Head of Performance Marketing

Key Responsibilities:

• Develop and maintain both front-end and back-end components of web applications.
• Collaborate with product managers, designers, and other developers to build user-friendly features.
• Write clean, maintainable, and efficient code that adheres to coding standards and best practices.
• Build reusable code and libraries for future use.
• Optimize applications for maximum speed and scalability.
• Implement responsive design to ensure consistent user experience across all devices.
• Work with databases (SQL/NoSQL) and integrate with third-party services and APIs.
• Troubleshoot, debug, and optimize application performance.
• Participate in code reviews, ensuring code quality and consistency across the team.
• Stay updated on the latest industry trends and best practices in full-stack development.
• Contribute to an agile development process, attending sprints, standups, and retrospectives.

Required Skills and Qualifications:

• Proven experience as a Full Stack Developer or similar role.
• Proficiency in front-end technologies such as HTML, CSS, JavaScript, and modern frameworks (React.js, Next.js, Angular, or Vue.js).
• Strong experience in back-end technologies such as Node.js, Python, Ruby, Java, or PHP.
• Familiarity with database technologies (e.g., MySQL, PostgreSQL, MongoDB).
• Experience with version control systems, particularly Git.
• Knowledge of RESTful API design and integration.
• Familiarity with cloud platforms like AWS, Azure, or Google Cloud is a plus.
• Experience in microservices based architecture is a plus.
• Strong problem-solving skills and attention to detail.
• Ability to work independently as well as part of a team.
• Excellent communication skills, both verbal and written.

You will be getting leads from the company. You need to build and maintain business relationships with new and existing customers. You understand customers' needs and recommend appropriate solutions, negotiate with clients to help them move down the sales funnel, record client feedback and maintain a customer database. 

Job Description:

Our client, a leading fashion authority with 7 boutiques in Mumbai, Delhi, and Hyderabad, and a thriving online portal, is seeking a Digital Marketing Manager. The role involves planning, executing, and managing digital marketing campaigns to achieve set KPIs. As a key player, you will develop innovative strategies to enhance the brand and product visibility, maintaining ROI & KPIs through data analysis on various ad platforms and tools.

Responsibilities:

- Plan and execute digital marketing campaigns, ensuring they align with set KPIs.

- Develop creative strategies to promote the brand and products effectively.

- Analyze, measure, and optimize ROI & KPIs by identifying trends and insights using ad platforms and analytical tools.

- Conduct experiments, conversion tests, and optimize user funnels.

- Prepare insightful reports and analytics on the overall performance of marketing campaigns.

- Utilize strong analytical skills to evaluate end-to-end customer experience across channels and touchpoints.

Requirements:

- Degree in Marketing or a related field.

- Hands-on experience in ad setup and execution on various Ad platforms.

- 5-10 years' experience in a similar role.

- Strong analytical and data-driven mindset with a track record of handling large-scale budgets.

- Experience in e-commerce is a plus, along with a good sense of luxury fashion.

Our team is looking for experienced backend engineers to lead the development of our cloud-based software products and be responsible for major technical decisions associated with them and accountable for their successful execution.

In this position on the software engineering team, you’ll have the opportunity to contribute to client and internal facing products. FarmSetu’s suite of products spans multiple technical domains and disciplines in software and hardware, and experience in end-to-end systems thinking across distributed components is key for this role.

• Design, implement and deploy back-end services
• Lead the delivery of software projects in a team-based environment
• Collaborate cross-functionally with business users, product managers, customer success representatives and other engineers to define, design, scope and ship new features using elegant solutions.
• Provide recommendations for continuous improvement.
• Work alongside other engineers on the team to elevate technology and consistently apply best practices.
• Help others to improve the quality of their work through regular design and code reviews
• Deliver new features to production environments and support them in operation
• Participate in building the open engineering culture at FarmSetu

FarmSetu’s technology stack includes (but will not be limited to) Python, Django/Flask/FastAPI, GraphQL, Hasura, React, Flutter, Dart, Postgres, Celery, Docker, Git/Bitbucket to be deployed on Digitalocean/GCP infrastructure. We’re also quick to adopt better tools and processes, so you’ll be more than welcome to help shape our tool suite.

• 2+ years of experience developing applications at an enterprise scale using the front and back-end technologies in our stack
• Ability to develop robust and scalable backend services defined by GraphQL and RESTful APIs in Python using OpenAPI standards
• Familiarity with Cloud/SaaS architectures and how to build secure and maintainable services
• Strong understanding of unit testing, design patterns and usage of tools like profilers
• Experience with source control and continuous integration tools
• Worked in an Agile multi-functional team
• Thrive in an environment that requires you to partner with multiple cross-functional teams as stakeholders/customers
• Great oral and written communication skills

• Competitive salary
• Annual compensation reviews
• 12 days of annual leave plus public holidays
• Ongoing investment in you and your skills
• The right equipment for the job

• Storing data and ensuring that it is displayed to that user who are supposed to have access to it
• Developing business logic for systems to process in the front end
• Managing APIs resources which work across the Product Architecture
• Participating in the architecture of a system and data science analysis
• Organizing the logic of the system which runs across various tiers
• Involving in building frameworks or the architecture to make it easier to program against
• Back-end developers should have the skill for implementing algorithms and solving system related problems

Desired Candidate Profile

• 2-5 years of experience in rest api/Database design, development and architecture
• Strong programming and debugging skills with sound understanding of data structures, algorithms, and object oriented programming
• PHP/ Mysql experience with hands on application delivery is a must
• Hands on experience with an API management
• Experience with synchronous and asynchronous interfaces and Microservice API development is a must
• Hands-on experience with version control system like Git is desirable
• Knowledge in PHP, Codeigniter, Doctrine, MySQL, ElasticSearch, ReST endpoint development
• Implementing API management using API management software (like Apigee or others) to include API proxies mashups, rate limiting, security, analytics, monetization and developer portals
• Kafka/RabbitMQ messaging architecture notification
• Knowledge of Algorithms and data structures is also essential
• An awareness of security concerns is important, as each layer has its vulnerabilities
• Knowledge of the differences between multiple delivery platforms like mobile vs. desktop
• Basic exposure to frontend techs like HTML and CSS is desirable    

• Previous working experience as a Python Web Developer for min 2 years.

• Hands-on experience with Django, Flask, or other Python frameworks.

• Experience with Design implementation of objects and data models.

• Working knowledge in JavaScript, HTML5, CSS3.

• Understanding of CI/CD practices.

• Familiarity with some ORM (Object Relational Mapper) libraries.

• Proficient understanding of code versioning tools such as Git, Mercurial, or SVN.

• Hands-on experience with complex scripts in Python to capture business logic and automate system management tasks.