for ways to continue to evolve reporting as the company/ business evolves.
- Technical Excellence - Hands-on with various digital marketing platforms and tools
- Knowledge of working from conceptualizing ads, to measuring ROI.
- Insatiably curious & Strong analytical acumen
- Someone who can take risks, and learn quickly from your mistakes
- Obsessed with putting the best-in-class systems in place.
Responsibilities:
- Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
- Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
- Plan, execute, and measure experiments and conversion tests
- Manage landing pages and optimize user experience
- Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
- Identify trends and insights, and optimize spends and performance based on the insights
Requirements:
- Any Bachelor’s/ Master’s degree
- Certifications in Google and Facebook ad management strongly preferred
- 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
Job Description for Marketing Manager:
Must have experience with an IT Service Based Company
Mandatory Skills: PPC, Google paid campaign
Exp -4-6
Budget- 6-7lpa
- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Coordinating marketing campaigns with sales activities.
- Experienced in handling multiple ad campaigns over google, Linkedin, and social accounts
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns.
- Monitor and report on the effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Working closely with design agencies and assisting with new product launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyzing potential strategic partner relationships for company marketing.
JellyBean is looking for a Digital Marketing Specialist. The Job Responsibilities would include the following :
1.Driving Performance Marketing through social media and customer acquisition channels.
2.Optimising the conversion funnel for specific traffic sources, campaigns, user segments etc.
3.Planning and executing viral marketing campaigns across clients various digital marketing platforms.
4.Supervising content for all platforms.
5.Working on design and content aspect of online assets.
6.Using A/B Testing
7.Judging the effectiveness of campaigns to suggest insights, recommendations and scope of improvement.
8.Generating fortnightly and monthly reports on digital marketing portfolio.
9.Creating backlinks using SEO and other off-page SEO activities.
10.Tracking links and building SEO reports.
11.Experience in Guest Blogging, prospecting and outreach.
12.Monitoring of website performance indicators.
Job Requirements :
1.Having a strong knowledge of Digital Marketing Tools
2.Good Knowledge of Web Analytics Tool and Campaign Management Tools
3.Command over Email Marketing Tools such as Mail Chimp.
4.Experience with Social Media Marketing and Viral Marketing Techniques and Tactics.
Qualification : Any Graduate / Post Graduate
Experience : 3 to 5 Years
Salary : As Per Industry Standards