AM- Digital Marketing

Company overview: An extracurricular platform designed for children. Founded in 2021 and currently in the pre seed stage. They are currently catering to US markets only.

Job Resonsibilities:

As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability. 

As Performance Marketing Manager, you will: 

1. 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
2. Actively manage and grow SEM campaigns for new and existing categories &  markets
3. Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix 
4. Improve the efficiency of the team through process improvements, decision making frameworks and automation 
5. Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like: 

• Identifying new market opportunities 
• Product enhancements 
• Pricing strategy 
• Competitive benchmarking 
• Building stronger engagement loops and cross-channel campaign strategies 

What we're looking for: 

• 4+ years of experience in managing SEM campaigns at scale 
• 2+ years of experience in managing a team 
• Detail-oriented and analytical 
• Strong learning curve 
• Data-driven decision making 
• Able to effectively organize, prioritize & manage their time 
• Experience with Automations is a big plus 

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Traffic Cop 3D and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope and Die by the Blade. 

With a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, we have a truly global team making games for a global audience. And it’s paying off: Kwalee games have been downloaded in every country on earth! If you think you’re a good fit for one of our remote vacancies, we want to hear from you wherever you are based.

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?

What’s the job?

Our ideal Digital Campaigns Manager will have plenty of experience in managing paid and organic digital activity in the games industry. They will have a sophisticated technical knowledge of paid search, social media, display and programmatic activity, with experience of driving high quality web traffic that increases conversions and business results. Overall, they will confidently plan, execute and report on creative and impactful campaigns from start to finish. 

What you tell your friends you do

“I run the campaigns that persuade developers to publish their games through the Kwalee Mobile Publishing Team”

 What you will really be doing

• Develop the marketing campaigns that build brand awareness and engagement with Kwalee’s Mobile Publishing offering and events, including our Publishing Portal
• Run PPC campaigns, including social media, search, programmatic and display, to generate and convert leads
• Enhance the user journey of our game developer communities across our website and digital platforms
• Use our CRM to increase the effectiveness and intelligence of our marketing activity
• Use sophisticated attribution methods to demonstrate a clear link between marketing activity and developer lead generation 
• Monitor and improve our search engine optimisation and performance to ensure it is seen by the right audience in the right place
• Identify new ad publishing and delivery tactics, technologies and trends - running experiments to refine our advertising effectiveness.
• Use analytics to identify and measure key KPIs and metrics to continuously improve performance and report back to the management team
• Collaborate with others in the Mobile Publishing Marketing team to ensure that campaigns are integrated across the full marketing mix

How you will be doing this

• You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.
• You'll think creatively and be motivated by challenges and constantly striving for the best.
• You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!

Team

Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.

Skills and Requirements

• Previous experience of managing digital campaigns for an established company
• Advanced knowledge of ad self-service platforms such as Facebook Ads Manager, Google Ads etc
• Comfortable working with cross-functional teams to develop campaigns
• Experienced in managing a budget and maximising return on investment
• At ease with using Google Analytics, as well as numbers and metrics to evaluate the success of our campaigns
• Able to explain complex data and results in a clear and accessible way
• Experience of campaign delivery in the games industry would be advantageous
• Able to work with other functional teams in the Mobile Publishing Department, as well as with other teams within Kwalee.

We offer

• We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment
• In addition to a competitive salary we also offer private medical cover and life assurance
• Creative Wednesdays!(Design and make your own games every Wednesday)
• 20 days of paid holidays plus bank holidays 
• Hybrid model available depending on the department and the role
• Relocation support available 
• Great work-life balance with flexible working hours
• Quarterly team building days - work hard, play hard!
• Monthly employee awards
• Free snacks, fruit and drinks

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.

Company Profile
Baetho is a solution-focused company aimed at creating and
democratizing the development of customer experience applications
through our proprietary no-code platform.
At Baetho, we offer a fun environment and the chance to work with a highly
skilled and motivated team. Our culture is focused on employee happiness,
customer satisfaction, and high-quality execution. If you have the right vibe
and believe in fairness and freedom, you’re a great fit for us.
Position description
An opportunity has arisen for a Digital  Marketing Role  with a
can-do attitude, ability to drive successful campaigns, strong desire to work
on multiple platforms with limited guidance. We’ll provide all the
enablement needed, but are looking for a rockstar at work.

Roles and Responsibilities
 
Own the execution of integrated campaigns across digital channels—
including target audience identification, goal setting, campaign set-up,
user flows, and campaign optimization
Hands-on experience on Linkedin, Google Ads, FB, Google analytics, and
GTM and lead gen platforms
Define and analyze performance metrics on google analytics to
diagnose campaign performance and develop action plans to optimize
the customer experience and campaign results
Ensure that each activity is tracked and measured with a focus on
pipeline and ROI
Experience in B2B SAAS based marketing, preferably with highly
technical products or services
Demonstrated creative skills (e.g. ad copies and/or design skills) to drive
personalization and relevance
Budget and plan the acquisition funnel for the whole year, with month
on month variations
Enable and Track AB testing for all aspects of campaigns, viz.: ads,
creatives, landing pages, emails, SMS
Preferences
Must have a proven track record of campaign management with a high
success rate
Experience in B2B SaaS based company will be preferred
2-3years of hands-on experience in performance marketing-Linkedin
and Google Ads for lead generation is a must.

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

  
  Digital Marketing Executive requirements

  • 2 years of experience as a Digital Marketing Executive
  • 2 years of experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Must Have Solar Industries Exerience in Digital Marketing

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

What you need to have:

Function: Digital MarketingPosition: Business HeadPOSITION OVERVIEW:Purpose: - Overlook and manage the day to day functioning of the Social Media team. - Pitching for new clients and retention of existing clientsKey Responsibilities:- Develop digital marketing strategies to improve awareness, engagement, new customer acquisition (Cross-Sell/Up-Sell), and support client retention.- Has experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and our own products- Business Development/Pitching to new clients- Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks- Work with brands / clients to explore and identify ways to integrate social media into business strategies and marketing campaigns- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Up-selling to existing clients- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Responsible in providing innovative solutions to clients/campaigns- Manage day to day operations of the team- Is the escalation point for the accounts/campaigns running under him/her- Is responsible for the contracts/agreements- Is responsible for training of his/her Account Managers- Approving leaves of his/her account managers- Performance review of his/her account managers- Final POC for client issues/resolutions etc- (External)Reports To: Vice President/CEODirect Reports: Associate, Junior Associates, Senior Associates and Account Managers and Senior Account ManagersKey Measures: - Assign targets, KRAs and KPIs to the team and ensure that the team works towards achieving the same.- Ensure higher returns of Capital- Identifying future needs of the client and defining workflows for the team accordingly.- Developing and managing digital marketing campaigns- Review new technologies and keep the company at the forefront of developments in digital marketing.- Conduct research of companies, preparing presentations, building databases and lead generation- Overseeing the social media strategy of the company- Conceive, create and executive online media and marketing programs.- Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross functional business partners. - Ensure smooth intra team communications and process deliveries. Ensure smooth intra team communications and process deliveries.- Ensuring proper protocol and communication etiquettes are adhered to at all times (for ex: emails, deadlines on deliverables, follow-ups, timely responses to clients and colleagues, etc..)PERSON OVERVIEW:Qualifications: Graduates (BA, BSc, BMM etc..), Postgraduates, Any higher professional qualifications (for example: MBA, PGDBM etc...)Experience: 4-6 years of Digital Marketing experienceSoft Skills:- Excellent command over the language- Good communication (written and verbal) skills- Creative thinking- Management skills- People skills- Being Up to date with latest trends in the market- Ability to take sound business callsLocation - Jogeshwari West, MumbaiPlease share updated CV with current CTCHR

Sr. Online Marketing Manager is responsible for coordinating and implementing SEO, SMO & SEM strategies for the organization. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. Key Management Areas of Responsibility  Define requirements, tasks, and resources associated to SEO strategy.  Manage and execute implementation of SEO strategy.  Communication to team and management on strategy/project development, timelines, and results.  Collaborate on strategy and goal definition for success.  Keep pace with SEO, search engine, social media and internet marketing industry trends and development.  Contribution to the company blog and at least one social media community. Key Functional Areas of Responsibility  Develop a strategy for the improvement of organic search ranking and the maximization of ROI  Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.  Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.  Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.  Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).  Develop and implement link building campaigns.  Develop, manage and execute communication/content strategies via social communities in coordination with business goals.  Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).  Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.  Research and administer social media tools in support of organization’s social media strategy.  Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.  Communication to team and management on project development, timelines, and results.  Manage a team of content writers, link builders, and social media marketers.  Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.  Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives, Taboola/Yahoo Gemini/Outbrain/Revcontent Ads.  Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.  Provide creative copy suggestions and graphical ad templates. Professional Competencies  Passion for SEO and overall internet marketing.  Outstanding ability to think creatively, strategically and identify and resolve problems.  Ability to foster strong client relationships at various levels.  Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.  Ability to clearly and effectively articulate thoughts and points.  High levels of integrity, autonomy, and self-motivation.  Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications  7+ year’s experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO).  Strong understanding of SEO & SMO process.  Should have experience in running SEM campaigns.  Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).  Experience working with CMS and building/administering content in multiple CMS environments.  Experience with A/B testing and other testing metrics.  Knowledge of HTML/CSS and website administration.  High-level proficiency in MS Excel, PowerPoint, and Word.  Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.