Head of Performance Marketing

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

CRO & Funnel Optimization

Experience: 1-4y

Remote Mode of Work

Budget: 9 LPA

Skills:

B2B SAAS Marketer, Web Analytics, A/B Testing, Data Driven Tools (Google Analytics, Hubspot, SEMrush, Zoho Campaign, Google tag manager).

Roles & Responsibilities:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.   
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and   meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a  plus.

1 year + exp 

Good in technical and on page seo

Basic knowledge of wordpress

Moz, semrush, ahref, screaming frog

Google analytics

Google search console

Yoast seo

Google keyword finder

Google page speed insights

Responsibilities:

• Execute campaigns on Facebook, Google Ads & other portals to drive growth.
• Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
• Analyzing & Reporting of Data & executing changes based on learnings.
• Coordinate with the design team to ensure campaign implementation.
• Planning & Testing of creatives & Audiences.
• Work on creatives & communication for the ads on various portals.

Must Haves: -

Experience: 1.5 - 2 years in Performance Marketing

Good written and verbal communication skills.

Knowledge of Microsoft Excel

Job Description:

Responsibilities:

·

Own end-to-end

execution, measurement, reporting, and optimization of campaigns across

channels with goals to increase New users Acquisition, Scale GMV across the

campaign, and deliver platform GMV & ROAS

·

Partner with

internal teams to optimize campaign performance (targeting, optimization,

creative direction, etc.)

·

On a day-to-day

basis, you will be expected to optimize campaigns based on data breakdowns and

insights.

·

Understand ways to

scale campaigns across platforms in an optimal manner.

·

Perform interest

research in Facebook using audience insights and ads manager.

·

Create audiences on

Facebook for custom, lookalike, and saved audiences.

·

Perform keyword

research using keyword planner and any other tools

·

Understand

operations of Facebook business manager, Google ads, pixels, etc.

·

Create a digital

media plan based on requirements across multiple platforms

·

Understand how

content works across different social media platforms

·

Create insightful

reports based on data from performance marketing campaigns

·

Tag with your copy

and art partners to achieve a digital-first creative output on campaigns.

Eligibility

·

Strong communication

skills

·

Strong creative and

analytical skills

·

Be able to take 100%

ownership of the process from start to finish

·

Strong quantitative

mindset & data-driven approach to digital marketing; expert in excel-based

data modeling, analytics tools.

·

Ability to multitask

in a fast-paced work environment.

·

Punctual and

dedicated to meeting goals & deadlines.

·

Able to effectively

work independently, and as part of a team.

·

An early adopter

attitude towards technology

We are hiring a talented Social Media Manager professional to join our team. If you're excited to be part of a winning team.

Responsibilities for Social Media Manager

• Oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media channels
• Work with brand to create and implement social media strategies monthly
• Ensure brand consistency in copy through tone, voice and terminology
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives

Qualifications for Social Media Manager

• 3-5 years of social media management experience
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Professional certification in Google Analytics strongly preferred
• Proficient using multi-social posting programs such as Hootsuite and HubSpot
• Strong computer skills using Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

1. Competitive Research and Market Analysis
2. Driving traffic to website to generate leads and tracking conversions, and key KPIs
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
5. Monitoring of Leads from all the Online Channels
6. Prepare online newsletters and promotional emails and organize their distribution through various channels
7. Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
8. Manage SEO, SEM and Content Management
9. Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

Skills:

We are looking for someone who has exposure to the following:

• Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
• Must have excellent Oral and Written communication skills.
• Must have excellent understanding of digital marketing concepts and best practices
• Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
• Must have hands on experience in handling CRM’s and its integration with third party plugins.
• Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)