Head of Performance Marketing

Job Description:



We are seeking a talented and experienced B2B SaaS SEO Content Writer to join our team. In this role, you will play a critical part in creating engaging and high-quality content for our SaaS (Software as a Service) business, targeting a B2B audience. Your primary focus will be on creating content that is optimized for search engines and designed to attract and engage potential customers.

Responsibilities:

• Produce well-researched, informative, and engaging content that aligns with our B2B SaaS industry, including blog posts, articles, whitepapers, case studies, and website content.
• SEO Optimization: Conduct keyword research to identify relevant search terms and phrases, and incorporate them into your content to maximize organic visibility.
• Collaborate with the marketing team to develop content strategies that align with business goals and industry trends.
• Promote your content through various channels, including social media, email marketing, and other online platforms, to increase reach and engagement.
• Create content that speaks directly to our target audience, addressing their pain points and providing valuable solutions.
• Stay current with SEO and content marketing best practices, industry trends, and competitors' strategies to continually improve our content efforts.

Qualifications:

• Experience/ knowledge in B2B SaaS content writing with a focus on SEO optimization.
• Exceptional writing and editing skills, crafting engaging and informative content.
• A strong understanding of SEO principles, keyword research, and on-page optimization.
• Familiarity with B2B SaaS and authoritative writing on related topics.
• Strong research skills to gather data, statistics, and insights to support your content.
• Track record producing content driving organic traffic, engagement, and conversion.
• Collaborative skills, meeting deadlines in a fast-paced, cross-functional setting.
• Proficiency with SEO and content marketing tools (SEMrush, Ahrefs, Google Analytics).

A portfolio of previous work showcasing your B2B SaaS and SEO content writing skills.

• Core Java: advanced level competency, should have worked on projects with core Java development.

• Linux shell : advanced level competency, work experience with Linux shell scripting, knowledge and experience to use important shell commands

• Rdbms, SQL: advanced level competency, Should have expertise in SQL query language syntax, should be well versed with aggregations, joins of SQL query language.

• Data structures and problem solving: should have ability to use appropriate data structure.

• AWS cloud : Good to have experience with aws serverless toolset along with aws infra

• Data Engineering ecosystem : Good to have experience and knowledge of data engineering, ETL, data warehouse (any toolset)

• Hadoop, HDFS, YARN : Should have introduction to internal working of these toolsets

• HIVE, MapReduce, Spark: Good to have experience developing transformations using hive queries, MapReduce job implementation and Spark Job Implementation. Spark implementation in Scala will be plus point.

• Airflow, Oozie, Sqoop, Zookeeper, Kafka: Good to have knowledge about purpose and working of these technology toolsets. Working experience will be a plus point here.

We are seeking a motivated and skilled Real Estate Tele Caller to join our dynamic team. As a Real Estate Tele Caller, you will play a crucial role in our real estate sales and marketing efforts. You should have a minimum of 1 year of experience in real estate calling and possess excellent English communication skills.

Key Responsibilities:

• Conduct outbound calls to prospective real estate clients to generate leads, qualify prospects, and schedule property showings.
• Build and maintain a database of potential clients and follow up with leads.
• Provide information about properties, services, and promotions to potential buyers.
• Maintain a high level of knowledge about the real estate market, our listings, and industry trends.
• Meet and exceed weekly and monthly call quotas and lead generation goals.
• Utilize CRM systems to record and manage client information and call activities.
• Collaborate with the sales and marketing teams to support the overall business objectives.
• Ensure excellent customer service, addressing client inquiries and concerns effectively.
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Qualifications:

• Minimum of 1 year of experience in real estate calling or a similar role.
• Excellent verbal and written communication skills in English.
• Strong interpersonal skills and a customer-centric attitude.
• Ability to work in a fast-paced, target-driven environment.
• Proactive and self-motivated with a strong work ethic.
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Benefits:

• Competitive salary, up to 20,000 INR per month.
• Incentives and bonuses based on performance.
• Training and development opportunities to enhance your skills.
• A supportive and collaborative team environment.

Site Location: Thane

Salary: Up to 20,000 INR per month

Experience: Minimum 1 year of relevant experience

Immediate Joining Required

Working Schedule: Weekends will be working (Saturday and Sunday), with the week off on Tuesday.

Responsibilities :

• Involve in planning, design, development and maintenance of large-scale data repositories, pipelines, analytical solutions and knowledge management strategy
• Build and maintain optimal data pipeline architecture to ensure scalability, connect operational systems data for analytics and business intelligence (BI) systems
• Build data tools for analytics and data scientist team members that assist them in building and optimizing our product into an innovative industry leader
• Reporting and obtaining insights from large data chunks on import/export and communicating relevant pointers for helping in decision-making
• Preparation, analysis, and presentation of reports to the management for further developmental activities
• Anticipate, identify and solve issues concerning data management to improve data quality

Requirements :

• Ability to build and maintain ETL pipelines 
• Technical Business Analysis experience and hands-on experience developing functional spec
• Good understanding of Data Engineering principles including data modeling methodologies
• Sound understanding of PostgreSQL
• Strong analytical and interpersonal skills as well as reporting capabilities

• Must have basic WordPress troubleshooting skills
• Taking ownership of customer issues reported and seeing problems through to resolution.
• Researching, diagnosing, troubleshooting, and identifying solutions to resolve WordPress issues.
• Following standard procedures for proper escalation of unresolved issues to the appropriate internal teams.
• Document technical knowledge in the form of notes and manuals
• Hands-on experience with WordPress/PHP/CSS/JS/React.
• Excellent problem-solving and communication skills.
• Ability to provide step-by-step technical help.

This person MUST have:

• B.E Computer Science or equivalent.
• Demonstrable portfolio of released applications on the Android market with experience in Android development. 
• In-depth knowledge of at least one programming language like Kotlin 
• Strong knowledge of how to work with RESTful APIs 
• Strong Familiarity with OOP design principles 
• Integrate with our backend web services to deliver better and faster user experience 
• Strong knowledge of version control (i.e. git, svn, etc.) 
• Ability to performance tune and scale applications 
• Agile development experience 
• Experience working at a software product company is a major plus  
• Passion to learn and develop new skills continuously 
• Strong sense of ownership in every application they build 
• Working with highly collaborative and dynamic team environments 

Experience:

• Min 3 year experience
• Startup experience is a must.
   

Location:

• Remotely, anywhere in India

Timings:

• 40 hours a week but with 4 hours a day overlapping with client timezone.  Typically clients are in California PST Timezone.

Position:

• Full time/Direct
• We have great benefits such as PF, medical insurance, 12 annual company holidays, 12 PTO leaves per year, annual increments, Diwali bonus, spot bonuses and other incentives etc.
• We dont believe in locking in people with large notice periods.  You will stay here because you love the company.  We have only a 15 days notice period.

• Proven hands-on Software Development experience
• Proven working experience in Java development

• Excellent knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate)
• Experience in the Spring boot , hibernate Framework

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.