
Head of Performance Marketing
at farm-to-table Direct-to-Consumer brand, Agri Tech Firm
Job description:
- Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app
- TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team
- Managing budgets and financial for digital marketing initiatives for the organization
Skills Required :-
Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools
Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset
Successful applicant:
- 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus.
- Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields
- Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies
- A start-up mentality and ability to flex in a fast-paced and dynamic environment
- Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage)
- Strong analytical skills and data-driven thinking What’s on offer:
- Lead the performance marketing for a D2C brand in a never-before-done category
- To be at the center of action in scaling the brand across the country successfully

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Job Location: Work from home
Selection process: HR Round followed by group discussion and sales manager round.
Qualification: Any Graduate/Post Graduate
Salary offered: As per industry standards
Working days: 6 days Sunday is off
Shifts:10:00am -7:00pm
Mandatory language: English
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Additional Compensation: If applicable, this will be decided on the basis of your designation.
As a Tech Lead I (Backend) at Gocomet, you will be pivotal in driving backend development initiatives. Your role will involve leading the design and implementation of robust backend systems, ensuring high performance and responsiveness to requests from the front-end.
You will work closely with other team leads and departments to define and meet the technical and business requirements.
Roles and Responsibilities:
- Backend vision & ownership: Architect and implement scalable and efficient backend solutions, contributing significantly to the design and overall architecture, keeping in mind a long term vision of the product & scale.
- Optimize Performance: Focus on optimizing the application for maximum speed and scalability, including database optimization, effective caching strategies, improving code health, code design & refactoring, etc.
- Technical Innovation: Suggest innovative solutions wherever required for problems related to new product requirements & scale related issues. Stay abreast of emerging backend technologies and trends, advocating and leading the adoption of technologies that will give a competitive edge to our products.
- Mentor and Guide: Provide mentorship and guidance to backend development team members, ensuring the dissemination of best practices and efficient use of technology stacks. Take ownership of hiring & building a high quality backend team.
- Quality Assurance: Uphold high standards in code quality, including rigorous code review processes, and ensure adherence to industry best practices in backend development.
Experience & Skills:
- Backend Expertise: 4-6 years of experience in backend development, with a deep understanding of server-side logic, architecture design & handling scalability issues.
- Cloud & DevOps exposure: Experience with Cloud (GCP or AWS) with a deep understanding of different services, resources utilisations, CI/CD pipelines, Observability tools (Sentry, New Relic / Datadog, etc.) and an ability to debug infra related issues.
- Strong Technical Skills: Strong expertise in a Backend development framework (preferably Ruby on Rails but not mandatory), SQL & NoSQL database technologies.
(like Postgresql and MongoDB), Caching (Redis), Async job frameworks (like Sidekiq), etc.
- Problem-Solving Ability: Strong analytical and problem-solving skills, research ability with a proven track record of delivering high-quality software solutions.
- Leadership Skills: Demonstrated experience in mentoring backend development teams and taking complete tech ownership.
- Communication Skills: Excellent verbal and written communication skills, with the ability to clearly articulate technical challenges and solutions to both technical and non-technical team members.
- Continuous Learning: A commitment to continuous learning and staying current with the latest backend development trends and technologies.
Benefits:
- Collaborative and innovative work environment.
- Dynamic & high-performing team that thrives in a fast-paced environment.
- Opportunities for professional growth and development.
- Cutting-edge technology stack and tools.
- Make a significant impact on our products and the user experience.
- Join a team of passionate, creative, and driven individuals.
- 5 Days working.
- Flexible Working Hours.
- Experience good work culture with regular fun activities.
- Health medical insurance coverage with Family, etc.
Job Location: Bangalore
Why Gocomet?
GoComet is a dynamic SaaS start-up that provides AI-powered transportation visibility solutions to revolutionize the trillion-dollar logistics sector. At GoComet, we are revolutionizing the logistics sector one day at a time, and every team member is committed to making it a reality.
We're seeking individuals who embody our core values, character, and attitude. While we recognize that skills can be developed with the right mindset and learnability, we prioritize those who share our philosophy. Our recruitment processes reflect this belief.
Look no further if you're looking for a diverse, talented, and vibrant workplace that recognizes and rewards hard work. We're ambitious, fast-paced, and unafraid to experiment, fail, learn, and ultimately succeed. This is us! Join our team if you share our culture and values.
We're an equal-opportunity employer. We welcome qualified applicants from all races, colors, religions, sexes, nationalities, sexual orientations, gender identities, and abilities.
We are hiring for multiple positions.
For any queries, feel free to write to Know more about us:
https://www.youtube.com/watch?v=YxGt9ZCkaA8 https://youtu.be/jv9cAsgenSE https://www.youtube.com/watch?v=Er0dHqxaaXc https://youtu.be/0ql1eCVhiWA

What is the role?
We are looking for highly skilled candidates with experience in frontend programming and are comfortable in dealing with backend tools.
Key Responsibilities
- Reviewing application requirements and interface designs.
- Identifying web-based user interactions.
- Developing and implementing highly-responsive user interface components using React concepts.
- Writing application interface codes using JavaScript following ReactJS workflows.
- Troubleshooting interface software and debugging application codes.
- Developing and implementing front-end architecture to support user interface concepts.
- Monitoring and improving front-end performance.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 6 to 9 years of strong design and development experience in building massively large-scale distributed internet systems and products.
- Previous experience working as a React.js Developer.
- In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
- Strong experience using a client side MVC framework such as NodeJS, ReactJS, or Redux.
- Experience with user interface design.
- Knowledge of performance testing frameworks including Mocha and Jest.
- Experience with browser-based debugging and performance testing software.
- Experience in responsive design, cross browser compatibility, and website performance.
- Knowledge of frontend CSS frameworks like Bootstrap, Material UI, and preprocessors like SASS and LESS.
- Experience with handling Services, RESTful, APIs (NodeJS preferably).
Who will you work with?
You will be working with top-quality engineers who have built one of the best employee engagement SaaS platforms. You will be reporting to the Engineering Head and working closely with the Architect and other leads.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.
We are
Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, New Delhi.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
Responsibilities:
- Analyse and evaluate both existing and potential social media activities and strategies
- Conduct, gather and analyse market research to determine social media opportunity and competitiveness
- Identify, interpret, and capitalize on social media trends
- Plan, manage, coordinate and execute all social media programs and initiative
- Work closely with other organizations to ensure tight integration of all social media programs and initiatives
- Develop unique value propositions, business partnerships, and social media programs that are target towards key customer segments
- Achieve targeted results and ensure timely and effective execution of social media tactics and programs
- Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required
- Participate and initiate online conversation across a variety of channels
- Educate and prepare key messaging and presentation material for senior management and other marketing organizations
- Collaborate with internal stakeholders to provide support to their initiative
- Measure the success of social media activities and report the result to management
- Use social listening tools to monitor online conversations
- Create maintain executive social media editorial calendars and posting schedules
- Design, create and manage promotions and social ad campaigns, and integrate with the company's overall marketing campaign plan and channels.
-
Job requirements:
- A track record of performance excellence meeting targets and objectives
- Strong analytical, planning, forecasting, and research skills
- Excellent communication and writing skills
- The ability to manage multiple priorities and demanding time frames
- Knowledge and understanding of technology search for new trends and the latest in social media innovation
- Must Excel at online research, possess excellent writing skills, and have the ability to create editorial content at a moment’s notice
- Experience in advertising public relations and online marketing is a plus
- Proficient with Microsoft office product
- Proficient with social listening tools such as tweet deck, Google alerts, etc
- Ability to integrate social media into broader marketing campaigns
- Experience in Facebook Ads, LinkedIn Ads, and other social media ads is a plus
- Ability to identify threats and opportunities within the user-generated content space and make quick decisions
- Experience in integrating content into multiple social distribution channels
- Proven track record of listening and engaging with online community acting on their behalf
Education and Experience Requirements:
- Preferable Mass Communication in business administration or a related field
- 1 -2 years of sales experience

Stackera is a leading software consultancy seeking creative and skilled developers to join our fast-growing team. Our mission is to design and develop technology that improves the lives of its users while providing an exceptionally high level of service to our fintech clients.
We are looking for developers who want to be part of a fast-paced, dynamic environment, where everyone's opinions and efforts are valued. We hire outstanding professionals and give them the opportunity to thrive in a collaborative atmosphere that values learning, growth, and hard work.
If you have the desire to be a part of an exciting, challenging, and rapidly-growing software development consultancy, and if you are passionate about software development and creating the finest in fintech read below.
- Work as part of a team to build React Native iOS / Android applications
- Architect, build, and maintain excellent React Native applications with clean code.
- Implement pixel-perfect UI's that match designs.
- Implement clean, modern, smooth animations and transitions that provide an excellent user experience.
- Integrate third-party APIs.
- Write unit and integration tests.
- Release applications to the Apple and Google Play stores.
- Work with native modules when required.
- Work as part of a team, which will include other React Native developers, a project manager, QA professional, and a designer.
- Complete two-week sprints, and participate in sprint retrospectives and daily stand-ups.
- Assist with building estimates.
- Interface with clients via Flock, Slack, Zoom, and email.
- Track your time throughout the day.
- Work with modern tools including Jira, Trello, Slack, GitHub, Google Docs, etc.
- Be part of a community of React Native developers who share knowledge and help each other as problems arise. Follow Stackera's detailed development process
Requirements:
- 1+ years of professional experience working with React Native.
- 2+ years of professional software development experience.
- Meaningful experience working on large, complex systems.
- Ability to take extreme ownership over your work. Every day is a challenge to ensure you are performing to the expectations you and your team have agreed upon, both in regards to estimates and to the general process.
- Ability to identify with the goals of our clients and dedicate yourself to delivering on the commitments you and your team make to them.
- An understanding of React Native best practices and a commitment to following them.
- Ability to work through new and difficult React Native issues and contribute to libraries as needed.
- Ability to create and maintain continuous integration and delivery of React Native applications.
- A positive mindset and can-do attitude.
- Forensic attention to detail.
- English skills (ability to effectively communicate via written and spoken English).
- A passion for software development. It's not just your career, it's also your hobby. You're constantly striving to learn new things and improve. You follow industry news, regularly tinker with new technologies, and read books and blogs to keep your skills current.
- You work well within a team environment and enjoy working in the office with your colleagues.
● Good experience with Continuous integration and deployment tools like
Jenkins, Spinnaker, etc.
● Ability to understand problems and craft maintainable solutions.
● Working cross-functionally with a broad set of business partners to understand
and integrate their API or data flow systems with Xeno, so a minimal
understanding of data and API integration is a must.
● Experience with docker and microservice based architecture using
orchestration platforms like Kubernetes.
● Understanding of Public Cloud, We use Azure and Google Cloud.
● Familiarity with web servers like Apache, nginx, etc.
● Possessing knowledge of monitoring tools such as Prometheus, Grafana, New
Relic, etc.
● Scripting in languages like Python, Golang, etc is required.
● Some knowledge of database technologies like MYSQL and Postgres is
required.
● Understanding Linux, specifically Ubuntu.
● Bonus points for knowledge and best practices related to security.
● Knowledge of Java or NodeJS would be a significant advantage.
Initially, when you join some of the projects you’d get to own are:
● Audit and improve overall security of the Infrastructure.
● Setting up different environments for different sets of teams like
QA,Development, Business etc.
Rules & Responsibilities:
- Design, implement and maintain all AWS infrastructure and services within a managed service environment
- Should be able to work on 24 X 7 shifts for support of infrastructure.
- Design, Deploy and maintain enterprise class security, network and systems management applications within an AWS environment
- Design and implement availability, scalability, and performance plans for the AWS managed service environment
- Continual re-evaluation of existing stack and infrastructure to maintain optimal performance, availability and security
- Manage the production deployment and deployment automation
- Implement process and quality improvements through task automation
- Institute infrastructure as code, security automation and automation or routine maintenance tasks
- Experience with containerization and orchestration tools like docker, Kubernetes
- Build, Deploy and Manage Kubernetes clusters thru automation
- Create and deliver knowledge sharing presentations and documentation for support teams
- Learning on the job and explore new technologies with little supervision
- Work effectively with onsite/offshore teams
Qualifications:
- Must have Bachelor's degree in Computer Science or related field and 4+ years of experience in IT
- Experience in designing, implementing, and maintaining all AWS infrastructure and services
- Design and implement availability, scalability, and performance plans for the AWS managed service environment
- Continual re-evaluation of existing stack and infrastructure to maintain optimal performance, availability, and security
- Hands-on technical expertise in Security Architecture, automation, integration, and deployment
- Familiarity with compliance & security standards across the enterprise IT landscape
- Extensive experience with Kubernetes and AWS(IAM, Route53, SSM, S3, EFS, EBS, ELB, Lambda, CloudWatch, CloudTrail, SQS, SNS, RDS, Cloud Formation, DynamoDB)
- Solid understanding of AWS IAM Roles and Policies
- Solid Linux experience with a focus on web (Apache Tomcat/Nginx)
- Experience with automation/configuration management using Terraform\Chef\Ansible or similar.
- Understanding of protocols/technologies like Microservices, HTTP/HTTPS, SSL/TLS, LDAP, JDBC, SQL, HTML
- Experience in managing and working with the offshore teams
- Familiarity with CI/CD systems such as Jenkins, GitLab CI
- Scripting experience (Python, Bash, etc.)
- AWS, Kubernetes Certification is preferred
- Ability to work with and influence Engineering teams


We are looking for someone who:
- has 1+ years of professional software engineering experience.
- is familiar with the paradigms of functional programming
- is familiar with at least one FP language (Haskell, Scala, OCaml, etc.)
- has the ability to participate in entire product development life-cycle
- is self motivated to learn new technologies
- can play leadership role in terms of coming up with solutions



