
Head of Performance Marketing
at farm-to-table Direct-to-Consumer brand, Agri Tech Firm
Job description:
- Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app
- TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team
- Managing budgets and financial for digital marketing initiatives for the organization
Skills Required :-
Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools
Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset
Successful applicant:
- 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus.
- Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields
- Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies
- A start-up mentality and ability to flex in a fast-paced and dynamic environment
- Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage)
- Strong analytical skills and data-driven thinking What’s on offer:
- Lead the performance marketing for a D2C brand in a never-before-done category
- To be at the center of action in scaling the brand across the country successfully

Similar jobs
Position: BPO Team Leader – Customer Service & Renewals
Location: Delhi
Experience:
Minimum 2 years of documented experience as a Team Leader in outbound customer service.
Recent experience must be in Customer Service.
Experience in outbound service combined with renewals and upselling is a strong plus.
Should have managed call flows ranging between 100 to 150 calls per day.
As a Team Leader, must be willing to take calls when required.
Total experience should not exceed 5.5 years.
Work Schedule:
Day Shift
2 rotational offs
Qualification:
Minimum HSC (High School Certificate)
Compensation:
Maximum salary up to ₹7 LPA (approximately ₹55K per month)
Additional variable pay up to ₹2 LPA


Roles & Responsibilities:
- Leverage the inbuilt React toolkit for creating frontend features
- Create data visualization tools, libraries, and reusable code for prospects
- Integrate designs and wireframes within the application code
- Monitor interaction of users and convert them into insightful information
- Write application interface code with JavaScript
- Enhance application performance with constant monitoring
- Translate wireframes and designs into good quality code
- Optimize components to work seamlessly across different browsers and devices
- Good understanding of CSS libraries, GIT, Sigma, Adobe XD etc.
- Proper user information authentication
- Develop responsive web-based UI
- Constant interaction with other developer teams and design team to discuss UI ideas
- A thorough review of applications needs and interfacing elements
- Translating designs and wireframes into high quality code
- Follow proper documentation for changes in application and further updates
ReactJS Developer Skills
- At least 1+ years of experience as a React.js developer.
- Must have good communication skills in English.
- In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
- Complete understanding of ReactJS and its main fundamentals like JSX, Virtual DOM, component lifecycle, etc.
- Preceding experience with ReactJS workflows like Flux, Redux, Create React App, data structure libraries
- Understanding of RESTful APIs/GraphQL, HTML/CSS, ES6 (variables and scoping, array methods), code versioning tools like GIT, SVN, etc., popular frontend development tools, CI/CD tools, DevOps, performance testing frameworks like Mocha, Node + NPM
- Open-minded team player, willing to accept feedback and offer suggestions
- Good time management, project management, communication, and interpersonal skills
- Capability to write crisp and clear code based on guidelines and best practices
- Experience with user interface design.
- Knowledge of performance testing frameworks including Mocha and Jest.
- Experience with browser-based debugging and performance testing software.
- Willingness to learn modern-day tools and processes
- Good problem-solving, troubleshooting skills
- Creativity and accountability
#Benefits to Joining us:
- 5 Days Working
- 250 + Brains
- Overtime Pay
- Health Insurance for you & your family
- Leave Encashment
- Flexible job timings
- Monthly celebrations
#Interested..? Then plz apply with the below details:'
Total Work Experience?
Mention years of experience in React js –
Mention years of experience in Node js –
Current CTC:
Expected CTC:
Notice Period:
- 1-3 years of experience or training received as a Software Tester for web and mobile applications or similar roles. #software testing
- Good knowledge of Test case preparation.
- Good written and verbal communication skills.
- Strong analytical and documentation skills to present findings to team members.
- Analyze client requirements for validity and feasibility
- Good logical thinking
- Execute all levels of testing - Software Tester - Manual testing
- Detect and track defects and inconsistencies

Job Summary:
We are seeking a highly skilled Enterprise Architect with expertise in Artificial Intelligence (AI), Microservices, and a background in insurance and healthcare to lead our organization's AI strategy, design AI solutions, and ensure alignment with business objectives. The ideal candidate will have a deep understanding of AI technologies, data analytics, cloud computing, software architecture, microservices, as well as experience in the insurance and healthcare sectors. They should be able to translate these concepts into practical solutions that drive innovation and efficiency within our enterprise. Additionally, this role will involve setting up monitoring systems to ensure the performance and reliability of our AI and microservices solutions.
Responsibilities:
AI Strategy Development:
- Collaborate with senior management to define and refine the AI strategy that aligns with the organization's goals and objectives.
- Identify opportunities to leverage AI and machine learning technologies to enhance business processes and create value.
Solution Design:
- Architect AI-driven solutions that meet business requirements, ensuring scalability, reliability, and security.
- Collaborate with cross-functional teams to define system architecture and design principles for AI applications and microservices.
- Evaluate and select appropriate AI technologies, microservices architectures, and frameworks for specific projects.
Data Management:
- Oversee data strategy, including data acquisition, preparation, and governance, to support AI and microservices initiatives.
- Design data pipelines and workflows to ensure high-quality, accessible data for AI models and microservices.
AI Model Development:
- Lead the development and deployment of AI and machine learning models.
- Implement best practices for model training, testing, and validation.
- Monitor and optimize model performance to ensure accuracy and efficiency.
Microservices Architecture:
- Define and implement microservices architecture patterns and best practices.
- Ensure that microservices are designed for scalability, flexibility, and resilience.
- Collaborate with development teams to build and deploy microservices-based applications.
Monitoring Systems:
- Set up monitoring systems for AI and microservices solutions to ensure performance, reliability, and security.
- Implement proactive alerting and reporting mechanisms to identify and address issues promptly.
Integration and Deployment:
- Work with IT teams to integrate AI solutions and microservices into existing systems and applications.
- Ensure seamless deployment and monitoring of AI and microservices solutions in production environments.
Compliance and Security:
- Ensure that AI solutions, microservices, and monitoring systems comply with relevant regulations and data privacy standards.
- Implement security measures to protect AI models, data, and microservices.
Stakeholder Communication:
- Collaborate with business stakeholders to gather requirements and provide regular updates on AI and microservices project progress.
- Translate technical concepts into non-technical language for various audiences.
Research and Innovation:
- Stay up-to-date with emerging AI, microservices, and cloud computing trends, technologies, and best practices.
- Identify opportunities for innovation and propose new AI and microservices initiatives to drive business growth.
Requirements:
- Bachelor's or Masters degree in computer science, Data Science, or a related field.
- Proven experience (X+ years) as an Enterprise Architect with a focus on AI, Microservices, and machine learning.
- Strong knowledge of AI technologies, including deep learning, natural language processing, computer vision, and reinforcement learning.
- Proficiency in data analytics, cloud computing platforms (e.g., AWS, Azure, GCP), big data technologies, and microservices architecture.
- Experience with AI model development, deployment, and monitoring, as well as microservices design and implementation.
- Excellent communication and interpersonal skills.
- Ability to lead cross-functional teams and drive innovation.
- Strong problem-solving and critical-thinking abilities.
- Knowledge of regulatory requirements and data privacy standards related to AI and microservices.
Preferred Qualifications:
- AI-related certifications (e.g., AWS Certified Machine Learning – Specialty, Google Cloud Professional Machine Learning Engineer, etc.).
- Experience in industries such as insurance and healthcare, with a deep understanding of their specific challenges and requirements.
- Previous experience with enterprise architecture frameworks (e.g., TOGAF).
This Enterprise Architect with AI, Microservices, Insurance, and Healthcare Experience role offers an exciting opportunity to shape the AI strategy, microservices architecture, and drive innovation within our organization, particularly in the insurance and healthcare sectors. Additionally, you will play a key role in setting up monitoring systems to ensure the performance and reliability of our AI and microservices solutions. If you have a passion for AI, microservices, and a strong background in these industries, we encourage you to apply and be part of our dynamic team.


Detailed JD:
Responsibilities:
- Interface with product owners and software architects to review and finalize requirements
- Participate in the full SDLC including analysis, design, development, testing, deployment, and support
of new features and applications
- Actively lead and participate in agile ceremonies (Standups, Refinements, Retrospectives, Planning,
and Requirement discussions)
- Communicate effectively, clearly, and thoroughly with the Scrum Team and Stakeholders
- Provide innovative solutions to complex problems
- Design, develop and modify software applications/systems according to specifications
- Develop technical documentation including services, object, and data model
- Create high quality code and perform code reviews
- Create unit and integration tests to ensure the code quality and functionality
- Proactively learn and share knowledge of technology and compare advantages and disadvantages of
alternative solutions/technologies
- Identify areas needing process improvements and see them through to resolution
- Support and coach other Developers, provide technical guidance
- Help onboard new team members
Tech Stack:
C#, .NET Core, XUnit, Entity Framework Core, MS SQL Server, PostgreSQL, Git, JIRA, Web API
Job Title -Senior Java Developers
Job Description - Backend Engineer - Lead (Java)
Mumbai, India | Engineering Team | Full-time
Are you passionate enough to be a crucial part of a highly analytical and scalable user engagement platform?
Are you ready learn new technologies and willing to step out of your comfort zone to explore and learn new skills?
If so, this is an opportunity for you to join a high-functioning team and make your mark on our organisation!
The Impact you will create:
- Build campaign generation services which can send app notifications at a speed of 10 million a minute
- Dashboards to show Real time key performance indicators to clients
- Develop complex user segmentation engines which creates segments on Terabytes of data within few seconds
- Building highly available & horizontally scalable platform services for ever growing data
- Use cloud based services like AWS Lambda for blazing fast throughput & auto scalability
- Work on complex analytics on terabytes of data like building Cohorts, Funnels, User path analysis, Recency Frequency & Monetary analysis at blazing speed
- You will build backend services and APIs to create scalable engineering systems.
- As an individual contributor, you will tackle some of our broadest technical challenges that requires deep technical knowledge, hands-on software development and seamless collaboration with all functions.
- You will envision and develop features that are highly reliable and fault tolerant to deliver a superior customer experience.
- Collaborating various highly-functional teams in the company to meet deliverables throughout the software development lifecycle.
- Identify and improvise areas of improvement through data insights and research.
What we look for?
- 5-9 years of experience in backend development and must have worked on Java/shell/Perl/python scripting.
- Solid understanding of engineering best practices, continuous integration, and incremental delivery.
- Strong analytical skills, debugging and troubleshooting skills, product line analysis.
- Follower of agile methodology (Sprint planning, working on JIRA, retrospective etc).
- Proficiency in usage of tools like Docker, Maven, Jenkins and knowledge on frameworks in Java like spring, spring boot, hibernate, JPA.
- Ability to design application modules using various concepts like object oriented, multi-threading, synchronization, caching, fault tolerance, sockets, various IPCs, database interfaces etc.
- Hands on experience on Redis, MySQL and streaming technologies like Kafka producer consumers and NoSQL databases like mongo dB/Cassandra.
- Knowledge about versioning like Git and deployment processes like CICD.
What’s in it for you?
- Immense growth, continuous learning and deliver the best to the top-notch brands
- Work with some of the most innovative brains
- Opportunity to explore your entrepreneurial mind-set
- Open culture where your creative bug gets activated.
If this sounds like a company you would like to be a part of, and a role you would thrive in, please don’t hold back from applying! We need your unique perspective for our continued innovation and success!
So let’s converse! Our inquisitive nature is all keen to know more about you.
Skills
JAVA, MONGO, Redis, Cassandra, Kafka, rabbitMQ
- Play a critical role as a member of the leadership team in shaping and supporting our overall company vision, day-to-day operations, and culture.
- Set the technical vision and build the technical product roadmap from launch to scale; including defining long-term goals and strategies
- Define best practices around coding methodologies, software development, and quality assurance
- Define innovative technical requirements and systems while balancing time, feasibility, cost and customer experience
- Build and support production products
- Ensure our internal processes and services comply with privacy and security regulations
- Establish a high performing, inclusive engineering culture focused on innovation, execution, growth and development
- Set a high bar for our overall engineering practices in support of our mission and goals
- Develop goals, roadmaps and delivery dates to help us scale quickly and sustainably
- Collaborate closely with Product, Business, Marketing and Data Science
- Experience with financial and transactional systems
- Experience engineering for large volumes of data at scale
- Experience with financial audit and compliance is a plus
- Experience building a successful consumer facing web and mobile apps at scale



• Should understand design patterns and its implementation over JavaScript
• Must know a front-end JS framework like, React.js + Redux
• Must know functional programming paradigm & JQuery.
• Should understand OO concepts and write OO JavaScript.
• Should be able to Architect the structure of a heterogeneous application. For example, an application
• consisting of Server side script on Node.js plugged with any NoSQL (e.g MongoDB) OR Relational
• Database and frontend in React.js, Angular.js.
• Experience optimizing browser loading and rendering
• Hands on experience in HTML5, CSS3.
• Experience in handling project, with agile methodology
• Should know one of Task Runner(bundling) tool like Webpack, Gulp.
• Notice Period - 0 to 15 days only
About OpsCruise
Digital business is driving a fundamental shift to cloud-native applications, creating a new set of operational and performance challenges ill-suited to the currently available solutions. At OpsCruise, we imagine a world of autonomous operations and are innovating a fundamentally different approach to performance management. OpsCruise’s vision is to automate the performance assurance of cloud applications using a model-driven closed-loop platform.
Team
The OpsCruise team represents a global and talented team that includes domain experts in IT Operations, Networking, Storage, Hyperscale Systems and AI/ML that have built market-leading solutions at companies such as Cisco, Google, Hitachi, HP, Infoblox, Oracle and VMWare among others.
Our engineering culture values creativity, pragmatism, honesty, and simplicity to solve hard problems the right way.
Role
We are looking for a Senior QA Engineer who will join our team building and rolling out our SaaS platform in the cloud AI/Ops space.
Our Technology Stack
Our product involves the following technology areas with one or more tools in use in each area:
- Container technologies, including creating Docker plugins and extensions
- Serverless technologies including instrumentation, addons
- Orchestrators including Kubernetes, OpenShift, Mesos, Swarm
- Metric generation and collection including Prometheus and tools such as Dynatrace and Datadog
- Tracing including OpenTracing, Jaeger
- Graph tools and Databases including neo4j, JanusGraph, TinkerPop/Gremlin
- TimeSeries databases such as Prometheus, OpenTSDB
- NoSQL and Indexing tools such as MongoDB, Cassandra, Solr and Elastic
- Languages including Java, Scala, Javascript, Python, R, and Go
- Messaging tools including Kafka, Akka
- Big Data tools including HDFS, YARN, Spark, Flink
- AI/ML techniques including Statistical Analysis, Classification, Deep Learning, etc.
- Cloud services: AWS, GCP, and Azure, their services in databases, networking and ML tools
- High performance User Interfaces including AngularJS, Vue, D3.js and local stores
- Authentication and Authorization including tools such as Okta and KeyCloak.
Responsibilities
- Understand user level requirements, write up the test strategy, derive test plan and test cases in detail.
- System and integration testing with automation of test cases using Python or Java.
- Use test frameworks such as Robot Framework.
- Use traffic generator tools such as JMeter for performance testing
- Set up the target test environments in AWS, Azure or GCP
- Containers based environment setup with Kubernetes and Docker, monitoring tools setup with Prometheus
- Debug incidents and issue to narrow down to a root cause
- Understand and reproduce internally issues reported by customers
Qualifications
The ideal candidate must have the following qualifications.
- B.E/B.Tech Degree from a reputed institution with at least 4 years of relevant experience.
- Hands-on experience with test automation using Python or Java.
- Experience with test frameworks such as Robot Framework or TestNG.
- Traffic generation tools usage such as curl-loader or JMeter
- QA engineers for Networking Technology products such as switches, routers, L4-L7 products testing can also apply.
- Knowledge of public clouds, AWS, Azure or GCP, is desired
- Working knowledge in Kubernetes, Docker or Openshift environments required
- Hands on experience with Linux
- Strong problem solving and debugging abilities
- Familiarity with continuous integration tools such as Jenkins or CircleCI
- Interest in machine learning (ML) and data science is a plus
Most importantly, you should be someone who is passionate about building new and innovative products that solve tough real-world problems.
LOCATION
Chennai, India

2) Must have good analytical and problem solving skills.
3) Good Knowledge of OOPS, PHP, MVC frameworks, NodeJs, Frontend Framework: ReactJs/AngularJS, GIT, MySql, NoSql/MongoDb, CSS, AJAX, HTML5.
4) Write error free code and follow coding standards. Able to perform Code Review job.
5) Work closely with QA person to assist in the testing process.
6) Perform R&D tasks if assigned and communicate with the Designer and UI team.
6) Build reusable code and libraries for future use.
7) Able to work closely with the team and meet the tight deadlines where necessary.
8) Strong Communication Skills.

